Rethinking marketing

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The future of marketing

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Rethinking marketing

  1. 1. MARKETING ?? Jatin Vaid
  2. 2. FUNDAMENTALS REMAIN SAME BRAND = COLLECTIVELY WHAT PEOPLE FEEL, THINK AND SAY ABOUT YOUR PRODUCT, SERVICE OR COMPANY
  3. 3. FUNDAMENTALS REMAIN SAME BRANDING = USING MARKETING TO INFLUENCE PEOPLES’ ATTITUTDE TOWARDS, AND PERCEPTIONS, OF THE BRAND
  4. 4. FUNDAMENTALS REMAIN SAME BRAND LOYALTY STILL IS WHAT IS EARNED OVER TIME THROUGH CONSISTENT +VE EXPERIENCES & ENGAGEMENTS WITH A PRODUCT, SERVICE OR COMPANY.
  5. 5. WHAT ISCHANGING? PEOPLE’S BEHAVIOR ARE CHANGING • SMS • BLOGS • FACEBOOK • TWITTER
  6. 6. WHAT ISCHANGING? WAY PEOPLE SHOP HAS EVOLVED • ONLINE SHOPPING • PRODUCT REVIEWS • PRICE DISCOVERABILITY
  7. 7. WHAT ISCHANGING? SOMETHING IS HAPPENING ALL THE TIME • YOU DON’T KNOW IN WHAT CONTEXT YOU ARE INTERACTING WITH YOUR CUSTOMER
  8. 8. WHAT ISCHANGING? CUSTOMERS SEARCH FOR THE PRODUCT • CONSUMER HAS MORE POWER
  9. 9. FUTURE OFMARKETING? FUTURE OF MARKETING IS NOT ABOUT DOING AND SAYING THINGS TO PEOPLE • IT IS ABOUT DOING THINGS WITH AND FOR PEOPLE
  10. 10. FUTURE OFMARKETING? FUTURE OF MARKETING IS COLLABORATIVE • LET YOUR CUSTOMERS PARTICIPATE IN YOUR DECISIONS
  11. 11. FUTURE OFMARKETING? FUTURE OF MARKETING IS PERSONAL • LET YOUR CUSTOMERS CHOSE AND DESIGN
  12. 12. FUTURE OFMARKETING? FUTURE OF MARKETING IS HELPFUL, PLAYFUL & GENEROUS • MAKE YOUR CUSTOMERS FEEL TOUCHED, MOVED AND INSPIRED
  13. 13. FUTURE OFMARKETING? FUTURE OF MARKETING IS HONEST • NEVER LOSE INTEGRITY
  14. 14. HOW TOGET THERE? DELIVER VALUE THROUGH MARKETING • TREAT ME WELL AND I WILL RETURN THE FAVOR
  15. 15. HOW TOGET THERE? MAKE PEOPLE’S LIVES BETTER • UTILITY IN MARKETING
  16. 16. HOW TOGET THERE? UNCOVER RICH CONSUMER INSIGHTS – OBSERVE • LOT OF TIMES PEOPLE DON’T KNOW WHAT THEY WANT
  17. 17. HOW TOGET THERE? PRODUCT IS MARKETING • MAKE THE PRODUCT OR SERVICE SO GREAT, PEOPLE CAN’T HELP BUT TALK ABOUT IT
  18. 18. THANK YOU Jatin Vaid Jatin.vaid@yahoo.com

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