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MARKETING ??

               Jatin Vaid
FUNDAMENTALS
 REMAIN SAME



  BRAND = COLLECTIVELY WHAT
  PEOPLE FEEL, THINK AND SAY
  ABOUT YOUR PRODUCT, SERVICE
  OR COMPANY
FUNDAMENTALS
 REMAIN SAME



 BRANDING = USING MARKETING
 TO INFLUENCE PEOPLES’
 ATTITUTDE TOWARDS, AND
 PERCEPTIONS, OF THE BRAND
FUNDAMENTALS
 REMAIN SAME



   BRAND LOYALTY STILL IS WHAT
   IS EARNED OVER TIME THROUGH
   CONSISTENT +VE EXPERIENCES
   & ENGAGEMENTS WITH A
   PRODUCT, SERVICE OR
   COMPANY.
WHAT IS
CHANGING?



            PEOPLE’S BEHAVIOR ARE
            CHANGING
            • SMS
            • BLOGS
            • FACEBOOK
            • TWITTER
WHAT IS
CHANGING?



            WAY PEOPLE SHOP HAS
            EVOLVED
            • ONLINE SHOPPING
            • PRODUCT REVIEWS
            • PRICE DISCOVERABILITY
WHAT IS
CHANGING?



            SOMETHING IS HAPPENING ALL
            THE TIME
            • YOU DON’T KNOW IN WHAT CONTEXT
            YOU ARE INTERACTING WITH YOUR
            CUSTOMER
WHAT IS
CHANGING?




            CUSTOMERS SEARCH FOR THE
            PRODUCT
            • CONSUMER HAS MORE POWER
FUTURE OF
MARKETING?



             FUTURE OF MARKETING IS NOT
             ABOUT DOING AND SAYING
             THINGS TO PEOPLE
             • IT IS ABOUT DOING THINGS WITH AND
             FOR PEOPLE
FUTURE OF
MARKETING?




             FUTURE OF MARKETING IS
             COLLABORATIVE
             • LET YOUR CUSTOMERS PARTICIPATE IN
             YOUR DECISIONS
FUTURE OF
MARKETING?



             FUTURE OF MARKETING IS
             PERSONAL
             • LET YOUR CUSTOMERS CHOSE AND
             DESIGN
FUTURE OF
MARKETING?



             FUTURE OF MARKETING IS
             HELPFUL, PLAYFUL &
             GENEROUS
             • MAKE YOUR CUSTOMERS FEEL
             TOUCHED, MOVED AND INSPIRED
FUTURE OF
MARKETING?



             FUTURE OF MARKETING IS
             HONEST
             • NEVER LOSE INTEGRITY
HOW TO
GET THERE?



             DELIVER VALUE THROUGH
             MARKETING
             • TREAT ME WELL AND I WILL RETURN
             THE FAVOR
HOW TO
GET THERE?



             MAKE PEOPLE’S LIVES
             BETTER
             • UTILITY IN MARKETING
HOW TO
GET THERE?



             UNCOVER RICH CONSUMER
             INSIGHTS – OBSERVE
             • LOT OF TIMES PEOPLE DON’T KNOW
             WHAT THEY WANT
HOW TO
GET THERE?



             PRODUCT IS MARKETING
             • MAKE THE PRODUCT OR SERVICE
             SO GREAT, PEOPLE CAN’T HELP BUT
             TALK ABOUT IT
THANK YOU

            Jatin Vaid
            Jatin.vaid@yahoo.com

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Rethinking marketing

  • 1. MARKETING ?? Jatin Vaid
  • 2. FUNDAMENTALS REMAIN SAME BRAND = COLLECTIVELY WHAT PEOPLE FEEL, THINK AND SAY ABOUT YOUR PRODUCT, SERVICE OR COMPANY
  • 3. FUNDAMENTALS REMAIN SAME BRANDING = USING MARKETING TO INFLUENCE PEOPLES’ ATTITUTDE TOWARDS, AND PERCEPTIONS, OF THE BRAND
  • 4. FUNDAMENTALS REMAIN SAME BRAND LOYALTY STILL IS WHAT IS EARNED OVER TIME THROUGH CONSISTENT +VE EXPERIENCES & ENGAGEMENTS WITH A PRODUCT, SERVICE OR COMPANY.
  • 5. WHAT IS CHANGING? PEOPLE’S BEHAVIOR ARE CHANGING • SMS • BLOGS • FACEBOOK • TWITTER
  • 6. WHAT IS CHANGING? WAY PEOPLE SHOP HAS EVOLVED • ONLINE SHOPPING • PRODUCT REVIEWS • PRICE DISCOVERABILITY
  • 7. WHAT IS CHANGING? SOMETHING IS HAPPENING ALL THE TIME • YOU DON’T KNOW IN WHAT CONTEXT YOU ARE INTERACTING WITH YOUR CUSTOMER
  • 8. WHAT IS CHANGING? CUSTOMERS SEARCH FOR THE PRODUCT • CONSUMER HAS MORE POWER
  • 9. FUTURE OF MARKETING? FUTURE OF MARKETING IS NOT ABOUT DOING AND SAYING THINGS TO PEOPLE • IT IS ABOUT DOING THINGS WITH AND FOR PEOPLE
  • 10. FUTURE OF MARKETING? FUTURE OF MARKETING IS COLLABORATIVE • LET YOUR CUSTOMERS PARTICIPATE IN YOUR DECISIONS
  • 11. FUTURE OF MARKETING? FUTURE OF MARKETING IS PERSONAL • LET YOUR CUSTOMERS CHOSE AND DESIGN
  • 12. FUTURE OF MARKETING? FUTURE OF MARKETING IS HELPFUL, PLAYFUL & GENEROUS • MAKE YOUR CUSTOMERS FEEL TOUCHED, MOVED AND INSPIRED
  • 13. FUTURE OF MARKETING? FUTURE OF MARKETING IS HONEST • NEVER LOSE INTEGRITY
  • 14. HOW TO GET THERE? DELIVER VALUE THROUGH MARKETING • TREAT ME WELL AND I WILL RETURN THE FAVOR
  • 15. HOW TO GET THERE? MAKE PEOPLE’S LIVES BETTER • UTILITY IN MARKETING
  • 16. HOW TO GET THERE? UNCOVER RICH CONSUMER INSIGHTS – OBSERVE • LOT OF TIMES PEOPLE DON’T KNOW WHAT THEY WANT
  • 17. HOW TO GET THERE? PRODUCT IS MARKETING • MAKE THE PRODUCT OR SERVICE SO GREAT, PEOPLE CAN’T HELP BUT TALK ABOUT IT
  • 18.
  • 19. THANK YOU Jatin Vaid Jatin.vaid@yahoo.com

Editor's Notes

  1. To insert this slide into your presentation Save this template as a presentation (.ppt file) on your computer. Open the presentation that will contain the quote slide. On the Slides tab, place your insertion point after the slide that will precede the quote slide. (Make sure you don't select a slide. Your insertion point should be between the slides.) On the Insert menu, click Slides from Files . In the Slide Finder dialog box, click the Find Presentation tab. Click Browse , locate and select the presentation that contains the quote slide, and then click Open . In the Slides from Files dialog box, select the quote slide. Select the Keep source formatting check box. If you do not select this check box, the copied slide will inherit the design of the slide that precedes it in the presentation. Click Insert . Click Close .
  2. To insert this slide into your presentation Save this template as a presentation (.ppt file) on your computer. Open the presentation that will contain the quote slide. On the Slides tab, place your insertion point after the slide that will precede the quote slide. (Make sure you don't select a slide. Your insertion point should be between the slides.) On the Insert menu, click Slides from Files . In the Slide Finder dialog box, click the Find Presentation tab. Click Browse , locate and select the presentation that contains the quote slide, and then click Open . In the Slides from Files dialog box, select the quote slide. Select the Keep source formatting check box. If you do not select this check box, the copied slide will inherit the design of the slide that precedes it in the presentation. Click Insert . Click Close .