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Hotel Chocolat - Sweet Success - Affiliate Marketing Case Study by Chris Bishop

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Internet Retailing case study presentation by Chris Bishop, Online Marketing Manager at Hotel Chocolat on best practises in Affiliate Marketing

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Sweet Success: Affiliate Marketing Case Study Chris Bishop Online Marketing Manager Hotel Chocolat Group
A little about me… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hotel Chocolat NICHE B – R – O – A - D 2003 Hotel chocolate gifts B to C Chocolat + for yourself & B to B mail order + retail 1998 The Chocolate chocolates B to C Tasting Club FOR YOURSELF by mail order 1993 Choc chocolate GIFTS B to C Express by mail order 1991 Geneiva chocolates & B to B Chocolates mints 1988 B to B MMC mints only
Chocolate should be exciting ,[object Object],[object Object],[object Object]
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object]
The basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ready now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We ready now?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launch? ,[object Object],[object Object],[object Object]
Loyalty beyond commission! ,[object Object],[object Object],[object Object]
Love/Respect Axis Kevin Roberts is CEO Worldwide for Saatchi and Saatchi
Stand for something big! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Levels of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communication – Market Wide
Communication – Network Wide
Communication – Publishers
Communication – Performers
The extra mile! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The results ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hotel Chocolat ROI ,[object Object],[object Object],[object Object],[object Object]
5 things to do… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You & Questions… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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