• Studio owner • Program director of large health club; hospital-based wellness program • Vice President of 13-location fitness center business • 25 years as group exercise and yoga instructor; CEC provider • Developer of curriculum for personal trainers, medical students, family medicine residentsAbout Angela
Wellness business success:CommunityMindsetEducationAbout Angela
Self Promotion –Why do you hate it?Because...youre shy?a) Get over it.b) Let someone else do the selling for you.c) Pray that your good intentions willattract customers and prosperity.(This tact, on its own, never ever works.)
Self Promotion –Why do you hate it?Because it’s not a “strength” of yours?
Self Promotion – HOWGive yourself credit by telling stories.Go to the trouble of spelling it out.
Self Promotion – HOW1. Use social media (wisely)2. YourName.com – do you own it?3. Write notes, sign your name on flyers, take photos of you and your students/clients
FIT MarketingFrequency – how often do I communicatewith my audiences
FIT MarketingIntensity – how compelling are mymarketing messages?
FIT MarketingTime – how you manage communicationwith your audiences over time ◦ CRM ◦ Intention and point in time of decision/action/goal
FIT MarketingFrequencyConnect often. Don’t let it take all your time. Check out apps on Twitter, FB that automatically cross-postPrioritize & Delegate, Maximize.
FIT MarketingIntensity – how compelling are mymarketing messages?Compelling message: DO promise instant gratification Do NOT preach or go down the self improvement path Do share stories, specific quotes
FIT Marketing – compellingmessages Typical quotes: “The classes at St. Joseph’s Wellness Center are awesome.” “This is a great program.”
FIT Marketing – compellingmessages Be specific. “After six failed attempts losingweight, the employee fitness center WORKED!”
FIT Marketing – compellingmessages When you ask people for a quote, write it for them!
FIT Marketing – compellingmessages Gather data so you can later sell results.
FIT Marketing – compellingmessages 39% of participants say they sleep better after three weeks in this program
Reinforce their innatepowerNOT “I’m going to show you how to improve your sorry self”
Feature: Benefit:Previous generation Fastest laptop on the planetIntel® Core™ i7-920XM processorExtreme Edition Angela Broderick
Exercise:Define a marketing goal fornext month.(i.e. two new clients, fournew people in a class)
Exercise:Write down three do-abletactics to support yourgoal.
Goal:Attract 10 new potentialclients to an event so I canintroduce them to myprogram/service.(event – party)
Tactics:1. Send current clients invite andoffer prize for bringing a friend.2. Post on FB, email and blog regularlyfor four weeks before event.3. Serve good food, have goodie bagsand secure attendance by three high-profile clients.
Email me your three tactics and I will respond with feedback and ideas for possible enhancements. email@example.com
Email your questions to:firstname.lastname@example.orgConnect with me on LinkedInfor these slides (and othermarketing presentations).Angela Broderick BedellFb: Angela Broderick BedellT: @angelabroderickAngelaBroderick.com Thank you!