The Go West Project aims to study and document the development of new cities in China's interior through focusing on themes of people, money, city development, nature, and identity. The project founders plan to publish their findings in a book to be presented at the 2010 Shanghai Expo, as well as in magazines and presentations. They are seeking partners and sponsors to participate in accumulating knowledge about China's "invisible cities" and help fund publishing the book.

1. IMAGINE A CITY CENTRE AS BIG AS
FRANKFURT’S, WITH SKYSCRAPERS
SCATTERED AROUND A CENTRAL MAN-
MADE LAKE. THE ROADS ARE BRAND NEW
AND SIX LANES WIDE.
EVERYTHING LOOKS ALL SHINY, MODERN
AND METROPOLITAN-LIKE.
EXCEPT FOR ONE THING.

2. THE CITY DOES NOT HAVE ANY
INHABITANTS.
YET.

4. CHINA’S BIG CITIES HAVE GROWN ENORMOUSLY

5. SOME CITIES ARE SPECIFICALLY
DESIGNATED TO DEVELOP

6. THESE AREAS ARE MOST DEVELOPED

8. HOW DO CITIES IN OTHER
AREAS LOOK LIKE?

9. THESE CITIES ALSO HAVE
MILLIONS OF INHABITANTS...

10. ...AND THESE...

11. ...AND THESE...

12. HOW DO THESE CITIES LOOK LIKE? AND HOW WILL
THEY DEVELOP? AND THEIR INHABITANTS, HOW
DO THEY VIEW THE ONGOING CHANGES? HOW DO
THEY SPEND THEIR MONEY? HOW IS THEIR LIFE AF-
FECTED? WHAT DREAMS ABOUT THE FUTURE DO
THEY CHERISH? AND HOW DO SPECIALISTS VIEW
THESE CHANGES? AND GOVERNMENT? HOW DO
INTERNATIONAL COMPANIES AFFECT THESE CIT-
IES? AND WHAT EFFECT DO THESE NEW MEGACI-
TIES IMPOSE ON THE ENVIRONMENT AND NATU-
RAL RESOURCES?WHAT ARE THE CHALLENGES
THEY FACE? AND WHAT ARE BEST PRACTICES? DO
THEY DEVELOP THEIR OWN IDENTITY? AND HOW?

13. THE GO WEST PROJECT ANSWERS THESE,
AND MORE QUESTIONS
ABOUT CHINESE ‘INVISIBLE’ CITIES...

14. ...WITH A FOCUS ON 5 THEMES...

15. PEOPLE:
DEMOGRAPHICS, CHANGES IN SOCIETY,
GLOBALIZATION, DREAMS ABOUT THE FUTURE,
SOCIAL LIFE.

16. MONEY:
LOCAL BUSINESS, INCOME GROWTH,
INTERNATIONAL COMPANIES, NEW BUSINESS
OPPORTUNITIES.

17. CITY:
URBAN DEVELOPMENT, ARCHITECTURE,
TYPOLOGIES, SUSTAINABILITY, ICONS,
CONNECTIONS WITH THE REST OF THE WORLD.

18. NATURE:
SUPPLY OF RESOURCES, POLLUTION,
SUSTAINABLE ENERGY, OPPORTUNITIES AND
THREATS.

19. IDENTITY:
URBAN IDENTITY, CITY MARKETING, CULTURAL LIFE,
ART, FOOD.

20. TO BE PUBLISHED IN DIFFERENT MEDIA:
A BOOK, TO BE PRESENTED AT SHANGHAI EXPO 2010
WWW.GOWESTPROJECT.COM
PUBLICATIONS IN DIFFERENT MAGAZINES
PRESENTATIONS AT RELEVANT PLATFORMS
EXPOSITIONS

21. THE GO WEST PROJECT IS STILL LOOKING FOR
PARTNERS AND SPONSPORS

22. PARTNERSHIP =
PARTICIPATING IN A PROJECT THAT ACCUMULATES KNOWLEDGE ;
BEING MEMBER OF A NETWORK THAT PROVIDES KNOWLEDGE;
BEING ATTACHED TO ALL EXHIBITIONS AND PRESENTATIONS;
SPONSORING THE BOOK TO BE PRESENTED ON EXPO 2010.

23. THE GO WEST PROJECT IS FOUNDED BY:
MICHIEL HULSHOF, JOURNALIST
(VRIJ NEDERLAND, ANP, TAGESZEITUNG)
DAAN ROGGEVEEN, ARCHITECT
(MADA, NL ARCHITECTS, LUCAS&DAAN, IPMMC)

24. INTERESTED?
INFO@GOWESTPROJECT.COM
OR CALL
MICHIEL HULSHOF:+86.13.52.44.15.510
DAAN ROGGEVEEN:+86.13.81.73.42.801
WWW.GOWESTPROJECT.COM