8Keysto
CreatingMore
Meaningful
Content

Lookatyourkeyboard… Specifically,theeightsymbols onthenumberkeys. Eachsymbolsuggestsan effectiveapproachtocreating
moremeaningfulcontent.

The
HolySmokes
Key

Theholysmokeskey
Theexclamationmark
indicatesstrong
feelings.

Theholysmokeskey Strong feelings inspire you
to act: • Share • Comment • Sign up, try or buy When something truly pushes one of your buttons, you’ll remember where you found it.

The
Conversation
Key

Theconversationkey The@keysignifies interaction. Itsharesspacewith
your2keybecauseit takes2tointeract.

Theconversationkey Invoke a conversation where
your content’s @: • Social media Put content there. Talk about it. • Email Make it personal. Take it personally. • Online groups Get involved in the discussions. • Conferences Network. It opens doors.

Theconversationkey The phone’s also where
it’s @. The smartest thing you can do with a smart phone is talk to someone on it.

The
What’s
Happening
Key

Thewhat’shappeningkey The#keyhasbecomea markofunification. Hashtagsareusually
followedbyawordorphrase ofcommoninterest.

Thewhat’shappeningkey Use hashtags to signal
your subject and find common interests among: • Peers • Customers • Prospects • Partners • Influencers in your market Make your content about what’s happening.

The
Money
Key

Themoneykey The$signisareminder. Yourcontentisfor marketing.
This is not a call for greed.

Don’t sell when you aim
to serve, but remember your objectives. At the end of the day (week, month, quarter and year), measure your efforts in business terms. Themoneykey

Meaningful content exists where
your company’s and your audience’s ambitions meet. Themoneykey

The
MediaMix
Key

Themediamixkey Areyouoverfixatedon onemedium? Areyou100%focusedon… Yourblog?Facebook?YouTube?
Areyou100%focusedon… How-tocontent?

Your audience is bound to
consume a variety of media: • For different reasons • At different times • In different places Meet them in more channels. Add variety to your content marketing mix. Themediamixkey

The
Higher
Aspirations
Key

The^keysuggests thewaytogo. Areyouchallengingyourselfto grow,getbetter,trynewthings?
Thehigheraspirationskey

How can you increase your:
• Audience? • Influence? • Engagement? • Leads? Can you learn more, gain skills, create a stronger team and become more inspirational? Aim upwards. Thehigheraspirationskey

The
Collaboration
Key

Theampersandkeymeans “and.” Putan&inyourcontentcreation planmoreoften.
Thecollaborationkey

& create content with employees
& create content with customers & create content with partners & create content with industry leaders …and never cease looking for opportunities to collaborate with people you admire and value. Thecollaborationkey

The
Star
Key

Thereareallkindsofstars inyourspace. Thoseyou: • Read
• Watch • Listento • Serve • Workwith • Sellto Thestarkey

Listen. Learn. Expand your
universe.* *The stars in your space can help you make more meaningful content. Thestarkey

KeystoCreateMoreMeaningfulContent TheConversationKey TheWhat’sHappeningKey TheMediaMixKey TheHigherAspirationsKey
Measurement TheStarKey TheMoneyKey TheCollaborationKey 8 TheHolySmokesKey

Additionalcontentmarketing resources. Just click. This
presentation is based on a blog post, “8 Keys to Creating More Meaningful Content” http://feldmancreative.com/2015/02/8-keys-more-meaningful-content/

Andaction! “8 Keys to Creating
More Meaningful Content,” the blog post, features: INTERVIEW with JASON FALLS INTERVIEW with TED RUBIN PLAY PLAY

FeldmanCreative
Createmoremeaningfulcontentwith
Clickanywheretovisitnow.