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8 Keys to Creating More Meaningful Content

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8 Keys to Creating More Meaningful Content

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I was staring at my keyboard and there they were: eight keys to content marketing. The eight symbols on your number keys suggest effective approaches to creating more meaningful content.

I was staring at my keyboard and there they were: eight keys to content marketing. The eight symbols on your number keys suggest effective approaches to creating more meaningful content.

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8 Keys to Creating More Meaningful Content

  1. 8Keysto
 CreatingMore Meaningful Content
  2. Lookatyourkeyboard…
 Specifically,theeightsymbols onthenumberkeys. Eachsymbolsuggestsan effectiveapproachtocreating moremeaningfulcontent.
  3. The HolySmokes Key
  4. Theholysmokeskey Theexclamationmark indicatesstrong feelings.
  5. Theholysmokeskey Strong feelings inspire you to act: 
 • Share • Comment • Sign up, try or buy When something truly pushes one 
 of your buttons, you’ll remember where you found it.
  6. The Conversation Key
  7. Theconversationkey The@keysignifies interaction.
 
 Itsharesspacewith
 your2keybecauseit takes2tointeract.
  8. Theconversationkey Invoke a conversation where your content’s @:
 • Social media
 Put content there. Talk about it. 
 • Email 
 Make it personal. Take it personally.
 • Online groups
 Get involved in the discussions.
 • Conferences
 Network. It opens doors.
  9. Theconversationkey The phone’s also where it’s @. 
 The smartest thing you can do with a smart phone is talk to someone on it.
  10. The What’s Happening Key
  11. Thewhat’shappeningkey The#keyhasbecomea markofunification.
 
 Hashtagsareusually followedbyawordorphrase ofcommoninterest.
  12. Thewhat’shappeningkey Use hashtags to signal your subject and find common interests among:
 • Peers • Customers • Prospects • Partners • Influencers in your market Make your content about what’s happening.
  13. The Money Key
  14. Themoneykey The$signisareminder. Yourcontentisfor
 marketing.
 
 This is not a call for greed. 
 

  15. Don’t sell when you aim to serve, but remember your objectives. At the end of the day 
 (week, month, quarter and year), measure your efforts in 
 business terms. Themoneykey
  16. 
 Meaningful content exists where your company’s and your audience’s ambitions meet. Themoneykey
  17. The MediaMix Key
  18. Themediamixkey Areyouoverfixatedon
 onemedium? Areyou100%focusedon… Yourblog?Facebook?YouTube? Areyou100%focusedon… How-tocontent?
 

  19. Your audience is bound to consume 
 a variety of media: • For different reasons • At different times • In different places Meet them in more channels.
 Add variety to your content marketing mix. Themediamixkey
  20. The Higher Aspirations Key
  21. The^keysuggests
 thewaytogo. Areyouchallengingyourselfto grow,getbetter,trynewthings? 
 
 Thehigheraspirationskey
  22. How can you increase your: • Audience? • Influence? • Engagement? • Leads?
 Can you learn more, gain skills, create a stronger team and become more inspirational? Aim upwards. Thehigheraspirationskey
  23. The Collaboration Key
  24. Theampersandkeymeans “and.” Putan&inyourcontentcreation planmoreoften. 
 
 Thecollaborationkey
  25. & create content with employees & create content with customers & create content with partners & create content with industry leaders
 …and never cease looking for opportunities to collaborate with people you admire and value. Thecollaborationkey
  26. The Star Key
  27. Thereareallkindsofstars inyourspace. Thoseyou:
 • Read • Watch • Listento • Serve • Workwith • Sellto 
 
 Thestarkey
  28. Listen. Learn. 
 Expand your universe.*
 *The stars in your space can help you make more meaningful content. Thestarkey
  29. KeystoCreateMoreMeaningfulContent TheConversationKey TheWhat’sHappeningKey TheMediaMixKey TheHigherAspirationsKey Measurement TheStarKey TheMoneyKey TheCollaborationKey 8 TheHolySmokesKey
  30. Additionalcontentmarketing resources. Just click. This presentation is based on a blog post, “8 Keys to Creating More Meaningful Content” http://feldmancreative.com/2015/02/8-keys-more-meaningful-content/
  31. Andaction! “8 Keys to Creating 
 More Meaningful Content,” the blog post, features: INTERVIEW with JASON FALLS INTERVIEW with TED RUBIN PLAY PLAY
  32. FeldmanCreative Createmoremeaningfulcontentwith Clickanywheretovisitnow.

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