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How to Promote
Your Event
Hello!
I am Taylor Barnett
Currently a Developer Evangelist at Keen
IO, Organized HackTX for 3 years, Trying
to make hacka...
What this talk is
and is not?
What are the
obvious ways to
promote your
events?
The Obvious Ways
▣ Copied and pasted posts all over
Facebook
▣ Flyers on all over campus
▣ School emails lists
We could be
doing better
Promotion as a form of
Outreach
Set the tone through
promotion
Make promotion more
personal
How do we
make this
happen?
Promotion as a form of
Outreach
Work with relevant organizations
▣ Contact early
▣ Speak at a general meeting
Find Friends of your event
▣ People who share similar values
▣ Former attendees
▣ Trust goes a long way
Make promotion more
personal
Targeted promotion
▣ Tailor the message
▣ Make a connection
▣ Get help from Friends
Set the tone through
promotion
Talks
▣ Technical talks
▣ Conveys values of learning and
support
Highlight hackers
▣ Experiences and values
▣ Stories can “live on”
Highlight hackers
▣ Show growth
▣ How do we do this?
▣ Press
Promotional
Timeline
Promotional timeline
4 Months Before:
▣ Placeholder website
▣ Introspective thinking
Promotional timeline
2 Months Before:
▣ Contact organizations
▣ Write copy
▣ Facebook posts and email lists
▣ Update websi...
Promotional timeline
1 Month Until the Week Before:
▣ Facebook posts and email lists
▣ Update the website with details
▣ G...
‘’
Lastly, stories are
crucial to
communicating our
values across the
hacking community.
-Tess Rinearson
(@_tessr)
▣ Bitcamp - Marketing to Humans, not Robots:
https://youtu.be/VSFN9P1bZtM
▣ Tess Rinearson - Hackathon Stories:
https://me...
Thanks!
Any questions?
You can find me at
@taylor_atx
taylor@keen.io
SlidesCarnival: This template is free to use under Cr...
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How to Promote Your Event

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A talk about how to promote your event (or hackathon) through personal outreach in an inclusive manner

Published in: Technology
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How to Promote Your Event

  1. 1. How to Promote Your Event
  2. 2. Hello! I am Taylor Barnett Currently a Developer Evangelist at Keen IO, Organized HackTX for 3 years, Trying to make hackathons more inclusive You can find me at @taylor_atx
  3. 3. What this talk is and is not?
  4. 4. What are the obvious ways to promote your events?
  5. 5. The Obvious Ways ▣ Copied and pasted posts all over Facebook ▣ Flyers on all over campus ▣ School emails lists
  6. 6. We could be doing better
  7. 7. Promotion as a form of Outreach Set the tone through promotion Make promotion more personal
  8. 8. How do we make this happen?
  9. 9. Promotion as a form of Outreach
  10. 10. Work with relevant organizations ▣ Contact early ▣ Speak at a general meeting
  11. 11. Find Friends of your event ▣ People who share similar values ▣ Former attendees ▣ Trust goes a long way
  12. 12. Make promotion more personal
  13. 13. Targeted promotion ▣ Tailor the message ▣ Make a connection ▣ Get help from Friends
  14. 14. Set the tone through promotion
  15. 15. Talks ▣ Technical talks ▣ Conveys values of learning and support
  16. 16. Highlight hackers ▣ Experiences and values ▣ Stories can “live on”
  17. 17. Highlight hackers ▣ Show growth ▣ How do we do this? ▣ Press
  18. 18. Promotional Timeline
  19. 19. Promotional timeline 4 Months Before: ▣ Placeholder website ▣ Introspective thinking
  20. 20. Promotional timeline 2 Months Before: ▣ Contact organizations ▣ Write copy ▣ Facebook posts and email lists ▣ Update website ▣ Highlight hackers
  21. 21. Promotional timeline 1 Month Until the Week Before: ▣ Facebook posts and email lists ▣ Update the website with details ▣ Give talks ▣ Highlight hackers
  22. 22. ‘’ Lastly, stories are crucial to communicating our values across the hacking community. -Tess Rinearson (@_tessr)
  23. 23. ▣ Bitcamp - Marketing to Humans, not Robots: https://youtu.be/VSFN9P1bZtM ▣ Tess Rinearson - Hackathon Stories: https://medium.com/hackers-and- hacking/hackathon-stories-2077482865f3 ▣ Application Development Initiative - When "awesome" is isolating: Making Hackathons Accessible: https://youtu.be/3L68tkWIc30 Other Resources:
  24. 24. Thanks! Any questions? You can find me at @taylor_atx taylor@keen.io SlidesCarnival: This template is free to use under Creative Commons Attribution license.

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