The document summarizes the results of an audience questionnaire about preferences for newspapers. The majority of respondents were aged 17 or younger, female students who get their news online. Most read newspapers and preferred national and lighthearted news. Examples of newspapers currently read were a mixture of tabloid and traditional papers. Incorporating these insights around a younger audience's interests can help design an engaging local newspaper.

1. Audience Questionnaire
Results
Tia Campbell

2. From the results, it shows that the majority of people who took part in my
questionnaire are aged 17 and below. This is an advantage because throughout the
rest of my questionnaire i can see what a range of young people look for in a
newspaper and apply this to my production. However this may become a
disadvantage because i have not researched into what the older population look for in
a newspaper, but the audience i am targeting through my newspaper is a younger
generation.

3. The results show here that my audience had more females than
males. An advantage of this is that i can gain knowledge of what
women mainly look for in a newspaper but the difference
between the genders is only by 1 person so my data will not be
biased but balanced between both genders.

4. This response shows that the majority of my audience are students. This also
reflects a younger audience with the acceptation of older students. By
gathering data about students interest i can also feature what captures their
interest in my newspaper to make it appeal to more students.

5. In this question, i have gained data which is spread out. The media form which
received the highest response count was “Online” so the majority of my
audience mainly receive news from the internet, and only the minority of 3
people receive new from a newspaper. This may be expected from a younger
audience because the younger generation is more engaged with the internet
and technology, however if i produce a newspaper that delivers news of their
interest it can attract them to reading a newspaper.

6. I went on to ask my audience if they actually read a newspaper and the
majority of my audience responded that they do read a newspaper. Now
i can be assured that the rest of my data will be reliable because most of
my audience do actually read newspapers, and they are also from a
young age group so i can gather specific data.

7. These are the responses as to why the rest of my audience do not read
newspapers.

8. The majority of my audience prefer to read about national news so
maybe it would be a good idea to feature some national news within my
newspaper, however the newspaper i am producing is local so it would
have to also feature local news as well as national.

9. Most of my audience said that they would prefer to read light hearted news
which may be best suited for a younger audience. However with a local
newspaper i may have to deliver news for all types of people of different age
groups within a local area so the news being delivered may have to be diverse
rather than consistently light-hearted. The job of a newspaper is to deliver
news so it may be wrong to not deliver all kinds of news to the public because
a newspaper is used to inform the public.

10. These are examples of real newspapers my audience read, they are a
mixture of tabloid newspapers and traditional newspapers. I can use
these examples to do research relating to design and what news they
deliver so that i can incorporate these features into my newspaper. It
will also make my newspaper look realistic and my audience can relate
to my newspaper because it wont be challenging the conventions of
other newspapers.