The purpose of this report is to conduct a market research on soya milk with full on research marketing concepts as well as in-depth statistical analysis by spss modeler.
India Ready-to-eat Food Market Forecast and Opportunities, 2019TechSci Research
Rising number of nuclear families and working women along with busy lifestyle of working class population continues to drive demand for Ready-to-eat food products in India
There are four general types of pickling:
Fresh Pack/Quick Process – covered with boiling vinegar, spices and seasonings. Sometimes may be brined and drained beforehand. Easy to prepare, tart flavor. Have a better flavor if allowed to stand for several weeks after they are sealed in jars.
Fermented – requires more time and effort than quick pack. Pickles go through a curing process in a brine solution for 4 to 6 weeks while bacteria naturally present on cucumbers converts sugars in the cucumbers to lactic acid. Lactic acid preserves the pickles by lowering the pH to less than 4.0, an gives them their distinct flavor.
Fruit Pickles – prepared from whole or sliced fruits and simmered in a spicy, sweet-sour syrup made with vinegar or lemon juice.
Relishes – made from chopped fruits and vegetables cooked to desired consistency in a spicy vinegar solution.
India Ready-to-eat Food Market Forecast and Opportunities, 2019TechSci Research
Rising number of nuclear families and working women along with busy lifestyle of working class population continues to drive demand for Ready-to-eat food products in India
There are four general types of pickling:
Fresh Pack/Quick Process – covered with boiling vinegar, spices and seasonings. Sometimes may be brined and drained beforehand. Easy to prepare, tart flavor. Have a better flavor if allowed to stand for several weeks after they are sealed in jars.
Fermented – requires more time and effort than quick pack. Pickles go through a curing process in a brine solution for 4 to 6 weeks while bacteria naturally present on cucumbers converts sugars in the cucumbers to lactic acid. Lactic acid preserves the pickles by lowering the pH to less than 4.0, an gives them their distinct flavor.
Fruit Pickles – prepared from whole or sliced fruits and simmered in a spicy, sweet-sour syrup made with vinegar or lemon juice.
Relishes – made from chopped fruits and vegetables cooked to desired consistency in a spicy vinegar solution.
Lay's(India) - pal banaye magical Lay’s, the world’s largest and favorite sna...Tushar Sadhye
Lay's(India) - pal banaye magical
Lay’s, the world’s largest and favorite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995.
In plant training at Amul Dudhmotisagar Dairy, DharuheraAbdul Rehman
Gives insight of dairy industry with primary steps of raw milk intake, processings (alongwith brief introduction to equipments), Packaging, Distribution, Safety and Hygiene regulations maintained during entire operations.
A PPT describing how to launch a product, the surveys we conducted were authentic ( interviewing our fellow students).
It was for the final semester project
Media plan created for Silk Soymilk in my sophomore Advertising class. I was responsible for the design of the book and advertisements (print, television, out-of-home).
Lay's(India) - pal banaye magical Lay’s, the world’s largest and favorite sna...Tushar Sadhye
Lay's(India) - pal banaye magical
Lay’s, the world’s largest and favorite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995.
In plant training at Amul Dudhmotisagar Dairy, DharuheraAbdul Rehman
Gives insight of dairy industry with primary steps of raw milk intake, processings (alongwith brief introduction to equipments), Packaging, Distribution, Safety and Hygiene regulations maintained during entire operations.
A PPT describing how to launch a product, the surveys we conducted were authentic ( interviewing our fellow students).
It was for the final semester project
Media plan created for Silk Soymilk in my sophomore Advertising class. I was responsible for the design of the book and advertisements (print, television, out-of-home).
In the 2019 fall semester, I was a student in Professor Scott Hamula's advertising class and was given the opportunity to rebrand any less known/advertised brand. The group that I was a part of chose to rebrand The Original Oatly. Attached below is our final project booklet about our new Advertising Campaign plan for Oatly. This project was a lot of fun and extremely thankful I got to have real life experiences in this class.
Soy items originate from soybeans. Soybeans are vegetables that have been a piece of Asian weight control plans for a considerable length of time. Soybeans are utilized to make tofu, soymilk, soy flour, miso and numerous different nourishment's. In contrast to other plant nourishments, soybeans have a high protein content, identical to creature food sources. Like meat, soy is a finished protein.
GIFT MILK : an initiative by Prayaas Corpskartik jain
This article states the importance of milk in our body. Also, it involves the initiative by prayaas corps #GIFTMILK for underprivileged kids. Donate to prayaascorps
If you are looking to go dairy-free milk, then click to know the different types of milk in your diet that may help you get the same benefits you may find in dairy.
Soya milk making business plan | Aatmnirbhar SenaAatmnirbhar Sena
Soya Milk is a plant-based drink composed of the soya beans.
It is also identified as “Soy Milk and Soymilk.”
It comprises the following traits of a stable liquid mixture of water, proteins, and oil.
The basic form of Soya milk is a natural secondary product of the production of bean curd or Tofu.
How to Identify Desi Cow milk? | Green Field Organic FarmingDesiMoo
How to Identify Desi Cow milk? | Green Field Organic Farming Are you having confusion in desi cow milk and regular milk? Then, discover the whole blog and get updated with recognition of desi cow milk.
Buffalo and cow both give milk unquestionable the best food. However, people often questions; which one is the best? So the objective of comparison is to find out which one is more valuable?
There are many negatives and positives of both the types of milk. When we talk about cow’s milk it is understood to be very lighter and buffalo milk is considered to be heavy in sense of digestion.
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder fo...Ajjay Kumar Gupta
Production Business of Milk Powder (Baby Milk for 0 to 5 year, Milk Powder for Coffee and Tea).
Powdered milk, also known as milk powder or previously dried milk, is a dairy product that is created by drying milk. One reason for drying milk is to preserve it; milk powder has a much longer shelf life than liquid milk and, due to its low moisture content, does not need to be refrigerated. Another goal is to lower its bulk to improve transportation efficiency.
For More Details:
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Case on Russian restaurant with Japanese cuisine makes foreign markets select...Azas Shahrier
As part of the management studies this case was prepared to identify the Russian restaurant with Japanese cuisine makes foreign markets selection called the case of two sticks.
Case on Customer Relationship Management Heads to the CloudAzas Shahrier
This MIS / CIS case analysis was given to identify the followings;
a) What type of companies are most likely to adopt cloud-based CRM software services? Why? What companies might not be well suited for this type of software?
b) What are the advantages and disadvantages of using cloud-based enterprise applications?
c) What people, organization and technology issues should be addressed in deciding whether to use a conventional CRM system versus a cloud-based version?
Internship Report on United Commercial Bank Ltd.Azas Shahrier
A complete in-depth analysis of background check, history, organization structure, culture, products & features on United Commercial Bank of Bangladesh with twelve weekly journals of regular coursework and activities.
Report on information systems innovation at Airtel IT BangladeshAzas Shahrier
This is a post-grad level report prepared to identify the core problems faced by Airtel IT Bangladesh and corrective actions initiated with the help of information systems.
The report was prepared to identify the core problems of aggressive or viral marketing done by a premium icecream brand called Bellissimo and to come up with recommendations to rebrand the strategy.
Problems faced by both the interviewer and the interviewee during an intervie...Azas Shahrier
This report was prepared to identify the core problems faced by both the interviewer and the interviewee during an interview session and how to resolve it.
Haat Bazar was the first initiative in the history of Bangladesh to conduct entrepreneurial simulation for the business students by the premium most business school, North South University. The main motto of this simulation practice was to get exposed to the real business world by setting up temporary real business ventures and earn revenue through it.
This report was meant to identify the mobile phone industries of Bangladesh based on major mobile brands in Bangladesh, company analysis, present situation etc.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
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- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
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With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
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SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Market Research on Soya milk
1. Marketing Research on Soya Milk
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Instructors Name : Samy Ahmed (SYA)
Course Name : Marketing Research
Course Code : MKT 470
Section : 05
MARKETING REASEARH O N SOYA MILK
Prepared By:
Sanjana Tazrin 102-0109-030
Salma Tanjeem 102-0254-030
Sadiqur Rahman 093-0173-030
M. Iqbal Elahi 071-860-030
Azas Shahriar 093-0088-030
Mustafa Al Reza 081-650-030
Roshnia Saba 082-283-030
Submisstion Date: 13 April, 2014
2. Marketing Research on Soya Milk
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EXECUTIVE SUMMARY
Our research project is based on a survey which has been done on Soya milk. In this research
project we tried to find out whether People prefer soya milk over cow milk in Dhaka city. Our
main objective is to find out how many of the people like to drink soya milk and what is their
knowledge about soya milk. We have taken our survey in Gulshan Ladies Park and NSU
students. We directly went to every respondent and collected data from them. We tried to keep
all the data confidential we collected from our respondents. Our survey method was cost efficient
and convenient. At the same time our survey method has physical ability and it is time efficient.
As we have collected information from going to every individual there is a less chance of getting
wrong information. We have used SPSS 17 to interpret our data. 1st we entered the data, then we
analyzed the data, then we used data conversion. In our questionnaire we have 5 demographic
questions and 16 other questions. We have used crosstab, independent sample t-test, and
ANOVA and regression analysis.
3. Marketing Research on Soya Milk
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TABLE OF CONTENT
Page No
Introduction
Benefits of Soya Milk
Background
Marketing Research Objective
Research Hypothesis
Research Methodology
Research Design
Ethical Consideration
Limitations
Scheduling
Editing and Cleaning Data
Questionnaire
Objective of using the Questionnaire
Methods for obtaining data SPSS 22
Developing the data analysis
Justification of the Questions in the Survey
Evaluation of questions
Data Analysis
Conclusion
Recommendation
4
4
6
7
7
8
8
9
9
10
11
11
14
15
15
16
16
21
42
43
4. Marketing Research on Soya Milk
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INTRODUCTION
Today soya milk is becoming very popular for the substitute of cow milk. Soy milk also called
(soya milk, soymilk, soybean milk, or soy juice) and sometimes referred to as soy drink/beverage
is a beverage made from soybeans. A stable suspension of oil, water, and protein, it is produced
by soaking dry soybeans and grinding them with water. Soya milk contains about the same
proportion of protein as cow's milk. Around 3.5%; also 2% fat, 2.9% carbohydrate, and 0.5%
ash. Soya milk can be made at home with traditional kitchen tools or with a soy milk machine.
BENEFITS OF SOY MILK
Soy milk, which is made from soaking, grinding and boiling soy beans with water, is a very
nutritious drink. Soy is naturally high in essential fatty acids, proteins, fiber, vitamins and
minerals. These nutrients provide energy and keep your body functioning at its optimum level.
Below are the six most important health benefits you can acquire from drinking soy milk.
1. Improve Lipid Profile: The most important attribute of soy milk is its ability to improve
your blood lipid profile. Unlike dairy milk, which is high in saturated fat and cholesterol,
soy milk fat is mostly unsaturated with zero cholesterol. The monounsaturated and
polyunsaturated fatty acids in soy can inhibit the transport of cholesterol into your blood
stream. Studies have shown that regular intake of soy can significantly lower you blood
concentrations of triglyceride and low density lipoproteins (LDL) and raise the level of high
density lipoproteins (HDL). This combined effect makes soy milk an ideal drink if you have
high cholesterol or have a family history of coronary heart diseases.
5. Marketing Research on Soya Milk
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2. Strengthen Blood Vessel Integrity: The omega-3 and omega-6 fatty acids as well as the
powerful phyto-antioxidants in soy can effectively protect your blood vessels from lesions
and hemorrhage. These compounds bind to the blood vessel lining and defend your lining
cells from free radical attacks and cholesterol deposits. The binding of these nutrients also
improve the fluidity and flexibility of your blood vessels so that they are much more
resilient to blood pressure changes.
3. Promote Weight Loss: Soy milk is naturally lower in sugar content than regular milk.
Cow's milk has about 12 grams of sugar per cup as opposed to only 7 grams in soy milk.
This is why a cup of whole soy milk has only 80 calories, which is the equivalent of skim
milk. In addition, the monounsaturated fatty acid in soy milk can inhibit your intestinal
absorption of fat, which is another great advantage for weight loss. Drinking soy milk also
gives you an extra dose of fiber, keeping your feeling fuller for longer time.
4. Prevent Prostate Cancer: Soy milk is a rich source of phytoestrogen, a unique plant
hormone that can inhibit the production of testosterone in men. Reduced testosterone levels
can significantly cut the risk of prostate cancer. Studies have shown that men who eat a soy-
rich diet are less likely to develop prostate hypertrophy or prostate cancer
5. Prevent Postmenopausal Syndromes: During menopause, a woman’s natural production
of estrogen drops to a minimum. The sudden reduction of estrogen creates a number of
health problems for postmenopausal women. Postmenopausal women have higher risks of
heart disease, diabetes and obesity. They are also more vulnerable to depression, mood
swings, insomnia and other psychological disorders. The phytoestrogen in soy is an
6. Marketing Research on Soya Milk
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effective estrogen replacement. Regular intake of soy is a great way to prevent and alleviate
these postmenopausal syndromes
6. Prevent Osteoporosis: Osteoporosis is another age and hormone related disease. The
phytoestrogen in soy can help accelerate calcium absorption by your body and prevent the
loss of bone mass. For the maximum benefit, make sure to buy the soy milk that is fortified
with extra calcium and vitamin D.
BACKGROUND
The oldest evidence of soy milk production is from China. Where a kitchen scene proving use of
soya milk is incised on a stone slab dated around AD 25–220. It also appeared in a chapter called
Four Taboos (Szu-Hui) in the AD 82 book called Lunheng by Wang Chong, possibly the first
written record of soya milk. Facts of soya milk are rare prior to the 20th century and widespread
usage before then is unlikely. According to popular tradition in China, soya milk was developed
by Liu An for medicinal purposes, although there is no historical evidence for this legend. This
legend first started in the 12th century and was not clearly stated until late 15th century in
Bencao Gangmu, where Li was attributed to the development of tofu with no mention of soya
milk. Later writers in Asia and the West additionally attributed development of soya milk to Liu
An, assuming that he could not have made tofu without making soy milk. However, it is also
likely that Liu An has been falsely attributed to the development of tofu by writers after his time.
However, some recent writers attributed Liu An to have developed tofu in 164 BC.
7. Marketing Research on Soya Milk
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MARKETING RESEARCH OBJECTIVE
This research paper focuses on the demand of soya milk in the market of Dhaka city. Our
objectives are:
Broad objective:
Whether people prefer soya milk over cow milk
Specific objectives:
To find out if people are aware of soya milk
To find out whether people like to drink soya milk or not.
To find out the reaction (positive/negative) of people regarding soya milk
To find out the type (age, gender, marital status, profession and income level etc.) of
people who are interested to drink soya milk
To find out whether people think that Soya milk should go for a tetra packet or not.
RESEARCH HYPOTHESIS
Null Hypothesis: “People prefer soya milk over cow milk in Dhaka city.”
Alternative Hypothesis: “People do not prefer soya milk over cow milk in Dhaka city.”
8. Marketing Research on Soya Milk
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RESEARCH METHODOLOGY
The basic research method that we have used throughout this paper is ‘Survey’ and ‘Secondary
data analyses’. The main tool used for this research is structured questionnaire. We took most of
the surveys from Gulshan Ladies Park and North South University students. We also collected
our data from some of the customers of soya milk. We have surveyed total 100 people.
RESEARCH DESIGN
Our research is based on exploratory research. Our primary research is to collect the raw data.
Collecting raw data from various sources was required to process, tabulate, edit for the purpose
of the study. After processing the data, we applied few statistical tools wherever required we
came up with a meaningful results. Besides, some graphical presentations such as pie chart, bar
chart and so on are used. A schedule of our working process and period is given below.
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ETHICAL CONSIDERATION
In our marketing research project, we have tried to protect the information of our respondents. In
addition, we haven’t gathered the questionnaire of every respondents serially rather haphazardly.
Moreover, we have not taken or influenced the respondents to write down their names or contact
number. Therefore the information of every respondent we have taken is highly confidential.
In addition, we let them know our purpose of conducting this research and ensured them that we
will not reveal the information to anyone. Furthermore, as we have done the marketing research
course with our honorable course instructor, Mr. Samy Ahmed, we were well prepared for how
to conduct an in-depth survey. So we have applied the procedures what we have learnt from this
course.
LIMITATIONS
In every research project, research outcome may face some limitations. The present project is of
no exception from this. In spite of our sincere efforts to keep it at minimal, we faced some
limitations to conduct this study.
The research was conducted under the set up of basic research, which has been done for
academic purposes. So there might not be adequate level of professionalism, which might
be required at the corporate level.
Some respondents did not answer all the questions. We assured them that the
questionnaire was for academic purpose only but still many questions were left
unanswered.
10. Marketing Research on Soya Milk
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Time was constrained therefore it was quite difficult to carry out
the report work in such a less time.
Despite these limitations, we tried our best to collect necessary data and information that have
been analyzed in the subsequent section.
SCHEDULING
No. Process Description Duration
in days
01 Pre research study and
design process
Questionnaire prepared and tested in the field
level.
04
02 Survey Total 100 questionnaires are conducted. 05
03 Data processing Crosschecking and data processing of survey
conducted with key information.
06
04 Data analysis and
report writing and
Submission of report
Data processed and analyzed 04
11. Marketing Research on Soya Milk
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EDITING AND CLEANING DATA
After collecting the data from the survey, it had to edit. Editing is the process of checking the
data for necessary corrections. We found some errors in responses—some of the questions were
not filled up properly and left incomplete. We did not want to have any missing values, and so in
the end twenty (15) questionnaires that were incomplete had to be resurveyed.
QUESTIONNAIRE
The survey was conducted by a questionnaire, which contain 21 questions along with 5
demographic questions. Our questionnaire is given below:
Age a) 20-30 b) 30-40 c) 40 above
Gender: [_] Male [_] Female
Income Level
(a)TK 10,000- TK 40,000 (b) TK 40,000-TK 70,000 (c)TK 70,000-TK 100,000
(d) TK 100,000-TK 250,0000
1. How would you rank yourself as a health conscious person?
a) I am very much health conscious
b) I am health conscious
c) I am not health conscious at all
d) I am somewhat health conscious
2. Do you differ between healthy and unhealthy ingredients while purchasing food products
a) Yes b) No c) May be d) Didn’t think about it
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3. Are you concerned about heart disease, diabetics, overweight, blood pressure?
a) Yes b) No c) May be d) At times
4. Are you taking any steps to prevent yourself from being effected by such diseases?
a) Yes b) Sometimes c) I plan to d) Didn’t think about it
5. If a substitute of dairy milk is offered to you that has same benefit like protein, vitamins
and minerals but non-fat would you purchase it?
a) Yes I would
b) Most likely I would
c) That would depend
d) No I would not
6. How often do you consume milk?
a) At least once a day
b) I sometimes drink milk
c) I hardly drink milk
d) I don’t drink milk
7. Do you like the taste ofmilk in its natural form/without adding any flavors?
a) Yes b) Sometimes c) Rarely d) Never
8. What do you understand by soya?
a) it’s a fruit b) it’s a che4mical c) it’s a flower d) it’s a seed
9. Have you heard of soya milk before?
a) Yes I have b) M4aybe c) I don’t remember d) Never
10. Have you ever consumed any soya product till now?
a) Yes I have b) No I haven’t c) Rarely d) Never
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11. If yes does it taste better than dairy milk?
a) Yes it tastes better
b) Couldn’t find any difference
c) No I like dairy milk better
d) No I have never consumed soya milk before
12. Are you willing to include it in your daily diet if it is available?
a) Yes I would b) I may c) No I won’t d) It depends
13. How much do you spend on dairy milk per week?
a) TK 200-350 b) TK 100-200 c) TK 100 or less d) I don’t spend
14. Are you willing to pay a slightly high price for soya milk?
a) Yes I would b) I may c) Depends on quality d) No I won’t
15. At what quantity/size would you like to purchase soya milk?
a) 250 ml b) 500 ml c) 1 Liter d) 2 Liter
16. Would you prefer Soya milk if it came in different flavors?
a) Yes I would b) I may c) No I won’t d) Depends on flavors
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OBJECTIVE OF USING THE
QUESTIONNAIRE
Our whole questionnaire is made based on primary information and based on that we have
collected our sample data. The survey method had been selected as the research tool for
following reasons.
Cost efficiency: We found that this method was relatively cheaper as we only needed to
print a copy and then make copies of it and then distribute them to the respondents.
Convenience: Questionnaire design is a simpler and easier way to collect responses and
conduct the survey, so it was convenient for us to use this tool.
Physical availability: Here we could see the persons who were responding to our
questionnaire, so we could easily perceive their condition where they were appropriate
for being our respondent or not.
Time efficiency: We had time constraints, and getting questionnaires filled up by the
respondents was also time-consuming, so making short format questionnaire saved our
time.
Less possibility of getting wrong information: Here if the respondent did not
understand any meaning of the questionnaire, then we could easily make them
understand. So there was less possibility of making mistake.
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METHODS FOR OBTAINING DATA SPSS 22
After getting all the questionnaires filled up, each of the questions was coded along with the
variables with SPSS. Here, all of the options in each of the questions are entered to make a
database. This SPSS database then became the source of further analysis. With the help of the
data sheets then it was analyzed further by using various methods like frequency, cross
tabulation and Chi-square, Correlation, One-sample T test.
DEVELOPING THE DATA ANALYSIS
Coding: Each question was being coded to a computer readable form for using in the SPSS.
Then the data were entered from the questionnaires. This was time consuming and needed much
skill.
Data entry: After entering all the responses from each question, the data entering part was done.
Then we proceeded forward for the final job, which was analysis.
Data Analysis: By using SPSS, we put the formula, and then the software automatically gave us
the result. We could get a number of tables, charts by this process. Then we proceeded for the
data conversion and interpretation part.
Data conversion: All the SPSS result sheets had to be converted into managerially
understandable form. We converted them to word documents, made tables, graphs and wrote the
analysis with words.
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JUSTIFICATION OF THE QUESTIONS IN
THE SURVEY
The survey questionnaire had intended to reveal two different aspects of the respondents. For the first
part, every respondent had to fill five questions to provide their demographic information. The second
part of the questionnaire was intended to disclose whether the respondents are aware on soya
milk or not. Then they need to answer about the soya milk, from where they want to purchase,
how many quantity or packet size they want etc. Are they really aware of their health, if they
aware of health what should prefer dairy milk or soya milk etc.
EVALUATION OF QUESTIONS
Here are some demographic questions
Age
Purpose: To measure the percentage regarding age group in order to evaluate validity and find
out age specific consumption pattern.
Coding: 1= 20-30 2= 30-40 3= 40 above
Gender
Purpose: This is a direct demographic question. By analyzing this question we can identify the
gender group of respondents.
Coding: 1= Male, 2= Female
Income level:
1= TK 10,000- TK 40,000 2= TK 40,000-TK 70,000 3= TK 70,000-TK 100,000
4= TK 100,000-TK 250,0000
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The survey questions and their explanation are given below:
1) How would you rank yourself as a health conscious peroson?
a) I am very much health conscious
b) I am health conscious
c) I am not health conscious at all
d) I am somewhat health conscious
Purpose: this question was asked to find out about the health consciousness. According
to respondents
Coding: 1= I am very much health conscious, 2= I am health conscious, 3= I am not health
conscious at all, 4= I am somewhat health conscious
2) Do you differ between healthy and unhealthy ingredients while purchasing food products?
a) Yes b) No c) May be d) Didn’t think about it
Purpose: this question was asked to find out differ between healthy and unhealthy ingredients
while purchasing food products. According to respondents
1= Yes, 2= No, 3= May be, 4= Didn’t think about it
3) Are you concern about heart disease, diabetics, overweight, and blood pressure?
Yes b) No c) May be
Purpose: by this question we can easily find the respondent’s preferences concern about the
heart disease, diabetics, overweight, and blood pressure. According to respondents
Coding: 1= yes, 2= No, 3= May be, 4= At times
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4) Are you taking any steps to prevent yourself from being effected by such diseases?
a)Yes b) Sometimes c) I plan to d) Didn’t think about it
Purpose: the purpose of asking this question was to find out their taking steps for preventing
such diseases. According to respondents
Coding: 1= Yes, 2= Sometimes, 3= I plan to, 4= Didn’t think about it
5) If a substitute of dairy milk is offered to you that has same benefit like protein, vitamins and
minerals but non-fat would you purchase it
a) Yes I would
b) Most likely I would
c) That would depend
d) No I would not
Purpose: the purpose of asking this question was to find out the way by which the respondents
get to if the substitute of dairy milk is offered like same benefited in dairy milk so the customer
would purchase or not
Coding: 1= Yes I would, 2=Most likely I would, 3= That would depend, 4= No I would not
6) How often do you consume milk?
a) At least once a day
b) I sometimes drink milk
c) I hardly drink milk
d) I don’t drink milk
Purpose: the purpose of asking this question to know how often do consume milk .
Coding: 1= At least once a day, 2=I sometimes drink a milk , 3=I hardly drink a milk, 4= I don’t
drink milk.
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7) Do you like the taste of milk in its natural form/without adding any flavors
a) Yes b) Sometimes c) Rarely d) Never
Purpose: the purpose of asking this question was to find out the number of those respondents
who they like the taste of dairy milk without adding any flavors or not.
Coding: 1= Yes, 2= Sometimes, 3=Rarely, 4= Never
8) What do you understand by soya?
a) it’s a fruit b) it’s a chemical c) it’s a flower d) it’s a seed
Purpose: The purpose of asking this question to know about the respondents about soya
knowledge.
Coding: 1= It’s a fruit, 2= It’s a chemical 3= It’s a flower 4= It’s a seed
9) Have you heard of soya milk before?
a) Yes I have b) Maybe c) I don’t remember d) Never
Purpose: we try to find out whether the respondents heard about soya milk before or not
Coding: 1=yes I have, 2= Maybe, 3= I don’t remember, 4= Never
10) Have you ever consumed any soya product till now?
a) Yes I have b) No I haven’t c) Rarely d) Never
Purpose: the purpose of asking this question is to find whether the respondents ever purchased
soya product.
Coding: 1= Yes I have, 2=No I haven’t, 3= Rarely, 4= Never
11) If yes does it taste better than dairy milk?
a) Yes it tastes better
b) Couldn’t find any difference in taste
c) No I like dairy milk better
d) No I have never consumed dairy milk before
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Purpose: the purpose of this question is to find out if people buy soya milk before so what about
its taste
Coding: 1= Yes it tastes better, 2= Couldn’t find any difference in taste, 3= No I like dairy milk
better, 4= No I have never consumed dairy milk before
12) Are you willing to include it in your daily diet if it is available to?
a) Yes I would b) I may c) No I won’t d) It depends
Purpose: main purpose of this question is to find out whether people like to include soyamilk in
their daily diet if it is available
Coding: 1= Yes I would, 2= I may , 3= No I won’t, 4= It depends
13) How much do you spend on dairy milk per week?
a) TK 200-350 b) TK 100-200 c) TK 100 or less d) I don’t spend
Purpose: our main purpose to find out people how much spend on dairy milk
Coding: 1=TK350-200, 2=TK200-100, 3=TK100 or less 4= I don’t
14) Are you willing to pay a slightly high price for soya milk?
a) Yes I would b) I may c) No I won’t d) It depends
15) At what quantity/size would you like to purchase your soya milk?
a) 250 ml b) 500 ml c) 1 Liter d) 2 Liter
Purpose: we try to find out what quantity or size people would like to purchase
Coding: 1=250 ml, 2=500 ml, 3=1 liter, 4= 2 Liter
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Purpose: If soya milk slightly increase their price the respondent consume the product or not
Coding: 1= Yes I would, 2= I may, 3= No I won’t, 4= It depends
16) Would you prefer Soya milk if it came in different flavors?
a) Yes I would b) I may c) No I won’t d) Depends on flavors
Purpose: how people think it comes in market with different flavors
Coding: 1=Yes I would, 2=I may, 3=No I won’t, 4= Depends on flavors
DATA ANALYSIS
In this section of the report we will analysis our data of the questionnaire survey. Our
questionnaire consisted of five demographic questions and 21 other questions which related to
our research topic.
The demographic questions were Age, Gender, income level. The relevance for including each of
these questions as well as important findings of the analysis has been discussed along with the
explanation of the frequencies.
We have entered the data in SPSS and run various statistical processes. Here we discuss them.
We begin with simple frequency distribution of some of our most important questions in the
questionnaire, including the relevance for the question in the report as well as relating the
marketing logic that would help us to prove or disprove our hypothesis.
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Data Analysis:
Crosstabs:-
Age * How would you rank yourself as a health conscious person?
Crosstab
How would you rank yourself as a health conscious person?
Total
I am very much
health consious
I am health
conscious
I am not at all
health consicous
I am somewhat
health consicous
Age 20-30 Count 0 26 3 7 36
% of Total .0% 26.0% 3.0% 7.0% 36.0%
30-40 Count 24 10 0 0 34
% of Total 24.0% 10.0% .0% .0% 34.0%
40 Above Count 30 0 0 0 30
% of Total 30.0% .0% .0% .0% 30.0%
Total Count 54 36 3 7 100
% of Total 54.0% 36.0% 3.0% 7.0% 100.0%
Symmetric Measures
Value
Asymp. Std.
Errora
Approx. Tb
Approx. Sig.
Interval by Interval Pearson's R -.719 .014 -10.254 .000c
Ordinal by Ordinal Spearman Correlation -.826 .022 -14.529 .000c
N of Valid Cases 100
a. Not assuming the null hypothesis.
b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on normal approximation.
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As this crosstab correlation shows that age between 20-30 are less health conscious, but they
tries to be conscious about their health. And ages between 30-40 are health conscious and they
care about their health. At last the age 40 and above shows that all of them are very health
conscious and of aging they cares about their health more than youngers.
Gender * How would you rank yourself as a health conscious person?
Crosstab
How would you rank yourself as a health conscious person?
Total
I am very much
health consious
I am health
conscious
I am not at all
health consicous
I am somewhat
health consicous
Gender Male Count 27 18 3 7 55
% of Total 27.0% 18.0% 3.0% 7.0% 55.0%
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Female Count 27 18 0 0 45
% of Total 27.0% 18.0% .0% .0% 45.0%
Total Count 54 36 3 7 100
% of Total 54.0% 36.0% 3.0% 7.0% 100.0%
Symmetric Measures
Value
Asymp. Std.
Errora
Approx. Tb
Approx. Sig.
Interval by Interval Pearson's R -.246 .075 -2.516 .013c
Ordinal by Ordinal Spearman Correlation -.176 .095 -1.766 .080c
N of Valid Cases 100
a. Not assuming the null hypothesis.
b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on normal approximation.
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Here we can see that among 55 male person only 27 person are health conscious whereas 27
female among 45 female are more health. So based on this statistics we can say that female are
more health conscious than male.
Age * Do you differ between healthy and unhealthy ingredients while
purchasing food prodocuts?
Crosstab
Do you differ between healthy and unhealthy ingredients while
purchasing food prodocuts?
TotalYes No Maybe
Did not think
about it
Age 20-30 Count 16 7 0 13 36
% of Total 16.0% 7.0% .0% 13.0% 36.0%
30-40 Count 6 3 14 11 34
% of Total 6.0% 3.0% 14.0% 11.0% 34.0%
40 Above Count 30 0 0 0 30
% of Total 30.0% .0% .0% .0% 30.0%
Total Count 52 10 14 24 100
% of Total 52.0% 10.0% 14.0% 24.0% 100.0%
Symmetric Measures
Value
Asymp. Std.
Errora
Approx. Tb
Approx. Sig.
Interval by Interval Pearson's R -.383 .080 -4.108 .000c
Ordinal by Ordinal Spearman Correlation -.397 .091 -4.285 .000c
N of Valid Cases 100
a. Not assuming the null hypothesis.
b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on normal approximation.
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Ages between 20-30 cares about food ingredients while purchasing food products. And ages
between 30-40 cares less while purchasing food ingredients. But ages above 40 cares a lot while
purchasing food products more than the others.
Gender * Do you differ between healthy and unhealthy ingredients while
purchasing food prodocuts?
Crosstab
Do you differ between healthy and unhealthy ingredients while
purchasing food prodocuts?
TotalYes No Maybe
Did not think
about it
Gender Male Count 31 5 7 12 55
% of Total 31.0% 5.0% 7.0% 12.0% 55.0%
Female Count 21 5 7 12 45
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% of Total 21.0% 5.0% 7.0% 12.0% 45.0%
Total Count 52 10 14 24 100
% of Total 52.0% 10.0% 14.0% 24.0% 100.0%
Symmetric Measures
Value
Asymp. Std.
Errora
Approx. Tb
Approx. Sig.
Interval by Interval Pearson's R .087 .100 .866 .389c
Ordinal by Ordinal Spearman Correlation .091 .100 .905 .368c
N of Valid Cases 100
a. Not assuming the null hypothesis.
b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on normal approximation.
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According to this statistics Male person has answered that they cares a lot while purchasing food
ingredients, whereas the females are less.
Age * Are you concerned about heart disease, diabetics, over weight, blood
pressure?
Crosstab
Are you concerned about heart disease, diabetics,
over weight, blood pressure?
TotalYes Maybe At times
Age 20-30 Count 0 36 0 36
% of Total .0% 36.0% .0% 36.0%
30-40 Count 0 16 18 34
% of Total .0% 16.0% 18.0% 34.0%
40 Above Count 14 16 0 30
% of Total 14.0% 16.0% .0% 30.0%
Total Count 14 68 18 100
% of Total 14.0% 68.0% 18.0% 100.0%
Symmetric Measures
Value
Asymp. Std.
Errora
Approx. Tb
Approx. Sig.
Interval by Interval Pearson's R -.413 .064 -4.491 .000c
Ordinal by Ordinal Spearman Correlation -.275 .095 -2.833 .006c
N of Valid Cases 100
a. Not assuming the null hypothesis.
b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on normal approximation.
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Based on this statistics ages 23-30 and 30-40 are not so conscious about heart diseases, diabetes
and blood pressure. But ages above 40 most of them are health conscious and they really tries to
control these diseases maintain some rules and regulations.
Gender * Are you concerned about heart disease, diabetics, over weight,
blood pressure?
Crosstab
Are you concerned about heart disease, diabetics,
over weight, blood pressure?
TotalYes Maybe At times
Gender Male Count 0 37 18 55
% of Total .0% 37.0% 18.0% 55.0%
Female Count 14 31 0 45
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% of Total 14.0% 31.0% .0% 45.0%
Total Count 14 68 18 100
% of Total 14.0% 68.0% 18.0% 100.0%
Symmetric Measures
Value
Asymp. Std.
Errora
Approx. Tb
Approx. Sig.
Interval by Interval Pearson's R -.553 .044 -6.568 .000c
Ordinal by Ordinal Spearman Correlation -.562 .042 -6.725 .000c
N of Valid Cases 100
a. Not assuming the null hypothesis.
b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on normal approximation.
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This statistics shows that females are much more conscious than male to control heart diseases,
diabetes, and blood pressure.
Frequency Table
For question 4-12, we have evaluated in terms of Frequency:
4. Are you taking any steps to prevent yourself being effected by
such diseases?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes 13 13.0 13.0 13.0
Sometimes 22 22.0 22.0 35.0
I plan to 26 26.0 26.0 61.0
Didnt think about it yet 39 39.0 39.0 100.0
Total 100 100.0 100.0
When people were asked if they were taking any steps to prevent diseases like heart disease,
diabetics etc. most people have answered most people have answered didn’t think about it.
Which shows maybe people in our country are not that health conscious.
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5.If a substitute of dairly milk is offered to you that has same benefit like
protein, vitamins and minerals but non-fat would you purchase it?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes I would 36 36.0 36.0 36.0
Most likely I would 10 10.0 10.0 46.0
That would depend 39 39.0 39.0 85.0
No I would not 15 15.0 15.0 100.0
Total 100 100.0 100.0
When we asked people if they were given a substitute of dairy milk, which would provide
similar benefit would they prefer it, most people said that would depend and secondly they said
that they would purchase it.
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6.How often do you consume milk?
Frequency Percent Valid Percent
Cumulative
Percent
Valid At least once a day 15 15.0 15.0 15.0
I sometimes drink milk 37 37.0 37.0 52.0
I hardly drink milk 27 27.0 27.0 79.0
I dont drink milk 21 21.0 21.0 100.0
Total 100 100.0 100.0
When we asked our respondents how often they drank milk 37% people said they sometimes
drink milk, whereas only 15% people said they drank milk once a day.
7.Do you like the taste of milk in its natural form/without adding
any flavors?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes 25 25.0 25.0 25.0
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Sometimes 37 37.0 37.0 62.0
Rarely 9 9.0 9.0 71.0
Never 29 29.0 29.0 100.0
Total 100 100.0 100.0
When we asked people if they preferred the taste of milk, without any added flavour, 37% of the
people said they like it sometimes, and 29% of them have said they never have it without adding
any extra flavours.
8.What do you understand by soya?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Its a fruit 11 11.0 11.0 11.0
Its a chemical 17 17.0 17.0 28.0
its a flower 17 17.0 17.0 45.0
Its a seed 55 55.0 55.0 100.0
Total 100 100.0 100.0
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When we asked our respondents what they understood about soya, More than half of the people
surveyed, 55% of them said that it’s a seed, which shows they have idea about it.
9.Have you heard of soya milk before?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes I have 16 16.0 16.0 16.0
Maybe 34 34.0 34.0 50.0
I dont remember 30 30.0 30.0 80.0
Never 20 20.0 20.0 100.0
Total 100 100.0 100.0
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When people were asked, if they heard about soya milk before the response was very few of
them knew about it, 34% of the people said maybe, and 30% answers were given signifying they
don’t remember.
10. Have you ever consumed any soya product till now?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes I have 35 35.0 35.0 35.0
No I have not 18 18.0 18.0 53.0
Rarely 20 20.0 20.0 73.0
Never 27 27.0 27.0 100.0
Total 100 100.0 100.0
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When the respondents were asked if they have ever consumed any product made of soya, 35% of
them said they had consumed it before, whereas only 18% people said they have not.
11. If yes does it taste better than dairy milk?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes it tastes better 19 19.0 19.0 19.0
Couldnt find any difference 32 32.0 32.0 51.0
No I like dairy milk better 20 20.0 20.0 71.0
No I have never consumed
soya milk before
29 29.0 29.0 100.0
Total 100 100.0 100.0
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When we asked our respondents if they thought there was any difference between the taste of
soya milk and dairy milk 32% of the respondents said, they couldn’t find any difference.
Secondly 29% of the people said they haven’t ever tried it.
12. Are you willing to include it in your daily diet if it is available?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes I would 21 21.0 21.0 21.0
I may 24 24.0 24.0 45.0
No I wont 18 18.0 18.0 63.0
It depends 37 37.0 37.0 100.0
Total 100 100.0 100.0
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When we asked people if they would want to include soya milk in their daily diet, most people
said that it would depend on different factors. Only 18% people had said that they wouldn’t
include it in their diet.
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Correlations
Correlation helps us understand the relationship among variables. The questions which we have
chosen out of our survey to measure the correlation among them are question 13-15.
Through this we find out how positive or negatively these variables are related.
Correlations
How much do
you spend on
dairy milk per
week?
Are you willing
to pay a slightly
high price for
soya milk?
At what
quantity/size
would you like
to purchase
soya milk?
How much do you spend on
dairy milk per week?
Pearson Correlation 1 .032 -.139
Sig. (2-tailed) .752 .167
N 100 100 100
Are you willing to pay a
slightly high price for soya
milk?
Pearson Correlation .032 1 .320**
Sig. (2-tailed) .752 .001
N 100 100 100
At what quantity/size would
you like to purchase soya
milk?
Pearson Correlation -.139 .320**
1
Sig. (2-tailed) .167 .001
N 100 100 100
**. Correlation is significant at the 0.01 level (2-tailed).
In correlation, if the p value is below 5% which is the level of significance, we reject our null
hypothesis and accept our alternate hypothesis, in this specific correlation table we have tried to
establish relation among variables of, how much a person spends on milk per week, would
he/she pay higher price for soya milk, and how it would vary according to the quantity or size
being available of the soya milk.
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One sample T test
One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
Would you prefer Soya milk
if it came in different flavors?
100 2.5900 1.23987 .12399
One-Sample Test
Test Value = 2.5
t df Sig. (2-tailed) Mean Difference
95% Confidence Interval of the
Difference
Lower Upper
Would you prefer Soya milk if
it came in different flavors?
.726 99 .470 .09000 -.1560 .3360
In this T-test we see that if people were given different options for Soya milk flavors still it
would not affect their purchase, they would be indifferent towards it.
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CONCLUSION
Based on the primary research and secondary data, conclusions about the soya milk consumption
are:
Now-a-days people prefer soya milk more than cow milk
We got positive responses regardind people prefering soya milk
Thus the research hypothesis proved correct. I also recommend marketers to undertake a
comprehensive campaign to raise public awareness about the soya milk and its neutrients. Also
they should provide a clear picture of how the soya milk will be beneficial to us by including the
comparison between the costs and benefits of soya milk vs. cow milk or other options.
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RECOMMENDATION
I. As soya milk is totally a new product in the Bangladesh market, it is essential to follow
the basic market concepts, that is, using informative advertisement’s for the new product.
From our research we have many people haven’t even heard of soya milk yet, and only
few in number have ever had soya milk before. Thus it is essential to educate the
consumer’s in the market before any other marketing approach is taken. Consumers
should be thought about the benefit of the product and how it can be included in one daily
life. For in
II. Persuasive promotional campaign is a must for soya milk to have its day in the
Bangladeshi market. Even before the birth of the Bangladesh (when it was under India
during Mughal period) people of this region has been having milk, it’s been more like a
cultural thing in here. Even during wedding we can see bride and groom having milk
from the same glass. To change such long practice, intense promotional campaign is a
must. To make the matter worse for the entrance of soya milk now even zero-fat cow
milk, with varieties of flavor’s can be found in the market, so not only do they have to
promote their though free trails and other exceptional promotional campaign they must
also make sure that the taste of soya milk beat’s the taste of cow milk, otherwise keeping
up in the Bangladesh market will be almost impossible for soya milk.
III. Price always plays a very important role for any kind of product. From our research we
have that not many people are willing to pay a higher price for soya milk, so price tagged
on soya milk has to be very calculative. If too much high price is charged then people
will never switch from cow milk to soya milk, and if too less of a price is charged then
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people may think there may be some kind of problem with the product and product itself
will look very needy.
IV. Proper availability of the soya milk will also play a major role for it’s existence in the
Bangladesh market. As it will act as a substitute of cow milk so it must be found in
almost every places where cow milk is found to better compete in the market. Thus it
must be made available to local general stores as well as super stores, that has recently
shaken the rich neighborhood of the Bangladeshi market.
V. Selecting a proper target market is a must. As it is a completely new product for the
Bangladeshi market, it is not advised to run the production in large rather this product
should be launched in Dhaka initially. If soya milk is a hit in Dhaka then other cities such
as Chittagong and Sylhet should be targeted before launching the product in whole
Bangladesh.