A market survey was conducted online to understand consumer preferences for soft drinks. The survey included 10 questions about brand loyalty, willingness to pay higher prices, preferred brands, and factors like taste. Most respondents showed low brand loyalty for soft drinks, were willing to switch brands for better prices, and had a strong preference for Thumbs Up over other tastes. The survey helped assess customer behavior in the soft drink industry.

1. MARKET SURVEY
ON SOFT-DRINKS
Assignment - 1
Consumer & Industrial Buyer Behaviour

2. The survey was conducted
through Internet on:
www.surveymonkey.com
Following are the results

3. Q. 1

4. Q. 2

5. Q. 3

6. Q. 4

7. Q. 5

8. Q. 6

9. Q. 7

10. Q. 8

11. Q. 9

12. Q. 10

13. Conclusions
With the help of the survey we are able to
find that:
O Brand Loyalty for a product category like
Soft-drink is low.
O Customers are willing to switch to another
product if price increases
O Strong preference on Thumbs Up
O Taste preference is more for each soft
drink

14. Thank You
O Rajat Rangdal 40
O Sharon Jacob 45
O Ahid Khan 62