SJH GreenSteam wants to enter the residential cleaning market with a new steam cleaning product and service. They conducted market research to understand consumer perceptions and interest in steam cleaning as an alternative to chemical cleaners. A secondary research analysis found that steam cleaning can safely sanitize without chemicals. A survey was distributed through marketing channels and indicated that over 80% of respondents were interested in learning about steam cleaning after reading an introduction. SJH GreenSteam plans to continue their primary research through distributing a modified survey to better understand consumer needs, wants, and how to educate them on switching to steam cleaning.
This slide presentation is part of our digital strategy programme and put together in collaboration with my colleague Neil Kelley.
in here we look the Strategy part of SOSTAC (PR Smith), the RACE model (Dr. Dave Chaffey) some other models such as TOWS and Ansoff Matrix, and finally the introduction of a new e-marketing mix integrating on-line and off-line marketing activities.
Using the Integrated Performance Solution (IPS), a client has created a new marketing campaign management blueprint and road map. The IPS developed by George B. Lampere provides a collaborative and integrated approach to align the people / organization, business processes, technology, and information / knowledge management. For more information, contact glampere@glampere.com
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other.
As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic.
Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world.
Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.
State of Video Marketing Benchmark Report - 2016Demand Metric
Since the inaugural version of this study was completed in 2014, Demand Metric and Vidyard have researched video content marketing on an annual basis. The study’s primary goal remains consistent: to understand how video performs as a content type. In addition, this study explores other aspects of video content marketing, such as where video is hosted, how it is measured and how video viewing integrates with the sales funnel. The 2016 study investigates some themes that are relevant to video: video content personalization and the use of video with an Account-Based Marketing (ABM) strategy.
What this study did not investigate is the popularity of video compared to other content types. There are many, current studies that show that video continues to enjoy a position of favor among the many content types in use. Instead, this study’s focus is on the use of video, the usage maturity indicators such as measuring video content performance, and how video viewing data integrates with Marketing Automation and CRM. This report will show what progress, if any, has been made in the third year of this study.
The emphasis on video content marketing has understandably been on production quality: the higher the quality, the more marketing value a video is presumed to have. Quality is certainly an important aspect of video content, and fortunately, the tools for producing video are enabling higher quality video at lower costs and requiring less skill. However, just producing quality video is not the only success factor for video content marketing. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and of course, how the sales team exploits that data. This study will share research insights to help marketers get the highest possible return on their video content investment.
Gather relevant data about consumers and potential customers using content-ready Consumer Insights PowerPoint Presentation Slides. Go through the human behaviour trends and understand your clients better with the help of ready-made consumer insights PPT presentation templates. Get consumer insights from data, surveys, sales, focus groups, direct interviews, online data and more. Make informed decisions for your business using consumer insights PowerPoint presentation slideshow. This deck comprises of templates such as research methodology, consumer insight assumptions, key stats, data collection and processing, consumer insight capabilities, consumer insight components, tools for consumer insights, YouTube analytics, google trends, google analytics, and more. These templates are completely customizable. Edit colors, text, icon and font size as per your need. Add or remove content, if needed. Download consumer insights PPT templates to understand your customers better. Our Consumer Insights Powerpoint Presentation Slides team are a cooperative lot. They will respond to all your specifications.
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
This slide presentation is part of our digital strategy programme and put together in collaboration with my colleague Neil Kelley.
in here we look the Strategy part of SOSTAC (PR Smith), the RACE model (Dr. Dave Chaffey) some other models such as TOWS and Ansoff Matrix, and finally the introduction of a new e-marketing mix integrating on-line and off-line marketing activities.
Using the Integrated Performance Solution (IPS), a client has created a new marketing campaign management blueprint and road map. The IPS developed by George B. Lampere provides a collaborative and integrated approach to align the people / organization, business processes, technology, and information / knowledge management. For more information, contact glampere@glampere.com
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other.
As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic.
Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world.
Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.
State of Video Marketing Benchmark Report - 2016Demand Metric
Since the inaugural version of this study was completed in 2014, Demand Metric and Vidyard have researched video content marketing on an annual basis. The study’s primary goal remains consistent: to understand how video performs as a content type. In addition, this study explores other aspects of video content marketing, such as where video is hosted, how it is measured and how video viewing integrates with the sales funnel. The 2016 study investigates some themes that are relevant to video: video content personalization and the use of video with an Account-Based Marketing (ABM) strategy.
What this study did not investigate is the popularity of video compared to other content types. There are many, current studies that show that video continues to enjoy a position of favor among the many content types in use. Instead, this study’s focus is on the use of video, the usage maturity indicators such as measuring video content performance, and how video viewing data integrates with Marketing Automation and CRM. This report will show what progress, if any, has been made in the third year of this study.
The emphasis on video content marketing has understandably been on production quality: the higher the quality, the more marketing value a video is presumed to have. Quality is certainly an important aspect of video content, and fortunately, the tools for producing video are enabling higher quality video at lower costs and requiring less skill. However, just producing quality video is not the only success factor for video content marketing. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and of course, how the sales team exploits that data. This study will share research insights to help marketers get the highest possible return on their video content investment.
Gather relevant data about consumers and potential customers using content-ready Consumer Insights PowerPoint Presentation Slides. Go through the human behaviour trends and understand your clients better with the help of ready-made consumer insights PPT presentation templates. Get consumer insights from data, surveys, sales, focus groups, direct interviews, online data and more. Make informed decisions for your business using consumer insights PowerPoint presentation slideshow. This deck comprises of templates such as research methodology, consumer insight assumptions, key stats, data collection and processing, consumer insight capabilities, consumer insight components, tools for consumer insights, YouTube analytics, google trends, google analytics, and more. These templates are completely customizable. Edit colors, text, icon and font size as per your need. Add or remove content, if needed. Download consumer insights PPT templates to understand your customers better. Our Consumer Insights Powerpoint Presentation Slides team are a cooperative lot. They will respond to all your specifications.
Media Planning Process / Workflow
Deliverables for Client
Media Buying Types
Digital Targeting Types
Digital Ad Types
Digital Creative Specifications
Staying Current / Industry Shifts
Social media & large, global B2B companiesPaul Holthuis
Useful presentation focusing on social media, especially for lager b2b companies. Advise included for implementation, social strategy, organizational aspects, the creation of appropriate content, monitoring the internet, and a lot more.
The 2014 Marketing Score Report: An Inside Look at How Professionals Rate The...PR 20/20
The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance.
* Learn how hundreds of marketers, executives, and entrepreneurs rate their marketing programs.
* Drill into charts, data, and analysis from 27 profile fields and 132 assessment factors.
* Compare your Marketing Score report to the benchmark findings.
* Gain insight into critical questions to consider as part of your 2014 marketing strategy.
* Discover how high performers excel in key marketing metrics.
* Get 15 tips to improve your marketing performance
About Marketing Score
PR 20/20's Marketing Score is a free online marketing assessment tool designed to rate the strength of business and marketing foundations, forecast potential, and align expectations. The product was released into public beta December 2012.
Marketing Score is based on the principle that every element of an organization, as it relates to marketing, can be divided into assets, neutrals, and escalators. Assets are strengths that can accelerate marketing success, and escalators are weaknesses that require additional resources to improve.
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
This study covers the following sections:
- Executive Summary
- What is Content Marketing?
- Benefits of Content Marketing
- Content Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Content Marketing Solutions Landscape
- Content Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
Use this step-by-step planning methodology and set of 20 premium tools and templates to help you develop and launch a successful online community.
To obtain this document, visit us at http://www.demandmetric.com/register
This is a digital marketing plan, a 2-hour session in a Digital marketing CIM diploma class. You learn how to;
Develop an action plan
Establish a campaign budget
Identify suitable online promotional tools
Conduct online campaign testing.
Social media & large, global B2B companiesPaul Holthuis
Useful presentation focusing on social media, especially for lager b2b companies. Advise included for implementation, social strategy, organizational aspects, the creation of appropriate content, monitoring the internet, and a lot more.
The 2014 Marketing Score Report: An Inside Look at How Professionals Rate The...PR 20/20
The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance.
* Learn how hundreds of marketers, executives, and entrepreneurs rate their marketing programs.
* Drill into charts, data, and analysis from 27 profile fields and 132 assessment factors.
* Compare your Marketing Score report to the benchmark findings.
* Gain insight into critical questions to consider as part of your 2014 marketing strategy.
* Discover how high performers excel in key marketing metrics.
* Get 15 tips to improve your marketing performance
About Marketing Score
PR 20/20's Marketing Score is a free online marketing assessment tool designed to rate the strength of business and marketing foundations, forecast potential, and align expectations. The product was released into public beta December 2012.
Marketing Score is based on the principle that every element of an organization, as it relates to marketing, can be divided into assets, neutrals, and escalators. Assets are strengths that can accelerate marketing success, and escalators are weaknesses that require additional resources to improve.
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
This study covers the following sections:
- Executive Summary
- What is Content Marketing?
- Benefits of Content Marketing
- Content Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Content Marketing Solutions Landscape
- Content Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
Use this step-by-step planning methodology and set of 20 premium tools and templates to help you develop and launch a successful online community.
To obtain this document, visit us at http://www.demandmetric.com/register
This is a digital marketing plan, a 2-hour session in a Digital marketing CIM diploma class. You learn how to;
Develop an action plan
Establish a campaign budget
Identify suitable online promotional tools
Conduct online campaign testing.
Звіт проектного офісу з розвитку державно-приватного партнерства SPILNOEasyBusiness
Презентуємо дослідження світового досвіду концесій, SWOT-аналіз пілотних проектів, а також команду – тих, хто робить державно-приватне партнерство в Україні можливим
The Elusive Green Consumer Summary and analysisThe article dis.docxarnoldmeredith47041
The Elusive Green Consumer
Summary and analysis
The article discusses the challenges that are associated with the introduction of eco-friendly goods into the market. It highlights the consumer behavioral tendencies to be the largest hurdle to overcome in the success of eco-friendly products and the general success of environmental conservation. The article advocates for ways in which the behavioral tendencies of the public can be influenced to effect positive environmental change as well as bolster the success of eco-friendly products into the modern day market. These are highlighted as:
· Use of Social Influence in which studies provided proof of human behavior being heavily tied and influenced by the behaviors of fellow social members. In this way, having ads that show one group conforming to eco-friendly practices and use of such products vastly improves the purchase of eco-friendly products. This is suggested in three approaches that involve the sensitization of sustainable behaviors, the increase of social influence to solidifying commitment, and the development of healthy competition.
· Shaping habits is another approach which is touched upon which involves the designing of market strategies and company products to eliminate negative habits and promote positive ones in their stead. Three techniques suggested to reinforce this include use of prompts, offering of enticements, and providing feedbacks.
The article concludes by appreciating the importance of incorporating informed behavioral science into business practice and public activity. The article advocates for the use of marketing fundamentals to ensure efficient connection to the target consumer market if sustainable living is to be successfully implemented.
Critical Thinking
The article suggests the need for the inclusion of social and behavioral sciences in the sensitization of use of eco-friendly products and the adoption of sustainable living practices. This is largely due to the influence that human beings have on one another as a result of daily interactions. Social influence and interactions in the society provide avenues for companies to exploit which can be categorized as either emotional or rational. Emotional approaches are linked to the formal fallacy of appeal to numbers where for one, it is observed that the adoption of sustainable living standards and use of eco-friendly products by a large population effects the adoption rates of these products and practices by neighboring members of the public.
On the other hand, there is also the appeal of statistical numbers that shows that people are drawn to the adoption of new ideas and habits is observed to spike where there is a study that indicates a high number of use of a product. This is a social behavior phenomenon in which humans find it easier to adopt things for as long as they are taken up by other people, especially where a relationship of familiarity exists. The rational avenues for promotion of environmental fri.
A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUM...IAEME Publication
Television Advertising helps to make the product appealing to a person's basic motives,and influences their behavior and attitude towards the product.
Many things that were considered as luxuries till about 10 years ago have become necessities for most people today. This has happened in the in case of consumer durable goods consumption also.The research “A Study on Impact of Television Advertisement on Purchase Decisions of Consumer Durable Goods in Tiruchirappalli District”. The study has been conducted with primary data comprising of 720 sample respondents who are the viewers of television advertisements. The present study is focused on a study of important factors, service satisfaction and purchase decision of consumer durables goods. Percentage analysis and weighted average correlation analysis were used for analysis.
article 6 march 2020 A Study on Perception of Consumers towards Marketing.pdfEducational
Studies in Indian Place Names
(UGC Care Journal)
ISSN: 2394-3114
Vol-40-Issue-60-March-2020
P a g e | 3031 Copyright ⓒ 2020 Authors
A Study on Perception of Consumers towards Marketing of Organic Products in Digital Platform
Uma .K1,
Article 6 A study on perception of consumers towards marketing of organic p...Dr UMA K
Dr. UMA K (2020) “Studies in Indian Place Names” paper entitled “A study on perception of consumers towards marketing of organic products in the digital platform”, in one day International National Conference, organized by the Department of Commerce, school of commerce, Jain (Deemed –to –be University) JGI knowledge campus, Bengaluru, Impact Factor–6.3, ISSN: 2394-3114, published on UGC and ISSN approved Journal in care listed on March 2020, Vol 40, Issue 60, Page. No 3031- 3044.
Running head MARKETING PLAN PRODUCT AND PRICING 1Marketing.docxglendar3
Running head: MARKETING PLAN: PRODUCT AND PRICING
1Marketing Plan: Product and Pricing
7Marketing Plan: Product and Pricing
January 9, 2019Marketing Plan: Product and Pricing
The Product
Consumers normally view a product a physical item which they need to meet a particular need. However, it is imperative to recognize that the nature of a product can be explored further by looking its three different levels which can be considered as three different products which include the core, actual and augmented products, (Aghazadeh, 2015). This is what is referred to as the three levels of a product. The Core product is not an actual physical and tangible thing. It can not be touched or felt because it represents the benefit of the product which generates its value to the final consumers. In the case of the water, the benefit to the final users is quenching their thirst as well as improving their health by providing additional mineral with nutritional value to the final consumers of the bottled water.
A. Product Levels: Core, Actual and Augmented
Second, actual product refers to the tangible product. It is the final product that will be purchased and used by the targeted customers. The customers are able to get value out of the product. For instance, customers can look at the packing and the content information to determine whether or not the content of the water is good for their health. Also, consumers may look at the product, touch the packaging and feel it. This makes the customers have a better understanding of the product in terms of what it looks and feels like.
Lastly, the Augmented product refers to the non-physical part of the product which is made up of the value added to the product for which they may or may not opt to pay for the premium prices. When customers buy the bottled water, part of the augmented product is determining whether the packaging material is recyclable or biodegradable as it is the case for plastic bottling materials. The consumers might not have a problem paying premium prices when they know that they are doing so to protect and conserve their environment as well as argued by Akbar et al. (2017).
B. Product Life CycleThe product life cycle refers to the period when a product is developed, introduced into the market and when it is finally removed from the market. It is divided into four stages which include the introduction, Introduction if the first stage and this the point where the idea is implemented through research and development. The product is produced if the idea is determined to be feasible and potentially profitable.
C. BCG Model
The BCG Matrix is a model developed by the Boston Consulting Group and it focuses on helping businesses to develop profitable products and services for the current time as well as the future. It provides an effective framework that the business can utilize to analyze the growth and market share of the business. The model utilizes a chart with four quadrants. The .
Running head MARKETING PLAN PRODUCT AND PRICING 1Marketing.docxtodd581
Running head: MARKETING PLAN: PRODUCT AND PRICING
1Marketing Plan: Product and Pricing
7Marketing Plan: Product and Pricing
January 9, 2019Marketing Plan: Product and Pricing
The Product
Consumers normally view a product a physical item which they need to meet a particular need. However, it is imperative to recognize that the nature of a product can be explored further by looking its three different levels which can be considered as three different products which include the core, actual and augmented products, (Aghazadeh, 2015). This is what is referred to as the three levels of a product. The Core product is not an actual physical and tangible thing. It can not be touched or felt because it represents the benefit of the product which generates its value to the final consumers. In the case of the water, the benefit to the final users is quenching their thirst as well as improving their health by providing additional mineral with nutritional value to the final consumers of the bottled water.
A. Product Levels: Core, Actual and Augmented
Second, actual product refers to the tangible product. It is the final product that will be purchased and used by the targeted customers. The customers are able to get value out of the product. For instance, customers can look at the packing and the content information to determine whether or not the content of the water is good for their health. Also, consumers may look at the product, touch the packaging and feel it. This makes the customers have a better understanding of the product in terms of what it looks and feels like.
Lastly, the Augmented product refers to the non-physical part of the product which is made up of the value added to the product for which they may or may not opt to pay for the premium prices. When customers buy the bottled water, part of the augmented product is determining whether the packaging material is recyclable or biodegradable as it is the case for plastic bottling materials. The consumers might not have a problem paying premium prices when they know that they are doing so to protect and conserve their environment as well as argued by Akbar et al. (2017).
B. Product Life CycleThe product life cycle refers to the period when a product is developed, introduced into the market and when it is finally removed from the market. It is divided into four stages which include the introduction, Introduction if the first stage and this the point where the idea is implemented through research and development. The product is produced if the idea is determined to be feasible and potentially profitable.
C. BCG Model
The BCG Matrix is a model developed by the Boston Consulting Group and it focuses on helping businesses to develop profitable products and services for the current time as well as the future. It provides an effective framework that the business can utilize to analyze the growth and market share of the business. The model utilizes a chart with four quadrants. The .
Shampoos shed a wide role in beauty products. Twenty years back, half over the beauty objects like shampoos were regarded as luxuries. But now, those bear grow to be so necessary piece goods in imitation of the consumers. Everybody wishes after hold a tidy then stunning hair, then that he are the use of shampoos as help to maintain a fair yet healthful hair. Today the shampoo marketplace is very jam-packed or geared up because of labor then consequently numerous businesses are making an attempt in accordance with seize the demand together with their modern-day expertise. Each invention is various via excellence, cost, perfume, volume, wrapping.
This paper aims after recognize touching the Retailer’s desire closer to a range of manufacturers of shampoo. The goal about the assignment is according to discipline the factors influencing the choice concerning shampoo products between retailers. For that study, 112 shops had been viewed as sample. The data is collected using a structured questionnaire. Here, the records gathered thru questionnaire was analyzed using equipment existing in SPSS software. They were enquired touching the fast shifting shampoo, focus or preferences concerning shampoo products. For the evaluation purpose, statistical equipment and strategies kind of Chi-Square, Regression yet Weighted Average are used. Many shops were conscious on shampoo products.
Retailers make buy of shampoo products majorly out of the distributors. They are extraordinarily cozy together with their retailers. The speedy shifting shampoo is health center summation into dominance concerning retail access with the SKU’s on sachets. Among the retailers, they particularly opt for branded or quickly transferring shampoo in their retail outlet. They are noticeably comfy with the quantity, quality, shipping of manufacture regarding age without somebody damage, advertisement on shampoo accomplish shops to advise the product in imitation of customers, base potential customers,is an added advantage, though the outlets section a excellent kin with the clients yet distributors. Making excellent counsel including educated distributor helps them within after period condition even is bitch between product, namely it offers to them excessive satisfaction
The Research Design Applied by Donatos for New Product Development.docxoreo10
The Research Design Applied by Donatos for New Product Development
Chapter 8 of the textbook gives a thorough discussion of the various descriptors of research design. This chapter provides the framework and various procedures for research activity that can be applied by different businesses based on the objective of the research. Donatos, for example, applies various strategies as their research design for the development of new products. The company, for instance, can be said to take exploratory steps such as the monthly Wassup meetings, observations made from the data collected from various sources on the changes in eating trends that are being recorded in the rapidly evolving industry. Ultimately, the comments received by email from the customers who are kind enough to give their feedback (Schindler, 2004).
A fitting reference to the design adopted by Donatos in the development of a new product is the introduction of the low-carb craze that was aimed at tapping into the population that is moving towards an age that is health conscious. Majority of consumers are steadily becoming skeptics of fast food and the rising obesity levels observed in the modern culture (Schindler, 2004). The development process began with the development of a prototype that was immediately followed by the development of concepts that were aimed at conducting successful taste testing and screening within the employee and other personnel crowd. Based on the success or failure of this step the company had to resolve on whether to proceed with the concept. In this case the concept that had been recognized by the company was the dough free pizza (Schindler, 2004). Based on the success of the taste testing and screening of this concept, the company had to proceed to the naming process of the new product. Now that the new pizza name has been developed and the entire management has settled on the name, No-dough, they proceed to the tests that are conducted within the parent restaurant (Schindler, 2004). The reception of the new pizza would hence determine whether the company would resolve to further the tests in two additional restaurants within the chain. The in-restaurant tests would also include surveys where a selected group of participants would be asked to complete an intercept survey that would be self-administered to ascertain their level of satisfaction. The restaurant also enjoys another group of consumers that are represented in the company strategy as delivery customers. This group of customers would also participate in the surveys through a categorical callback phone survey that would involve a random selection of customers (Schindler, 2004).
An Evaluation of the Wassup Meetings as an Exploratory Methodology That Helps In Defining the Research Question
It is essential to note that an exploratory methodology plays a key role in the research process since it provides a productive strategy that assists in expanding knowledge about the problems and the workable ...
[Project] Customer experience and buying behaviour in e-commerce sitesBiswadeep Ghosh Hazra
The growing usage of internet in India provides an extremely lucrative market for many retailers and businesses. If e-retailers get to know the factors that broadly affect online behaviour, and the corresponding relationships between the type of online buyers and these factors, then they can further fine tune their marketing strategies to convert potential customers into permanent customers, while keeping the existing online ones.
This project on consumer behaviour is a part of a study, that broadly focuses on the factors which Indian online buyers keep in mind while they are shopping online. The research conducted found that Customer Service, Customer Review/Recommendations and Discount/Offers are the three dominant factors that influence online consumer perception. Consumer behaviour is an applied discipline because some decisions are significantly affected by their expected actions. The two perspectives that demand application of its knowledge are societal and micro perspectives. Internet is changing the very method consumers shop, buy goods and services, and has rapidly become a global phenomenon.
Today all companies must use the Internet with the goal of cutting marketing costs, and at the same time, received quantitative information; thereby reducing the price of the services and products, the companies offer. High competition compels companies to continuously look for cost cutting measures. Companies also use internet to communicate, convey and disseminate information, to take feedback, conduct satisfaction surveys with customers and most importantly, to sell the product.
Effect of Online Advertisement In Online Shoppingalexkm123
a project study on effect of online advertisements in online shopping.
How online ads helps online business to make it more effective and reachable by customers.
Similar to Market research implementation plan of SJH GreenSteam (20)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Market research implementation plan of SJH GreenSteam
1. Market Research Implementation Plan of SJH GreenSteam
By Stephanie Mcnair
Through expanding the business; SJH Green Steam wanted to enter into the residential cleaning market with a
new cleaning product & service. This service would significantly improve a customer’s quality of life through
the use of cleaning with no chemicals.
Market Research Problem
Studies show that cleaning with household chemicals cannot safely sanitize and disinfect surfaces like vapor
steam. There is scientific evidence that show the use of household cleansers is harmful our bodies. Chemical
companies are not truthful with the consumer and has made a point of hiding the harmful effects of using
their products over time. It is important to educate the consumer on the significance of using harmful
chemicals and to demonstrate the positive aspects of cleaning with vapor steam. In cleaning with vapor steam
(green cleaning) customers are eliminating the use of hazardous cleaning chemicals.
The Research Approach
A secondary research was performed along with a SWOT and Porter 5 Forces Analysis. The information for
both analyses obtained in part from Full Sail’s EBSCO HOST database and Google Scholar search. There is
without a doubt multiple reasons why we should continue on with conducting a primary research survey
which will consist of ten modified questions conducted on Survey Monkey.
Validity and Liability
Validity and liability of the secondary survey conducted via roundtable discussion. Respondents from class
were given a survey and completing the survey offered feedback. Based on the feedback there were several
adjustments and modifications made to the line of questions asked.
The primary survey distribution
Distribution of the survey through different marketing channels. Using a link from Survey Monkey, links to be
placed on Facebook, Twitter, Pinterest, LinkedIn and Tumblr. A link sent via email blast to SJH Green Steam’s
customer list. The landing page created for the survey link which will be for those who click through from an
online ad. For web visitors, there will be a link embedded on the website and a banner encouraging their
participation. Each placement will encourage viewer and participants to share the link with their friends.
Key findings
The data from Survey Monkey’s showed that after reading the introduction on vapor steam cleaning 83.33%
became interested. 60% of the respondents have shown interested in learning more about vapor stream
cleaning’s actual benefits. The findings from the study are a definite indication that primary research should
continue. There is an audience interested in learning more about the powerful and accurate benefits of vapor
steam cleaning.
Our residential product line is a complete package with a price point of $1800.
2. The survey will be distributed through various marketing channels and through
communicate through our company blog, newsletter and website posting.
Our customer segments include: Residential home owners, Renters and
apartment complex owners
Our target market is residential customers.
Competition:
SJH Position:
No real competition few companies offer vapor steam cleaning. Name
recognition, our machines produced by Technovap. There are so many uptapped
opportunities in vapor steam cleaning. And our financial benefits are that we can
set our own pricing.
Threats - Market is slow and new technology has not caught up. Vapor steam can
be a difficult market to break into.
Opportunities: To grow are boundless, health and lifestyle influences, unlimited
services and industries you can service.
Primary data
The questions have been modified from the original questions. The modified
questions will ask the consumer specific topics as it relates to cleaning. The
findings from the study are a definite indication that primary research should
continue. There is an audience interested in learning more about the powerful
and health benefits of vapor steam cleaning
Customers
Wants – save money, save on cleaning time and versatile cleaner
Needs: A cost effective way to clean, Safe way to clean
Conclusions
3. These questions will give SJH Green Steam a better understanding of how
consumers view chemical cleaners and how to best educate the consumer on
switching to vapor steam.
Recommendations: to proceed with the primary survey.
