The document provides a 100 question marketing audit checklist to help understand a company's current marketing efforts and determine recommendations for future improvements. The questions cover topics such as branding, customer satisfaction, marketing planning, positioning, new product development, and change management. Conducting a thorough marketing audit allows a company to evaluate what is currently being done, determine if it is effective, and recommend adjustments to better meet business goals in the future.
TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
http://www.saharconsulting.com
What is #Marketing, Marketing Mix, and why care about it?
How to select customers to serve? What is #Branding & Positioning strategies? SWOT Analysis
What is your Vision/ Mission? Who is your audience? What is your Value Proposition - #USP? Elevator Pitch?
Marketing plays a crucial role in todays world .There are different types marketing like digital marketing ,online marketing ,offline marketing ,visual marketing ,e commerce marketing, Different strategy are used in marketing like firstly we decide to target on audience ,
My recommendations on how senior marketing leaders can increase the credibility/value of marketing and transform their organizations from being tactical & reactive to really strategic. It cuts through the marketing hype and gives real life examples from my time as CMO of Colt (FTSE250 IT/Cloud) and more recently as a strategic marketing consultant
FellowBuddy.com is an innovative platform that brings students together to share notes, exam papers, study guides, project reports and presentation for upcoming exams.
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This white paper will provide small-business owners with a clear understanding of what they should to do in order achieve sustainable growth in their business.
Go grab yourself a cup of coffee, give yourself a talking and plan what you’re going to do to make the rest of the year and 2016 a great time for you and for your business.
Not a 100% complete, but interested getting response from others. Selling to the marketing organization is not easy and arguably getting harder. Do a lot of salespeople have the skills and panache required? Would this be helpful for your sales organization?
This is intended to be the backdrop for an all day workshop that has 4 interactive sessions.
After reading the entire "Principles of Marketing 15th Edition" by Philip Kotler and Gary Armstrong, I have prepared this ppt covering all of the contents in a condensed form. There are 200 slides comprising of the total 17 chapters.
Marketing management - Marketing mix - Role of Marketing Arunagiri N
Fundamentals of marketing - Role of Marketing - Relationship of Marketing with other functional areas - the concept of marketing mix-Marketing approaches - Various Environmental factors affecting the marketing functions
http://www.saharconsulting.com
What is #Marketing, Marketing Mix, and why care about it?
How to select customers to serve? What is #Branding & Positioning strategies? SWOT Analysis
What is your Vision/ Mission? Who is your audience? What is your Value Proposition - #USP? Elevator Pitch?
Marketing plays a crucial role in todays world .There are different types marketing like digital marketing ,online marketing ,offline marketing ,visual marketing ,e commerce marketing, Different strategy are used in marketing like firstly we decide to target on audience ,
My recommendations on how senior marketing leaders can increase the credibility/value of marketing and transform their organizations from being tactical & reactive to really strategic. It cuts through the marketing hype and gives real life examples from my time as CMO of Colt (FTSE250 IT/Cloud) and more recently as a strategic marketing consultant
FellowBuddy.com is an innovative platform that brings students together to share notes, exam papers, study guides, project reports and presentation for upcoming exams.
We connect Students who have an understanding of course material with Students who need help.
Benefits:-
# Students can catch up on notes they missed because of an absence.
# Underachievers can find peer developed notes that break down lecture and study material in a way that they can understand
# Students can earn better grades, save time and study effectively
Our Vision & Mission – Simplifying Students Life
Our Belief – “The great breakthrough in your life comes when you realize it, that you can learn anything you need to learn; to accomplish any goal that you have set for yourself. This means there are no limits on what you can be, have or do.”
Like Us - https://www.facebook.com/FellowBuddycom
This white paper will provide small-business owners with a clear understanding of what they should to do in order achieve sustainable growth in their business.
Go grab yourself a cup of coffee, give yourself a talking and plan what you’re going to do to make the rest of the year and 2016 a great time for you and for your business.
Not a 100% complete, but interested getting response from others. Selling to the marketing organization is not easy and arguably getting harder. Do a lot of salespeople have the skills and panache required? Would this be helpful for your sales organization?
This is intended to be the backdrop for an all day workshop that has 4 interactive sessions.
After reading the entire "Principles of Marketing 15th Edition" by Philip Kotler and Gary Armstrong, I have prepared this ppt covering all of the contents in a condensed form. There are 200 slides comprising of the total 17 chapters.
Marketing management - Marketing mix - Role of Marketing Arunagiri N
Fundamentals of marketing - Role of Marketing - Relationship of Marketing with other functional areas - the concept of marketing mix-Marketing approaches - Various Environmental factors affecting the marketing functions
[Fr] méthodologie - le rapport du martien - audit de votre capital digitalYann Gourvennec
Une de nos méthodologies phares est celle que nous avons nommée, au fil du temps et des missions, le rapport du martien. Elle permet de se faire une idée rapide de son capital digital sans investir dans des audits coûteux, tout en offrant des pistes correctives et concrètes de mise en œuvre sur le terrain, en combinant l'approche stratégique et opérationnelle, dans le but de revoir sa stratégie ou sa stratégie de contenu.
Le transport maritime consiste à déplacer des marchandises ou des hommes pour l'essentiel par voie maritime, même si, occasionnellement le transporteur maritime peut prendre en charge le pré-acheminement ou post-acheminement (positionnement d'un conteneur chez le chargeur et son acheminement au port, par exemple). Un tel déplacement sera couvert par un connaissement dans le cadre de la ligne régulière ou d'un contrat d'affrètement dans le cadre d'un service.
Lean Branding: Positioning your early-stage company for success - MaRS Best P...MaRS Discovery District
Mary Jane Braide will highlight branding essentials for start-ups and social enterprises in the early stages of development. It’s never too soon to establish a clear value proposition and your positioning—even if it feels like everything is in a state of flux!
How product culture drives organizational impact by Tony Fadel [Engineerex]TonyFadel2
We discuss what a product culture is, how it benefits your organization and we share a framework of simple steps to implement a strong product culture in your org
Optimize your Marketing efforts with Plenus.
- a new breed of consulting firm that offers business & marketing strategy consultancy + Marketing Investment management.
Brief introduction to the STP process - A marketing strategy is based on expected customer behavior in a certain market. In order to know the customer and its expected buying process of segmenting, targeting and positioning is needed.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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2. The marketing audit is a fundamental part of the marketing planning
process. It is conducted not only at the beginning of the process, but
also at a series of points during the implementation of the plan.
The marketing audit considers both internal and external influences
on marketing planning, as well as a review of the plan itself.
Knowledge shared by
3. The purpose of an audit is to:
01 02 03
Determine what is Evaluate what is being Recommend what should
currently being done done (is it working, etc) be done in the future
Knowledge shared by
4. Questions about Marketing
01 Do you feel you are getting value for money from 07 Do you actively manage your brand, product
your marketing budgets? or corporate identity?
02 Are you developing the new business 08 How effective do you feel your external
opportunities as outlined in your business plan? communications are?
Do you have any proof of this?
03 Do you actually have a business plan
to compare with your results? 09 How effective do you feel your internal
communications are?
How satisfied are your customers Do you have any proof of this?
- and do you have proof of this?
10 When did you last launch a new product?
05 What unique selling 11 Was the new product launch successful?
propositions help you Do you have any proof of this?
stand out from your 12 How effective do you feel your marketing is?
marketplace?
13 Do you have a digital marketing strategy?
Do you think it works?
06 Is your corporate or brand image consistent with
your product or service, in the eyes of your
customers?
Knowledge shared by
5. Questions about Brand
14 Do you actively manage your brand, and how? 19 Would your customers miss it if it did not exist?
20 Have you extended the brand or product line?
15 What are your If not, could you do it?
brand values, and 21 Are there any high-risk areas you should avoid?
does your company
live these values? 22 Do your brand/product
promotions reinforce the
How long has the brand/product been around?
core values?
16
17 What is the estimated brand equity?
18 What does the brand mean in the eyes of your
customers?
Knowledge shared by
6. Questions about Business development
23 Are you developing new business from 31 How do you target new, potential key accounts?
existing customers?
32 Do your customers know all the brands/products
24 Are you developing new business from you offer?
new customers?
25 Are you developing new business from
33 How much do you invest
new products? in business
26 Do you know what your customer retention development activities?
rates are?
27 Do you have an definition for a 'good' sale 34 What is the success rate of your business
or customer? development efforts?
28 Do you set revenue targets? 35 Do you have a customer relationship
management (or marketing) system?
29 Do you set profit targets?
36 Do you feel the CRM system is well implemented
30 How do you manage key accounts? and properly used?
Knowledge shared by
7. Questions about Customer satisfaction
Do you know how satisfied your customers are
44 Do you link any customer
37
with your products/ services? Do you have any
proof of this? satisfaction feedback to
38 Do you operate a Customer Satisfaction Policy? your customer service
39 What do you see as the benefits of a Customer
planning, new product
Satisfaction Policy? development, and/or
40 Do you assess customer satisfaction? How do marketing strategy
you do this?
development?
41 To what level do you think you are meeting or
exceeding customer expectations? 45 How do you detect problems customers may be
experiencing with your company, brand or
42 Do you hold customer satisfaction reviews?
products?
43 If you do, is there any internal resistance to
customer satisfaction reviews?
Knowledge shared by
8. Questions about Planning
46 How does your company approach the planning 50 Are the budgeting, business and customer service
cycle? planning processes part of, or linked to the
marketing planning procedure?
47 Is marketing planning included in this process?
51 How do you determine the marketing budget?
48 If yes, is the marketing planning process seen as a Does this procedure work well?
positive management tool?
52 Do your marketing plans get monitored and
evaluated?
49 Has the company set
definitions and 53 How successful has the marketing planning
process been?
procedures for the
54 Do you feel that appropriate internal and external
business and marketing information is available during the planning and
planning processes? evaluation processes?
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9. Questions about Positioning
55 Do you know where your brand / products are 59 Do you feel that you have identified all the aspects
positioned? of competitive advantage your brand or product
offers?
56 Do you have a clearly 60 Do you think you exploit this competitive
developed marketing advantage correctly?
positioning strategy? 61 Do you communicate these advantages actively,
consistently and effectively?
62 Do you think the competitive advantages you
57 Do your customers clearly understand what your
communicate can motivate your customers to
company stands for?
choose your product/brand over the competition?
58 Does your company, brand or product make a real
difference in the marketplace?
Knowledge shared by
10. Questions about Marketing operations
63 Do you know the capabilities and limitations of 70 How is customer feedback incorporated into your
your marketers? If so, how? marketing plans, service improvements and
marketing communications activities?
64 Do you understand your market dynamics?
65 Do you have any proof of the market evolution?
71 Have your clearly defined
the markets you want to
Who are your competitors?
develop or serve?
66
67 What are the differences between your products/
services and branding and those of your
72 How systematically do you approach the market
competitors?
entry / support strategies?
68 Do you have a clear set of business objectives
73 Do you measure the return on investment
and shorter term goals?
provided by your marketing activities?
69 If yes, do your marketing objectives support this?
Knowledge shared by
11. Questions about New product development
How do you develop new products or services?
80 Do you link new product
74
75 How long does development normally take? development to your
76 How many successful new products/services did
business and marketing
you introduce in the last year? strategies?
77 Are feasibility and investment criteria set for new
How do you do this?
product assessment?
78 Do you employ and evaluate launch plans for new 81 How are new product/service ideas encouraged
products/services? and captured?
79 Is your product portfolio managed centrally or
locally?
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12. Questions about Change management
82 If your company ceased to exist, would the world 86 What sort of organisation is it, and is it good at
lose out? what it does?
83 What is the company's purpose? 87 What skills set the company apart?
84 What is important when
88 Do you think the company could become
supremely good at one thing?
adding value to the
89 Do you achieve your goals through cooperation or
community/market? collaboration?
90 Do you have a change management policy?
85 What is your corporate focus and do you have any
91 If so, do you fell that it is a long-term policy?
community goals?
Knowledge shared by
13. Questions about Corporate brand Product identity or
92 Do you actively manage your corporate, brand or 96 Does your board actively support the identity, and
product identity? How do you do this? manage it?
97 Have you extended your
93 Are your marketing and corporate communications
materials consistent with this identity, and
immediately recognisable as belonging to your identity to digital media?
business?
94 Do you feel that the identity works?
98 Do you feel that this has worked in the new
95 Does your identity portray the correct image? medium?
96 Are the benefits of having and living with a
corporate, brand or product identity understood
throughout the company?
Knowledge shared by
14. Questions about You
99
Are you confident about
the future of your
company, brand or
products?
100 Would you like to know more?
Or simply want a second opinion
Contact us.
Cris Anthony Hödar
CEO and Partner
email:
cah@plenus.dk
Mobile
(+45) 28 262 851
Knowledge shared by