2. Music Magazine – Genre research
This genre of magazines predominantly features R&B and Hip-Pop music artists, actors and
other entertainers. R&B was an African urban sound the evolved from blues and jazz. The lyrics
of R&B were about everyday life. The songs were about work, sex and drinking.
Hip-Pop consists of a stylized rhythmic music that commonly accompanies rapping and this is
how R&B links in with Hip-Pop. Hip pop was formed in the 1070’s, the culture originated in new
york among black and Latino ghetto.
3. Vibe Research
• Vibe magazine distributed their magazines through their
online website which provides some articles from the
magazine. Also the magazines gets distributed to a variety of
shops ranging from corner shops to supermarkets.
• Covers attracts audiences because it shows big music artist
such as Brandy, Snoop Dog, Mariah Carey, Beyonce, Jennifer
Lopez, Keyshia Cole, Janet Jackson, Lil Wayne, The fugees,
Eminem, T.I, R. Kelly, Michael Jackson.
• The magazine satisfies audiences by including revolution
music reviews, a celebrities gossip column, next profiled up
coming artists, also devoted several pages to photo spreads
displaying high end designer clothing as well as sportswear by
urban labels such as Rocawear and Fubu
4. Online Version Compared To Printed
Copy
The online version has more information that the printed copy.
The online version focuses more on individual artists.
The online version has more facts and shows key videos linked with certain
article.
Online version also has references to artists on social networking sites such as
twitter and Facebook.
5. Vibe background
• Vibe Vixen was a magazine geared towards
female readers of vibe magazine that covered
beauty, dating, entertaiment, fashion, and
societal issues for “urban minded females”. The
magazine was initially released in the autumn of
2004, and the sales were considered succesful
enough for the magazine to be issued every three
months. VIBE Vixten folded after its circulation.
Starts who graced VIBE Vixen’s covers included
Ciara, Trace Ellis Ross, Kimora lee Simmons and
Kelis.
6. Target Audience – Katz, Maslow, Hartley and/or socio-economic needs
The target audience for Vibe magazines are listeners to R&B, Hip Hop and Rap
the target audience is between 18-34 boy and girls this relates to the Hartley
classification as one of the 7 socially grouped categories is gender.
What is the USP of this magazine
From the research completed into this media product, I think the USP is the
the main picture and the cover lines this because if you like the person on the
front cover you are more likely to be interested ad want to read the rest. If
your seen the cover lines and you are interested and you want to read more
you will buy the magazine. The main picture makes the magazine eye catching
or not.
7. Established Magazine for my Research
Masthead
A masthead Is the title of a magazine at the
head of the front page. It also sets he house
style for this magazine. This house style is
red, white, blue and black.
Main Headline
A main headline is
at the top of an article
on a magazine
Main Image
The main image is usually of the
person the magazine has a major
article about. This will be greatest
selling point and creates the overall
mood for that issue.
Barcode
Web Address
Issue number
8. Publisher research
On April 25th 2013 vibe.com was sold to spin media. Spin media was thought likely to
shut down vibe’s magazine by the end of 2013 but they said “we’re still trying to find
a print model that makes economic sense in the digital age” but instead they cut the
magazines frequency to quarterly.
Spin Media operates over 40 pop culture related websites, some of which it owns.
Some partners sites for which sell advertisements:
AbsolutePunk
Alter The Press
Brooklyn Vegan
Buzznet
Concrete Loop
Death and Taxes
Direct Lyrics
Gorilla vs. Bear
Idolator
Pretty Much Amazing
PropertyOfZack
Punknews.org
PureVolume
Spin
Stereogum
PureVolume
Under The Gun Review
Vibe
XLR8R
