2. Many companies, large and small, have a country
notebook for each country in which they do business.
Contains information a marketer should be aware of when
making decisions involving a specific country market
As new information is collected, the country notebook is
continually updated by the country or product manager
New-product introductions, changes in advertising
programs, and other marketing program decisions begin
with the country notebook.
3.
4. Pakistan based Marble and Granite company
Started as a manufacturer, supplier and
wholesalers of quality marble and granite since
2001
Exporting first-class material around the world
Highly knowledgeable sales team and trained to
provide superior customer service
5. Largest quarries and stone factories in
Pakistan
Specialize in providing a large variety of
granite specially:
Khyber gold
Imperial white
Sado pink
Black rose
Jet black granite
Marble
9. Guidelines for market data collection and
analysis
1. Guideline for cultural analysis
2. Guideline for economic analysis
3. Guideline for market audit and competitive
analysis
4. Guideline for preliminary marketing plan
10. Introduction of Company
Products to be Exported:
Flooring
Stairs
Wall Panel
Trading Country: Bangladesh
11. World's eighth-most popular country, with
over 160 million people
Located in South Asia
Bordered by:
India in the north,
The Bay of Bengal in the east and west,
While Myanmar surrounds it to the south
12. Climate:
Tropical with a mild winter from October to March
Hot, humid summer from March to June
Warm and humid monsoon season lasts from
June to October
Never recorded an air temperature below O°C
13. Family:
Extended family in past
Currently Nuclear family because of urbanization and
industrialization
Ordinarily Father is family-head
Parents ordinarily select spouses for their
children
Women in Bangladesh remained considerably
inferior to that of men
15. Democratic Republic
Prime Minister is the head of Government
Three major Political Parties
Bangladesh Nationalist Party (BNP)
Bangladesh Awami League
Jatiya Party
16. Union Councils
Maintenance of law and order
Adoption and implementation of development
schemes
Providing public welfare services.
District Councils
construction and maintenance of roads, bridges,
building hospitals etc
17. Primarily in accordance with English Legal
System
Islamic Law country
18. Subcultures
Ethnic
Religious – Muslims, Christians, Buddhist
Regional – Southern, Northern and Coastal
Ethnic Groups
Bengali (98%)
Khasi
Biharis
Chakma
Mundas
19. Muslims (86% of Population)
Hindus (12%)
Buddhist, Christian etc. (1%)
Music
Classical (Indian Subcontinent)
Folk
Modern
20. Highly imbalanced diet
Lacks vitamins and minerals
Rice and cereal (80%)
Vegetables (3%)
Foods Available
Rice
21. Women – Sarees
Males – Punjabis, Pajamas, Kurta, Lungi
Hindu – Dhuty
Common Dresses – Shirts and Pants
Housing
Straw and Bamboo walls (20%)
Mud Brick Houses (18%)
CementWalls (62%)
22. Cricket
Football
Kabaddi (National Sport)
Language
Bengali (Official)
Urdu
Hindi
Bihari
23.
24. 156.05 million (2013 et)
Growth Rate 1.292%
Birth Rates 24.68% per 1000
Life expectancy 60Years
Percentage of males – 47.9
Percentage of females – 54%
25. 498.8 Billion $ (2013)
Per capital income 3190 $ (2013)
Minerals and Resources
Natural Gas
Coal
Hard Rock
26. Trains
Land Communication (Roads and Highways)
Widely Used (Busses, Bullock Carts, Cars)
Water communication (Boats)
Air Communications (Bangladesh Biman)
27. 52% Employed
30% Self Employed
18% Jobs on daily Basis
Principal Industry
Food
28. Major Exports: Rice, Garments, Leather, Frozen
Fish
Major Imports: Machinery, chemicals, cement,
iron, marble, petroleum products
Exchange Rates
FourTypes: Fixed, Floating, Managed, Pegged
Current Exchange Rate : 0.013 US $
29. Tariffs:
Import taxes revenue 40%
Agriculture tariffs 28.8%
Non-agricultural tariff 18.5%
Custom Duty 13.8%
Licensing
Most goods do not require import license
Prior approval is required for restricted goods
No tariff quotas on import
30. Size – 77.6 million
Inflation Rate – 6.32’
Unemployment Rate – 5%
Science andTechnology
Nuclear research 1960s
Internet use 21.27%
49. Good quality
Unique designs
Variety of colors
Low cost of Production
Weaknesses
No manufacturing industry in Bangladesh
50. Large, diversified and potential Market
Cheap Labor Rates
Easy creation and development of production
centers
Threats
Competitors
Increase in taxes
51. Core Component
Modification Not required
Packaging
Modification Not Required
Support Services
Not Required
52. Newspaper (First Priority)
Television
Sales Promotions
Discounts:
100 Free tiles per 1000 tiles
Other Promotional Methods
Direct contact with Contractors
53.
54. Bill of lading
Dock Receipt
Commercial Invoice
Shipper’s Export Declaration
55. Retailers
Initially 5 retailers in Dhaka
Methods of operation 50% Cash and 50% Credit
Scale of operation – Initially Small
56. Finances
Initially 6 million $
Personnel
Bangladesh Export Department
▪ 40 Employees in office