The document provides information about the Indian cement industry. It states that India is the second largest producer of cement in the world, and the cement industry provides employment for over a million people. The industry is expected to grow due to increasing infrastructure development. Key factors for the industry's growth are availability of raw materials and rising cement prices. The largest segments driving cement demand are the housing and infrastructure sectors. The government's initiatives such as investment in affordable housing and smart cities will further boost the industry.

1. Presented by: Group 5
Mayank Mishra 20165020
Meet Shah 20165021
Mili Patel 20165022
Moksha Pujara 20165023

2. Indian Cement Industry

3. India is the second largest producer of cement in the world.
India's cement industry is a vital part of its economy, providing employment to more than a million
people, directly or indirectly.
India has a lot of potential for development in the infrastructure and construction sector and the
cement sector is expected to largely benefit from it.
A significant factor which aids the growth of this sector is the ready availability of the raw materials
for making cement, such as limestone and coal.
Cement prices in India recorded a 6.7 per cent month-on-month growth in April 2017, thereby
indicating the probability of growth in volume and profitability of cement companies in the quarter
ending June 2017.

4. • Industry to grow at 5-6 per cent CAGR between FY17 – FY20.
• Capacity addition of 109 million tones per annum between 2013-16.
• Domestic consumption may outpace supply in next three fiscals.

5. Key Markets

6. Customer Segments
percentage
Housing sector Infrastructure Commercial constructure Industrial construction
67 %
13%
9%

8. Impact of Government Regulations

9. Increasing Opportunities
Increasing number of cement players.
Tie-up with overseas
Under Union Budget 2017-18, US$ 3.42 billion has been allocated to achieve government's
mission of 'Housing for All by 2022.
Initiative to build 100 smart cities and boost to affordable housing projects to give a further
stimulus

10. Real Estate Company Visit

11. About The Company
GHCL is a pioneer of organized housing and construction in Gujarat.
Late Shree Govindbhai C. Patel – founder Chairman of the group ventured into this business way
back in 1960
Completed Projects: 14 residential and 2 commercial
Ongoing Projects : Maple Tree and Maple Trade

12. Maple
Tree
Project

13. Corporate Office Discussion

14. Mr. Tejas Patel
Designation: Purchase Manager

15. Branded v/s Non Branded Cement
Quality
Machinery & Testing Equipment (Every 7 days and 28 days)
Testing Laboratory Results shared with buyers
Production Batch: Week no. / Batch No.

16. Major Brands and Choice Making
Ultratech
Ambuja
JK Cement
Sanghi
 Price is almost same
Low Switching cost: Max. INR 5 difference per 50 kg bag

17. Pricing Decision: Association of cement companies
Cement Manufacturers’ Association
Choice Criteria:
Supplier Service
Delivery Period
Distance from site
Payment terms: Credit or Advance Payment

18. Buying Strategies
4 to 5 brands are used in one construction project: Big order
Any one supplier’s outstanding does not keep increasing
Buy when rates are low
Market Study: For rates
ERP System: History of purchases
(Decision Facilitation) Supplier Names

19. Conflicts with Dealers
Late Delivery
Transportation Issue
Buffer Stock, Inventory Management
Rapid action for urgent buying

20. Brand Effect
Higher Credit Allowances
Reduction in Dealer profit margin by 1 or 2 rupees.
Timely Delivery
Follow ups
Relationship building

21. Cement Dealer Visit
HAPPY SALES,
AHMEDABAD

23. Siddhi Cement
Single Brand
Gujarat’s own brand
Siddhi cement-Ranavav Plant
Hathi cement-Veraval Plant
Exclusive counter
Sales,discount,promotion benefit
Monthly 500 tonnes sale

24. Trade And non trade sales
Since 1991 (Incentive)
Mason dinner,Architech and Engineers corporate gifts
Marketing effort leads to brand recall and brand awarness
Ultratech,Ambuja,Siddhi,Hathi
Targets (next month less price)
Exclusive 1,00,000rs deposit

25. Consumer Durables

26. Consumer Durables Industry
• Consumer durables are the products whose life
expectancy is at least 3 years. These products are hard
goods that cannot be used up at once.
• According to recent industry reports, the steadily growing
market for consumer durables is estimated at Rs. 300
billion.
• It‘s divided into White goods and Brown goods

27. Major Players:
Major Players Product Category
ACs, refrigerators, specialty cooling products
including mortuary chambers & cold storage
TVs, audio-visual solutions, computers, mobile
phones, refrigerators, washing
machines, microwave ovens, vacuum cleaners & Ac’s
ACs and refrigerators
TVs, home theatre systems, DVD players, mobile
phones, digital cameras, camcorders, refrigerators, ACs,
washing machines, microwave ovens & computers
TVs, projectors, DVD players, audio systems, home
theatre systems, digital cameras, camcorders,
computers, video-gaming products & recordingmedia

28. Growth of Consumer Durables
Source: CEAMA*
Consumer Electronics and Appliances
Manufacturers Association (CEAMA*)

29. Impact of Government Regulations

30. About the company
Founded on 1938, 79 years old
• Entered the electronics industry in the late 1960s
• World’s 2nd. Largest IT company* (2016)
• World’s 7th most valuable brand (2016)
• “Fortune 500” Global Rank: 13 (2015)
• World's #1 manufacturer of mobile phones since 2011
• World's largest television manufacturer since 2006

31. Products of Samsung
And the list goes on!!!!

32. Portfolio of the company
•Comprises of more than 80 different companies including :
• Petrochemicals
• construction (they build Bhurj khalifa & Petronas towers independently)
• Electronics
• Trading
• Military equipments (Armed robots at N-S Korea border)
• Life insurance
And so forth…..

33. Market size
• Samsung Electronics in numbers* 480,000 Employees (greater
than Microsoft, apple, google combined)
• Present market share in the fridge segment in 30.7 per cent. And their
target is to 35 per cent in this year
• $ 300B Revenues* ( LG 10.2B $, apple183B$,Google 66B$)
• Forms 13% GDP of Korea (extracted from World Bank Data )
JOINT VENTURE
•Samsung and Corning announced a new joint venture in
1973.
•Toshiba Samsung Storage Technology Corporation (TSST) is
joint venture between Samsung Electronics and Toshiba of Japan
which specialises in optical disc drive manufacturing. TSST was
formed in 2004, and Toshiba owns 51% of its stock, while
Samsung owns the remaining 49%.

34. Porters Five Force Model
Samsung has approx 600
supplier and company
has approx 3000
suppliers around the
globe
Samsung can be
substituted by new
entrant ;domestic and
foreign players
The power of buyers for
white goods makers like
Samsung is somewhat of a
mixed bag where though the
buyers have a multitude of
options to choose
Market is flooded with
the variety of
substitutes
Samsung
has rivalry
like LG

35. Marketing & advertisement
Samsung realized that success lies in brand
visibility
• Sponsorship increased brand awareness, very
well!
• Samsung own many professional & amateur
teams.
• Samsung is a sponsorship of many national
teams.
Team Korea • Team USA • Team GB • Team Singapore • Italia Team • Sweden Olympic Team • Belgium Olympic Team •
Australia Olympic Team • Jordan Olympic Team • Hong Kong Olympic Team • Brazil national football team • England
national football team • Austria national football team • Olympic Games • Paralympic Games • Youth Olympic Games •
IAAF World Championships in Athletics • FIVB Volleyball Men's World Championship • FIVB Volleyball World League •
AFC Asian Cup And many other competition, organization, teams and …
Rio 2016: The Olympic Partners (TOP) totally paid $1.022bn to International Olympic Committee
for sponsoring!

36. Still counting zeroes in it !
• Samsung and advertisement
#1Biggest Marketing Budget in History
(USD 14,000,000,000 for 2013)
• Samsung and advertisement
#13World’s Top Advertising Budget for
2016 (USD 3.3bn)
• Samsung apple rivalry has rewarded
Samsung on various fronts in the past
•Though Samsung has been the top
most supplier to Apple for its screen
and memory chips.

37. Strategy Analysis (Positioning)
• Samsung changed its image, creating an
elliptical logo symbolizing the world moving
through space and writing ―Samsung‖ in
English to expand its global presence.
• Targeted certain type of sports-minded
consumers on an international level by
sponsoring the Olympic Games and other
sporting events in various countries.
• Targeted consumers attracted to prestige,
quality and wealth by partnering with Giorgio
Armani.

38. Competitive advantage
• Samsung manufactures everything from air
conditioners to cell phones to hard disk
drives to vacuum cleaners. They produce the
whole gamut of products related to
electronics.
• Samsung refrigerators are top of the line and
comparable to companies whose main
products are kitchen appliances like
KitchenAid, Maytag, and Jenn-Air.
• Samsung’s newest product is the 3DTV that
one revolutionary step above the plasma,
LED, and LCD television screens.
Product Life-Cycle
• Samsung comes out with a new cell phone
every few months that is the latest rave.
Samsung’s Galaxy S which is the first
smartphone to qualify for point-to-point Wi-Fi
communications.
• For fashion-minded consumers, the Giorgio
Armani – Samsung Slide is the most gorgeous
smartphone produced.
• Though critics are saying that the 3DTV is just a
novelty or fad, to experience viewing it is an
unforgettable feeling. Consumers are ready for
the 3-D effect after having seen many hit
movies in 3-D.

39. Samsung on IOT!!!
Wide range of products to build
your own cloud !!!!
https://www.artik.io/modules/artik-05x/

40. • https://youtu.be/jMIjqI8BQ8w

41. Thank You