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Market development - intensification strategies - corporate level strategies - Manu Melwin Joy

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Market development involves taking existing products and trying to sell them within new markets.

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Market Development- Intensification strategies Corporate Level Strategies
Prepared By Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations. Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com
Intensification strategies
Market Development • Market development involves taking existing products and trying to sell them within new markets.
Examples of Market Development • One way to reach a new market is to enter a new retail channel. Starbucks has stepped beyond selling coffee beans only in its stores and now sells beans in grocery stores. This enables Starbucks to reach consumers that do not visit its coffeehouses.
Examples of Market Development • Entering new geographic areas is another way to pursue market development. Philadelphia-based Tasty Baking Company has sold its Tastykake snack cakes since 1914 within Pennsylvania and adjoining states. Now it is extensively distributing Tastykake’s products within the southeastern United States. Displaced Pennsylvanians in the south rejoiced.
Market development - intensification strategies - corporate level strategies - Manu Melwin Joy

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Market development - intensification strategies - corporate level strategies - Manu Melwin Joy

  • 1. Market Development- Intensification strategies Corporate Level Strategies
  • 2. Prepared By Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations. Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com
  • 3.
  • 5. Market Development • Market development involves taking existing products and trying to sell them within new markets.
  • 6. Examples of Market Development • One way to reach a new market is to enter a new retail channel. Starbucks has stepped beyond selling coffee beans only in its stores and now sells beans in grocery stores. This enables Starbucks to reach consumers that do not visit its coffeehouses.
  • 7. Examples of Market Development • Entering new geographic areas is another way to pursue market development. Philadelphia-based Tasty Baking Company has sold its Tastykake snack cakes since 1914 within Pennsylvania and adjoining states. Now it is extensively distributing Tastykake’s products within the southeastern United States. Displaced Pennsylvanians in the south rejoiced.