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Bms public relation parle valia


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Bms public relation parle valia

  1. 1. Presented by:Lavita Coelho (05)Akash Halankar (14)Rahul Kadam (16)Ajay Sarate (37)
  2. 2. 1. Makers of the worlds largest selling biscuit, Parle-G,and a host of other very popular brands, the Parle namesymbolizes quality, nutrition and great taste.2. For around 75 years, Parle have been manufacturingquality biscuits and confectionery products.3. All Parle products are manufactured under mosthygienic conditions.4. Parle Products has 4 manufacturing units forbiscuits and confectionaries at Mumbai, Haryana,Rajasthan and Karnataka.
  3. 3. 1. In 1929 a small company by the name of Parle products emerged inBritish dominated India.2. Parle-G is consumed by people of all ages, from the rich to the poor,living in cities & in villages.3. By the year 1949, Parle Glucose biscuits were available not just inMumbai but also across the whole country.4. The early 50s produced over 150 tones of biscuits produced in theMumbai factory.5. Some brands had names that were similar to Parle Glucose Biscuitsso this forced Parle to change the name from Parle Glucose Biscuitsto Parle-G.
  4. 4. Organisation structure
  5. 5. Public Relation officer• Help to launch new products and services.• Help to Reposition a product or service.• Help to Create or increase interest in a product, service, or brand.• Help to Influence specific target groups.• Help to Defend products or services that have suffered fromnegative press or perception.• Help to Enhance the firms overall image.• Help to the result of an effective public relations strategy is togenerate additional revenue through greater awareness andinformation for the products and services an organization offers.
  6. 6. Promotion MixThe marketing mix tools used by Parle are Advertising, Salespromotion and Public relations.1. Advertising :Parle-G started being advertised in the 80s. It was advertisedmainly through press ads. campaign that was launched by Parle forParle-G was - ’G’ maane ’GENIUS’’. For this a series of ads wereshown in which a little kid eats Parle G and tricks the wise andexperienced people.2. Sales Promotion:Parle uses the Sales force promotion tool for all its employees.Every year it holds day fairs at branded venues where games andfun events are organised for the employees of Parle and theirfamilies; where Parle products are giveaway prizes.
  7. 7. Public Relation• In the year 1997, Parle-G sponsored the tele-serial of the Indiansuperhero, Shaktimaan that went on to become a huge success.• In year 2002,the promo `Parle-G Mera Sapna Sach Hoga was allabout fulfilling the dreams of children. There were over 5 lakhresponses and of that, over 300 dreams were fulfilled.• Dreams that were fulfilled ranged from trips to Disneyland at Paris& Singapore; meeting their favorite film star Hrithik Roshan; freeride on a chartered plane; 20 scholarships worth Rs 50,000; a specialcricket coaching camp with the Australian cricketer - Ricky Ponting;etc.
  8. 8. Public relation stategies1. Goals and ObjectivesGood strategy begins with identifying your goals andstating your objectives. What are the goals and objectivesbehind your public relations strategy and can they bemeasured and quantified?Each of these areas may reflect the goals your publicrelations campaign may seek to accomplish.2. Press relationsCommunicating news and information of interest aboutorganizations in the most positive light.3. Product and service promotionSponsoring various efforts to publicize specific products orservices.
  9. 9. 4.Firm communicationsPromoting a better and more attractive understanding of theorganization with internal and external communications.5.LobbyingCommunicating with key individuals to positively influencelegislation and regulation.6.Internal feedbackAdvising decision makers within the organization regardingthe publics perception and advising actions to be taken tochange negative opinions.
  10. 10. Social Responsibility• As part of its corporate social responsibility to give back to thevery country that built it, Parle Products introduced the nowfamed Golu Galata contest in 2005.Golu means Doll & Galatameans Dhammal.• An old tradition from the households of Tamil Nadu, the kolu isthe essence of Navaratri celebrations. It is also followed in manyAsian countries, especially Sri Lanka and Japan.• In 2005, 5000 households participated and in 2006, it was 10,000households who participated.• At the end of the celebration, the winners will be felicitated at agala prize distribution ceremony.• 20 scholarships worth Rs 50,000; a special cricket coachingetc.were provided to children for the contest “mera sapna sachhoga”