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Product development - intensification strategies - corporate level strategies - Manu Melwin Joy

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Product development involves creating new products to serve existing markets.

Education
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Product Development - Intensification strategies Corporate Level Strategies
Prepared By Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations. Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com
Intensification strategies
Product Development • Product development involves creating new products to serve existing markets.
Examples of Product Development • In the 1940s, for example, Disney expanded its offerings within the film business by going beyond cartoons and creating movie featuring real actors.
Examples of Product Development • Coca-Cola and Pepsi regularly introduce new varieties— such as Coke Zero and Pepsi Cherry Vanilla—in an attempt to take market share from each other and from their smaller rivals.
Product development - intensification strategies - corporate level strategies - Manu Melwin Joy

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Product development - intensification strategies - corporate level strategies - Manu Melwin Joy

  • 1. Product Development - Intensification strategies Corporate Level Strategies
  • 2. Prepared By Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations. Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com
  • 3.
  • 5. Product Development • Product development involves creating new products to serve existing markets.
  • 6. Examples of Product Development • In the 1940s, for example, Disney expanded its offerings within the film business by going beyond cartoons and creating movie featuring real actors.
  • 7. Examples of Product Development • Coca-Cola and Pepsi regularly introduce new varieties— such as Coke Zero and Pepsi Cherry Vanilla—in an attempt to take market share from each other and from their smaller rivals.