Presentation on STP(segmentation-targeting-positioning) on product Frooti.

2. HISTORY
Original Parle Company
Parle
Products
Vijay,
Sharad &
Anup
Chauhan
Parle-G, mango
bite, melody,
poppins,
kismi, monaco
& krack jack
Parle Bisleri
Ramesh
Chauhan
Parle Agro
Prakash
Chauhan &
his
daughters
Schauna,
Alisha &
Nadia
Frooti and
Appy
Parle Products was founded in 1929 in British India by
the Chauhan family of Vile Parle, Mumbai.

3. What’s so
unique
about
Frooti?

4. Mango
Frooti!Fresh
and Juicy –
Most
Memorable
Jingle!!
First
Packaged
Mango
Drink in
Indian
Market
Mangoticons
First to
introduce
Tetra Pack

6. Determining who the actual and potential
customers are
Identifying segments
Analyzing the intensity of competitors in the
market
Selecting the attractive customer segments

7. Demographic
(Age – Income –
Gender)
Geographic
(Region – Special
Location)
Behavioural
(User Rate – User
Status)
Psychographic
(Attitude)

9. Targeting
Primary
Market
Kids Youth
Working
People
Women
Elderly
People
Secondary
Market
Recreational Sports &
Fitness
Travel
Industry

12. Frooti
ADs
Legendary
& Iconic
Youthful
Not Just for
Kids
New
Positioning
Yo Frooti,
Bindaas
Campaign
Cool &
Trendy

13. Brand association
with mangoes
“WHY
GROW UP”
Brand
ambassador

14. 30 Years and Still Going Strong