Mark Wing - "Tune In Before You Shoot Off"
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Acting responsibly when choosing technology to deliver brand experience
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Mark Wing - "Tune In Before You Shoot Off"
- 1. > 1 Digital Henley 16/09/15 © Interrelated 2015
- 2. Mark Wing Bringing together a global network of experts to co-engineer more complete interrelated brand experiences 2 Digital Henley 16/09/15 © Interrelated 2015
- 3. 3 Digital Henley 16/09/15 © Interrelated 2015
- 4. > Tune in before you shoot off 4 Digital Henley 16/09/15 © Interrelated 2015
- 5. We’re all publishers now Charlotte Proudman 5 Digital Henley 16/09/15 © Interrelated 2015
- 6. Eric E. Schmidt, Executive Chairman 6 Digital Henley 16/09/15 © Interrelated 2015
- 7. Eric E. Schmidt, Executive Chairman “today is the fastest we’ve ever gone and the slowest we will ever go” 7 Digital Henley 16/09/15 © Interrelated 2015
- 8. Eric E. Schmidt, Executive Chairman we create as much information in two days now as we did from the dawn of man through 2003 8 Digital Henley 16/09/15 © Interrelated 2015
- 9. We’re all broadcasters now 9 Digital Henley 16/09/15 © Interrelated 2015
- 10. Boom, in the house, #Tagtribes… Mark Shaw Mark Shaw Mark Shaw Mark Shaw 10 Digital Henley 16/09/15 © Interrelated 2015
- 11. How excited do you get over new gizmos? 11 Digital Henley 16/09/15 © Interrelated 2015
- 12. Technology & The Human Brain technology develops new and ever more exciting ways to share our message 12 Digital Henley 16/09/15 © Interrelated 2015
- 13. But, are people able to keep up? 13 Digital Henley 16/09/15 © Interrelated 2015
- 14. The brand experience has become splintered 14 Digital Henley 16/09/15 © Interrelated 2015
- 15. A world of unstructured, disconnected info Today’s stories have no editors The best way to defend your brand reputation is to be a content creator not a content chaser CCO GE Healthcare Jeff DeMarrais 15 Digital Henley 16/09/15 © Interrelated 2015
- 16. Top-down, centrally controlled approach has had its day • Explosion in use of mobile devices • Multichannel marketing being replaced by Omnichannel • As with the arrival of electricity, everything is now always on • In a more connected world customer expectations ever increasing – Communities are the new power – Disruption is forcing new business models But, are businesses able to keep up? 16 Digital Henley 16/09/15 © Interrelated 2015
- 17. > Tune in before you turn the volume up 17 Digital Henley 16/09/15 © Interrelated 2015
- 18. The internal knowledge of who you are and what you stand for, those principles are so fundamental because once you know that, you can express yourself with more confidence on all those new consumer platforms. 18 Digital Henley 16/09/15 © Interrelated 2015
- 19. A brand is a promise 19 Digital Henley 16/09/15 © Interrelated 2015
- 20. A brand is a promise experienced 20 Digital Henley 16/09/15 © Interrelated 2015
- 21. A strong performing brand Strength in image, culture and technology 21 Digital Henley 16/09/15 © Interrelated 2015 Customer Relationship
- 22. Becoming customer relationship focused image culture technology Emotion Engagement Insights 22 Digital Henley 16/09/15 © Interrelated 2015
- 23. Barclays – Digital Eagles Argos – Digital Army Mind – Digital Ambassador Becoming customer relationship focused 23 Digital Henley 16/09/15 © Interrelated 2015 image culture technology Emotion Engagement Insights
- 24. Barclays – Digital Eagles Argos – Digital Army Mind – Digital Ambassador Becoming customer relationship focused image culture technology Emotion Engagement Insights Authenticity Empowerment Understanding 24 Digital Henley 16/09/15 © Interrelated 2015
- 25. 25 Digital Henley 16/09/15 © Interrelated 2015
- 26. 26 Digital Henley 16/09/15 © Interrelated 2015
- 27. 27 Digital Henley 16/09/15 © Interrelated 2015
- 28. 28 Digital Henley 16/09/15 © Interrelated 2015
- 29. 29 Digital Henley 16/09/15 © Interrelated 2015
- 30. 30 Digital Henley 16/09/15 © Interrelated 2015
- 31. Tune in before you shoot off 31 Digital Henley 16/09/15 © Interrelated 2015 The company who work out how to convince people that privacy is important will define the next five years of technology.Stuart Langridge, blogger
- 32. Moving forward, if brands are to have an authentic customer relationship, they will need to be so tuned in that they can respect privacy Tune in before you shoot off 32 Digital Henley 16/09/15 © Interrelated 2015
- 33. Mark Wing : +44 (0) 7867 800 608 33 Digital Henley 16/09/15 © Interrelated 2015