This document appears to be a presentation from Ahead of Time GmbH, an investment advisory firm. It discusses several digital trends such as the mobile planet, sensor technology, context data, retail revolution, social impact, and new forms of social media. Specific technologies and companies discussed include Google Glass, fitness trackers, mobile health devices, social reading platforms, and new models for retail and banking. The presentation emphasizes that while it's difficult to predict the future, disruptive change will occur more rapidly than expected in mobile, sensors, data usage and their impact on business models. It promotes thinking big and starting with understanding user needs to drive marketing innovation.

1. Page © 2011 Ahead of Time GmbHAhead of Time
Monty C. M. Metzger, CEO
Ahead of Time
Twitter ID: @montymetzger
Marketing
TRENDSDani Komunikacija
Rovinj, May 18th 2013

2. Page © 2010 monty.deMonty C.M. Metzger
Grew up with Tech
2

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Entrepreneur at heart

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Imagine.
Envision.
Build.
5

6. Ahead of Time
Investment Advisors
Ahead of Time
Innovation. Investments. Inspiration.
„The people at Ahead of Time
keep their finger on the pulse.
They get how the industry
works and, more importantly,
have a great sense for where it
is headed.“

7. Ahead of Time
Investment Advisors
Ahead of Time
Innovation. Investments. Inspiration.
„Ahead of Time believes in
entrepreneurs who have the
vision to disrupt an
industry.“

8. Ahead of Time
Investment Advisors
Ahead of Time
Innovation. Investments. Inspiration.
Ahead of Time sources new deals, advises on investments
and represents the entrepreneurs & investor.

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Marketing
Trends

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The Innovation Hot-Spot
Discovering the Unknown
Source: Dr. Charles Savage

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Mobile
Planet

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Mobile (R)Evolution
12

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Air !
13

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Digital Oxygen
14

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Mobile Media

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Mobile (R)Evolution
16
There are more smartphones right now than
there are personal computers.

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Rapid Evolution of Internet Access Globally
Smartphone > PC Shipments Within 2 Years
Source: Morgan Stanley

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Mobile

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Mobile Internet Ramping Faster than Desktop
Internet Did – Apple Leading Charge
Source: Morgan Stanley - Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research.

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New Computing Cycles
10x More Devices
Source: Morgan Stanley

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Mobile
Half of the internet connection
are on mobile devices.

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Mobile
Mobile Web adoption is growing eight times faster then
the adoption of the desktop internet ten years ago.
So it is not even bigger, the change is even quicker.

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How will the
Future of Mobile look like?
23

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Next Generation Mobile
25

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FIREFOX OS

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UBUNTU Phone

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Instant Translation
Lexifone

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Sensorconomy

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FitBit
30

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Airstrip Wireless Monitoring
31

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AliveCor - iCar
32

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Blood Pressure
by Withings
33

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Wifi Waage
by Withings
34

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Zlio
Tracking Sleep
35

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Sensors + Data = Business

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Sensors + Data = Marketing

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Sensors + Data = Customer

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Data
Tsunami
Context

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Life logging

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Google Glass

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Google Glass

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Telepathy

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LEAP Motion

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MYO Armwrist

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Retail
Revolution

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52. Ahead of Time
Investment Advisors
Ahead of Time
Innovation. Investments. Inspiration.
MONOLITH offers
Google Analytics for
the Retail Industry.

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Tesco Homeplus

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Tesco Homeplus

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Tesco Homeplus

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No Frills

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59. Ahead of Time
Investment Advisors
Ahead of Time
Innovation. Investments. Inspiration.
VICE Golf produces & offers premium
golf balls at exceptional low pricing
exclusively through online channels.

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Social
Impact

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Charity Water

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Charity Water

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Charity Water
At charity: water, we've always believed in the
power of proof. We use 100% of all public
donations to directly fund water projects for
communities in need

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Who gives a Crap

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Who gives a Crap

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Next Wave of
Social Media

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Social Reading
RapGenius

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Social Discovery
Trailerpop

70. Ahead of Time
Investment Advisors
Ahead of Time
Innovation. Investments. Inspiration.
Trailerpop is an entertainment discovery
service that combines movie trailers,
gaming, curated lists and rewards

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Social TV
Tweek

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Social Marketing
Dropify

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Social Teamwork
Dropmark

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Social Banking
Fidor

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DIGITAL
TRENDS

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Marketing Trends
‣ Mobile Planet
‣ Sensorconomy
‣ Context
‣ Retail Revolution
‣ Social Impact
‣ Next Wave of Social
Ahead Of Timewww.AHEADOFTIME.de

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„there's a difference
between knowing the path
and walking the path“
Morpheus, Matrix
77

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3
Marketing Innovation Rules

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Start with Why!

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Ask Google?

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Think Big

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Dutch artist Florentijn Hofman created the
bright-yellow duck, and it was built of PVC
material in New Zealand by a company
specializing in large sails.

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Dream it, do it.

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Dreams?

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Think Big

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We always overestimate the change
that will occur in the next 8 months
and underestimate the change that
will occur in the next 8 years.

91. Page © 2011 Monty Metzgermonty.de
Ahead of Time
Innovation. Investments. Inspiration.
Monty C. M. Metzger
CEO & Founder
web www.aheadoftime.de
email monty@aheadoftime.de
twitter @montymetzger
blog http://blog.monty.de