The document discusses strategies for German marketing companies. It discusses performing market analysis to understand strengths and what successful products and brands do well. It also discusses different product categories and monetization strategies that vary depending on industry vertical and brand, such as membership, subscriptions, merchandise, podcasts, and user support.
Mark was invited to speak at Digital Henley 2, which took place in the Red Lion in Henley on September 16th 2015. This is a copy of the slides he used to support his message that evening, which had the title of "Tune in before you shoot off".
Hoe en waarom kan je Twitter gebruiken in het onderwijs? Deze presentatie bevat de basics van Twitter, handige tips en tricks en concrete toepassingen voor het gebruik van Twitter in de klas.
Det handlar inte om att du ska agera socialkontor. Det handlar inte heller om socialt ansvarstagande. Det handlar om att du ska förstå mekanismerna och premisserna bakom dina kunders sociala beteende på nätet. Kommunikation som är baserat på sociala nätverk är lika relationsbyggande som att låta dina kunder och ditt varumärke blanda blod. Du måste förstå kundernas makt och lära dig de basala reglerna för permission marketing.
Mark was invited to speak at Digital Henley 2, which took place in the Red Lion in Henley on September 16th 2015. This is a copy of the slides he used to support his message that evening, which had the title of "Tune in before you shoot off".
Hoe en waarom kan je Twitter gebruiken in het onderwijs? Deze presentatie bevat de basics van Twitter, handige tips en tricks en concrete toepassingen voor het gebruik van Twitter in de klas.
Det handlar inte om att du ska agera socialkontor. Det handlar inte heller om socialt ansvarstagande. Det handlar om att du ska förstå mekanismerna och premisserna bakom dina kunders sociala beteende på nätet. Kommunikation som är baserat på sociala nätverk är lika relationsbyggande som att låta dina kunder och ditt varumärke blanda blod. Du måste förstå kundernas makt och lära dig de basala reglerna för permission marketing.
Uncommon Works Marketing Group provides strategic integrated marketing and communication (IMC) services for B2B and B2C companies throughout the United States. Like Albert Einstein, we believe that "excellence is doing a common thing in an uncommon way."
Working Backward from Amazon Customers - Audience Marketing Strategies for Ap...Amazon Appstore Developers
In this session we will share Amazon audience profiles, customer behaviour, purchasing trends and insights designed to help you optimise performance of your games by targeting your strategy to specific customer segments.
You will learn how to:
• Make the most of Amazon’s and your marketing channels to grow your business, including marketing placements on our Amazon Appstore storefront
• Maximise your opportunities for device featuring
Plus, we’ll reveal new opportunities for developers to receive exposure on Amazon!
Online Marketing Internship
Relaesemyad provides a platform where you can grab an opportunity to work with India leading advertising agency and you could improve your skills in marketing.
Working Backward from Amazon Customers: Audience Marketing Strategies - Lau...Amazon Appstore Developers
Looking to grow downloads and revenue of your apps on Amazon? In this session, the Amazon Appstore marketing team will share Amazon audience profiles, customer behaviour, purchasing trends and insights designed to help you optimise performance of your apps on Amazon by targeting your strategy to our customer segments. You’ll learn how to make the most of Amazon marketing channels to grow your business, including marketing placements on our storefront, and maximise your opportunities for device featuring. Plus, we’ll reveal a new opportunity for developers to receive exposure on Amazon.
Did you know that 68 % of companies admit they are struggling to generate leads?
As a result, they struggle to make sales, and they are overspending their budget in Marketing.
When it comes to running your marketing, there are a few key points that you need to take into consideration in order to make it work for your business. But, what if I told you that there are some tactics that can work practically for any business if done in the right way.
In this FREE webinar, I’m going to share with you some of the top tactics for lead generations that are going to bring you the best ROI and sales.
What will you learn?
Interesting Digital Marketing Stats
Some of the top lead generation tactics & real examples
Marketing Tactics VS Marketing Strategy
Key takeaways
Key action points
WHAT’S CONTAGIOUS NOW…U M E M ! G R I Z Z L I E S !.docxalanfhall8953
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
OR…
OR…
HOW THE ADVERTISING
BUSINESS IS TRYING
GET OUT
OF THE ADVERTISING
BUSINESS
Awkward biographical interlude /
An early warning system for the
global communications industry /
CONTAGIOUS
Contagious helps
brands and advertising
agencies understand
and adapt to shifts in
marketing, consumer
culture and technology
WHO WE
WORK WITH
CONTAGIOUS
MAGAZINE
CONTAGIOUS I/O
CONTAGIOUS
INSIDER
OUR BRAND
BELIEFS:
MARKETING LANGUAGE
PLACES BARRIERS BETWEEN
‘US’ & ‘THEM’
CREATIVITY OR
SCALE…
OR BOTH?
In today’s fragmented
media landscape, the most
creative work is that
which spreads.
7x
‘OVER THE 16 YEARS OF
CAMPAIGNS EXAMINED IN THIS
S T U DY, C R E AT I V E LY- A W A R D E D
CAMPAIGNS WERE SEVEN TIMES
MORE EFFICIENT THAN NON-
A WARDE D ONE S .’
!
/ Institute of Practitioners of Advertising /
‘ L i n k B e t w e e n C r e a t i v i t y a n d E f f e c t i v e n e s s ’
AMERICA’S MOST
POPULAR PAINTING. !
‘Brands should see
themselves as
networks of the
unacquainted…’
!
Grant McCracken / author and
research affiliate / MIT
‘Brand image differences are not a big as we
think they are. The result is that brands in
the real world - in people's minds - are fuzzy,
not precise entities.’
!
Martin Weigel / head of planning / Wieden
+Kennedy Amsterdam
‘You have part of my attention… You have
the minimum amount.’
MEERKATTING /
A NEW BEHAVIORAL PARADIGM /
1 . 6 B N V I E W S
!
3 2 0 M A D S S E RV E D ( ~ 2 0 % )
!
AVE RAGE YOUT UBE CP M ( AS OF 2013,
T R E N D I N G D OW N W A R D ) = $ 7 . 6 0 = $ 2 . 4 M
!
L E S S YO U T U B E ’ S 4 5 % C U T
!
E S T I M AT E D R E V E N U E = $ 1 . 1 M
S E RV I C E E VO LU T I O N
CO N T E X T UA L I N T E G R AT I O N
&
&
CONNECTED EXPERIENCES
1.
SERVICE
EVOLUTION
BRANDS ARE USING EMOTION AND EMPATHY TO
G A I N AC C E S S TO T H E I R C U S TO M E R S ' H O P E S A N D
ANXIETIES AROUND THEIR PRODUCT
E X P E R I E N C E , C R E AT I N G M E S S AG I N G A N D
S E RV I C E S T H AT T R A N S C E N D T H E I D E A O F
ADVERTISING AND USE ALL THE RESOURCES AT
T H E I R D I S P O S A L TO C H A N G E T H E
CONVERSATION.
‘Goods are platforms or
appliances best viewed
as distribution
mechanisms
for services’
!
Vargo & Lusch
SERVICES
MANIFEST
BRAND
PROMISE
The Mr. Burns of brands.
‘Transferring money
between accounts is the
second most common
use of mobile banking
(42 percent of mobile
banking users).’
!
US Federal Reserve
BARCLAYS /
P I N G I T /
‘80% of people
that receive a
payment go on
to register’
!
Darren Fould /
customer experience
design director /
Barclays
£70
average
transaction
value
amount sent
in the firs.
Success Factors in Web & Mobile Product Development: Why We Say 'No' and Why ...Dolphin Micro, Inc.
It takes more than solid project management and a good development team to successfully build a startup. Learn why our startup development team says 'no' to new projects and why saying 'no' can be a powerful long-term strategy for startup founders.
With the explosion of marketing technology which in itself is a reflection of the explosion of channels and consumer touchpoints in marketing more broadly it is all too easy to get mired in the technical and operational aspects of building out the marketing technology systems and lose sight of the human aspect of this mission. However, there is tremendous opportunity for competitive advantage by consciously architecting these solutions around humans, our customers and our staff.
A panel of home medical equipment retailers share some of the strategies that have helped their companies successfully build retail sales - and expand from 3rd party insurance business.
For the second year in a row, Philipp Westermeyer was not able to deliver his annual "State of the German Internet" keynote live and in-person to the 7000+ attendees at the OMR Festival. As is the case with so many things at present, corona caused us to go digital one (hopefully) last time. With that in mind, we are thrilled to present to you today our 2021 State of the German Internet—presented by Vodafone Business. Another year of winners and losers, trends and strategies that defined the marketing year that was and six current marketing cases for you to use to give your business a boost.
What’s new on the German digital market, how have Germany’s digital companies fared compared with the big boys from the States and China and what chances and opportunities are there to be taken advantage of? In OMR’s newest annual State of the German Internet keynote, founder and CEO Philipp Westermeyer addresses these questions and more as he shares his view of the current digital landscape seen through the lens of a marketer.
More Related Content
Similar to Marketing 2017, Special Interest Publishing & OMR
Uncommon Works Marketing Group provides strategic integrated marketing and communication (IMC) services for B2B and B2C companies throughout the United States. Like Albert Einstein, we believe that "excellence is doing a common thing in an uncommon way."
Working Backward from Amazon Customers - Audience Marketing Strategies for Ap...Amazon Appstore Developers
In this session we will share Amazon audience profiles, customer behaviour, purchasing trends and insights designed to help you optimise performance of your games by targeting your strategy to specific customer segments.
You will learn how to:
• Make the most of Amazon’s and your marketing channels to grow your business, including marketing placements on our Amazon Appstore storefront
• Maximise your opportunities for device featuring
Plus, we’ll reveal new opportunities for developers to receive exposure on Amazon!
Online Marketing Internship
Relaesemyad provides a platform where you can grab an opportunity to work with India leading advertising agency and you could improve your skills in marketing.
Working Backward from Amazon Customers: Audience Marketing Strategies - Lau...Amazon Appstore Developers
Looking to grow downloads and revenue of your apps on Amazon? In this session, the Amazon Appstore marketing team will share Amazon audience profiles, customer behaviour, purchasing trends and insights designed to help you optimise performance of your apps on Amazon by targeting your strategy to our customer segments. You’ll learn how to make the most of Amazon marketing channels to grow your business, including marketing placements on our storefront, and maximise your opportunities for device featuring. Plus, we’ll reveal a new opportunity for developers to receive exposure on Amazon.
Did you know that 68 % of companies admit they are struggling to generate leads?
As a result, they struggle to make sales, and they are overspending their budget in Marketing.
When it comes to running your marketing, there are a few key points that you need to take into consideration in order to make it work for your business. But, what if I told you that there are some tactics that can work practically for any business if done in the right way.
In this FREE webinar, I’m going to share with you some of the top tactics for lead generations that are going to bring you the best ROI and sales.
What will you learn?
Interesting Digital Marketing Stats
Some of the top lead generation tactics & real examples
Marketing Tactics VS Marketing Strategy
Key takeaways
Key action points
WHAT’S CONTAGIOUS NOW…U M E M ! G R I Z Z L I E S !.docxalanfhall8953
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
OR…
OR…
HOW THE ADVERTISING
BUSINESS IS TRYING
GET OUT
OF THE ADVERTISING
BUSINESS
Awkward biographical interlude /
An early warning system for the
global communications industry /
CONTAGIOUS
Contagious helps
brands and advertising
agencies understand
and adapt to shifts in
marketing, consumer
culture and technology
WHO WE
WORK WITH
CONTAGIOUS
MAGAZINE
CONTAGIOUS I/O
CONTAGIOUS
INSIDER
OUR BRAND
BELIEFS:
MARKETING LANGUAGE
PLACES BARRIERS BETWEEN
‘US’ & ‘THEM’
CREATIVITY OR
SCALE…
OR BOTH?
In today’s fragmented
media landscape, the most
creative work is that
which spreads.
7x
‘OVER THE 16 YEARS OF
CAMPAIGNS EXAMINED IN THIS
S T U DY, C R E AT I V E LY- A W A R D E D
CAMPAIGNS WERE SEVEN TIMES
MORE EFFICIENT THAN NON-
A WARDE D ONE S .’
!
/ Institute of Practitioners of Advertising /
‘ L i n k B e t w e e n C r e a t i v i t y a n d E f f e c t i v e n e s s ’
AMERICA’S MOST
POPULAR PAINTING. !
‘Brands should see
themselves as
networks of the
unacquainted…’
!
Grant McCracken / author and
research affiliate / MIT
‘Brand image differences are not a big as we
think they are. The result is that brands in
the real world - in people's minds - are fuzzy,
not precise entities.’
!
Martin Weigel / head of planning / Wieden
+Kennedy Amsterdam
‘You have part of my attention… You have
the minimum amount.’
MEERKATTING /
A NEW BEHAVIORAL PARADIGM /
1 . 6 B N V I E W S
!
3 2 0 M A D S S E RV E D ( ~ 2 0 % )
!
AVE RAGE YOUT UBE CP M ( AS OF 2013,
T R E N D I N G D OW N W A R D ) = $ 7 . 6 0 = $ 2 . 4 M
!
L E S S YO U T U B E ’ S 4 5 % C U T
!
E S T I M AT E D R E V E N U E = $ 1 . 1 M
S E RV I C E E VO LU T I O N
CO N T E X T UA L I N T E G R AT I O N
&
&
CONNECTED EXPERIENCES
1.
SERVICE
EVOLUTION
BRANDS ARE USING EMOTION AND EMPATHY TO
G A I N AC C E S S TO T H E I R C U S TO M E R S ' H O P E S A N D
ANXIETIES AROUND THEIR PRODUCT
E X P E R I E N C E , C R E AT I N G M E S S AG I N G A N D
S E RV I C E S T H AT T R A N S C E N D T H E I D E A O F
ADVERTISING AND USE ALL THE RESOURCES AT
T H E I R D I S P O S A L TO C H A N G E T H E
CONVERSATION.
‘Goods are platforms or
appliances best viewed
as distribution
mechanisms
for services’
!
Vargo & Lusch
SERVICES
MANIFEST
BRAND
PROMISE
The Mr. Burns of brands.
‘Transferring money
between accounts is the
second most common
use of mobile banking
(42 percent of mobile
banking users).’
!
US Federal Reserve
BARCLAYS /
P I N G I T /
‘80% of people
that receive a
payment go on
to register’
!
Darren Fould /
customer experience
design director /
Barclays
£70
average
transaction
value
amount sent
in the firs.
Success Factors in Web & Mobile Product Development: Why We Say 'No' and Why ...Dolphin Micro, Inc.
It takes more than solid project management and a good development team to successfully build a startup. Learn why our startup development team says 'no' to new projects and why saying 'no' can be a powerful long-term strategy for startup founders.
With the explosion of marketing technology which in itself is a reflection of the explosion of channels and consumer touchpoints in marketing more broadly it is all too easy to get mired in the technical and operational aspects of building out the marketing technology systems and lose sight of the human aspect of this mission. However, there is tremendous opportunity for competitive advantage by consciously architecting these solutions around humans, our customers and our staff.
A panel of home medical equipment retailers share some of the strategies that have helped their companies successfully build retail sales - and expand from 3rd party insurance business.
For the second year in a row, Philipp Westermeyer was not able to deliver his annual "State of the German Internet" keynote live and in-person to the 7000+ attendees at the OMR Festival. As is the case with so many things at present, corona caused us to go digital one (hopefully) last time. With that in mind, we are thrilled to present to you today our 2021 State of the German Internet—presented by Vodafone Business. Another year of winners and losers, trends and strategies that defined the marketing year that was and six current marketing cases for you to use to give your business a boost.
What’s new on the German digital market, how have Germany’s digital companies fared compared with the big boys from the States and China and what chances and opportunities are there to be taken advantage of? In OMR’s newest annual State of the German Internet keynote, founder and CEO Philipp Westermeyer addresses these questions and more as he shares his view of the current digital landscape seen through the lens of a marketer.
How is the german digital industry doing? And how can we keep up with GAFA? And how do we make people care? Philipp Westermeyer, Founder of OMR, has the answers.
Marketing in the Platform Economy | New Platform Marketing Conference | Hambu...Online Marketing Rockstars
OMR-Gründer Philipp Westermeyer eröffnet mit der Keynote "Marketing in the Platform Economy" die New Platform Marketing Konferenz am 2. August im Hamburger Docks.
-agile Plattform-Nutzung
-Influencer
-neue Chancen und exotische Plattformen.
Speaker der New Platform Marketing Konferenz 2017:
Felix Jahnen (Jägermeister), Nick Schwab (Invoked Apps), Philipp Dettmer (In a Nutshell, Kurzgesagt), Farina Opoku (Novalanalove), Julian Jansen (About You), Ina Fischer (Pattydoo), Christian Jähnel (Pattydoo), Christina Reichmann (Pattydoo), Christina Reichmann (chefkoch.de), Stefanie Senn (chefkoch.de), Thorsten Helmes (Babor), Jan Heidenreich (esome advertising), Patrick Bales (Stoyo Media), Jakob Strehlow (Falkemedia), Steffen Zeller (Iglo), Florian Litterst (adventures.de), Martin Gerecke (CMS), Bjoern Sjut (Finc3)
https://omr.com/npm/de/
https://omr.com/aftershow/de/
https://omr.com/festival/de/
Online Marketing Rockstars - Medien- und Marketingprodukte der nächsten Gener...Online Marketing Rockstars
Online Marketing Rockstars ist die führende digitale Marketing-Plattform in Deutschland. In dieser Präsentation werfen wir einen Blick auf den Stand von Online Marketing im Jahr 2016.
Der Vortrag der Online Marketing Rockstars auf der New Platform Advertising-Konferenz 2016: Die nächste Generation von Medien- und Marketingprodukten: Mit dabei: Content Marketing, Podcasts, Snapchat, Musical.ly, Product Hunt und weitere neue Plattformen.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
19. M ON ETIZATION IS DIFFEREN T FROM VERTICAL TO VERTICAL
AN D FROM BRAN D TO BRAN D
SPORTS M OTORPEOPLEW OM EN
POLITICS ECON OM Y FEUILLETON SCIEN CE