This document appears to be a presentation by Monty C. M. Metzger, the CEO and founder of Ahead of Time, about innovations in the Internet of Things. It discusses topics like connected devices, sensors, data collection and analysis, and how these technologies could inspire new behaviors and insights. The presentation also considers future directions for these technologies, like embedding sensors in everyday objects and activities to log health and usage data in order to gain insights and encourage changes.

1. Page © 2011 Ahead of Time GmbHAhead of Time
Monty C. M. Metzger, CEO
Ahead of Time
Twitter ID: @montymetzger
Internet
of ThingsSIEMENS
Innovations Workshop Marcom2020
Nürnberg, 16. Juli 2013

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Grew up with Tech
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Entrepreneur at heart

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Imagine.
Envision.
Build.
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6. Ahead of Time
Investment Advisors
Ahead of Time
Innovation. Investments. Inspiration.
„The people at Ahead of Time
keep their finger on the pulse.
They get how the industry
works and, more importantly,
have a great sense for where it
is headed.“

7. DIGITAL LEADERS is global network of
the most influential leaders in the
internet, mobile & digital industry.
Supported by

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The Innovation Hot-Spot
Discovering the Unknown
Source: Dr. Charles Savage

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How will the
Future of Mobile look like?
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Data
Tsunami
MMI
man-machine-interface

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Life logging

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Google Glass

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Google Glass

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Telepathy

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LEAP Motion

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MYO Armwrist

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Internet
of Things

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The Internet of Things:
Networks of physical objects
(aka. things) with embedded
sensors and actuators that
communicate with other objects,
databases and in some cases,
directly with people.
Definition

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Growth of the
Internet of Things

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Mapping the Internet of Things
Landscape

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Airstrip Wireless Monitoring
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AliveCor - iCar
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Blood Pressure
by Withings
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Wifi Waage
by Withings
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Zlio
Tracking Sleep
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Sensors + Data = Business

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Sensors + Data = Marketing

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Sensors + Data = Customer

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Anatomy of a connected object

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Anatomy of a connected object
Example: Fitbit

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Fitbit Ecosystem

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A path to insight and understanding.

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The system is a virtuous circuit.
The system collects data and provides analysis that can lead to
insights that encourage or inspire change (new behaviors, new
ideas, etc.). That change, in turn, produces additional data and
thus new insights.

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Change accelerates in social networks.

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Future Outlook

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Would you wear a Digi-Lense?
55 Created by Sean Hamilton Alexander

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Would you implant a Tooth Phone?
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Would you track your kids fetal heart rate?
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Would you measure your own blood pressure?
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Would you measure your own blood pressure?
Would you share it in public?
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Global Movement
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Digital Plaster
Toumaz Tech
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Zio Patch:
The Zio™ Patch is a long-term cardiac rhythm monitor that
provides continuous monitoring for up-to-14 days
(significantly longer than the time period of a typical Holter).
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Body Area Network:
Body Area Network BAN - a base technology for
permanent monitoring and logging of vital signs is a
proven method of supervising the health status of
patients suffering from chronic diseases, such as
Diabetes and Asthma.

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Future Outlook
Question
Think of a personal object. Imagine how you might
embed sensors, log interesting data and connect it to
the internet for analysis. Consider what insights this
new information would bring to light and what
behaviors, or ideas those could inspire.

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Future Outlook
A few objects for your consideration...

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Future Outlook
A few activities for your consideration...

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Future Outlook
A few conditions for your consideration...

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„there's a difference
between knowing the path
and walking the path“
Morpheus, Matrix
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3
Marketing Innovation Rules

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Start with Why!

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Ask Google?

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Think Big

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Dutch artist Florentijn Hofman created the
bright-yellow duck, and it was built of PVC
material in New Zealand by a company
specializing in large sails.

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Dream it, do it.

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Dreams?

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Think Big

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We always overestimate the change
that will occur in the next 8 months
and underestimate the change that
will occur in the next 8 years.

87. Page © 2011 Monty Metzgermonty.de
Ahead of Time
Innovation. Investments. Inspiration.
Monty C. M. Metzger
CEO & Founder
web www.aheadoftime.de
email monty@aheadoftime.de
twitter @montymetzger
blog http://blog.monty.de