Denis Kondopolous talks at Digital Henley #5 on Wednesday 20th July regarding personalisation and how you can utilise various sources of customer data to really tailor your marketing and sales processes online and offline.
This document discusses influencer marketing strategies for the mobile app Viber. It provides examples of influencer campaigns in the US and Russia. Specifically, it analyzes three case studies that test different influencer tactics and their impact on key metrics like reach, engagement, and new/returning users. The document also outlines considerations for tracking influencer marketing effectiveness and structuring agreements with influencers.
The document profiles Khushboo Azad, an experienced digital marketer. She has 8 years of experience in social media, content marketing, and brand management. She is skilled in digital marketing strategies including market research, digital campaigns, brand positioning, and analytics. She has expertise in inbound marketing, social media marketing, content creation, and project management. Her experience includes managing teams, clients, and end-to-end projects. She holds an engineering degree and digital marketing certification from IIM-Bangalore.
iBeacon technology uses small, low-cost Bluetooth devices called beacons to transmit location-based messages and notifications to smartphones. Beacons can provide personalized service to hotel guests based on their profiles and location within the hotel. However, hoteliers must ensure user privacy and get permission before collecting guest data to avoid cyberstalking issues. Collecting user data through mobile interactions provides benefits like targeted promotions, personalized service, and guest guidance that can be used to create innovative new services. The document discusses using a Sephora-style app approach with iBeacons to provide customized menus, promotions and information to hotel guests based on their location within the property.
Managing Guest Satisfaction Surveys in the Age of Social MediaLorinebenintendi
Guest satisfaction surveys are still important for hotels and service businesses to understand customer needs, strengths, and areas for improvement. Properly implementing a guest survey system allows businesses to enhance loyalty, increase direct bookings and revenue. The most common ways to collect feedback are online reviews and guest surveys directly from travelers. Effective survey design considers exploratory research, quantitative questions, clear goals, and mobile accessibility. Timely analysis and response to feedback helps improve the customer experience and build trust.
The document discusses digital marketing strategies for mid-market companies. It recommends clearly defining the customer journey, technology stack, roles and processes to establish a solid digital marketing foundation. It also stresses measuring campaign goals, personalizing experiences based on customer personas, integrating email marketing, and engaging customers through automation. The strategies are broken into phases to set appropriate expectations and future proof the digital platform.
Digital marketing offers advantages over traditional marketing such as the ability to analyze in real time which campaigns are most effective. It is important because consumers want recommendations from others rather than direct brand messaging. Digital marketing allows personalized and engaging storytelling across multiple platforms to fulfill consumer needs. Managing customer relationships, dynamic interactions, and extracting value from big data are key challenges. Digital marketing provides measurable, targeted, and cost-effective promotions with the best return on investment compared to other channels. Businesses like real estate can use platforms like Facebook, Pinterest, Twitter, websites, mobile, and local data to grow through digital methods.
Inbound marketing strategy for the education sectorMukesh Garg
This document outlines an inbound marketing strategy prepared by Mukesh Garg. The strategy focuses on attracting visitors and generating traffic through paid Google and Facebook ads, search engine optimization, education portals, blogs, and content like e-books. It then discusses lead generation activities like paid campaigns, SEO, portals, and databases. The strategy also includes engagement activities such as social media, emails, SMS, live chat, and remarketing activities like Facebook and Google remarketing ads and newsletters.
This document discusses influencer marketing strategies for the mobile app Viber. It provides examples of influencer campaigns in the US and Russia. Specifically, it analyzes three case studies that test different influencer tactics and their impact on key metrics like reach, engagement, and new/returning users. The document also outlines considerations for tracking influencer marketing effectiveness and structuring agreements with influencers.
The document profiles Khushboo Azad, an experienced digital marketer. She has 8 years of experience in social media, content marketing, and brand management. She is skilled in digital marketing strategies including market research, digital campaigns, brand positioning, and analytics. She has expertise in inbound marketing, social media marketing, content creation, and project management. Her experience includes managing teams, clients, and end-to-end projects. She holds an engineering degree and digital marketing certification from IIM-Bangalore.
iBeacon technology uses small, low-cost Bluetooth devices called beacons to transmit location-based messages and notifications to smartphones. Beacons can provide personalized service to hotel guests based on their profiles and location within the hotel. However, hoteliers must ensure user privacy and get permission before collecting guest data to avoid cyberstalking issues. Collecting user data through mobile interactions provides benefits like targeted promotions, personalized service, and guest guidance that can be used to create innovative new services. The document discusses using a Sephora-style app approach with iBeacons to provide customized menus, promotions and information to hotel guests based on their location within the property.
Managing Guest Satisfaction Surveys in the Age of Social MediaLorinebenintendi
Guest satisfaction surveys are still important for hotels and service businesses to understand customer needs, strengths, and areas for improvement. Properly implementing a guest survey system allows businesses to enhance loyalty, increase direct bookings and revenue. The most common ways to collect feedback are online reviews and guest surveys directly from travelers. Effective survey design considers exploratory research, quantitative questions, clear goals, and mobile accessibility. Timely analysis and response to feedback helps improve the customer experience and build trust.
The document discusses digital marketing strategies for mid-market companies. It recommends clearly defining the customer journey, technology stack, roles and processes to establish a solid digital marketing foundation. It also stresses measuring campaign goals, personalizing experiences based on customer personas, integrating email marketing, and engaging customers through automation. The strategies are broken into phases to set appropriate expectations and future proof the digital platform.
Digital marketing offers advantages over traditional marketing such as the ability to analyze in real time which campaigns are most effective. It is important because consumers want recommendations from others rather than direct brand messaging. Digital marketing allows personalized and engaging storytelling across multiple platforms to fulfill consumer needs. Managing customer relationships, dynamic interactions, and extracting value from big data are key challenges. Digital marketing provides measurable, targeted, and cost-effective promotions with the best return on investment compared to other channels. Businesses like real estate can use platforms like Facebook, Pinterest, Twitter, websites, mobile, and local data to grow through digital methods.
Inbound marketing strategy for the education sectorMukesh Garg
This document outlines an inbound marketing strategy prepared by Mukesh Garg. The strategy focuses on attracting visitors and generating traffic through paid Google and Facebook ads, search engine optimization, education portals, blogs, and content like e-books. It then discusses lead generation activities like paid campaigns, SEO, portals, and databases. The strategy also includes engagement activities such as social media, emails, SMS, live chat, and remarketing activities like Facebook and Google remarketing ads and newsletters.
Fraser Lewis talks at Digital Henley #4 on Wednesday 4th May regarding how RB as a FMCG business utilises (or doesn't) utilise digital data to help guide their commercial decision making.
BrightOn Travel - "Personalisation: Using social to sell more" by Bruce MartinCWT Digital
Bruce Martin, CEO of social media agency Ginger Juice, emphasised how important social is to every part of the customer journey experience from review and advocacy, to SEO and brand recognition. Bruce encourages interaction between the company and the brand on social channels – because interaction beats one-way broadcast signals and allows you to build a better relationship with customers and key influencers. Active social media presence on relevant platforms helps to increase your brand reach whilst significantly reducing marketing costs such as PPC and Google AdWords.
Social signals also give you a real-time insight into a customer’s context and needs. And what better way is there to gather demographic data! Harnessing the power of social data can result in better targeting and personalisation, clear source of social ROI, better use of marketing budget and greater loyalty and advocacy.
Bruce’s best practice tips were warmly received by the audience:
• Think Context Marketing, not Content Marketing
• Interaction beats one-way broadcast messaging
• Listen and react to your customers in a public setting
• Think Human to Human or ‘H2H’ – not B2C and B2B
• Be funny, helpful and an expert in your field
• Be brief, with simple call-to-actions
• Create ‘scroll-stoppers’ with pictures/graphics
Personalisation to improve customer experienceEpiserver
Personalisation uses the priceless information you gather about customers, both new and returning, to tailor content, information and offers. This session will look at how you can use personalisation to improve user experience and bring your segmentation strategy alive.
Fast Moving Consumer Goods (FMCG) are low-cost, non-durable products that are sold in large quantities and have high turnover rates. Examples include toiletries, soap, detergents, and other household items. While profits on individual FMCG items are small, the cumulative profits can be large due to high sales volumes. FMCG products are meant to be fully used or replaced within one year.
El documento describe el proceso de planificación de ventas y operaciones (S&OP). S&OP es un proceso estratégico mensual que alinea las funciones empresariales para garantizar que los planes de negocio, producción, inventario y finanzas estén coordinados y apoyen la estrategia general de la empresa. El objetivo es asegurar la disponibilidad de recursos para satisfacer la demanda planificada de manera rentable.
This document provides an overview of sales and operations planning (S&OP). S&OP is a collaborative planning process that aligns all business functions to a single plan to meet market demand profitably. It differs from traditional functional planning approaches by taking a holistic view of demand, supply, and financial plans. The S&OP process involves gathering data, demand planning, supply planning, pre-meetings, and executive meetings to align plans and resolve issues. Critical success factors include top management involvement, structured meetings, cross-functional participation, and integrated planning technology. Benefits include improved profitability, inventory management, and communication across business functions.
The document discusses the sales and operational planning (S&OP) process. It provides an overview of S&OP, including definitions, objectives, critical success factors, challenges, benefits, leaders, policies, and implementation. S&OP is described as a monthly executive-level process that reconciles supply and demand plans, ties operations to financial plans, and sets strategy. The goals are to improve coordination, communication, inventory management, and meet customer demand profitably.
This document provides a syllabus for a specialist unit award in web analytics and social media monitoring. The syllabus covers three main elements: online research principles, web analytics, and social media monitoring. It details the learning outcomes, knowledge and skill requirements, and assessment criteria for each element. The goal is for students to be able to assess digital marketing methodologies, identify appropriate metrics and tools, and evaluate digital marketing performance using web analytics and social media monitoring techniques.
The document proposes a global experiential marketing management plan to partner with businesses. It identifies opportunities to establish global standards, leverage internal and external resources, and convey a profitable image. The plan involves researching innovative solutions, creating event proposals for clients, and measuring outcomes to build partner trust. The current digital age provides tools to master experiential marketing products and optimize project management. An annual calendar would distribute actions across the year to capitalize on challenges and opportunities in experiential marketing.
The document outlines a digital marketing review and planning session. It discusses defining business objectives, target audiences, key performance indicators, and digital marketing tactics like search engine optimization, pay-per-click advertising, email marketing and social media. It also covers digital strategy frameworks, analytics, and evaluating campaign performance through metrics.
Learn how to integrate and make the most of modern digital media for marketing strategies, sales, advertising and brand communication.
The Advanced Program in Digital Marketing will show you how to maximise the potential of digital media for your brand’s marketing and advertising strategies. You will learn
how to create and position a successful website and how to design a contact and communication plan for your clients and prospects using all digital media and new
forms of communication (social networks, blogs, etc.).
This course will teach you how to elaborate advertising and marketing strategies to
communicate and engage with your clients in order to maximise sales through the Internet. You will also learn the keys to creating and developing an online store.
The Art of Personalized Marketing_ Strategies That Work.pdfjamesbelfort32
If you want your email campaigns to drive conversions and make the most of their potential, you need compelling copywriting. Make your email subject lines interesting enough to make people click on them but short enough that they don’t overwhelm them. It would help to concentrate on offering value and solving problems to build credibility and trust with your audience.
ACCELERATED DIGITAL MARKETING PROGRAME 2018Stephen Dube
The document provides an overview of online marketing fundamentals and digital marketing strategies. It discusses key concepts like the digital transformation, what online marketing is, key drivers and elements. It emphasizes that companies must adapt to the digital age or risk failing. It also provides insights on digital realities in Zimbabwe and covers topics like search marketing, social media marketing, content marketing, customer journeys, and using web analytics tools to measure performance. The document stresses that businesses should have a clear digital marketing strategy and objectives to maximize results.
This document provides an overview of digital marketing. It begins with an introduction to digital marketing and its advantages over traditional marketing. It then discusses various digital marketing channels including display, search, social media, CRM, analytics, and testing and targeting. Finally, it covers measuring the success of digital marketing campaigns through ROI. The key aspects covered include the definition of digital marketing, its goals of awareness, engagement and conversion, and how it helps answer questions about taking products to market, search engine optimization, user feedback, and customer relationships.
2014 Trends and Action Items for Accommodations MarketersAmy Hinote
From Mobile to metasearch and Google to guest services, customer behavior and expectations of accommodations are changing. Whether you are marketing vacation rentals, hotels, timeshares or a bed and breakfast, here are some emerging trends and action items on things your organization can do to increase room nights and improve the guest experience.
social media strategy - Business & IP Centre.pptxSimone Castello
A talk delivered to entrepreneurs as part of a grant programme. Find out more here: https://www.cambridgeshire.gov.uk/residents/libraries-leisure-culture/business-intellectual-property-centre-cambridgeshire
The Digital Marketing Institute is a leading global provider of training and certification in digital marketing. Their courses cover a wide range of topics, including social media, SEO, analytics, and more. With a focus on practical skills and industry-relevant knowledge, they help professionals advance their careers in the digital marketing field
Digital marketing leverages online channels like websites, social media, and email to reach and engage with target audiences. It encompasses SEO, content marketing, PPC advertising, social media, email campaigns, and analytics to drive brand awareness, leads, and sales.
Digital marketing leverages online channels like websites, social media, and email to reach and engage with target audiences. It encompasses SEO, content marketing, PPC advertising, social media, email campaigns, and analytics to drive brand awareness, leads, and sales.
Fraser Lewis talks at Digital Henley #4 on Wednesday 4th May regarding how RB as a FMCG business utilises (or doesn't) utilise digital data to help guide their commercial decision making.
BrightOn Travel - "Personalisation: Using social to sell more" by Bruce MartinCWT Digital
Bruce Martin, CEO of social media agency Ginger Juice, emphasised how important social is to every part of the customer journey experience from review and advocacy, to SEO and brand recognition. Bruce encourages interaction between the company and the brand on social channels – because interaction beats one-way broadcast signals and allows you to build a better relationship with customers and key influencers. Active social media presence on relevant platforms helps to increase your brand reach whilst significantly reducing marketing costs such as PPC and Google AdWords.
Social signals also give you a real-time insight into a customer’s context and needs. And what better way is there to gather demographic data! Harnessing the power of social data can result in better targeting and personalisation, clear source of social ROI, better use of marketing budget and greater loyalty and advocacy.
Bruce’s best practice tips were warmly received by the audience:
• Think Context Marketing, not Content Marketing
• Interaction beats one-way broadcast messaging
• Listen and react to your customers in a public setting
• Think Human to Human or ‘H2H’ – not B2C and B2B
• Be funny, helpful and an expert in your field
• Be brief, with simple call-to-actions
• Create ‘scroll-stoppers’ with pictures/graphics
Personalisation to improve customer experienceEpiserver
Personalisation uses the priceless information you gather about customers, both new and returning, to tailor content, information and offers. This session will look at how you can use personalisation to improve user experience and bring your segmentation strategy alive.
Fast Moving Consumer Goods (FMCG) are low-cost, non-durable products that are sold in large quantities and have high turnover rates. Examples include toiletries, soap, detergents, and other household items. While profits on individual FMCG items are small, the cumulative profits can be large due to high sales volumes. FMCG products are meant to be fully used or replaced within one year.
El documento describe el proceso de planificación de ventas y operaciones (S&OP). S&OP es un proceso estratégico mensual que alinea las funciones empresariales para garantizar que los planes de negocio, producción, inventario y finanzas estén coordinados y apoyen la estrategia general de la empresa. El objetivo es asegurar la disponibilidad de recursos para satisfacer la demanda planificada de manera rentable.
This document provides an overview of sales and operations planning (S&OP). S&OP is a collaborative planning process that aligns all business functions to a single plan to meet market demand profitably. It differs from traditional functional planning approaches by taking a holistic view of demand, supply, and financial plans. The S&OP process involves gathering data, demand planning, supply planning, pre-meetings, and executive meetings to align plans and resolve issues. Critical success factors include top management involvement, structured meetings, cross-functional participation, and integrated planning technology. Benefits include improved profitability, inventory management, and communication across business functions.
The document discusses the sales and operational planning (S&OP) process. It provides an overview of S&OP, including definitions, objectives, critical success factors, challenges, benefits, leaders, policies, and implementation. S&OP is described as a monthly executive-level process that reconciles supply and demand plans, ties operations to financial plans, and sets strategy. The goals are to improve coordination, communication, inventory management, and meet customer demand profitably.
This document provides a syllabus for a specialist unit award in web analytics and social media monitoring. The syllabus covers three main elements: online research principles, web analytics, and social media monitoring. It details the learning outcomes, knowledge and skill requirements, and assessment criteria for each element. The goal is for students to be able to assess digital marketing methodologies, identify appropriate metrics and tools, and evaluate digital marketing performance using web analytics and social media monitoring techniques.
The document proposes a global experiential marketing management plan to partner with businesses. It identifies opportunities to establish global standards, leverage internal and external resources, and convey a profitable image. The plan involves researching innovative solutions, creating event proposals for clients, and measuring outcomes to build partner trust. The current digital age provides tools to master experiential marketing products and optimize project management. An annual calendar would distribute actions across the year to capitalize on challenges and opportunities in experiential marketing.
The document outlines a digital marketing review and planning session. It discusses defining business objectives, target audiences, key performance indicators, and digital marketing tactics like search engine optimization, pay-per-click advertising, email marketing and social media. It also covers digital strategy frameworks, analytics, and evaluating campaign performance through metrics.
Learn how to integrate and make the most of modern digital media for marketing strategies, sales, advertising and brand communication.
The Advanced Program in Digital Marketing will show you how to maximise the potential of digital media for your brand’s marketing and advertising strategies. You will learn
how to create and position a successful website and how to design a contact and communication plan for your clients and prospects using all digital media and new
forms of communication (social networks, blogs, etc.).
This course will teach you how to elaborate advertising and marketing strategies to
communicate and engage with your clients in order to maximise sales through the Internet. You will also learn the keys to creating and developing an online store.
The Art of Personalized Marketing_ Strategies That Work.pdfjamesbelfort32
If you want your email campaigns to drive conversions and make the most of their potential, you need compelling copywriting. Make your email subject lines interesting enough to make people click on them but short enough that they don’t overwhelm them. It would help to concentrate on offering value and solving problems to build credibility and trust with your audience.
ACCELERATED DIGITAL MARKETING PROGRAME 2018Stephen Dube
The document provides an overview of online marketing fundamentals and digital marketing strategies. It discusses key concepts like the digital transformation, what online marketing is, key drivers and elements. It emphasizes that companies must adapt to the digital age or risk failing. It also provides insights on digital realities in Zimbabwe and covers topics like search marketing, social media marketing, content marketing, customer journeys, and using web analytics tools to measure performance. The document stresses that businesses should have a clear digital marketing strategy and objectives to maximize results.
This document provides an overview of digital marketing. It begins with an introduction to digital marketing and its advantages over traditional marketing. It then discusses various digital marketing channels including display, search, social media, CRM, analytics, and testing and targeting. Finally, it covers measuring the success of digital marketing campaigns through ROI. The key aspects covered include the definition of digital marketing, its goals of awareness, engagement and conversion, and how it helps answer questions about taking products to market, search engine optimization, user feedback, and customer relationships.
2014 Trends and Action Items for Accommodations MarketersAmy Hinote
From Mobile to metasearch and Google to guest services, customer behavior and expectations of accommodations are changing. Whether you are marketing vacation rentals, hotels, timeshares or a bed and breakfast, here are some emerging trends and action items on things your organization can do to increase room nights and improve the guest experience.
social media strategy - Business & IP Centre.pptxSimone Castello
A talk delivered to entrepreneurs as part of a grant programme. Find out more here: https://www.cambridgeshire.gov.uk/residents/libraries-leisure-culture/business-intellectual-property-centre-cambridgeshire
The Digital Marketing Institute is a leading global provider of training and certification in digital marketing. Their courses cover a wide range of topics, including social media, SEO, analytics, and more. With a focus on practical skills and industry-relevant knowledge, they help professionals advance their careers in the digital marketing field
Digital marketing leverages online channels like websites, social media, and email to reach and engage with target audiences. It encompasses SEO, content marketing, PPC advertising, social media, email campaigns, and analytics to drive brand awareness, leads, and sales.
Digital marketing leverages online channels like websites, social media, and email to reach and engage with target audiences. It encompasses SEO, content marketing, PPC advertising, social media, email campaigns, and analytics to drive brand awareness, leads, and sales.
The Digital Marketing Institute is a leading global provider of training and certification in digital marketing. Their courses cover a wide range of topics, including social media, SEO, analytics, and more. With a focus on practical skills and industry-relevant knowledge, they help professionals advance their careers in the digital marketing field
The Digital Marketing Institute is a leading global provider of training and certification in digital marketing. Their courses cover a wide range of topics, including social media, SEO, analytics, and more. With a focus on practical skills and industry-relevant knowledge, they help professionals advance their careers in the digital marketing field
Discover the epitome of web design education at our institute in Laxmi Nagar. Immerse yourself in cutting-edge techniques and industry-relevant curriculum. Our expert faculty ensures a comprehensive learning experience, equipping you with the skills to thrive in the dynamic world of web design. Unleash your creativity and embark on a transformative journey with us.
This document outlines Pat Kennedy's digital marketing workshop for Dublin Chamber. The workshop will introduce digital strategy concepts and guide participants through filling out a digital marketing worksheet. Key points covered include defining target customers, building an online sales funnel of attract, engage, convert, and measure steps, setting goals and budgets, and implementing a simple initial strategy that can be improved over time. Participants will identify their current position and goals to develop a customized digital strategy consultation and report.
Digital marketing overview document provides an overview of digital marketing topics including:
- Traditional marketing vs digital marketing and the benefits of digital marketing
- What digital marketing consists of including key components like SEO, social media optimization, and email marketing
- Popular digital marketing sectors and job profiles in digital marketing
- Course highlights of a digital marketing training program covering topics like search engine optimization, content marketing, and social media optimization.
The document discusses how businesses can use content marketing and social media to drive engagement, leads, and business results by creating and sharing fresh, premium content across their website and social media platforms to attract and inform visitors while also capturing leads and proving their solutions. It provides recommendations for the types of content and assets to create, where to distribute them, and how a company called Crowd Hydrant can help businesses with their content marketing and social media strategies.
Similar to Denis Kondopoulos: Increasing Sales Using Data & Personalisation (20)
Patrick Langridge: "Machine Learning & SEO: The Future of Personalised Search"Digital Henley
Patrick Langridge talks at Digital Henley #5 on Wednesday 20th July regarding how SEO can significantly impact how your business operates, and how businesses succeed or fail depending on how they approach the question of SEO's role in personalising their commercial activity.
Daria Taylor: "Personality Before Demographic"Digital Henley
Daria Taylor talks at Digital Henley #5 on Wednesday 20th July regarding how you can ensure that you're truly creating an effective marketing campaign by focussing on what your customer wants, rather than what you want to sell them.
Tim Budden: "Unlocking Insights from Social Data"Digital Henley
Tim Budden talks at Digital Henley #4 on Wednesday 4th May regarding the Expanding Digital Universe, Privacy by Design and automated processing to unlock consumer information.
This document discusses reimagining recommendations by measuring business similarity based on shared customers. It presents customer transaction data for Tesco, Asda, and other businesses and uses cosine similarity and matrix factorization to analyze how similar the businesses are based on which customers frequent them. It then discusses using the customer transaction data to create a graph and analyzing the graph to determine expected degrees of separation between businesses as a new recommendation metric. Finally, it outlines some of the complexity and scalability challenges with this approach and proposes solutions like factorizing graphs, eliminating insignificant paths, and linear sampling to address those challenges.
Steve Cornish - "Passing Sensitive Data Through The Public Domain"Digital Henley
Steve Cornish talks at Digital Henley #4 on Wednesday 4th May regarding Data Security - The best passwords, the most effective ways to protect privacy and private data, data integrity and how big businesses keep your information safe (or don't!).
Paul Smyth MBE - "Mobile in a Developing World"Digital Henley
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Rob Barnes - "Personalisation Beyond Automation"Digital Henley
This document discusses personalization versus automation in marketing. It notes that personalization through bespoke, attention-grabbing content tailored to individual customers can improve customer retention and perceptions of the brand, but it is time-consuming and costly to scale. Automation allows for high reach at low cost but provides a one-size-fits-all approach and lacks a human touch. The document advocates delivering personalized rewards and micro-experiences through social media to engage customers in a scalable way.
Omer Dawelbeit - "Cloud and Social Are All You Need To Go Big"Digital Henley
This document discusses how cloud computing and social media can help content go viral and reach a large audience. It provides examples of how Khan Academy and Snapchat leveraged social media and compelling content to grow their user bases to millions. The document then explains key aspects of cloud computing like on-demand access to computing resources, elasticity, and everything as a service models. It argues that combining compelling content, good timing, social sharing, and cloud infrastructure allows content to "go big" and reach large audiences.
The document discusses the importance of considering both logical and emotional user needs when designing products and services. It emphasizes that human behavior is not always logical and recommends using user testing early in the design process to understand both practical and emotional needs in order to create designs that people will actually want to use. The key message is that designers should plan for logical use while expecting some illogical behaviors and testing their assumptions with real users.
Mark Wing - "Tune In Before You Shoot Off"Digital Henley
The document discusses how brands need to adapt to changing customer expectations in today's digital world. It notes that a top-down, centralized marketing approach is no longer effective due to the explosion of mobile devices and always-on connectivity. Customers now expect brands to engage with them through multiple channels in a seamless, personalized way. The document argues that to build strong customer relationships, brands must focus on emotion, engagement, insights, authenticity and understanding customers by truly listening before implementing new marketing strategies or technologies. It emphasizes the importance of brands understanding their core identity and values in order to confidently represent themselves across different platforms.
This document discusses using behavioral science and technology to motivate and incentivize positive behaviors. It advocates setting clear goals for individuals and teams, offering short-term rewards for meeting goals, and providing frequent feedback. The approach aims to gamify tasks, encourage teamwork, and establish new habits through incremental incentives over the long-term. An example is provided of how this approach helped significantly increase one user's knowledge sharing activities on the platform.
Wonder Vision is a digital creative agency that specializes in computer generated imagery (CGI) and bespoke digital solutions. They use a physics-driven process to create hyper-realistic CGI. Their highly talented team works to produce captivating visual content for clients while building lasting relationships. They ensure every pixel of their work is perfect and evoke emotion through creative lighting and color grading.
Terence Eden "Is Mobile All It's Cracked Up To Be?"Digital Henley
Terence Eden talks at the first Digital Henley event on 16th May 2015 regarding Apps, Businesses and the world of Mobile in relation to business necessity.
Pete Doyle "Social Media: Getting Personal"Digital Henley
Pete Doyle talks at the first Digital Henley event on 16th May 2015 - all about Twitter on the Shop Floor and Geotagging & Hashtags. Can the mobile age bring shoppers into the stores rather than onto the websites?
Ben Seymour talks Responsive Imaging at the first Digital Henley event on 16th May 2015. How mobile-ready is your website? What tips and tricks can you utilise to make your website as user-friendly and attractive as possible when using Responsive Images as part of your site?
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Denis Kondopoulos: Increasing Sales Using Data & Personalisation
1. INCREASING SALES USING DATA
AND PERSONALISATION
Presented By
Denis Kondopoulos
(MBA MBCS CITP CEng CIM)
2. Today’s Topic
• Increasing sales via use of data
and personalisation.
• Based on a real example:
– La Veranda Resort (Accor Hotels)
• Published:
– The Routledge Handbook of
Hospitality Management
• Discussion:
– Q&A
4. About me
• Technical project manager and digital marketing specialist with 20+ years of
experience in a variety of sectors and countries.
• Officially a Project Manager, but in reality a hybrid of management, technology
and marketing.
• Author (Books, Publications) and Speaker on Technology / Digital Marketing
• Speaker at Google campus London
• Academic Author and Visiting lecturer at university of Brighton,
Derby, and Oxford Brookes
• Chartered IT Professional ▪ Chartered Engineer
• Chartered Marketer ▪ Google Certified (Search, Mobile, Video, Display, Shopping)
6. Method
Problem: Initially we do not know much about the
user. How do we personalise?
Solution:
• Mark user entry
• Track user journey
• Some visitor information may be captured, but all
data are in different systems
• Create “hub” which combines all collected data
and manages personalised remarketing
8. Personalised ReMarketing
1. Website marks/tracks visitor
2. Uses Google Analytics API to track user journey, including goals
(eg. enquiries, bookings)
3. If users signs up for newsletter the hotel knows the
CustomerType (eg. family, single, couple, etc)
4. A business-logic layout would analyse the above information, and
depending on the user actions and customer type, a personalised
email (with a special offer relevant to this type of customer)
would be sent to the customer to entice him to book.
5. The extra mile: Upon user re-action to the personalised email, a
remarketing campaign would then be initiated on social media
(facebook) to re-market the offering to this particular user.
10. Results
Have not been allowed to share figures, but:
• Bounce rate, upon re-entry < 45%
• User journey, upon re-entry: 3min+
• Occupancy rate at 97% for several months.