Daria Taylor talks at Digital Henley #5 on Wednesday 20th July regarding how you can ensure that you're truly creating an effective marketing campaign by focussing on what your customer wants, rather than what you want to sell them.

1. DEMOGRAPHIC
PERSONALITYBEFORE

2. Daria Taylor
Age: 27
Profession: Business Founder
Location: London

3. Daria Taylor
Age: 27
Profession: Business Founder
Location: London

4. LEARNING
SIGN UP

5. Daria
Age: 27
Profession: Business Founder
Location: London
Steph
Age: 27
Profession: Business Founder
Location: London

6. Daria
Instagram
Discoverer
Direct
Risk Aware
Steph
Twitter
Follower
Diplomatic
Risk Taker

8. UNDERSTANDING
HOW TO GET 1000
EVERY DAY
?
10 NEW
DOWNLOADS
OF YOUR APP
1 2

11. SIGN UP
LEARNING

12. FAIL FAIL FAIL FAIL FAIL FAIL
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FAIL FAIL FAIL SUCCESSFAIL

15. 4 million average impressions
77,893 downloadsin the first 5 hours
33,412 mentionsin 6 hours
Videos with at least
1 millionviews in the 1st month
Reach over
209,493,536people

18. Thank
you
... any questions?