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Illogical Design
Design for what’s needed
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”I want something that just…works!
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“
”
Human beings, despite what
we think are not logical
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”I love my car
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“
”
Understand the emotional
as well as the logical needs
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”YES“ ”EYES
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Paths of convenience
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“
”
Understand the practical as
well as the logical needs
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“
”
So what’s the solution?
User testing
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“
”
Test early….
…test often
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“
”
Design for the logical,
expect the illogical
WE SHOULD
STAY IN TOUCH
Marriott Weddings website hello@redberrydigital.com / www.redberrydigital.comDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Redberry Digital
45-47 Duke Street
Henley-on-Thames
Oxfordshire
RG9 1UR
Email: tim.pelling@redberrydigital.com

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Tim Pelling - "Illogical Design"

  • 1. Illogical Design Design for what’s needed
  • 2. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ”I want something that just…works!
  • 3. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
  • 4.
  • 5. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ” Human beings, despite what we think are not logical
  • 6. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
  • 7. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ”I love my car
  • 8. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ” Understand the emotional as well as the logical needs
  • 9. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ”YES“ ”EYES
  • 10. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL Paths of convenience
  • 11. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ” Understand the practical as well as the logical needs
  • 12. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ” So what’s the solution? User testing
  • 13. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ” Test early…. …test often
  • 14. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ” Design for the logical, expect the illogical
  • 15. WE SHOULD STAY IN TOUCH Marriott Weddings website hello@redberrydigital.com / www.redberrydigital.comDIGITAL ENTERTAINMENT, LEISURE & RETAIL Redberry Digital 45-47 Duke Street Henley-on-Thames Oxfordshire RG9 1UR Email: tim.pelling@redberrydigital.com