SlideShare a Scribd company logo
Illogical Design
Design for what’s needed
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”I want something that just…works!
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“
”
Human beings, despite what
we think are not logical
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”I love my car
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“
”
Understand the emotional
as well as the logical needs
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”YES“ ”EYES
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Paths of convenience
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“
”
Understand the practical as
well as the logical needs
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“
”
So what’s the solution?
User testing
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“
”
Test early….
…test often
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“
”
Design for the logical,
expect the illogical
WE SHOULD
STAY IN TOUCH
Marriott Weddings website hello@redberrydigital.com / www.redberrydigital.comDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Redberry Digital
45-47 Duke Street
Henley-on-Thames
Oxfordshire
RG9 1UR
Email: tim.pelling@redberrydigital.com

More Related Content

More from Digital Henley

Paul Smyth MBE - "Mobile in a Developing World"
Paul Smyth MBE - "Mobile in a Developing World"Paul Smyth MBE - "Mobile in a Developing World"
Paul Smyth MBE - "Mobile in a Developing World"
Digital Henley
 
Rob Barnes - "Personalisation Beyond Automation"
Rob Barnes - "Personalisation Beyond Automation"Rob Barnes - "Personalisation Beyond Automation"
Rob Barnes - "Personalisation Beyond Automation"
Digital Henley
 
Omer Dawelbeit - "Cloud and Social Are All You Need To Go Big"
Omer Dawelbeit - "Cloud and Social Are All You Need To Go Big"Omer Dawelbeit - "Cloud and Social Are All You Need To Go Big"
Omer Dawelbeit - "Cloud and Social Are All You Need To Go Big"
Digital Henley
 
Mark Wing - "Tune In Before You Shoot Off"
Mark Wing - "Tune In Before You Shoot Off"Mark Wing - "Tune In Before You Shoot Off"
Mark Wing - "Tune In Before You Shoot Off"
Digital Henley
 
Chris Grant - "We're Not Alligators"
Chris Grant - "We're Not Alligators"Chris Grant - "We're Not Alligators"
Chris Grant - "We're Not Alligators"
Digital Henley
 
James Elderton "A Trick on the Brain"
James Elderton "A Trick on the Brain"James Elderton "A Trick on the Brain"
James Elderton "A Trick on the Brain"
Digital Henley
 
Terence Eden "Is Mobile All It's Cracked Up To Be?"
Terence Eden "Is Mobile All It's Cracked Up To Be?"Terence Eden "Is Mobile All It's Cracked Up To Be?"
Terence Eden "Is Mobile All It's Cracked Up To Be?"
Digital Henley
 
Pete Doyle "Social Media: Getting Personal"
Pete Doyle "Social Media: Getting Personal"Pete Doyle "Social Media: Getting Personal"
Pete Doyle "Social Media: Getting Personal"
Digital Henley
 
Ben Seymour "Practical Responsive Images"
Ben Seymour "Practical Responsive Images"Ben Seymour "Practical Responsive Images"
Ben Seymour "Practical Responsive Images"
Digital Henley
 

More from Digital Henley (9)

Paul Smyth MBE - "Mobile in a Developing World"
Paul Smyth MBE - "Mobile in a Developing World"Paul Smyth MBE - "Mobile in a Developing World"
Paul Smyth MBE - "Mobile in a Developing World"
 
Rob Barnes - "Personalisation Beyond Automation"
Rob Barnes - "Personalisation Beyond Automation"Rob Barnes - "Personalisation Beyond Automation"
Rob Barnes - "Personalisation Beyond Automation"
 
Omer Dawelbeit - "Cloud and Social Are All You Need To Go Big"
Omer Dawelbeit - "Cloud and Social Are All You Need To Go Big"Omer Dawelbeit - "Cloud and Social Are All You Need To Go Big"
Omer Dawelbeit - "Cloud and Social Are All You Need To Go Big"
 
Mark Wing - "Tune In Before You Shoot Off"
Mark Wing - "Tune In Before You Shoot Off"Mark Wing - "Tune In Before You Shoot Off"
Mark Wing - "Tune In Before You Shoot Off"
 
Chris Grant - "We're Not Alligators"
Chris Grant - "We're Not Alligators"Chris Grant - "We're Not Alligators"
Chris Grant - "We're Not Alligators"
 
James Elderton "A Trick on the Brain"
James Elderton "A Trick on the Brain"James Elderton "A Trick on the Brain"
James Elderton "A Trick on the Brain"
 
Terence Eden "Is Mobile All It's Cracked Up To Be?"
Terence Eden "Is Mobile All It's Cracked Up To Be?"Terence Eden "Is Mobile All It's Cracked Up To Be?"
Terence Eden "Is Mobile All It's Cracked Up To Be?"
 
Pete Doyle "Social Media: Getting Personal"
Pete Doyle "Social Media: Getting Personal"Pete Doyle "Social Media: Getting Personal"
Pete Doyle "Social Media: Getting Personal"
 
Ben Seymour "Practical Responsive Images"
Ben Seymour "Practical Responsive Images"Ben Seymour "Practical Responsive Images"
Ben Seymour "Practical Responsive Images"
 

Recently uploaded

Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AIMind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Kumud Singh
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
Matthew Sinclair
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
IndexBug
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Edge AI and Vision Alliance
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
SitimaJohn
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Matthew Sinclair
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Matthew Sinclair
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
名前 です男
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Zilliz
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
Daiki Mogmet Ito
 

Recently uploaded (20)

Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AIMind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
 
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 202420240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
 
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalizationFull-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
 

Tim Pelling - "Illogical Design"

  • 1. Illogical Design Design for what’s needed
  • 2. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ”I want something that just…works!
  • 3. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
  • 4.
  • 5. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ” Human beings, despite what we think are not logical
  • 6. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
  • 7. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ”I love my car
  • 8. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ” Understand the emotional as well as the logical needs
  • 9. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ”YES“ ”EYES
  • 10. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL Paths of convenience
  • 11. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ” Understand the practical as well as the logical needs
  • 12. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ” So what’s the solution? User testing
  • 13. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ” Test early…. …test often
  • 14. Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL “ ” Design for the logical, expect the illogical
  • 15. WE SHOULD STAY IN TOUCH Marriott Weddings website hello@redberrydigital.com / www.redberrydigital.comDIGITAL ENTERTAINMENT, LEISURE & RETAIL Redberry Digital 45-47 Duke Street Henley-on-Thames Oxfordshire RG9 1UR Email: tim.pelling@redberrydigital.com