Vietnamese Sand Art Painting Product - Tranh Cat Viet Nam Mark 1121 bananas and potatoes - group assignment

1. The road to Singapore
MARK 1121- International Marketing & Operations Management
Mr Alan Go
Vietnamese Sand Art Painting Product
Bananas & Potatoes Group:
1. Do Ton Minh Khoa - 000752742
2. Tran Long - 000752445
3. Nandadevi - 000752447
4. Chen Jia Bei - 000754161
5. Ricardo Junius - 000752343

2. Content
1. Product & Company
2. Host country analysis
3. Competitive Analysis
4. Recommendations & Conclusion

3. natural
sand
Sand art
painting
product
transparent glass
container
use a
spoon
long-
lasting
decoration
item
aesthetic
taste of the
owner
Strengths
Weaknesses
first mover
high quality product
material and labour control
international trade
marketing function
low brand awareness
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion

4. Singapore
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
near Vietnam
friendly business
environment
stable political
environment
multi-Racial
small population
5.36mpeople
inhabitant rise
thanks to immigration
rising demand for art
ornaments
designs & ideas avoid offending
available religions or beliefs

5. Economic landscape
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
soundfinancial
system
transparent &
prudent policies
handicraftgoods
market can be exploited
current exchange rate
promotes
Vietnam’s export to
Singapore

6. Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
ICT
Media
Transportation
Technology & Infrastructure
household internet peneration is 71%
3G user rate is 74.21%
newspaper TV
radio
TV advertising
acquires 57%
Public roads
for local freight

7. Distribution
system
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
simple
direct
open
Over 250shopping malls
with 55.7m m2
retail area
experienced
distributors
Potential to direct
marketing either via
reseller or own retailer

8. Industry analysis
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
Fine Arts, Crafts &
Collectibles
(Visual Arts)
total operating receipts
$453m
Government’s support in
infrastructure
low level of private sector’s
sponsorship
lack of skilled creative manpower
& cultural audiences
a numerous competitors
extremely high threat from
substitutes

9. 1
4
1. Competitive products
2. Pricing
3. Distribution
2
3
4. Promotion
Market
conditions
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
museums
commercial galleries
online shops
department stores

10. Consumer buying
habit
branded products boost the
personal value
favor both central and
suburban shopping malls
past-midnight shopping
habit
high price-sensitive
high brand loyalty
stress on value for money
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion

11. Generic
strategy
Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
limited
market size
High threat from
substitutes
broad range
of buyers
differentiation

12. Product & Company| Host country analysis| Competitive Analysis| Recommendations & Conclusion
adaptthe demand and
cultural trends
diverse portfolio
cover material and shipping
cost, techniques
average and affordable
specialized shops
company-owned galleries
exhibitions
eco-friendly product

13. References
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[Accessed on 20 March 2013].
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[Accessed 24 March 2013].
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• Sahgal, D. (2013). Why Traditional Advertising in Singapore Must Get a Revamp. Available from: <http://sbr.com.sg/media-marketing/commentary/why-traditional-
advertising-in-singapore-must-get-revamp>. [Accessed 24 March 2013].
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http://www.singstat.gov.sg/publications/publications_and_papers/reference/yearbook_2012/yos2012.pdf [Accessed 20 March 2013]
• Singapore Department of Statistics (2013) Economic Surveys Series 2010 - Retail Trade [WWW]Department of Statistic, Singapore. Available at:
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• Y Lan Sand painting Co. (2007). Introduction [WWW] TRANH CAT Y LAN. Available at http://tranhcatylan.com.vn/EN/?tn=Introduction. [Accessed 21 March 2013].

14. Thank you
for
listening!