entrepreneurship new company, including price strategy, marketing strategy, business plan, business model, potential customer, cost, expense and revenue in longterm

1. A START-UP MODEL
ON ECO-FRIENDLY SHOES
Entrepreneurship N14 – Team 7
Lectured & Instructed by Ms. Tran Thi Thanh Van

2. OUR TEAM
ĐỖ DUY TÂN 718H0352
TRẦN NGỌC ĐAN THANH 718H1025
NGUYỄN THỊ HỒNG THẮM 718H2007
VÕ HỮU CHÂU 718H0827
PHÙNG NGỌC DUY 718H1867
NGÔ HIẾU THẢO 718H1029
HUỲNH NGUYỄN MINH NHƯ 718H0980
LƯU HỒNG NHUNG (leader) 718H0991

3. TABLE OF CONTENTS
01
02
03
04
INTRODUCTION –
LIGHTA CO., LTD
05
06
COMPETITIVE &
MARKET ANALYSIS
MARKETING PLAN
MANAGEMENT PLAN
OPERATIONS PLAN
FINANCE PLAN

4. INTRODUCTION –
LIGHTA CO., LTD
01

5. REASON TO ESTABLISH LIGHTA
Vietnam is a populous country
Vietnam's domestic footwear market is always a potential
Young populations is a strength of Vietnam
Development of science and technology
Advantages of political, economic, and social factors,...

6. Born from a new
production method for
the footwear industry
in Vietnam
With materials from
recycled plastic
Comfortable, airy,
light feeling
Environmentally
friendly

7. MISSION
SLOGAN
• “Lighta – Nhẹ ta!”
• “Bền bỉ cùng Lighta,
chung tay bảo vệ môi
trường”
To bring innovative
eco-friendly shoes,
so you can be
comfortable and
stylish to protect the
earth.
VISION
To become leading
eco-friendly shoes
manufacturer in
Vietnam.
"Innovation - Creativity, Solidarity - Discipline,
Humanity - Sharing, Sustainability - Efficiency"
COMPANY CULTURE

8. DEVELOPMENT VISION
(2022-2023
STARTING)
Boost brand awareness,
educate and co-create with
customers.
1
(2024-2026
DEVELOPING)
Develop and diversify
product portfolios, increase
brand identity, gain profit.
2
(2026-2032
GROWING)
Leverage capacity, strengthen
brand image, develop new
revenue stream, partnership
and market reach in both
domestic and global
opportunities.
3

9. PRODUCTS
Full Black
129.000
Painty Sharp
119.000
Painty Polka
119.000
Painty Broom
119.000

10. Dark Blue
white soles
Grey with
white soles
Pink with
white soles
Charm
109.000 109.000 109.000 5.000-10.000
PRODUCTS

11. COMPETITIVE &
MARKET ANALYSIS
02

12. MARKET SIZE AND INDUSTRY ANALYSIS
City Population %/total
population
%/total product
sold
Products sold
(Shoes)
Ha Noi 8,500,000 9% 20% 59,451
Hai Phong 2,028,514 2% 6% 17,835
Da Nang 1,134,000 1% 6% 17,835
Nha Trang 1,246,358 1% 8% 23,780
TP. HCM 8,837,544 9% 30% 89,177
Others 76,960,529 78% 30% 89,177
TOTAL 8,500,000 9% 20% 59,451
Sales target by market

13. Statistics of Supermarkets and Shopping Centers in 2021
(Source from Q&Me statistic)
MARKET SIZE AND INDUSTRY ANALYSIS

14. Gender Male and Female
Age 15-35 years old
Income Average income or more (> 3 million VND)
Occupation Students, Office Worker and Freelancer
Hobbies Enjoys Physical Activity and The Simplicity
Behavior Prefer using environmentally friendly products,
Vietnamese people use Vietnamese products
Area Domestic market but more focus on major cities such
as Ho Chi Minh, Ha Noi, Nha Trang, Da Nang, Hai
Phong, etc.
TARGET GROUP SELECTION

15. 2.1.2.2 Personal and
Organisata
• Tend to be extroverts
who enjoy exploring
nature and traveling
• Using environmentally
friendly recycled
products.
• Adore the minimalist
shoe style
• Spend most of their time
shopping online to save
time and effort
B2C PERSONA

16. ● Key partners: retail chains,
shoes distributors,
wholesalers, etc.
● Lighta conducted a
thorough investigation in
order to determine their
target customers and
potential challenges.
B2B

17. Value builder of
B2B’s customer
VALUE MATCH
Value builder of
B2C’s customer

18. • All gender from 15-
35 years old
• 180,000 – 260,000
VND
Urban
Footprint
• All gender from 15-
35 years old
• 109,000 – 129,000
VND
Lighta
• All gender and age
• 300,000 – 500,000
VND
Native
Jefferson
COMPETITIVE ANALYSIS

19. LIGHTA URBAN FOOTPRINT NATIVE JEFFERSON
Strengths
One of the pioneer brand
produce recycled plastic shoes
in Vietnam
High-quality Vietnamese
brand
Since 2009, this brand has
been imported from Canada
Mainly selling online and
cooperating in distribution
Selling online through
distribution partners
Distributed by many
domestic brands
Recycled plastic material,
super light, waterproof
The smooth and comfortable
EVA plastic material
The smooth and comfortable
EVA plastic material
Simple, street style
personality, dynamic fashion
style
Various designs and colors
are available
Colorful designs in a variety
of styles
Dedicated customer service
and prompt, high-quality
after-sales service
Quick customer service Excellent purchase and after-
sales policies
COMPETITIVE ANALYSIS

20. LIGHTA URBAN FOOTPRINT NATIVE JEFFERSON
Weaknesses
Do not have official store
(customers can only access
products through retail stores,
etc.)
Not have official store Price quite high
Fewer designs and models
than rivals
Not promoting products on
social media platforms
Not promoting products on
social media platforms
Target customers are
limited
Target customers are limited There is no main product
COMPETITIVE ANALYSIS

21. Competitive
Advantages
Environmentally friendly
Durability, comfort, lightness, with simple design
Cheaper price than substitutes and competitors
The young, dynamic, and enthusiastic staff
The website is filled with vibrant product images, easy-to-find
information
Dedicated customer service and prompt
COMPETITIVE ANALYSIS

22. MARKETING PLAN
03

23. “Lighta – Nhẹ ta!”
“Bền bỉ cùng Lighta,
chung tay bảo vệ môi trường”

24. POSITIONING MAP

25. MARKETING 4Ps
● Every year release at least 1 collection
● On special occasions release limited collection
● Charms: variety of designs
● Packing service according to customer's request
● Keep the same price for the first 2 years.
● When the brand awareness increases, the price will
increase by about 10% - 20% per year
● Price: 100,000 - 150,000 VND/pair
● Charm: 5,000 - 10,000 VND/unit (optional)
● Voucher: discount 5%-10%
● Integrate multiple payment methods
B2B:
● CSR, Newspaper seeding - Public relations
● Trade fair/Conference
● Opening ceremony
B2C:
● Affiliate marketing via social media and KOL via video,
especially in Tiktok
● Ads on Social media
● Billboards
● TVC (Television Commercials).
Use multiple sales channels:
- E-commerce platforms;
- Traditional trade: retail, distributors and wholesaler’s
places...;
- Modern commerce: shopping malls, convenience
stores,...
The next strategy is to apply Bricks & clicks strategy: open a
physical store to increase brand awareness and customer
shopping experience.

26. 3V (Vietnamese Youth - Vietnamese Nature - Vietnamese
Treasures)
The campaign aims to link up with high schools and
universities across the country. Each school select 70-80
excellent students to get on the Lighta Green bus together, go
with Lighta to explore, learn and preserve the value of
Vietnam's natural beauty.
● Preparation: Cars-Tour guides-Shoes
● Activities: Visit-Cleaning-Collect Garbage
● Objective:
1. Raise awareness among young people about the value of
Vietnam's nature
2. Demonstrate the product's outstanding feature
3. Help the company promote the brand
B2B MARKETING
PUBLIC RELATIONS

27. Sponsor "Volunteer Spring" and "Green Summer"
• Lighta will sponsor the organizations that carry out
these campaigns.
• Sponsorship method: cash and Lighta's shoes for all
participants to use.
B2B MARKETING
PUBLIC RELATIONS

28. Trade fair
40,000,000 VND
Professional Website
Opening Ceremony
• The cost for each participation
including rental, deposit,
management, electricity,
construction, transportation, storage
is 10,970,000 VND/Trade fair
• Display 7 sample shoe products,
with different colors. Fee: 105,000
VND/1 Trade fair
• Simulation Model: 15,000,000 VND
• Poster & light box poster:
7,000,000 VND
• 4 PB & PG: 240,000 VND/person
• 60 Customer appreciation gifts
(notebook + pen): 20,000 VND/sets
• Co-created with middle - big
retailers.
• Collaborate with famous people with
special gifts.
• Total cost: 175,400,000 VND/event
B2B MARKETING
→ Introduce and develop products in the target market
→ Attract more customers to those retailers
→ High appreciation for businesses

29. B2C MARKETING
Method Total cost Reaching customer
CPM - Cost Per
Miles
28,800,000 4,800
Bumper Ads 877,500,000 14,625
Advertising on
Facebook and
Instagram
63,720,000 45,360
Billboards in Ha Noi
and Ho Chi Minh
1,500,000,000 1,193,604
KOLs: Tiktokers,
influencers, singer
1,130,000,000 5,767,298
Reach B2C’s target: 7,000,000

30. MANAGEMENT PLAN
04

31. Environment legal
Decree No.40/2019/ND-CP
→ Lighta has to make an Environment Protected Plan
because the production of our company > 250,000/year.
Single member-Limited liability company
• The member known each other
• The employees > 50 people.
• Easy for the core team to put their own financial
resources into the company in order to increase
equity capital and improve liquidity.
LEGAL STRUCTURE

32. HUMAN RESOURCES PLANNING
Department Position Quantity
Production
department
Indirect
Production Manager 1
Planning Executive 2
Quality Assurance 1
Quality Control 1
Purchasing Officer 2
R&D Executive 2
Technical Supervisor 2
Electronic data
processing
2
Direct
Workers 15
Forklift Driver 2
Sales Department
Sales Manager 1
Sales Executive
3
Customer Service 6
Department Position Quantity
Marketing Department
Marketing Manager 1
Marketing Executive 5
Administration
Managing Director 1
Vice Director 1
Assistant Director 1
Finance
& Analyst
Manager 1
Accountant 4
Financial Advisor 1
Human
resources
HR Manager 1
HR executive 2
IT
Departme
nt
IT Manager 1
IT staff 3
Receptionist 1
Guard 3

33. FUNCTION OF IMPORTANT POSITION
• Overseeing production processes
• Ensuring that health and safety regulations are met
• Selecting, ordering and purchasing materials
• Estimating, negotiating and agreeing budgets and timescales
with clients and vice president
• Developing and improving marketing
plans
• Conceiving and improving existing
marketing strategies
• Conducting marketing research and
analysis -> produce relevant marketing
information and evaluate trends
• Monitoring market trends and analyzing
customer activities -> identify business
opportunities
• Run product advertising (Facebook,
Google, Shopee)
• Collaborate with KOL, artist -> advertise
the product.
• Selling products using solid arguments to
prospective customers
• Performing cost-benefit analyses of existing and
potential customers
• Maintaining positive business relationships to
ensure future sales
• Finding new potential customers.
Production Manager Marketing team
Sales team

34. 12 days/year
WORKING TIME SCHEDULE
Day-off
8:00AM-11:59AM
Morning Break
12:00PM-13:29PM
Evening
Monday to Friday
13:30PM-17:30 PM

35. HUMAN RESOURCES TRAINING
Workplace Ethics Awareness
New employees
Managers, supervisors and leaders
All employees
Creative Thinking Skills Grooming Program Managerial And Supervisory Skills
Sales & CS team
Customer Care And Client Communication Skills

36. OPERATIONS PLAN
05

37. Our factory is located in Thu Dau Mot City, Binh
Duong Province.
• In the rainy season, the roads are quite difficult
because many roads are still dirt roads.
• The dry season is usually the first months of the
year, at this time the weather is cool, not too hot.
• Lighta is located about 8 km southeast of the city
center along National Highway.
• With a dense road system, Lighta easy to reach
the route-to-market.
• From Binh Duong and the southern provinces,
cars will deliver daily due to the short distance.
PHYSICAL LOCATION
Weather:
Accessibility & Traffic flow:

38. PRODUCTION WORKFLOW

39. The Purchase Policy sets out the basic
principles that apply to all purchases at
Lighta.
• Supplier capacity assessment
• Quality control of goods from
suppliers
• Supplier relationship management
• Negotiating and negotiating skills in
purchasing
• Purchase contract management
• Analyze potential sourcing for goods
& services
• Purchase cost management
• Purchasing risk management methods
PROCUREMENT POLICY

40. PROCUREMENT EVALUATION

41. ORDER FULFILLMENT FLOW

42. FINANCE PLAN
06

43. Shoes &
Charm
2022 2023 2024 2025 2026
Net revenue 39,000,000,000 46,800,000,000 56,160,000,000 67,392,000,000 80,870,400,000
2022
Month 1 9.0%
Month 2 5.0%
Month 3 7.0%
Month 4 9.0%
Month 5 11.0%
Month 6 12.0%
Month 7 11.0%
Month 8 10.0%
Month 9 8.0%
Month 10 5.0%
Month 11 5.0%
Month 12 8.0%
Year 100.0%
2022 2023 2024 2025 2026
LIGHTA 1 25.0% 30.0% 40.0% 50.0% 55.0%
LIGHTA 2 15.0% 20.0% 20.0% 20.0% 15.0%
LIGHTA 3 15.0% 15.0% 10.0% 5.0% 5.0%
LIGHTA 4 15.0% 15.0% 10.0% 5.0% 5.0%
LIGHTA 5 10.0% 10.0% 10.0% 10.0% 10.0%
LIGHTA 6 10.0% 5.0% 5.0% 5.0% 5.0%
LIGHTA 7 10.0% 5.0% 5.0% 5.0% 5.0%
CHARM 1 60.0% 60.0% 60.0% 60.0% 60.0%
CHARM 2 40.0% 40.0% 40.0% 40.0% 40.0%
REVENUE & COST
Sales by month
Sales by SKU
Sales forecast

44. Channel 2022 2023 2024 2025 2026
B2B 65% 70% 75% 75% 80%
B2C 35% 30% 25% 25% 20%
Total 100% 100% 100% 100% 100%
Sales by channel
Shoes & Charm 2022 2023 2024 2025 2026
Net revenue 39,000,000,000 46,800,000,000 56,160,000,000 67,392,000,000 80,870,400,000
Marketing cost 6,630,000,000 7,020,000,000 8,424,000,000 9,434,880,000 11,321,856,000
% revenue 17% 15% 15% 14% 14%
Marketing cost
Channel 2022 2023 2024 2025 2026
B2B 2,320,500,000 3,159,000,000 3,790,800,000 5,189,184,000 6,793,113,600
% marketing cost 35% 45% 45% 55% 60%
B2C 4,309,500,000 3,861,000,000 4,633,200,000 4,245,696,000 4,528,742,400
% marketing cost 65% 55% 55% 45% 40%
Marketing cost by sales channel
REVENUE & COST

45. Supermarket
retail chain 50%
Shoes distributor 30%
Shoes
wholesalers 10%
Tourist
company, tourist
attractions 5%
Hotels 5%
Sales volume by B2B channel
Channel 2022 2023 2024 2025 2026
Supermarket retail chain 3,900,000,000 4,680,000,000 6,177,600,000 7,413,120,000 9,300,096,000
% sales discount 20% 20% 22% 22% 23%
Shoes distributor 1,755,000,000 2,106,000,000 2,695,680,000 3,234,816,000 4,124,390,400
% sales discount 15% 15% 16% 16% 17%
Shoes wholesalers 526,500,000 631,800,000 814,320,000 977,184,000 1,213,056,000
% sales discount 13.5% 13.5% 14.5% 14.5% 15.0%
Tourist company,
tourist attractions 195,000,000 234,000,000 280,800,000 336,960,000 444,787,200
% sales discount 10% 10% 10% 10% 11%
Hotels 195,000,000 234,000,000 280,800,000 336,960,000 444,787,200
% sales discount 10% 10% 10% 10% 11%
Total B2B channels
discount costs 6,571,500,000 7,885,800,000 10,249,200,000 12,299,040,000 15,527,116,800
Discount costs by B2B channel
REVENUE & COST

46. Year (0) 2022 2023 2024 2025 2026
Computers, software,
office equipment 1,500,000,000 500,000,000 80,000,000 80,000,000 80,000,000 60,000,000
Factory and
equipment 15,000,000,000 500,000,000 200,000,000 150,000,000 150,000,000 150,000,000
Office 2,000,000,000 200,000,000 100,000,000 70,000,000 70,000,000 50,000,000
Others 500,000,000 250,000,000 200,000,000 180,000,000 180,000,000 180,000,000
Total Fixed Asset
Cost 19,000,000,000 1,450,000,000 580,000,000 480,000,000 480,000,000 440,000,000
%
revenue 3.7% 1.2% 0.9% 0.7% 0.5%
2022 2023 2024 2025 2026
Total salaries 7,128,000,000 7,558,140,000 8,134,981,200 8,739,630,546 9,373,237,369.7
Total benefits 1,603,800,000 1,776,162,900 1,911,720,582 2,053,813,178.3 2,296,443,155.6
Total human resources cost 8,731,800,000 9,334,302,900 10,046,701,782 10,793,443,724.3 11,669,680,525.3
% revenue 22.4% 19.9% 17.9% 16% 14.4%
Human resources cost
Fixed Asset Cost
REVENUE & COST

47. 2022 2023 2024 2025 2026
Variable production cost 4,969,733,740.5 6,015,317,704.2 5,943,097,118.2 6,582,768,182.4 6,959,923,275.9
Labor costs (direct production team) 1,359,750,000 1,679,106,000 2,161,848,975 2,672,045,333.1 3,236,907,062.1
Other variable cost 390,000,000 468,000,000 561,600,000 673,920,000 808,704,000
Total Variable production cost 6,719,483,740.5 8,162,423,704.2 8,666,546,093.2 9,928,733,515.5 11,005,534,338
2022 2023 2024 2025 2026
Labor costs (indirect production team) 1,719,900,000 1,785,958,200 1,839,536,946 1,894,723,054.4 1,967,366,889.7
Depreciation 2,300,000,000 2,406,666,666.7 2,501,666,666.7 2,346,666,666.7 1,870,000,000
Warehouse rental (500m2) 4,000,000,000 4,200,000,000 4,410,000,000 4,630,500,000 4,862,025,000
Total Fixed production cost 8,019,900,000 8,392,624,866.7 8,751,203,612.7 8,871,889,721 8,699,391,889.7
Total production cost 14,739,383,740.5 16,555,048,570.9 17,417,749,705.9 18,800,623,236.5 19,704,926,227.7
% revenue 37.8% 35.4% 31% 27.9% 24.4%
Total production cost
REVENUE & COST

48. Sales & Marketing 2022 2023 2024 2025 2026
Total salaries and benefits 2,212,350,000.0 2,297,322,300.0 2,366,241,969.0 2,437,229,228.1 2,530,672,794.0
Sales incentives 975,000,000.0 1,170,000,000.0 1,404,000,000.0 1,684,800,000.0 2,021,760,000.0
% sales incentives/revenue 2.50% 2.50% 2.50% 2.50% 2.50%
B2B channel discount cost 6,571,500,000.0 7,885,800,000.0 10,249,200,000.0 12,299,040,000.0 15,527,116,800.0
B2C channel discount cost 286,650,000.0 294,840,000.0 294,840,000.0 353,808,000.0 339,655,680.0
% B2C channel discount cost/revenue 7.00% 7.00% 7.00% 7.00% 7.00%
Ecommerce operating cost 1,092,000,000.0 1,123,200,000.0 1,123,200,000.0 1,347,840,000.0 1,293,926,400.0
% Ecommerce operating cost/revenue 8.00% 8.00% 8.00% 8.00% 8.00%
Marketing cost 6,630,000,000.00 7,020,000,000.00 8,424,000,000.00 9,434,880,000.00 11,321,856,000.00
Others 1,950,000,000.00 2,340,000,000.00 2,808,000,000.00 3,369,600,000.00 4,043,520,000.00
% Others/revenue 5.00% 5.00% 5.00% 5.00% 5.00%
Total Sales & Marketing cost 19,717,500,000.0 22,131,162,300.0 26,669,481,969.0 30,927,197,228.1 37,078,507,674.0
% revenue 50.6% 47.3% 47.5% 45.9% 45.8%
Management, Administration, Finance-accounting, Human Resources 2022 2023 2024 2025 2026
Total salaries and benefits 3,439,800,000.0 3,571,916,400.0 3,679,073,892.0 3,789,446,108.8 3,934,733,779.4
Depreciation 500,000,000.0 520,000,000.0 540,000,000.0 560,000,000.0 75,000,000.0
Others 1,950,000,000.0 2,340,000,000.0 2,808,000,000.0 3,369,600,000.0 4,043,520,000.0
% others/revenue 5.00% 5.00% 5.00% 5.00% 5.00%
Total Management, Administration, Finance-accounting, Human
Resources cost 5,889,800,000.0 6,431,916,400.0 7,027,073,892.0 7,719,046,108.8 8,053,253,779.4
% revenue 15.1% 13.7% 12.5% 11.5% 10%
Total operating cost 25,607,300,000.0 28,563,078,700.0 33,696,555,861.0 38,646,243,336.8 45,131,761,453.4
% revenue 65.7% 61.0% 60.0% 57.3% 55.8%
Total variable cost 12,825,150,000.0 15,153,840,000.0 18,687,240,000.0 22,424,688,000.0 27,269,498,880.0
Total fixed cost 12,782,150,000.0 13,409,238,700.0 15,009,315,861.0 16,221,555,336.8 17,862,262,573.4
Operating cost
REVENUE & COST

49. Closing cash balance Year (0) 2022 2023 2024 2025 2026
1,000,000,000
Equity capital
Value of common stock 10,000,000,000 11,000,000,000 12,000,000,000 12,500,000,000 12,500,000,000 12,500,000,000
Compared to the
previous period
1,000,000,000 1,000,000,000 500,000,000 0 0
Value of preferred stock 0 0 0 0 0 0
Compared to the previous
period
0 0 0 0 0
Total Equity capital 10,000,000,000 11,000,000,000 12,000,000,000 12,500,000,000 12,500,000,000 12,500,000,000
Loans
Short-term debt 7,000,000,000 0
Compared to the previous
period
(7,000,000,000) 0 0 0 0
Long-term debt due 0.0 0.0 0.0 0.0 0.0
Long-term debt 3,000,000,000 0.0 3,000,000,000
Total long-term debt 3,000,000,000 0.0 0.0 0.0 0.0 3,000,000,000
Funding plan
REVENUE & COST

50. 2022 2023 2024 2025 2026
Revenue 39,000,000,000.0 46,800,000,000.0 56,160,000,000.0 67,392,000,000.0 80,870,400,000.0
COGS 14,739,383,740.5 16,555,048,570.9 17,417,749,705.9 18,800,623,236.5 19,704,926,227.7
% revenue 37.8% 35.4% 31.0% 27.9% 24.4%
Gross profit 24,260,616,259.5 30,244,951,429.1 38,742,250,294.1 48,591,376,763.5 61,165,473,772.3
% revenue 62.2% 64.6% 69.0% 72.1% 75.6%
Operating cost
Sales & Marketing 19,717,500,000.0 22,131,162,300.0 26,669,481,969.0 30,927,197,228.1 37,078,507,674.0
Management, Administration, Finance-
accounting, Human Resources 5,889,800,000.0 6,431,916,400.0 7,027,073,892.0 7,719,046,108.8 8,053,253,779.4
Total Operating cost 25,607,300,000.0 28,563,078,700.0 33,696,555,861.0 38,646,243,336.8 45,131,761,453.4
% revenue 65.7% 61.0% 60.0% 57.3% 55.8%
Profit (1,346,683,740.5) 1,681,872,729.1 5,045,694,433.1 9,945,133,426.7 16,033,712,318.8
Net extraordinary income (expenditure) 0.0 0.0 0.0 0.0 0.0
EBIT (1,346,683,740.5) 1,681,872,729.1 5,045,694,433.1 9,945,133,426.7 16,033,712,318.8
Collect (pay) loan interest (525,000,000.0) 0.0 0.0 0.0 (300,000,000.0)
Profit before tax (1,871,683,740.5) 1,681,872,729.1 5,045,694,433.1 9,945,133,426.7 15,733,712,318.8
Tax 0.0 0.0 (971,176,684.4) (1,989,026,685.3) (3,146,742,463.8)
Profit after tax (1,871,683,740.5) 1,681,872,729.1 4,074,517,748.8 7,956,106,741.3 12,586,969,855.1
% revenue -4.8% 3.6% 7.3% 11.8% 15.6%
ANNUAL INCOME STATEMENT FORECAST

51. TAXES
2022 2023 2024 2025 2026
Revenue
39,000,000,000.0 46,800,000,000.0 56,160,000,000.0 67,392,000,000.0 80,870,400,000.0
Corporate income tax 20% 20% 20% 20% 20%
Income before tax -1,871,683,740.5 1,681,872,729.1 5,045,694,433.1 9,945,133,426.7 15,733,712,318.8
Accumulated -1,871,683,740.5 -189,811,011.4 4,855,883,421.8 14,801,016,848.4 30,534,729,167.2
Compulsory tax 0.0 0.0 (971,176,684.4) (1,989,026,685.3)(3,146,742,463.8)
% revenue 0.0% 0.0% -1.7% -3.0% -3.9%

52. CASH FLOW FORECAST
Year 0 2022 2023 2024 2025 2026
Profit after tax (1,871,683,740.5) 1,681,872,729.1 4,074,517,748.8 7,956,106,741.3 12,586,969,855.1
Depreciation 2,300,000,000.0 2,406,666,666.7 2,501,666,666.7 2,346,666,666.7 1,870,000,000.0
Operating cash
flow 428,316,259.5 4,088,539,395.8 6,576,184,415.5 10,302,773,408.0 14,456,969,855.1
Invest in fixed
assets (19,000,000,000.0) (1,450,000,000.0) (580,000,000.0) (480,000,000.0) (480,000,000.0) (440,000,000.0)
(Increase) /
decrease in net
working capital 6,000,000,000.0 1,150,000,000.0 (2,826,666,666.7) (2,521,666,666.7) (1,866,666,666.7) (11,226,963,721.7)
Net working capital (6,000,000,000.0) (7,150,000,000.0) (4,323,333,333.3) (1,801,666,666.7) 65,000,000.0 11,291,963,721.7
Liquidation value of
assets at the end
of the period 11,005,000,000.0
Total cash flow (13,000,000,000.0) 128,316,259.5 681,872,729.1 3,574,517,748.8 7,956,106,741.3 25,086,969,855.1

53. NPV 3,567,787,171
Discount rate 20%
IRR 26.8%

54. THANK YOU!