In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of September, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.

4. When it comes to school drama
performances the bar just rose a little bit
higher.
The latest epic ad from U.K. retailer John
Lewis together with its supermarket brand
Waitrose, takes a school play performance
and gives it superpowers as a cast of kids
and teachers perform Queen's "Bohemian
Rhapsody" to their enraptured parents.
KIDS ROCK 'BOHEMIAN
RHAPSODY' IN JOHN LEWIS AND
WAITROSE'S EPIC NEW SPOT

5. Ikea's latest U.K. ad fully captures that
feeling when you really want to curl up
on the sofa like a cat. Literally.
In this case, the customer goes from
wearing a fluffy sweater and stretching
in a kind of feline way to magically
transforming into a cat as she unpacks
cushions and throws from her blue
Ikea Frakta bag and gets ready for a
nap on the couch.
IKEA'S SOFAS ARE SO COMFY
YOU MIGHT TURN INTO A CAT

6. Dunkin' Donuts is now officially called,
simply, "Dunkin.'" Not exactly a surprising
move, but one worth noting.
The chain had held high its origin in
doughnuts for 68 years. It will continue to
sell them.
The moniker switch will take hold in earnest
in January, when the new, more succinct
brand name will start to appear everywhere
from cups and ads to store signs.
CAN YOU SPOT THE HUGE THING
MISSING FROM DUNKIN' DONUTS'
NEW LOGO?

7. Meet ACTN3, a gruff, older man dressed in purple
shorts and screaming at you to “Listen up!” as he jogs
in place and stretches his hamstrings. There’s also
BTBD9, a woman wearing yellow silky pajamas as she
sits, tucked under the covers of a bed, as well as HLA-
DQA1 and HLA-DQB1, a pair of dudes who monitor a
massive control center in a green room. These oddly-
named characters are actually your genes, personified,
in 23andMe’s new campaign, “Meet Your Genes”
The new effort features an anthem spot introducing
the various characters--whose colorful backdrops and
connections to the real person--out there in the world-
-seem to take direct inspiration from Disney/Pixar’s
celebrated animated film “Inside/Out.”
THESE COLORFUL, QUIRKY CHARACTERS
REPRESENT YOUR GENES IN 23ANDME’S
FIRST CAMPAIGN

9. Macy’s Inc. is revitalizing its department
store chain with a slew of new technology
initiatives utilizing virtual reality (VR) and
augmented reality (AR), including high-
tech makeup simulations.
On the Macy’s app, the retailer has
launched Visualize Your Space, a tool that
allows users to virtually place Macy's
furniture into photos of their homes, testing
how the pieces fit with their current
interiors.
MACY'S LAUNCHES NEW VR
AND AR TECH

10. Amazon is reportedly considering a plan to
open as many as 3,000 new Amazon Go
cashierless stores by 2021, with more than
50 locations in major locations by 2019,
according to Bloomberg. The e-Commerce
giant would not comment on the report.
AMAZON REPORTEDLY PLANS
3,000 GO STORES

11. A regional supermarket retailer is taking an
innovative approach to customer inclusion.
Through a partnership with San Diego-
based startup Aira, Wegmans Food Markets
now offers the Aira Supermarket Network, a
platform that delivers real-time visual
descriptions to blind customers or those
with low vision — a move that enables
customers to shop independently. Wegmans
is the first supermarket in the United States
to adopt the technology.
Wegmans Uses Mobile
Technology To Assist Blind
Shoppers

12. French beauty group L'Occitane has created
a start-up incubator, surrounding itself with
an eco-system of lean, innovative
companies, which will help the group
anticipate future consumer needs.
The incubator is called 'Obratori' and is
located at the heart of the innovation district
in Marseille. Obratori's 950-m2 premises will
host a dozen start-ups operating in
the cosmetics and wellness sectors, as well
as in the digital retail solutions business.
French Beauty Group
L'Occitane Launches
Obratori Start-up Incubator

13. Shufersal, the largest supermarket chain
in Israel, has implemented a solution that
improves accessibility and orientation for
blind and visually impaired shoppers.
The RightHear app uses customers’ own
smartphones to provide them with real-
time audio descriptions about their
precise location and surroundings.
ISRAELI SUPERMARKET MAKES
STORES ACCESSIBLE FOR THE
BLIND AND VISUALLY IMPAIRED

15. Opendesk is leading the way for the furniture
industry with an augmented reality online
shopping experience that does not require a
third-party app as it can be directly accessed
in Safari from an iOS device.
Opendesk Allows Its Customers
to Choose Furniture with AR

16. Walmart has developed another last-
mile solution to the increasingly
competitive online grocery problem.
The company announced a new last-
mile delivery pilot – Spark Delivery –
exploring an additional way to get
groceries from their stores to
customers’ front doors.
Walmart Goes Last Mile to Win
Grocery Delivery

17. 7-Eleven is launching first fully-automated
stores 7-Eleven Express in South Korea.
Currently under trial, four vending
machine-style convenience stores are
being operated: two at the headquarters of
7-Eleven in downtown Seoul, one at Lotte
E&M in Incheon, and one at the
headquarters of Lotte Rent-a-Car in
Anyang, Gyeonggi Province.
7-Eleven Express Automated
Stores in South Korean Trial

18. H&M has unveiled its plans to release an
exclusive autumn/winter clothing line that will
be available online and feature recycled fabrics.
The Swedish fast-fashion retailer is launching a
unique new clothing line on its online store
from September 27 at hm.com, which will
include clothing made from recycled cashmere
and velvet items made with recycled polyester.
H&M Announces Exclusive
Online Sustainable Fashion
Launch

19. In China, Sephora has launched a new omnichannel
retail concept by the name of 'My Beauty Power
Turn It On' that includes an app, website, flagship
stores and a WeChat mini program for a social
shopping experience.
Ultimately, Sephora's My Beauty Power Turn It On
aims to "bring unprecedented innovation and
subversion to the beauty retail industry."
Sephora's Omnichannel Retail
Concept Uses an App, Website
& WeChat

21. Twitter annoyed a lot of long-term
users when it switched from its original,
chronological timeline to a view that
promoted "relevant" tweets. Like
Facebook before it, Twitter recognized
that there were now so many tweets
that nobody was going to read them all
-- unless they followed a fairly small
number of users. It then applied
machine learning to highlight the
tweets it thought you would like,
regardless of chronological order.
Twitter brings back
chronological timelines

22. Over the past few months, YouTube has
made watching vertical videos feel
more natural on the platform. It
first gave mobile users the ability watch
full-sized vertical content without black
bars last year before rolling out the
feature to the web in July 2018. Now,
YouTube wants to make sure it can
provide a seamless mobile viewing
experience by allowing brands and
companies to serve vertical video ads. If
the YouTube player senses that the
viewer is watching on mobile, the ad
expands based on the video's
dimensions.
YouTube will now show
vertical ads

23. Google Feed is a little over a year old at this
point, but Google felt it was already time for a
rebrand. As hinted at last week, Google
announced today that Feed is now Google
Discover, and it looks like the search giant is
going all-in with the product.
According to Google, 800 million people use
Google Feed every month. How many of those
people are just opening the Google app and
performing a search we’re not sure, but Google
seems to be pretty proud of that number.
Google Feed officially called
Discover, will appear at
Google.com on mobile

24. Snapchat is bringing a new visual search
tool to its app, enabling users to search for
products on Amazon from the Snapchat
camera.
The visual search will allow Snapchat users
to point the app's camera at an item or
barcode, find it on Amazon and buy it
straight from the social messaging app,
the company said in a blog post. When the
item or barcode is recognized, an Amazon
card will appear on-screen, surfacing a link
for that product or similar ones available
on Amazon.
Snapchat Introduces Snap-
To-Buy Capabilities For
Amazon Shoppers

25. Apple and Salesforce today announced a strategic
partnership that brings together the number one
customer relationship management platform and
iOS, the world’s most advanced mobile operating
system, enabling powerful new mobile apps for
business. Working with Apple, Salesforce is
redesigning its app to embrace the native mobile
platform with exclusive new features on iOS. The
companies will also provide tools and resources for
millions of Salesforce developers to build their own
native apps with a new Salesforce Mobile SDK for
iOS, and a new iOS App Development course on
Trailhead, Salesforce's free, web-based learning
platform.
Apple and Salesforce Bring
Together the Best Devices
for Business

27. Facebook is set to release a new smart home
device that features an artificial intelligence-
equipped camera capable of following people
around the room, according to a report.
The Portal device will use a wide-angle video
camera equipped with artificial intelligence to
recognise people and track their movements,
however it will also feature a "privacy shutter"
that will allow people to physically block the
camera's lens.
FACEBOOK'S NEW SMART HOME
CAMERA USES AI TO FOLLOW
YOU AROUND THE ROOM

28. A group of researchers from Florida Atlantic
University are working with the Navy to develop
robotic boats to help launch both aerial and
underwater drones.
Last month the College of Engineering and
Computer Science at Florida Atlantic University
announced it had been awarded a $1.25 million
grant by the Office of Naval Research for the
project.
Over a five-year-span, the project will support
"autonomous unmanned marine vehicle platforms
for coastal surveillance, coastal surveys, target
tracking and protection of at-sea assets," according
to the university.
Florida researchers on
“mothership” drones to
protect the coast

29. Debugging code is drudgery. But SapFix, a
new AI hybrid tool created by Facebook
engineers, can significantly reduce the amount
of time engineers spend on debugging, while
also speeding up the process of rolling out
new software. SapFix can automatically
generate fixes for specific bugs, and then
propose them to engineers for approval and
deployment to production.
Finding and fixing software
bugs automatically with SapFix
and Sapienz

30. The Apple Watch Series 4 is official, with the
new smartwatch announced at Apple’s annual
September event. Last year’s big new feature
was LTE. This year, we’re getting an entirely
new design and the addition of
an electrocardiogram sensor, among other
new health features.
While Apple has retained the rectangular
shape of the Watch, it’s moving up in size for
2018. The Series 4 will come in 40mm and
44mm versions, increasing both the smaller
and larger designs by 2mm each. And for
good reason: to make room for a new, 30%-
larger display.
Apple Watch Series 4 IS HERE!

32. Instagram is testing a way to allow users to
tag their friends in their video posts, not
just in photos, TechCrunch has learned and
the company confirmed. The option works
similarly to tagging photos, but instead of
pressing the small icon at the bottom left to
see the list of tagged names appear over
top of the content – something that would
be more difficult with videos – the button
links to a list of tagged people.
Instagram is testing
video tagging

33. EventPay Pro, developed by Positive A Digital
Approach, one of the long-established digital
product development companies of our
country, promises to offer a payment method
for crowded festivals. EventPay Pro, which
collects all the money management
organization in the festival on a single platform,
eliminates the receipt rows and provides a
much better festival experience for the
participants.
EventPay Pro, providing transparent financial
management to the festival management,
serves as a fully closed – circuit payment
system. EventPay Pro has quite an easy use.
Closed-circuit payment system
for festivals: EventPay Pro

34. Facebook’s artificial intelligence systems
now report more offensive photos than
humans do, marking a major milestone in
the social network’s battle against abuse,
the company tells me. AI could quarantine
obscene content before it ever hurts the
psyches of real people.
Facebook spares humans by
fighting offensive photos
with AI

35. Every day, Facebook performs some 4.5 billion
automatic translations — and as of yesterday,
they’re all processed using neural networks.
Previously, the social networking site used simpler
phrase-based machine translation models, but it’s
now switched to the more advanced method.
“Creating seamless, highly accurate translation
experiences for the 2 billion people who use
Facebook is difficult,” explained the company in
a blog post. “We need to account for context,
slang, typos, abbreviations, and intent
simultaneously.”
Facebook’s translations are
now powered completely by AI

36. Stamping out the spread of child sexual
abuse material (CSAM) is a priority for big
internet companies. But it’s also a difficult
and harrowing job for those on the
frontline — human moderators who have to
identify and remove abusive content. That’s
why Google is today releasing free AI
software designed to help these
individuals.
Google releases free AI tool
to help companies identify
child sexual abuse material