A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team. Notre équipe de planning stratégique réuni tous les mois le meilleure des marques … Janvier 2018

1. FOOD FOR THOUGHT #2
A monthly “what’s hot” zoom,
carefully analyzed and selected by our strategic planning
team

2. SUMMARY

3. BRAND marketing communication / social media
TRENDS socio-cultural change
INNOVATION ideation / creativity
SHOPPER & RETAIL EXPERIENCE consumer / e-
consumer
INDUSTRIES FMCG / health / mobility/ luxury/ services
MUST SEE culture / events
FUN

4. BRAND

5. BRAND ACTIVISM
Patagonia goes to war against Trump's decision to
drastically reduce the size of two national monuments in
court, and also engage their customer through a
message on the brand website which takes place instead
of the usual shopping choices.
Article : http://www.patagonia.com/protect-public-lands.html

6. TRENDS

7. MOOD FOOD
Companies are exploring innovative ways to package
food as a “mood enhancer” for the wellness era.
Examples:
• Monarch Airlines introduced a mood-enhancing food
menu to create a calmer in-flight experience for
passengers. The “Mood Food” box features Echinacea
and liquor ice-cream to boost immunity, green tea and
lavender cakes for relaxation and herbal tea to reduce
bloating
• DR. Smood, a healthy fast-food chain, plays on this
trend with anti-inflammatory foods that are 80%
based, with many of the products claiming to energize
consumers
• Pizza Hut launched a mood-enhancing pizza in time
for Blue Monday
Read:
https://www.jwtintelligence.com/2017/09/mood-food/

9. INTERNET OF EYES
Smart computing is moving from the Internet of Things
the Internet of Eyes, as more and more everyday objects
become outfitted with smart cameras and the latest in
visual recognition technology.
• The iPhone X put facial recognition in the hands of
many consumers for the first time, with the debut of
Apple’s facial recognition system for unlocking the
phone.
• In China, where the technology is more common, facial
facial recognition is becoming a viable payment
option. Alibaba is trialing a “smile to pay” service at
KFC. No smartphone is required, if customers have
already enabled facial recognition through Alipay.
• Pinterest launched the Lens feature, hailed as a
“Shazam for objects.” Simply point the camera at
anything—products, art, nature—and the app will
analyze the image and return relevant results.

10. SHOPPER &

11. CHOSE THE PRICE
YOU WANT TO PAY
Basico, a Brazilian fashion brand has introduced a sale promotion
with complete pricing transparency. Named, Black Friday
Transparente (Transparent Black Friday) the promotion gives
customers three separate price tags that displays the costing
breakdown. The first tag displays the highest price, which includes
Basico’s profit margin. The second price covers only the
company’s operating and marketing costs, with no profit margins,
and the lowest price covers only the basic production and core
operational costs to manufacture the clothing. The promotion
offers customers the choice of which price they want to pay.
Numero 7, the new fashion brand launched by the blogger Et
Pourquoi Pas Coline, also gives consumers the choice between a
fabrication made in France or in Europe, and thus a different price
to pay.
Read: https://www.springwise.com/clothing-sale-allows-customers-choose-
price-pay/

12. INDUSTRIES

14. FROM ONLINE TO REAL LIFE
Pop Box is a retail store experiment aiming to introduce new
online brands to customers. Every few months, the company
opens a brick-and-mortar store with a new theme. The first
theme, for the holiday season, focused on subscription boxes.
Customers who visited the store had the chance to handle the
products of each subscription box, rather than simply signing up
to receive one hoping the items would work out for them when
they arrived.
Read :
https://www.psfk.com/2018/01/showroom-brings-online-subscription-boxes-
boxes-offline.html

15. +HEALTH

16. WHEN WELLNESS FITS
WITH MILLENIALS
Shine, a motivational text messaging service —which has until
now been accessible via SMS, Facebook Messenger and Kik—
released its own app, expanding its daily text affirmations and
tips to a full platform with browsable content. Monthly and
annual subscriptions grant access to an interactive audio
library. Users can choose to listen passively or respond to
intermittent prompts as you would to a real-life therapist, with
topics ranging from self-care for online dating and ‘Tinder
fatigue’ to what to do about a toxic friendship.
The company is marking the app launch with a campaign that
places yellow benches around New York City, in public parks
and hectic locations like Times Square. Coinciding with a
reported rise in stress around the holidays, the benches are
equipped with an iPhone and headphones that invite passersby
to take a meditative moment and explore Shine’s audio.
Article : https://www.psfk.com/2017/12/new-app-does-wellness-the-
millennial-way.html

17. +MOBILITY

18. NOW BUY YOUR CAR
IN A VENDING MACHINE
Chinese e-commerce company Alibaba is to open its own car
"vending machine" next year in a bid to make buying a car “as
easy as buying a can of Coke”.
It will allow buyers to browse cars on their smartphones
and press the buy button, which then releases the car from a
vertical display tower.
The vending machine reduces costs - such as storage and staff
- for the firm, and taps into the growing demand for luxury
goods by China's burgeoning middle classes.
Article : http://www.telegraph.co.uk/business/2017/08/08/chinese-firm-
alibaba-open-car-vending-machine-next-year/

19. +LUXURY

20. BUYING ALCOHOL ONLINE
BECOMES AN EXPERIENCE
Moët Hennessy announced the expansion of its digital
offerings with Bottles and Bubbles, a new skill available
for Amazon's Alexa that gives consumers the opportunity
to learn about champagne and to create their own
experiences at home.
Consumers can say, "Alexa, open Bottles and Bubbles" to
to their Alexa-enabled device and engage with six areas
content: Champagne 101, which provides champagne
basics and information about Moët Hennessy brands; a
calendar of notable dates that can be celebrated with a
glass of champagne; and suggestions and services to
elevate any social gathering, champagne-inspired
playlists and ambient sounds for a perfect champagne
moment.
Website : https://www.prnewswire.com/news-releases/moet-
hennessy-usa-teams-with-amazons-alexa-to-bring-champagne-
experiences-to-your-home-300565261.html

21. MUST SEE

22. IMMERSIVE VIRTUALITY
Virtual room is the first escape game in virtual reality in Paris.
Such as a classic escape game, each team (4 people) has
around 50 minutes to solve an enigma on a specific universe :
Ancient Egypt, Prehistory, Space Exploration, … but with HTC
HTC Vive headset. The experience gives participants an
intense emmersive experience.
Where: Virtual Room -93, rue de Turenne, 3e. Tous les jours de 9h à 21 h.
Prix : 25 € / personne

24. HARRY POTTER 8 ?
Botnik Studios trained an AI on Harry Potters’ first seven
books to write an 8th opus. The result is sometimes weird
but still logical even if very funny at some moments.
A creative AI startup called Botnik Studios has trained
two AI-powered predictive keyboard apps by feeding
them the entire Harry Potter series, and then had the
keyboards write a chapter of Harry Potter together.
As with most things involving AI being creative, the
chapter came out extremely surreal. In this case, it also
happens to be utterly hilarious, especially for fans of the
series.
The book is titled “Harry Potter and the Portrait of What
Looks Like a Large Pile of Ash.
Read : http://botnik.org/content/harry-potter.html

25. www.junemarketing.fr
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0141065700
contact@junemarketing.fr