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a month
of ideas#October2015
#BRANDUNIONPARIS
Bike
Disconnexion
Virtual Reality
Snapchat
3D impression
Coffin
Bra
Polo Bar
Counterfeit
Calendar
Pop-up
Collaborative
Fun game
Soap
Love
Personalization
Christmas
Beer
2
ALLO ? YES IT IS ITALY ON THE PHONE
The Association Fondo Ambiente Italiano which aims
to promote the Italian cultural heritage held on
October 18, 2015 the marathon Fai.
It was a cultural marathon where 500 cultural sites
have been opened in 130 Italian cities.
The idea : with the help of the agency McCain Italy,
the association has set up the operation "Open
doorbells" to tell the story of the buildings through
intercoms to intrigue people and show them the rich
history of their country.
Association Fondo Ambiente Italiano– « Open
doorbells»
http://bit.ly/1LytpXt
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
3
BILLBOARDS HAVE EYES
In Stockholm, the agency Ddb conducted an ambient
marketing campaign for Samsung in order to promote
its new Samsung Galaxy S6 Edge +
The principle : The billboard placed in the street notify
information to individuals about what they will cross to
the corner: strollers, dogs, people ...
This allows the brand to invest the lives of individuals,
and to position itself as an everyday accomplice, the
first step toward real brand equity?
Samsung -Galaxy S6 Edge+-"Beyond the Edge"
http://bit.ly/1ZQkv16
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
4
IKEA-LIKE BIKE
Insight : people are quickly discouraged when they
have to mount a furniture, and to read a mounting
kit.
Two designers : Pieter Janssen and Leijh Basten,
wanted to solve this problem by creating a bike as
simple to assemble than a sandwich (hence the
name of the bike) with only 19 parts to assemble.
Yet a further evidence that the design meets the
aesthetic purpose but also a practical one .
The sandwich bike
http://bit.ly/1L1LGQ1
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
5
MORE DOLLARS LESS HUNGER
The association Action against hunger launched on
October 16, 2015 on the occasion of World Food
Day.
According to their studies only 160 dollars per
person per year would suffice to eradicate world
hunger in 15 years.
The association also distributes a newspaper "the
echo of Tomorrow" dated October 16, 2030
entitled "the end of hunger." Inside it we find
articles and figures attesting that humanity has
managed to escape.
A fundamentally positive vow which it is hoped will
materialize.
Action contre la faim- 2030#SansFaim
http://bit.ly/1T9OhHc
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
6
HOLIDAYS: NO PHONE NO MAILS
Insight : Many Americans do not use their vacation
days, and they are not able to disconnect from their
job.
Response to this insight: the hotel chain has
launched a tool to generate a custom away message
thanks to a custom video shareable on social
networks.
The campaign actually allows to illustrate all the
destinations offered by the chain while providing a
truly global experience.
The new success factor for in the hotel industry?
Westin hotels & resorts-Out of office generator
http://bit.ly/1NjXWuG
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
7
PRESS 1 FOR A BRA
Wacoal, a Japanese lingerie brand launched in one
of the shops in Tokyo an automatic bra distributor.
You have the possibility to have a model of the
collection "Fun Fun Week" for 30 dollars a piece.
An original idea which shows the evolution in terms
of mentality about the women underwear, and ATMs
that originally were not associated with textile
products.
Wacoal-automatic bra distributor
http://bit.ly/1QEYI3Y
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
8
THE TASTE THE BETTER
In Seattle, Starbucks and Roastery Tasting Room is
the biggest point of sale of the brand. This place
brings together two cafes, a shop, a library, a
restaurant and a plant open to visitors.
It is a question of making a real connected
experience for the visitors through the new system
of e-beacons that allow curious with their
smartphone to follow the steps of manufacturing the
Starbucks.
Thanks to a truly interactive experience digitalized
this creates a closer bond between the brand and its
customers.
Starbucks-The Roastery mobile experience
http://bit.ly/1VINaA4
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
9
POLO MINT OR POLO CITRUS
Ralph Lauren brand just launched, a few steps from its
shop in New York: the Polo Bar.
In this bar with antiquated decoration, there is an
intimate and chic atmosphere.
To benefit of this, you will have to book a table and
order a cocktail, or go down and enjoy the almost
gourmet restaurant where you have the opportunity to
taste the meat that comes from the ranch of brand.
Luxury brands offer not only a product but an entire
immersive experience around the brand in order to
engage their customers in the long term.
Ralph Lauren- The Polo Bar
http://bit.ly/1Psp5yJ
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
10
DRIVE PAMPERED, GO FASTER
Castrol brand of lubricants for engines, launched a
social network aimed at truckers Vietnam with the
help of Lowe agency.
The idea: offer them a list of air rest on their path
after they have filled all their personal information on
the application.
Air rest include hot towels, coffee, air conditioning,
massage chairs, games, music.
This is a win win relationship. In deed, in exchange
for this, drivers must localize themselves so that the
brand know what air rest Castrol they frequent.
A remarkable initiative.
Castrol-Drive on
http://bit.ly/1Ewp5dJ
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
11
VIRTUAL COFFEE, REAL SENSATIONS
Nescafe has launched a smartphone app 360 ° on
September 23, 2015, which is International Coffee Day.
During this day the brand has distributed around
10,000 headsets across 13 markets, either through in-
store events or as competition prizes.
This application is used coupled with a virtual reality
helmet Google cardboard in order enjoy a true
immersive experience in the coffee plantations of the
brand in Brazil through 3D videos.
An additional action in the brand to reinforce its close
relationship with its customers and affirm its strong
social media position.
Nescafé-Nescafé 360°
http://bit.ly/1LiRFC0
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
12
BEING CHASED BY GOLDMAN SACHS ON
SNAPCHAT ... REALITY!
Goldman Sachs has lost its old coat of arms.
The brand made a recruitment campaign on Snapchat
one of the favorite applications of Generation Y .
The videos lasting about ten seconds are distributed
through the chain Campus Story, which brings
together various snaps of the same theme.
In addition, to strengthen this seduction campaign
targeting young people, the bank has prohibited, last
summer, to interns to stay at work between midnight
and 7am.
An attempt to rejuvenate the brand's image and
rejuvenate and cause to forget the recent scandals
surrounding the banking sector.
Goldman Sachs- Snapchat campaign
http://bit.ly/1YEPIDC
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
13
FEEL YOUR FEET
Adidas has launched a new prototype shoes :
Futurecraft with soles 3D printed 3D perfectly
adapted to the wearer.
The sole ultra-light and breathable sneaker
Futurecraft 3D offers both flexibility and strength for
comfort in terms of support and cushioning!
We can well imagine in a few years a connected
shop where customers would simply have run a few
minutes on a treadmill with sensors and a few
moments after leaving with a pair of shoes printed in
customized 3D. This would allow athletes to boost
their performance while avoiding the chore fitting
shoes to find one that best fits his stride.
Adidas-Futurecraft 3D
http://bit.ly/23d2zMZ
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
14
The brand Hero Certified Burgers launched just a few
days a pink burger in Canada. A contribution to the
fight against breast cancer which last during the
month of October for the pink October.
The principle : every burger sold, the sum of $ 1 will
be donated to Breast Cancer Foundation.
The idea : increase the brand awareness but also do
a good act and develop awareness of people about
this common disease among women past 40 years.
Hero Certified Burgers – A pink burger
http://bit.ly/1ODk1aL
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
A PINK BURGER YOU KNOW BETTER
15
Damart, the brand with the old-fashioned image a
is launching for the first time a pop up store in Parly,
a large shopping center on the outskirts of Paris
(Yvelines).
The brand, known for its clothing thermolactyl has
worked with the design agency Saguez and the
influences agency Mot compte double to design
this temporary shop Damart pop up store. Present
until February 16, 2016.
A Smart way for the brand to rejuvenate its brands
and strengthen the family and dynamic positioning.
Damart-Ephemeral Damart pop up store
http://bit.ly/24p31dm
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
AS IF YOU WERE IN A COMICS…
16
DEAD BUT ALIVE
Perfect Choice Funerals is not a funeral service like
the others. It has imagined the coffin of the future
which is connected of course : equipped with an
LED screen on which a slideshow is running, it will
allow relatives to remember memorable moments of
the deceased.
The screen connected to social networks, also
broadcast continuous messages left with the effect
of the deceased.
Thanks to loudspeakers grafted to the coffin, you
can hear the praise of the family and relatives. And
finally the icing on the cake, neon lights arranged on
the sides allow slices change colours to avoid having
only black death.
Perfect Choice Funerals-Connected coffin
http://bit.ly/1YWfhOO
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
17
IF IT COMES FROM THE SEA, IT'S GOOD !
Rémi Lucas, the founder of Algopack started from the
observation : that oil is an rare and expensive resource,
the use of plastic is a disaster for the environment which
is polluted with heaps of disposable bags and killing
sometimes protected animals (dolphins, turtles, fish ...)
who swallow them.
He then had the idea with this sharp observation of the
aquatic environment to manufacture "plastics" (or rigid
materials) manufactured based biodegradable algae, this
material is bio compostable: it fertilizes the earth and is
100% degradable.
A first solution to a cleaner planet?
Algopack
http://bit.ly/1VXzG8n
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
18
GO TO THE PRISON BOX
The behavior of some players in video games can
sometimes harm the majority of gamers online.
The Daybreak Game Studio which has designed the
video game Everquest II has found a solution to this
problem: create a "prison" server, Drunder where
troublemakers were exiled without customer service,
unattended, away from players looking tranquility
and fair game.
A brilliant way to answer a recurring problem for
publishers of multiplayer online game.
Drunder- Everquest 2
http://bit.ly/1r1SWoa
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
19
SAYS LUXURY SAYS UNIQUE
Identity Object is an application that aims to verify
the authenticity of a luxury product.
Conceptualized by the Agency Moonda , this
application illustrates the concern of Orange
Business Services to support professionals in the
fight against counterfeiting and protect customers
of that.
With NFC technology, the application can scan
products and luxury goods to check the provenance.
The other objective is to trace computationally
products on all players in the value chain, from
production to sale, and finally reduce logistics costs.
Identity Object, currently available on Google Play.
A first step for mobile operators to luxury ?
Orange-Identity object
http://bit.ly/1SOWRhu
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
20
SIP – SPLEE IN PEACE
Airbnb held a contest to celebrate Halloween with a
price : discovery of Paris catacombs with a guided
tour, dinner and finally a night during the night of 31
October to the 1 first of November 2015.
For the chance to sleep in a strange place the
participants had to register on the announcement of
the website and describe their motivations for
sleeping there.
The lucky winner, chosen by a jury composed of
employees of Airbnb and catacombs, will be
accompanied by a person of its choice.
Paris remains a city indeed very strategic for the
platform for rentals because it is the world capital of
Airbnb.
Airbnb- A night in the catacombs
http://bit.ly/1T9NTZr
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
21
BEFORE TRAVELLING GO TO MONOP
Monoprix in partnership with Elior, extends its
distribution network by opening a lab store in Gare
Montparnasse. It is a highly strategic place because
the brand wants to make this lab the place to be for
travellers from major stations and airports.
In this first monop'lab, we can discover a complete
offer (food and non-food) and modular to suit
customer needs. The value proposition here is really
the fact that customers will be surveyed regularly
and supply will adjust to their feedback and
expectations.
Monoprix strengthens its position in the travel retail.
Monoprix-Monop'lab
http://bit.ly/1N6vJvk
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
22
YOUR BUSINESS ON-SHELF
Rekhet is a store where individuals and companies
can start their business at a lower cost by renting a
shelf on a weekly basis, to sell the items of their
choice. The tenant has a standard size of location by
means of a rental of 25 euros per week.
The concept, born in Finland was imported by two
entrepreneurs brothers in Belgium.
They plan in the future to increase the store network
across the Belgian territory with the idea of making
the shops true meeting points. Twenty-four other
stores should emerge throughout Belgium.
Make the point of sale, a place of life and this
encounter is the new recipe for success for retailers?
Rekhet
http://bit.ly/1WWm6Qm
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
23
BE CONNECTED, BE BEAUTIFUL
Sephora launched on October 21, 2015 Sephora Flash,
a new concept of connected and fully digitized shop.
This space has interactive terminals, wall shelves,
gondolas digital, mobile and mirror selfie charger.
At the entrance of the store of 100 m2 (instead of the
usual 400), customers have a physical basket to
choose products from a wide range of make-up brands
and expert care, and a digital one presented in the
form of a NFC card.
Through this initiative Sephora permanently anchored
as a modern and ambitious brand in the field of
digitization of outlets. The brand offers its consumers
to live a connected experience digitized beauty and
smart.
Sephora-Sephora Flash
http://bit.ly/1Ko9s3E
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
24
DOT BY DOT RENT A CAR
With the help of the Designer and Gentleman agency
Worth Rent A Car a low cost car rental brand, has
found a creative and inexpensive way to make itself
known : a very simple drawing inserted into an
advertisement. You only have to connect the dots
between them to form the brand logo.
By diverting a simple game in an ad, the brand found
an effective and regressive way to engage the reader
to become familiar with the brand which lacks of
awareness.
Worth rent a car
http://bit.ly/1RVAxBq
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
25
A SOAP = A MEMO
An awareness campaign against breast cancer in
October 2015. was performed by Warriors in Pink
created by FORD, a association that fights against
breast cancer for 21 years.
The brand launched "Remind Me Soap", a soap that
has balls similar to anomalies that a woman can find
in her breast. It allows women to examine
themselves through balls. But the real purpose of
this is to remind women to do regular breast cancer
screenings.
The brand has it not you a wider scope of action
than its industry, but a true social responsibility?
Ford-Soap "Remind Me"
http://bit.ly/1PErwxx
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
26
BLACKOUT OF LOVE !
The brand the Kooples is positioned as a brand of
ready to wear for couples.
The brand decided to stay in the continuity of the
image with this creation of application. Blackout,
thought by Doers and X-PRIME counts the number of
minutes spent together physically.
But there it done by a major paradox : How to enjoy
the time together if you are on your Smartphone?
Dimitri Shapkin, Partner and Director of the
innovations of the agency denies this paradox: "Our
vision is to always use technology to promote the
most natural behaviour"
So blackout is it real disconnecting or another way
to strengthen an addiction to technology?
The Kooples-Blackout
http://bit.ly/1SUEZoI
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
27
PREPARE CHRISTMAS, DRINK BEFORE
Christmas is fast approaching and with it the Advent
calendars ... but this time it is not chocolate but
beers gifts!
The Craft Beer Advent Calendar is a calendar of
beers. You can discover a beer of the world each day
during 24 days.
To get one you have to pay almost £ 75 ... and get to
the UK, as teams do not deliver in France.
Craft Beer Advent Calendar
http://bit.ly/1SOXHuT
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
28
LOOK RIGHT IN THE TRUTH
In his latest video" Chains ", Usher denounces police
blunders which often cover racist acts which is
subject to a denial to USA. The clip forces the user to
look at the truth through an access authorization to
its webcam : therefore it is forced to not look away
or the video stops.
The internet user is exposed to fifteen incidents
which have cost life to young persons and in which
the police have been acquitted.
Usher uses is notoriety to to raise awareness about a
very important social problem so that it stops
through a poignant music.
Usher-"Chains"
http://bit.ly/1r1VtPd
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
29
FEET IT, SEE IT
Uniqlo in Sydney, offers in four of its outlets, to
choose your t-shirt through an electrode headset.
UMood, the instrument, retransmitting the emotions
of the person (stress, joy..) to a computer.
These information are combined to offer a serie of 4
t-shirts, then with the same process of analyse the
headset finally offer to the person one t-shirt that
exactly matches its mood.
 
This experience is relayed on the Web: Internet users
by answering a series of questions, can thus
determine for themselves the T-shirt that represents
them.
Uniqlo – Umood
http://bit.ly/1r1Vv9C
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
30
GENDERLESS
The Japanese brand of cosmetics and luxury goods
Shisheido has launched a commercial called" High
School Girl?"
The idea : to show the transformative power of an
individual thanks to makeup ... power that change a
schoolgirl into a schoolboy ...
Smart to show the quality and performance of its
products!
Shisheido-" High School Girl?"
http://bit.ly/1VEyJSq
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
31
A PIC A INFORMATION
Phind is a visual search app that gives users access to a wide
range of information about things they see.
With Phind it, when you are in holidays, you take a photo of a
monument or a restaurant for example and it searches the
image associated to the location and thanks to image
recognition it pulls relevant information about it.
It's tool is relevant not only for the tourism industry but is also
a way for brand through data and localization to enter a new,
advanced, stage of targeted advertising.
Phind it
http://bit.ly/1rEOGvF
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
32
GLASS IS DEAD VIVA PLASTIC !
Demand for wine packaging in the U.S is forecast to reach
$2.9 billion in 2019.
Even if the glass packaging is still the reference in the wine
market others alternative formats are developed like plastic
bottle goblets, aseptic cartons and attract to younger
consumers, who are less attached to wine traditions than
traditionalists ones.
A really good example of this is Sileni Nano, a brand from
New Zealand, which launched an award-winning wine in
single-serve, shatterproof packaging.
In order to be consistent with its position targeting young
people the brand has made a website and an app with a very
sleek design in the image of its wine bottles.
The future of wine is in plastic ?
Sileni-Nano
http://bit.ly/1lJUW1W
BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
THANK YOU
#SEEYOUNEXTMONTH
#BRANDUNIONPARIS

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BU Paris - A MONTH OF IDEAS - October 2015

  • 1. a month of ideas#October2015 #BRANDUNIONPARIS Bike Disconnexion Virtual Reality Snapchat 3D impression Coffin Bra Polo Bar Counterfeit Calendar Pop-up Collaborative Fun game Soap Love Personalization Christmas Beer
  • 2. 2 ALLO ? YES IT IS ITALY ON THE PHONE The Association Fondo Ambiente Italiano which aims to promote the Italian cultural heritage held on October 18, 2015 the marathon Fai. It was a cultural marathon where 500 cultural sites have been opened in 130 Italian cities. The idea : with the help of the agency McCain Italy, the association has set up the operation "Open doorbells" to tell the story of the buildings through intercoms to intrigue people and show them the rich history of their country. Association Fondo Ambiente Italiano– « Open doorbells» http://bit.ly/1LytpXt BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 3. 3 BILLBOARDS HAVE EYES In Stockholm, the agency Ddb conducted an ambient marketing campaign for Samsung in order to promote its new Samsung Galaxy S6 Edge + The principle : The billboard placed in the street notify information to individuals about what they will cross to the corner: strollers, dogs, people ... This allows the brand to invest the lives of individuals, and to position itself as an everyday accomplice, the first step toward real brand equity? Samsung -Galaxy S6 Edge+-"Beyond the Edge" http://bit.ly/1ZQkv16 BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 4. 4 IKEA-LIKE BIKE Insight : people are quickly discouraged when they have to mount a furniture, and to read a mounting kit. Two designers : Pieter Janssen and Leijh Basten, wanted to solve this problem by creating a bike as simple to assemble than a sandwich (hence the name of the bike) with only 19 parts to assemble. Yet a further evidence that the design meets the aesthetic purpose but also a practical one . The sandwich bike http://bit.ly/1L1LGQ1 BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 5. 5 MORE DOLLARS LESS HUNGER The association Action against hunger launched on October 16, 2015 on the occasion of World Food Day. According to their studies only 160 dollars per person per year would suffice to eradicate world hunger in 15 years. The association also distributes a newspaper "the echo of Tomorrow" dated October 16, 2030 entitled "the end of hunger." Inside it we find articles and figures attesting that humanity has managed to escape. A fundamentally positive vow which it is hoped will materialize. Action contre la faim- 2030#SansFaim http://bit.ly/1T9OhHc BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 6. 6 HOLIDAYS: NO PHONE NO MAILS Insight : Many Americans do not use their vacation days, and they are not able to disconnect from their job. Response to this insight: the hotel chain has launched a tool to generate a custom away message thanks to a custom video shareable on social networks. The campaign actually allows to illustrate all the destinations offered by the chain while providing a truly global experience. The new success factor for in the hotel industry? Westin hotels & resorts-Out of office generator http://bit.ly/1NjXWuG BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 7. 7 PRESS 1 FOR A BRA Wacoal, a Japanese lingerie brand launched in one of the shops in Tokyo an automatic bra distributor. You have the possibility to have a model of the collection "Fun Fun Week" for 30 dollars a piece. An original idea which shows the evolution in terms of mentality about the women underwear, and ATMs that originally were not associated with textile products. Wacoal-automatic bra distributor http://bit.ly/1QEYI3Y BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 8. 8 THE TASTE THE BETTER In Seattle, Starbucks and Roastery Tasting Room is the biggest point of sale of the brand. This place brings together two cafes, a shop, a library, a restaurant and a plant open to visitors. It is a question of making a real connected experience for the visitors through the new system of e-beacons that allow curious with their smartphone to follow the steps of manufacturing the Starbucks. Thanks to a truly interactive experience digitalized this creates a closer bond between the brand and its customers. Starbucks-The Roastery mobile experience http://bit.ly/1VINaA4 BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 9. 9 POLO MINT OR POLO CITRUS Ralph Lauren brand just launched, a few steps from its shop in New York: the Polo Bar. In this bar with antiquated decoration, there is an intimate and chic atmosphere. To benefit of this, you will have to book a table and order a cocktail, or go down and enjoy the almost gourmet restaurant where you have the opportunity to taste the meat that comes from the ranch of brand. Luxury brands offer not only a product but an entire immersive experience around the brand in order to engage their customers in the long term. Ralph Lauren- The Polo Bar http://bit.ly/1Psp5yJ BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 10. 10 DRIVE PAMPERED, GO FASTER Castrol brand of lubricants for engines, launched a social network aimed at truckers Vietnam with the help of Lowe agency. The idea: offer them a list of air rest on their path after they have filled all their personal information on the application. Air rest include hot towels, coffee, air conditioning, massage chairs, games, music. This is a win win relationship. In deed, in exchange for this, drivers must localize themselves so that the brand know what air rest Castrol they frequent. A remarkable initiative. Castrol-Drive on http://bit.ly/1Ewp5dJ BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 11. 11 VIRTUAL COFFEE, REAL SENSATIONS Nescafe has launched a smartphone app 360 ° on September 23, 2015, which is International Coffee Day. During this day the brand has distributed around 10,000 headsets across 13 markets, either through in- store events or as competition prizes. This application is used coupled with a virtual reality helmet Google cardboard in order enjoy a true immersive experience in the coffee plantations of the brand in Brazil through 3D videos. An additional action in the brand to reinforce its close relationship with its customers and affirm its strong social media position. Nescafé-Nescafé 360° http://bit.ly/1LiRFC0 BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 12. 12 BEING CHASED BY GOLDMAN SACHS ON SNAPCHAT ... REALITY! Goldman Sachs has lost its old coat of arms. The brand made a recruitment campaign on Snapchat one of the favorite applications of Generation Y . The videos lasting about ten seconds are distributed through the chain Campus Story, which brings together various snaps of the same theme. In addition, to strengthen this seduction campaign targeting young people, the bank has prohibited, last summer, to interns to stay at work between midnight and 7am. An attempt to rejuvenate the brand's image and rejuvenate and cause to forget the recent scandals surrounding the banking sector. Goldman Sachs- Snapchat campaign http://bit.ly/1YEPIDC BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 13. 13 FEEL YOUR FEET Adidas has launched a new prototype shoes : Futurecraft with soles 3D printed 3D perfectly adapted to the wearer. The sole ultra-light and breathable sneaker Futurecraft 3D offers both flexibility and strength for comfort in terms of support and cushioning! We can well imagine in a few years a connected shop where customers would simply have run a few minutes on a treadmill with sensors and a few moments after leaving with a pair of shoes printed in customized 3D. This would allow athletes to boost their performance while avoiding the chore fitting shoes to find one that best fits his stride. Adidas-Futurecraft 3D http://bit.ly/23d2zMZ BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 14. 14 The brand Hero Certified Burgers launched just a few days a pink burger in Canada. A contribution to the fight against breast cancer which last during the month of October for the pink October. The principle : every burger sold, the sum of $ 1 will be donated to Breast Cancer Foundation. The idea : increase the brand awareness but also do a good act and develop awareness of people about this common disease among women past 40 years. Hero Certified Burgers – A pink burger http://bit.ly/1ODk1aL BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015 A PINK BURGER YOU KNOW BETTER
  • 15. 15 Damart, the brand with the old-fashioned image a is launching for the first time a pop up store in Parly, a large shopping center on the outskirts of Paris (Yvelines). The brand, known for its clothing thermolactyl has worked with the design agency Saguez and the influences agency Mot compte double to design this temporary shop Damart pop up store. Present until February 16, 2016. A Smart way for the brand to rejuvenate its brands and strengthen the family and dynamic positioning. Damart-Ephemeral Damart pop up store http://bit.ly/24p31dm BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015 AS IF YOU WERE IN A COMICS…
  • 16. 16 DEAD BUT ALIVE Perfect Choice Funerals is not a funeral service like the others. It has imagined the coffin of the future which is connected of course : equipped with an LED screen on which a slideshow is running, it will allow relatives to remember memorable moments of the deceased. The screen connected to social networks, also broadcast continuous messages left with the effect of the deceased. Thanks to loudspeakers grafted to the coffin, you can hear the praise of the family and relatives. And finally the icing on the cake, neon lights arranged on the sides allow slices change colours to avoid having only black death. Perfect Choice Funerals-Connected coffin http://bit.ly/1YWfhOO BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 17. 17 IF IT COMES FROM THE SEA, IT'S GOOD ! Rémi Lucas, the founder of Algopack started from the observation : that oil is an rare and expensive resource, the use of plastic is a disaster for the environment which is polluted with heaps of disposable bags and killing sometimes protected animals (dolphins, turtles, fish ...) who swallow them. He then had the idea with this sharp observation of the aquatic environment to manufacture "plastics" (or rigid materials) manufactured based biodegradable algae, this material is bio compostable: it fertilizes the earth and is 100% degradable. A first solution to a cleaner planet? Algopack http://bit.ly/1VXzG8n BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 18. 18 GO TO THE PRISON BOX The behavior of some players in video games can sometimes harm the majority of gamers online. The Daybreak Game Studio which has designed the video game Everquest II has found a solution to this problem: create a "prison" server, Drunder where troublemakers were exiled without customer service, unattended, away from players looking tranquility and fair game. A brilliant way to answer a recurring problem for publishers of multiplayer online game. Drunder- Everquest 2 http://bit.ly/1r1SWoa BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 19. 19 SAYS LUXURY SAYS UNIQUE Identity Object is an application that aims to verify the authenticity of a luxury product. Conceptualized by the Agency Moonda , this application illustrates the concern of Orange Business Services to support professionals in the fight against counterfeiting and protect customers of that. With NFC technology, the application can scan products and luxury goods to check the provenance. The other objective is to trace computationally products on all players in the value chain, from production to sale, and finally reduce logistics costs. Identity Object, currently available on Google Play. A first step for mobile operators to luxury ? Orange-Identity object http://bit.ly/1SOWRhu BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 20. 20 SIP – SPLEE IN PEACE Airbnb held a contest to celebrate Halloween with a price : discovery of Paris catacombs with a guided tour, dinner and finally a night during the night of 31 October to the 1 first of November 2015. For the chance to sleep in a strange place the participants had to register on the announcement of the website and describe their motivations for sleeping there. The lucky winner, chosen by a jury composed of employees of Airbnb and catacombs, will be accompanied by a person of its choice. Paris remains a city indeed very strategic for the platform for rentals because it is the world capital of Airbnb. Airbnb- A night in the catacombs http://bit.ly/1T9NTZr BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 21. 21 BEFORE TRAVELLING GO TO MONOP Monoprix in partnership with Elior, extends its distribution network by opening a lab store in Gare Montparnasse. It is a highly strategic place because the brand wants to make this lab the place to be for travellers from major stations and airports. In this first monop'lab, we can discover a complete offer (food and non-food) and modular to suit customer needs. The value proposition here is really the fact that customers will be surveyed regularly and supply will adjust to their feedback and expectations. Monoprix strengthens its position in the travel retail. Monoprix-Monop'lab http://bit.ly/1N6vJvk BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 22. 22 YOUR BUSINESS ON-SHELF Rekhet is a store where individuals and companies can start their business at a lower cost by renting a shelf on a weekly basis, to sell the items of their choice. The tenant has a standard size of location by means of a rental of 25 euros per week. The concept, born in Finland was imported by two entrepreneurs brothers in Belgium. They plan in the future to increase the store network across the Belgian territory with the idea of making the shops true meeting points. Twenty-four other stores should emerge throughout Belgium. Make the point of sale, a place of life and this encounter is the new recipe for success for retailers? Rekhet http://bit.ly/1WWm6Qm BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 23. 23 BE CONNECTED, BE BEAUTIFUL Sephora launched on October 21, 2015 Sephora Flash, a new concept of connected and fully digitized shop. This space has interactive terminals, wall shelves, gondolas digital, mobile and mirror selfie charger. At the entrance of the store of 100 m2 (instead of the usual 400), customers have a physical basket to choose products from a wide range of make-up brands and expert care, and a digital one presented in the form of a NFC card. Through this initiative Sephora permanently anchored as a modern and ambitious brand in the field of digitization of outlets. The brand offers its consumers to live a connected experience digitized beauty and smart. Sephora-Sephora Flash http://bit.ly/1Ko9s3E BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 24. 24 DOT BY DOT RENT A CAR With the help of the Designer and Gentleman agency Worth Rent A Car a low cost car rental brand, has found a creative and inexpensive way to make itself known : a very simple drawing inserted into an advertisement. You only have to connect the dots between them to form the brand logo. By diverting a simple game in an ad, the brand found an effective and regressive way to engage the reader to become familiar with the brand which lacks of awareness. Worth rent a car http://bit.ly/1RVAxBq BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 25. 25 A SOAP = A MEMO An awareness campaign against breast cancer in October 2015. was performed by Warriors in Pink created by FORD, a association that fights against breast cancer for 21 years. The brand launched "Remind Me Soap", a soap that has balls similar to anomalies that a woman can find in her breast. It allows women to examine themselves through balls. But the real purpose of this is to remind women to do regular breast cancer screenings. The brand has it not you a wider scope of action than its industry, but a true social responsibility? Ford-Soap "Remind Me" http://bit.ly/1PErwxx BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 26. 26 BLACKOUT OF LOVE ! The brand the Kooples is positioned as a brand of ready to wear for couples. The brand decided to stay in the continuity of the image with this creation of application. Blackout, thought by Doers and X-PRIME counts the number of minutes spent together physically. But there it done by a major paradox : How to enjoy the time together if you are on your Smartphone? Dimitri Shapkin, Partner and Director of the innovations of the agency denies this paradox: "Our vision is to always use technology to promote the most natural behaviour" So blackout is it real disconnecting or another way to strengthen an addiction to technology? The Kooples-Blackout http://bit.ly/1SUEZoI BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 27. 27 PREPARE CHRISTMAS, DRINK BEFORE Christmas is fast approaching and with it the Advent calendars ... but this time it is not chocolate but beers gifts! The Craft Beer Advent Calendar is a calendar of beers. You can discover a beer of the world each day during 24 days. To get one you have to pay almost £ 75 ... and get to the UK, as teams do not deliver in France. Craft Beer Advent Calendar http://bit.ly/1SOXHuT BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 28. 28 LOOK RIGHT IN THE TRUTH In his latest video" Chains ", Usher denounces police blunders which often cover racist acts which is subject to a denial to USA. The clip forces the user to look at the truth through an access authorization to its webcam : therefore it is forced to not look away or the video stops. The internet user is exposed to fifteen incidents which have cost life to young persons and in which the police have been acquitted. Usher uses is notoriety to to raise awareness about a very important social problem so that it stops through a poignant music. Usher-"Chains" http://bit.ly/1r1VtPd BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 29. 29 FEET IT, SEE IT Uniqlo in Sydney, offers in four of its outlets, to choose your t-shirt through an electrode headset. UMood, the instrument, retransmitting the emotions of the person (stress, joy..) to a computer. These information are combined to offer a serie of 4 t-shirts, then with the same process of analyse the headset finally offer to the person one t-shirt that exactly matches its mood.   This experience is relayed on the Web: Internet users by answering a series of questions, can thus determine for themselves the T-shirt that represents them. Uniqlo – Umood http://bit.ly/1r1Vv9C BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 30. 30 GENDERLESS The Japanese brand of cosmetics and luxury goods Shisheido has launched a commercial called" High School Girl?" The idea : to show the transformative power of an individual thanks to makeup ... power that change a schoolgirl into a schoolboy ... Smart to show the quality and performance of its products! Shisheido-" High School Girl?" http://bit.ly/1VEyJSq BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 31. 31 A PIC A INFORMATION Phind is a visual search app that gives users access to a wide range of information about things they see. With Phind it, when you are in holidays, you take a photo of a monument or a restaurant for example and it searches the image associated to the location and thanks to image recognition it pulls relevant information about it. It's tool is relevant not only for the tourism industry but is also a way for brand through data and localization to enter a new, advanced, stage of targeted advertising. Phind it http://bit.ly/1rEOGvF BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015
  • 32. 32 GLASS IS DEAD VIVA PLASTIC ! Demand for wine packaging in the U.S is forecast to reach $2.9 billion in 2019. Even if the glass packaging is still the reference in the wine market others alternative formats are developed like plastic bottle goblets, aseptic cartons and attract to younger consumers, who are less attached to wine traditions than traditionalists ones. A really good example of this is Sileni Nano, a brand from New Zealand, which launched an award-winning wine in single-serve, shatterproof packaging. In order to be consistent with its position targeting young people the brand has made a website and an app with a very sleek design in the image of its wine bottles. The future of wine is in plastic ? Sileni-Nano http://bit.ly/1lJUW1W BRAND UNION PARIS – A MONTH OF IDEAS – OCTOBER 2015