1. GigaOM Pro Mapping Session:
Navigating the Modern
Appconomy

2. The opportunities for today’s
app developer are unlimited

3. Exploding usage.
Hundreds of millions of
devices.
Multiple platforms.

4. Everything is perfect…

5. Well, let’s see…
Today’s app developer

6. Relatively speaking, most are new to the career…
How long have you been an app developer?
Less than 6 months
7-12 months
1-2 years
2-3 years
4-5 years
5+ years
n = 248

7. Two-thirds work at firm of 3 or less employees
How big is app development firm/business you work at/own?
Just me - I work solo
2-3 person firm
4-5 person firm
6-9 person firm
10+ person firm
n = 248

8. Multiple screens to develop for…
Are c urrently or have in t he past 12 months worked on an app for:
100%
80%
60%
40%
20%
0%
Mobile phone Tablet TV
n = 305 n = 262 n = 254

9. A variety of platforms…
80%
70%
60%
50%
40% Mobile Current (n=276)
30% Mobile Future (n=275)
20% Tablet Current (n=182)
10% Tablet Future (n=181)
0%

10. Ad Revenue: 60% make less than $500 per month
40.0%
35.0%
30.0%
25.0%
20.0%
15.0% Mobile Phone (n = 58)
10.0% Tablet (n = 28)
5.0%
0.0%

11. Paid app revenue: only 1 in 5 make over $1000 month
60.0%
50.0%
40.0%
30.0%
Mobile Phone (n=131)
20.0%
Tablet (n=76)
10.0%
0.0%

12. Average Income is $45 thousand
Please share with us your annual income from app development?
Less than $15,000
$15,000 - $24,999
$25,000 - $34,999
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 or more
Decline to answer
n = 270

13. Bottom Line?

14. While there is still LOTS of
opportunity in app
development

15. App development is much
more competitive than just a
few years ago

16. WHY?

17. Today’s Panel
• Michael Wolf - VP, GigaOM
• Derek Kerton - Principal Analyst, The Kerton Group and
Analyst, GigaOM Pro
• Jake Ward - SVP, Application Developers Alliance
• Aaron Watkins - President, Appency and Analyst, GigaOM Pro

18. Today’s Mapping Session
• Introduction
• Expert Panel – Market Scope
• Interactive Session
• Conclusions and Predictions

19. Takeaways
• There is a big divide today in haves and haves nots
• Discovery is a major issue- the meritocracy is really not existent as it
once was
• You can’t bring your own business model to the app stores
• New alternative channels are one way to market (API-friendly
services, enterprise apps, etc)
• App developers need to explore alternative business models early
on (the Jake question)
• Still, things are great even if everyone is miserable