This document appears to be a pitch deck for a company called Invisergy that is seeking funding from an Innovation Fund. Invisergy has developed a transparent electricity generating device that can be installed on windows. It uses a dye and photovoltaic cells to convert sunlight into electricity without affecting transparency. The funds requested would be used to develop a 4th generation prototype. The target market is commercial buildings in the US, which use 70% of all electricity. Financial projections show revenue growth and profitability starting in 2014. Key milestones outlined include further R&D, grant applications, first sales, and market expansion.
Analysis of company and strategic recommendation for the future of the business. Collaborative project. Responsible for analysis/research, idea generation, strategy development, content and presentation.
H3 presentation - 20 Years of Investing in and Operating Technology Companies Jeff Dyment
Experience from the buy-side, sell-side and being an operator of start-ups. Having invested in >40 companies, managed a $400 million portfolio of direct investments and fund investments, started 5 companies, and successfully exited dozens, these are some of the important lessons learned.
This presentation is a school project only.
We developed a business plan and marketing strategy for an innovative new product called CoElux, an artificial system that mimics sunlight. We chose to devise a strategy for the company to enter into US markets.
Business case:
How to make a profitable business with industry-specific intellectual property (IP) on top of Microsoft Dynamics CRM (For CRM Services partners, not yet an ISV)
Success factors: how to become a Top Performer with profitability > 75%
Video advertising is the new way to get the message out about your business, services or products. Here are the three main reasons why video advertising is currently one of the most popular internet marketing methods.
With increasing access to broadband connection, online video streaming as a form of advertisement is becoming increasingly popular. Different types of videos abound in the internet – video emails, video instant messages, video broadcasts, and video blogs.
The idea is to create videos that could put out effective advertisements without alienating viewers who have not yet jumped into the online advertisement viewing bandwagon. Internet video blogging sites like YouTube get millions of hits a day so companies are beginning to consider every possible way to get these people who visit these video blogging sites to buy their products or avail of their services.
There are a lot of reasons why video advertising is becoming increasingly popular; here are some of these reasons.
Reason 1: Wide Coverage and Reach
With video advertising, you will be able to reach different people, young or old, male or female. Your advertising will reach millions of people, regardless of their age, sex, and race.
Thousands of websites generate interest from people worldwide. People, especially the younger generation, are cutting off on their other pursuits to give time to online social networks like MySpace and YouTube. YouTube alone has millions of viewers daily.
This opens a whole worldwide market for every business. It is no wonder why an estimated $400 million was spent for video advertising in 2006 alone. This figure is expected to increase in the coming years. With the majority of internet users preferring to purchase products online, more and more videos are created each year in response.
Reason 2: Videos Get the Message Across
Video messaging uses the audio-visual approach, so it’s more effective in getting any message across. People would generally respond more to both visual and audio stimulation.
If your video captures your viewer’s interest, you could expect a call, an order, or a hit on your site. Scientifically, it has been proven that the probability of people remembering any message is higher if the message was received through both sight and hearing.
Video messaging is a form of a personal communication to your target market. You can create all kinds of videos and send them via email or post them on your websites. You can create video instant messages, emails or blogs. It depends on what form of video marketing would be most effective for you.
Reason 3: Relatively Inexpensive
Online video advertising is not expensive. It is cheap yet it works. It means good business and more profit. It is cheaper than print ads or TV ads. You spend little for the worldwide market. You don’t need to have millions of dollars just so you can launch an effective and competitive video advertisement. This levels the playing field for home-based e-business owners like you.
Virtually all kinds of businesses can create their own online video advertisements, upload these videos on YouTube, and embed the streams into their own websites. In an instant, without even paying for a million dollar worth of video ad, small businesses can have video streaming and market to millions of users worldwide.
How to Use Video to Increase Traffic to Your Website
To compete in the battle to generate website traffic you need several tools; desirable products or services, search engine friendly website design and informative content. By using video to interact with your website visitors, you can produce better results. When you generate website traffic by using interactive video you can capture their interest by providing information throughout your website, not just your homepage.
Putting all of the pieces in place is only the first part of the battle: keeping them on your site is the real challenge. I have found that using streaming video generate
Analysis of company and strategic recommendation for the future of the business. Collaborative project. Responsible for analysis/research, idea generation, strategy development, content and presentation.
H3 presentation - 20 Years of Investing in and Operating Technology Companies Jeff Dyment
Experience from the buy-side, sell-side and being an operator of start-ups. Having invested in >40 companies, managed a $400 million portfolio of direct investments and fund investments, started 5 companies, and successfully exited dozens, these are some of the important lessons learned.
This presentation is a school project only.
We developed a business plan and marketing strategy for an innovative new product called CoElux, an artificial system that mimics sunlight. We chose to devise a strategy for the company to enter into US markets.
Business case:
How to make a profitable business with industry-specific intellectual property (IP) on top of Microsoft Dynamics CRM (For CRM Services partners, not yet an ISV)
Success factors: how to become a Top Performer with profitability > 75%
Video advertising is the new way to get the message out about your business, services or products. Here are the three main reasons why video advertising is currently one of the most popular internet marketing methods.
With increasing access to broadband connection, online video streaming as a form of advertisement is becoming increasingly popular. Different types of videos abound in the internet – video emails, video instant messages, video broadcasts, and video blogs.
The idea is to create videos that could put out effective advertisements without alienating viewers who have not yet jumped into the online advertisement viewing bandwagon. Internet video blogging sites like YouTube get millions of hits a day so companies are beginning to consider every possible way to get these people who visit these video blogging sites to buy their products or avail of their services.
There are a lot of reasons why video advertising is becoming increasingly popular; here are some of these reasons.
Reason 1: Wide Coverage and Reach
With video advertising, you will be able to reach different people, young or old, male or female. Your advertising will reach millions of people, regardless of their age, sex, and race.
Thousands of websites generate interest from people worldwide. People, especially the younger generation, are cutting off on their other pursuits to give time to online social networks like MySpace and YouTube. YouTube alone has millions of viewers daily.
This opens a whole worldwide market for every business. It is no wonder why an estimated $400 million was spent for video advertising in 2006 alone. This figure is expected to increase in the coming years. With the majority of internet users preferring to purchase products online, more and more videos are created each year in response.
Reason 2: Videos Get the Message Across
Video messaging uses the audio-visual approach, so it’s more effective in getting any message across. People would generally respond more to both visual and audio stimulation.
If your video captures your viewer’s interest, you could expect a call, an order, or a hit on your site. Scientifically, it has been proven that the probability of people remembering any message is higher if the message was received through both sight and hearing.
Video messaging is a form of a personal communication to your target market. You can create all kinds of videos and send them via email or post them on your websites. You can create video instant messages, emails or blogs. It depends on what form of video marketing would be most effective for you.
Reason 3: Relatively Inexpensive
Online video advertising is not expensive. It is cheap yet it works. It means good business and more profit. It is cheaper than print ads or TV ads. You spend little for the worldwide market. You don’t need to have millions of dollars just so you can launch an effective and competitive video advertisement. This levels the playing field for home-based e-business owners like you.
Virtually all kinds of businesses can create their own online video advertisements, upload these videos on YouTube, and embed the streams into their own websites. In an instant, without even paying for a million dollar worth of video ad, small businesses can have video streaming and market to millions of users worldwide.
How to Use Video to Increase Traffic to Your Website
To compete in the battle to generate website traffic you need several tools; desirable products or services, search engine friendly website design and informative content. By using video to interact with your website visitors, you can produce better results. When you generate website traffic by using interactive video you can capture their interest by providing information throughout your website, not just your homepage.
Putting all of the pieces in place is only the first part of the battle: keeping them on your site is the real challenge. I have found that using streaming video generate
1. Innovation Fund Interview Pitch Case
TM
The Clear Path to Sustainability
Instructions:
• Please review this slide deck from an actual IF pitch for your Spring
2013 IF Interview
• You may research whatever you would like on the company but focus
on the material in this deck
• Be prepared to explain in your interview whether you (as an
Innovation Fund investor) would or would not fund this company
• You will have around 5-10 minutes to justify your decision
• In a normal situation this would be presented to you. If things are
unclear from the deck, just do your best! You will never have complete
information…
2. THE PROBLEM
In the US,
70% of all
electricity is
consumed by
buildings.
4. OUR SOLUTION
Invisergy has developed a transparent, electricity generating device
that can be installed with or applied to any transparent surface.
Invisergy’s proprietary process involves applying a very inexpensive
dye to the surface of the window. This dye redirects light to the edges
of the window where it is harnessed by photovoltaic cells.
5. HOW DOES IT WORK?
How Energy is Generated
1. Each window collects
2.
incident sunlight via the
luminescent dye.
1.
2. The sunlight then travels
3. to the edges of the window
where it is converted into
electricity via photovoltaic
cells.
3. The electricity is then
sent to a central inverter
which connects all the
windows to the grid.
6. WHAT IS INNOVATIVE?
Invisergy’s manufacturing process is truly innovative:
• Orders of magnitude reduction in cost
• 3x increase in efficiency
• Allows for the use of inexpensive dyes
• Maintains standard window installation costs
7. The Transformative Power of Our Product – Willis Tower Case Study:
Suppose a client installs Invisergy’s PVGU on the windows of the Willis Tower (formerly Sears
Tower) in Chicago, U.S.A.
Approximately 15,000 windows installed.
Overall Efficiency of System: 3% Energy Generation: 500 kW = 2.3 acre solar farm!
Cost Per Watt = $3/W Pay-back Period = Less than 5 years
8. OUR TEAM (PENN-MIT)
Technical Development (MIT) Business Development (Wharton/SEAS)
NAME 1 NAME 3
Penn M&T 09’, MSE & FNCE Penn M&T 14’ CBE & FNCE/MGMT
Masters in Physics from UK NAME 4
PhD 1st yr MIT Penn M&T 13’ MSE & FNCE
NAME 2
PhD 3rd yr MIT
Chemistry and Chemical Engineering
Advisory Board (Wharton/SEAS)
NAEM 5 has more than 20 years of experience developing business strategies
for emerging companies as well as Fortune 500 clients.
NAME 6 has focused his entire career around starting and building emerging
growth technology businesses. He is currently CEO of AgileSwitch, LLC.
9. USE OF IF FUNDS:
FOR DEVELOPMENT OF INVISERGY’S 4TH GENERATION PROTOTYPE
$400 - Luminescent Lumogen dyes from BASF
$100 – Solvent for assembly
$100 – Glass to use in 4th generation prototype
$100 – Wires for assembly
$100 – Epoxy for assembly
$200 - CIGS solar cells for the 4th generation prototype
------
= $1000
Critical for Invisergy to develop a 4th generation prototype for upcoming
competitions, like MIT’s 100K, and for us to begin to gather more accurate data
to assess system performance.
14. Competitive
Comparison
Company Name Invisergy Covalent Solar Konarka Pythagoras Solar Sage Glass
Type of firm BIPV - LSC BIPV - LSC BIPV – Organic PV BIPV – Silicon Active shading
Quantitative Characteristics
Electricity generating? Yes Yes Yes Yes No
Efficiency (%) 3% 6.8% (projected) 1% 14% NA
Power Output (W/ft2) 3 W/ft2 3 W/ft2 1 W/ft2 13 W/ft2 NA
Window size Any Any 26" x 21" 12" x 1" Any
Transparency (%) 70-95% Unknown Low, but unknown 50% 2-100%
Qualitative Characteristics
Aesthetically pleasing Yes No, color tinted No, red striations No, bar-like Yes, tinted
Highly customizable designs Yes No No No No
Pricing
Price per watt $3 Unknown Unknown $10 Unknown
Price per square foot ($/ft2) $10 Unknown Unknown $125 $700
Payback Period < 5 years Unknown Unknown < 5 years > 15 years
18. KEY MILESTONES
January 2012 - Phase II of R&D begins - optimization and
improvement of the product with help from WTH IF.
March 2012 - Applications for several grants,
SBIR/STTR/ARPA-E, are submitted to secure initial funding.
January 2013 – Invisergy looks to receive the required
$1,500,000 in funding from an angel or VC.
April 2014 - Invisergy makes first sale of its product in the
MUSH market in the Northeast U.S.
January 2015 - Invisergy penetrates the U.S. commercial
market for its product.
2016 - Invisergy expands into the residential market and hits
$50M in revenue target.
2017 - Invisergy begins to apply its product to the retrofitting
market and looks to further applications of its technology.
How Energy is Generated1. Each window collects incident sunlight via the dye.2. The sunlight then travels to the edges of the window where it is converted into electricity via photovoltaic cells (PV). 3. The electricity is then sent to a central inverter which connects all the windows to the grid.