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MSPs, Help Us Help YOU!
Nicole Tanzillo
IT Marketing Manager, Spiceworks
1
Get ‘em & keep ‘em.
   (clients, that is…)
2
  Get your
learnin’ on.
3
Let ‘em show
YOU the love.
Show of hands. Are you a…

 Part-Time / Moonlighter     Full-Time One-       Full-Time at
                           (or Two-) Man Shop   Larger MSP Firm
Result: You’re focused.
For 82% of you, your MSP business is your primary source of income.

               Supplement
                al income
                    18%


                                      Primary
                                     source of
                                      income
                                        82%
Result: You’re lean and mean.
Nearly ¾ of you are part of a firm with 5 or fewer employees.

                     101-250   251-500 500+
                   21-100
                                                 1
                                              employee
                6-20


                           2-5
Result: You’re connected.
More than ½ of you are responsible for managing 250+ devices.
                   More than
                 1,000 devices
                      21%                       Less than 100
                                                  devices
                                                     35%
          501 to 1,000
            devices
              12%                251 to 500
                                  devices
                                    20%


                                              101 to 250
                                               devices
                                                 12%
Result: You’re influential.
More than ½ of you you influence $50k+ in annual IT spending.

                    $500k-1M      >$1M
                       5%          7%
                                         $0–10k
                                           5%
                     $150k-500k
                        21%
                                             $10k-50k
                          $50k-150k            25%
                             17%
So, here’s what
we’re thinking…
What we’ve got.
                  The Community
What we’ve got.

      IT Service       SpiceCorps   MSP Spotlight
  Provider Directory    & Spice U      (NEW)
What we’re noodling on.
    Get ‘Em & Keep ‘Em                Get Your                     Let ‘Em Show
     (Clients, that is…)             Learnin’ On                   You the Love




§  Low-cost self-service   §  Business mgmt. training    §  Collateral/marketing training
    banner ads                  (cash flow, etc.)

§  Reseller directory      §  Marketing training (SEO,
                                Google Ads, etc.)
What we’re doing.
    “Vendor Pages” for MSPs           “MSP Match” Pilot Program


                              §  Match up IT pros with MSPs locally and online

                              §  Provide standard start-up assistance and build a
                                  pipeline of new clients

                              §  Start with a standard offering and price point
Now it’s
your turn. ;)
1.  What would help you most in terms of
    getting/keeping clients?

2.  What kind of training would you be most
    interested in?
Thanks a ton!
What comes now?
 IT Service Provider         MSP Spotlight               Help Us
 Directory & Group              (NEW)                    Help You




            http://community.spiceworks.com/service_providers
   http://community.spiceworks.com/group/show/12-it-service-provider
That’s all, folks!

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MSPs, Help Us Help YOU!

  • 1. MSPs, Help Us Help YOU! Nicole Tanzillo IT Marketing Manager, Spiceworks
  • 2.
  • 3. 1 Get ‘em & keep ‘em. (clients, that is…)
  • 4. 2 Get your learnin’ on.
  • 6. Show of hands. Are you a… Part-Time / Moonlighter Full-Time One- Full-Time at (or Two-) Man Shop Larger MSP Firm
  • 7. Result: You’re focused. For 82% of you, your MSP business is your primary source of income. Supplement al income 18% Primary source of income 82%
  • 8. Result: You’re lean and mean. Nearly ¾ of you are part of a firm with 5 or fewer employees. 101-250 251-500 500+ 21-100 1 employee 6-20 2-5
  • 9. Result: You’re connected. More than ½ of you are responsible for managing 250+ devices. More than 1,000 devices 21% Less than 100 devices 35% 501 to 1,000 devices 12% 251 to 500 devices 20% 101 to 250 devices 12%
  • 10. Result: You’re influential. More than ½ of you you influence $50k+ in annual IT spending. $500k-1M >$1M 5% 7% $0–10k 5% $150k-500k 21% $10k-50k $50k-150k 25% 17%
  • 12. What we’ve got. The Community
  • 13. What we’ve got. IT Service SpiceCorps MSP Spotlight Provider Directory & Spice U (NEW)
  • 14. What we’re noodling on. Get ‘Em & Keep ‘Em Get Your Let ‘Em Show (Clients, that is…) Learnin’ On You the Love §  Low-cost self-service §  Business mgmt. training §  Collateral/marketing training banner ads (cash flow, etc.) §  Reseller directory §  Marketing training (SEO, Google Ads, etc.)
  • 15. What we’re doing. “Vendor Pages” for MSPs “MSP Match” Pilot Program §  Match up IT pros with MSPs locally and online §  Provide standard start-up assistance and build a pipeline of new clients §  Start with a standard offering and price point
  • 17. 1.  What would help you most in terms of getting/keeping clients? 2.  What kind of training would you be most interested in?
  • 19. What comes now? IT Service Provider MSP Spotlight Help Us Directory & Group (NEW) Help You http://community.spiceworks.com/service_providers http://community.spiceworks.com/group/show/12-it-service-provider