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CLOUD TRENDS 
Adrian Cockcroft 
Battery Ventures
Cloud Trends 
Adrian Cockcroft @adrianco 
Technology Fellow - Battery Ventures 
Structure, San Francisco 
June 2014
Cloud Adoption 
@adrianco’s 
new job at the 
intersection of 
cloud and 
Enterprise IT 
2009 2014 
%*&!” 
By Simon Wardley http://enterpriseitadoption.com/
1 
Public 
IaaS 
2 
Cloud 
Technologies 
3 
Enterprise 
SaaS
Enterprise IaaS Concerns 
Staying Power 
Support 
Scale 
Location 
1
Safe Bets
The Global Land-Grab 
Azure 
AWS 
GCE 
? 
15 Regions 
10 Regions 
3 Regions 
? 
? 
? 
? 
? 
http://www.google.com/about/datacenters/inside/locations/index.html
Questions we keep 
hearing about cloud 
Are startups 
adopting Google 
Compute Engine?
Everything vs. Snapchat 
148 Customers with funding of $8B 24 Customers with funding of $780M 
AWS listed 426 case studies at http://aws.amazon.com/solutions/case-studies/all/ and Quid found 148 
GCE listed 56 case studies at https://cloud.google.com/customers/ and Quid found 24
What’s going on at 
Digital Ocean? 
Questions we keep 
hearing about cloud
Winning at Developer Adoption 
Structure 2013 10,000 
Structure 2014 200,000
Cloud Technologies 
Agility 
Functionality 
Cost savings 
2
Questions we keep 
hearing about cloud 
Who will win the 
PaaS battle?
Docker All The Things… 
Container 
Communications 
Orchestration 
Policy
Will OpenStack 
replace VMware? 
Questions we keep 
hearing about cloud
Hybrid Cloud Wars 
Stability 
Functionality 
Total Cost of 
Ownership
Vendors will co-opt 
and fragment 
OpenStack
3 SaaS 
Everything 
Enterprise 
Everywhere
Where is the fastest 
growth in SaaS? 
Questions we keep 
hearing about cloud
Top SaaS Investment Areas 
Many thanks to Kartik Sundar of 
quid.com for advice and support
This is the year that 
Enterprises finally 
embraced cloud.
Forward Thinking 
http://eugenedvorkin.com/seven-micro-services-architecture-advantages/
See you next year 
Adrian Cockcroft @adrianco 
Technology Fellow - Battery Ventures 
Structure, San Francisco 
June 2014

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Structure 2014 - Cloud trends - Battery

Editor's Notes

  1. Final by 6/13 - PPT (watch for fade through color should be dissolve)
  2. Analytics and Back Office are the current hot investments
  3. Google has 12 datacenter locations http://www.google.com/about/datacenters/inside/locations/index.html and uses 4 of them for GCE (2 in central USA) to form 3 regions. AWS has ten regions, and has seen rapid adoption that follows launching a local region - e.g. Australia, where the banking system is one of the most advanced users of AWS, as it met a clear requirement to keep their data within their borders. Azure actually has more regions than AWS, and both AWS and Azure have recently opened in China. To catch up, we can expect Google to rapidly expand GCE into its existing datacenter footprint in 5 locations. East/West USA, a second site in Europe (Finland and/or Ireland), Latin America, and Singapore. AWS really needs a second region in Europe, and there have been strong hints that Germany is up next. The first major public cloud region to launch in Germany, France, UK or India is going to turbocharge cloud adoption in those countries, led by government and finance.
  4. Cloud Foundry has gathered most of the current PaaS endorsements from vendors and end users, as a portable way to keep developers productive and under control. Docker has appeared as a PaaS independent container, and has just added basic communications and orchestration. The trend here is that CF will merge in Docker functionality, but so will other PaaS implementations. Docker is a developer driven trojan horse while Cloud Foundry has become the incumbent PaaS with ITops approval.
  5. As IT shops struggle to cloudify their existing virtualized infrastructure, the initial attraction of OpenStack confronted the reality that it wasn’t stable or functional enough to make it work without a lot of expensive hiring or consulting. This gave VMware a chance to regroup and get some significant traction with vCHS. Microsoft’s recent removal of the Windows brand from Azure (we do Linux too!) is part of their own play for easy Hybrid Cloud - where to make it work you really want the same vendor for you public and your private infrastructure. In the end, the growing agility and TCO advantage of public clouds will win. Hybrid will be a transitional state as remaining data centers become tombs for legacy apps.
  6. Eventually, everything that runs in the datacenter will include technology from and be called OpenStack, regardless of who sells it
  7. Everything that can be delivered as SaaS has already been or will be soon Enterprises are adopting SaaS solutions in a big way SaaS vendors can and do rapidly go global, following the IaaS land grab
  8. Digital Media & Gaming and Analytics are the current hot investments
  9. Hopefully we can repeat this at Structure next year to see if I was right and find out some new trends.