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THE STRATEGIC VALUE OF THE CLOUD 
Joe Weinman 
Author, Cloudonomics 
Chairman, IEEE Intercloud 
Testbed Executive Committee
Digital Disciplines 
The Strategic Value of the Cloud 
(+ Big Data, Analytics, Mobile, Social, Things…) 
@joeweinman © 2014 Joe Weinman. All Rights Reserved
@joeweinman 
What is the Value of the Cloud?
@joeweinman 
Title
Location-independent 
@joeweinman 
Quantitative Analysis 
Common 
Source: Joe Weinman, Cloudonomics 
Online 
Utility 
on-Demand
@joeweinman 
Winning the Race 
Nike Zoom Kobe 
Venomenon 4 
Nike FlyKnit Racer 
Nike Basketball 
Hyperdunk+ 
Nike AirMax 
GigaOM 
Structure 2014 
Source: Nike.com
Value Disciplines* + IT = Digital Disciplines** 
@joeweinman 
Operational Excellence += Information Excellence 
Product Leadership += Solution Leadership 
Customer Intimacy += Collective Intimacy 
Traditional Innovation += Accelerated Innovation 
*Michael Treacy and Fred Wiersema, The Discipline of Market Leaders; ** Joe Weinman, Digital Disciplines
@joeweinman 
Information Excellence
@joeweinman 
Solution Leadership
@joeweinman 
Solution Leadership 
Increasing Differentiation 
Potential 
Augmented 
Expected 
• Extensibility via API/Ecosystem 
• Adaptability via Machine Learning / Artificial Intelligence 
• User Modifiability 
• Upgradability 
• Digital Intelligence 
• Undifferentiated Features 
Generic • Core Benefit
From Transactions to Intimacy 
Engagement 
@joeweinman 
Customer Intimacy Collective Intimacy 
Personalization Mass Personalization 
Transactions 
Scale
@joeweinman 
Collective Intimacy 
Source: Netflix
@joeweinman 
Collective Intimacy
@joeweinman 
Accelerated Innovation
@joeweinman 
Accelerated Innovation 
•Internal += External 
•Closed += Open 
•Static += Dynamic 
•Salaries += Prizes 
•Cash += Reputation 
•Waterfall Agile 
•Plan Pivot 
•Coding Platform
@joeweinman 
Range of IT/Cloud Value
Thank You 
@joeweinman © 2014 Joe Weinman. All Rights Reserved

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Structure 2014 - The strategic value of the cloud - Joe Weinman