The document discusses the strategic value of the cloud and its integration with big data, analytics, and other digital disciplines. It highlights the importance of operational and information excellence, product and solution leadership, and customer intimacy in maximizing cloud value. The author emphasizes the role of accelerated innovation in adapting and enhancing cloud services.

2. THE STRATEGIC VALUE OF THE CLOUD
Joe Weinman
Author, Cloudonomics
Chairman, IEEE Intercloud
Testbed Executive Committee

3. Digital Disciplines
The Strategic Value of the Cloud
(+ Big Data, Analytics, Mobile, Social, Things…)
@joeweinman © 2014 Joe Weinman. All Rights Reserved

4. @joeweinman
What is the Value of the Cloud?

5. @joeweinman
Title

6. Location-independent
@joeweinman
Quantitative Analysis
Common
Source: Joe Weinman, Cloudonomics
Online
Utility
on-Demand

7. @joeweinman
Winning the Race
Nike Zoom Kobe
Venomenon 4
Nike FlyKnit Racer
Nike Basketball
Hyperdunk+
Nike AirMax
GigaOM
Structure 2014
Source: Nike.com

8. Value Disciplines* + IT = Digital Disciplines**
@joeweinman
Operational Excellence += Information Excellence
Product Leadership += Solution Leadership
Customer Intimacy += Collective Intimacy
Traditional Innovation += Accelerated Innovation
*Michael Treacy and Fred Wiersema, The Discipline of Market Leaders; ** Joe Weinman, Digital Disciplines

9. @joeweinman
Information Excellence

10. @joeweinman
Solution Leadership

11. @joeweinman
Solution Leadership
Increasing Differentiation
Potential
Augmented
Expected
• Extensibility via API/Ecosystem
• Adaptability via Machine Learning / Artificial Intelligence
• User Modifiability
• Upgradability
• Digital Intelligence
• Undifferentiated Features
Generic • Core Benefit

12. From Transactions to Intimacy
Engagement
@joeweinman
Customer Intimacy Collective Intimacy
Personalization Mass Personalization
Transactions
Scale

13. @joeweinman
Collective Intimacy
Source: Netflix

14. @joeweinman
Collective Intimacy

15. @joeweinman
Accelerated Innovation

16. @joeweinman
Accelerated Innovation
•Internal += External
•Closed += Open
•Static += Dynamic
•Salaries += Prizes
•Cash += Reputation
•Waterfall Agile
•Plan Pivot
•Coding Platform

17. @joeweinman
Range of IT/Cloud Value

18. Thank You
@joeweinman © 2014 Joe Weinman. All Rights Reserved