The document discusses how the fields of journalism have been turned upside down, with the walled garden of traditional media opening up to the crowded greenfield of the digital landscape. It states that even the best journalists now need new skills to earn an income, as new questions arise about business models with everything in flux. New opportunities exist, but the old business model of media is broken and past attempts to fix it have not succeeded. However, entrepreneurship and new business models in media provide paths forward for journalists.

1. From Good Journalism
to Journalism That Sells
why being the best journalist
is not good enough any more

3. The fields of Journalism
are turned upside down
From a walled
garden…
…to an open
greenfield

4. …a very crowded greenfield

5. Good Old Times
Remember?

6. But now, even the very best journalist
needs new skills to get an income

7. A new market for Journalism: new
questions arise

8. And if everything moves…

9. Find your own answers

10. Core Values

18. © glennsasscer.com

21. (Thomas van Aquinostraat 2, zaal 2.03.05)

23. © Rikkert Walbeek

38. (you’re not in the charity business…)

39. Typical career path generation 1960
Reeks 1
120
100
80
60
40
20
0
Begin Na 5 na 10 na 15 na 20 Na 25na 30 Na 35 Na 40 Na 45 Na 50 Na 55
jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar
(Fictieve salarisontwikkeling voor journalisten geboren voor 1960)

40. Typical for generation 1960 - 1985
120
100
80
60
40
20
0
Begin Na 5 na 10 na 15 na 20 Na 25na 30 Na 35 Na 40 Na 45 Na 50 Na 55
jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar
(Fictieve salarisontwikkeling voor journalisten geboren tussen 1960 en 1980)

41. Typical for generation post 1985
Reeks 1
140
120
100
80
60
40
20
0
?
Begin Na 5 na 10 na 15 na 20 Na 25na 30 Na 35 Na 40 Na 45 Na 50 Na 55
jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar jaar
(Fictieve salarisontwikkeling voor journalisten geboren na 1980)

42. The Old Business Model
© PJ Cook

43. Old Media Power #1

44. Old Media Power #1

45. Old Media Power #2

46. Old Media Power #2

47. Old Media Power #3

48. Old Media Power #3

52. The business Model has been Broken
…and whatever we try,
we can’t seem to fix it

54. The Business Model is Gone

57. The Business Model is Gone

59. The Business Model is Gone

61. The Business Model is Gone

63. The Business Model is Gone

66. The Business Model is Gone

68. The Business Model is Gone

70. The Business Model is Gone

72. The Business Model is Gone

74. The Business Model is Gone

76. But it’s not all misery
There are Opportunities too

77. Nieuwe verdienmodellen in media
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78. Nieuwe verdienmodellen in media
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79. Nieuwe verdienmodellen in media
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80. Nieuwe verdienmodellen in media
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81. Nieuwe verdienmodellen in media
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82. Nieuwe verdienmodellen in media
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83. New (?) business models in Media
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84. Maturing models

85. Entrepreneurship
Entrepreneurship is the
act and art of being
somebody who
organizes, operates, and
assumes the risk for a
business venture.

86. Entrepreneurship
Entrepreneurship is the
act and art of being
somebody who
organizes, operates, and
assumes the risk for a
business venture.

88. http://www.slideshare.net/pekkapee/sxsw-successful-journalism-startups-global-lessons

89. http://www.slideshare.net/jdlasica/paths-to-the-new-journalism

90. Entrepreneurship in Journalism?
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91. The Social Aspect

92. Some takeaways…