Natural Analytics is an approach that optimizes QlikView's data structures, query engine, user experience, visualizations, and collaboration capabilities to mimic humans' innate analytic skills like association, comparison, anticipation, and narration. It allows users freedom to explore data and identify outliers, sort information, and categorize results - fostering adoption, repeated use, and a higher return on investment than traditional "unnatural" analytic tools.

2. Natural Analytics
Donald Farmer
donald.farmer@qlikview.com
@donalddotfarmer
March, 2014

9. Natural vs. Not

10. Not Natural

11. Natural

12. Not Natural

13. Natural

15. Not Natural

16. Natural

17. Natural Analytics:
Using Innate Skills

18. • Natural Analytics™ is the
technology and design
approach that makes the
QlikView platform so powerful
• Natural Analytics™ optimizes
data structures, the analytical
query engine, the interactive
user experience, visualizations
and collaboration
What is Natural Analytics™?

19. Humans have a natural capability for
decision-making under stress

20. Better Analysis Through
Human Behaviour

21. Not Natural

22. Freedom to Explore

23. Outlier Detection

24. Sorting

25. Sorting

26. Categorization / Relevance Detection

27. Four Innate Human Analytic Behaviors
Association Comparison
Anticipation Narration

28. Business Discovery is what Qlik does.
Natural Analytics is how we go about it.
Naturalness fosters adoption and
repeated usage, and means greater ROI.