Structure Data 2014: QLIK SPONSOR WORKSHOP: ANALYTICS THE WAY NATURE INTENDED, Donald Farmer

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Natural Analytics is an approach that optimizes QlikView's data structures, query engine, user experience, visualizations, and collaboration capabilities to mimic humans' innate analytic skills like association, comparison, anticipation, and narration. It allows users freedom to explore data and identify outliers, sort information, and categorize results - fostering adoption, repeated use, and a higher return on investment than traditional "unnatural" analytic tools.

Technology

Natural Analytics
Donald Farmer
donald.farmer@qlikview.com
@donalddotfarmer
March, 2014

•  Natural Analytics™ is the
technology and design
approach that makes the
QlikView platform so powerful
•  Natural Analytics™ optimizes
data structures, the analytical
query engine, the interactive
user experience, visualizations
and collaboration
What is Natural Analytics™?

Humans have a natural capability for
decision-making under stress

Four Innate Human Analytic Behaviors
Association Comparison
Anticipation Narration

Business Discovery is what Qlik does.
Natural Analytics is how we go about it.
Naturalness fosters adoption and
repeated usage, and means greater ROI.

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