Manpower planning in retail industry (D-MART)

1. MANPOWER PLANNING
IN RETAIL SECTOR

2. INTRODUCTION
• Manpower planning is the organizational function.
• Strategic and comprehensive approach.
• Continuous activity.
• Maintain goodwill of the organization.
• Preserving the talents of the organization.

3. DEFINITION
• Stainer defines “manpower planning as a strategy for the
acquisition, utilization , improvement and preservation of
human resource of an enterprise. It is way of dealing with
people in a dynamic situation”.

4. IMPORTANCE OF HRP
• Future manpower needs.
• Coping with change.
• Development of human resource.
• Recruitment of talented personnel.
• 4 key elements of HRP.

5. RETAIL INDUSTRY
• Increasing urbanization.
• In todays era it is difficult to gain an edge through unique
product offerings.
• High attrition rate.
• Encourages innovative HR practices.
• Impressive industry growth rate.
• Creation of 10 million job in 10 years.

6. D-MART(AVENUE SUPER
MARKETS LTD.)
• Emerging super market chain.
• Wide range of products.
• Quality goods at competitive price.
• Targeting densely populated residential area.
• Steady footprint expansion.

7. ORGANIZATION STRUCTURE

8. HRP PROCESS

9. BASIC QUESTIONS ASKED
• Current employee strength?
• Basic qualification for hiring process?
• How many departments do you have in store?
• In which department HRP is made most?
• Do you have cross-departmental manpower planning?

10. CUSTOMER SERVICE PLEDGE
• At DMart, we place strong emphasis on excellence in
customer service. Our employees rely on the ACT formula to
get the job done, with Dedication and Determination.
• Action
• Focus: To be focused about what I do.
• Motivated: To be clear of achieving my goal.
• Enthusiastic: To love what I do.

11. CONTD…
• Care
• Respect: To respect every individual in the organisation and
provide her/him with the dignity and attention to make her/him
believe that she/he makes a difference to the organisation.
• Listen: To listen and resolve any employee / customer
grievance quickly and fairly.
• Truth
• Integrity: By being open, honest and fair in all our
relationships and being respectful and trustful to others.

12. D-MART HR
• Employees in-store personnel.
• 4225 full-time employees.
• Mix of full-time employees and contract based employees.
• In house training program.
• ESOP Scheme.

13. HR CHALLENGES IN RETAIL
SECTOR
• High turnover.
• Diversity.
• Misconceptions.
• Seasonal demand.
• Building capability.
• Increase employees productivity.

14. RECOMMENDATIONS
• Indian retailers need creative HR practices.
• Involvement of HR in various teams.
• Chasing good talent.
• Retaining is more challenging then hiring.
• HRP commitment over the long term.

15. CONCLUSION
• Vital for the growth and development.
• Develop motivational factors.
• Impart knowledge regularly.
• HRP a big challenge in retail sector.