A family-owned business such as a movie theater or hardware store has been in operation for 25 years. However, a large competitor called Mal-Wart has just built a new superstore within two miles, adding to the other Mal-Wart location on the other side of town. With 50 Mal-Wart locations within a two-hour drive, the family business now faces new challenges to maintain its customer base and livelihood against the larger chain store.