The business plan aims to expand Travancore Coir Company's export network to new foreign countries and then enter the domestic market. It proposes increasing local sourcing of raw materials to reduce costs, enhancing employee benefits to ensure cooperation, and establishing contingency funds to manage risks. An aggressive marketing strategy including trade fairs and showroom displays is suggested to raise brand awareness and grow market share both internationally and domestically. The company vision emphasizes social commitment and environmental stewardship along with business growth.