Secondary research on the luxury brand, Balmain

3. •WHAT A French Fashion House founded by PIERRE BALMAININ 1945
•WHERE A global brand withit’s headquarters at Mohan Gogli Road, Paris, France
•WHO Founder: PIERRE BALMAIN, Head designer: OLIVIER ROUSTIENG, Owner: MAYOOLA INVESTMENT
•HOW Studied Architecture, Freelance artist at Robert Piquet, Served inFrench Army
•WHY Famous among youngsters who follownew age fashion Icons like RIHANNA, KIM KARDASHIANAND
BEYONCE, NICKI MINAJ
•WHEN During World War II

5. HIGHLIGHTS

6. 1914
PIERRE
BALMAIN is
born in France
1945
Pierre Balmain opens his
house
Balmain’s signature Jolie
Madame style becomes a
royaltyand hollywood
favorite
1946
1982
PIERRE BALMAIN DIES
Twoyears after Oscar
De La Renta’s
departure, the brand
fallsin bankruptcy
2004
2005
Alain Hivelin, French
Businessman brings the
brand back to life
2011
24 year old
OLIVIER
ROUSTEING
made head
designer
2015The milestone of Balmain
revival, H&M collab

7. SIGNATURE STYLE

8. INSPIRATION

9. MILITARTYINSPIRED BIKERGANGINSPIRED

10. RETROINSPIRED VELVETAND SUEDEINSPIRED

11. ART DECO INSPIRED ANIMALSKININSPIRED

12. BRAND IDENTITY

13. BRAND IDENTITY
Pierre Balmain created his images according his exoticstyle, drawing inspiration from works of art where
Mandarin and Arabic motifs predominated. This passion wasparticularly evident in his frequent use of
large figures of different plants and flowers.
Balmain includes handwriting embroidered in gold, bronze, pearls, aswell as the use of fur, pastel satin,
silk, and taffeta. All this iscomplemented by unmatched handiwork.

14. MAJOR ELEMENTS
SYMMETRIC
SIMPLE LINES
CURVY SILHOUTTES
BOLD COLOUR PALETTE
DETAILED AND LINEAR
EMBROIDERED
DETAILS
BOLD COLOUR PALETTE

15. COLOUR PALETTE

16. COLOUR PALETTE

17. TEXTURES
LINEARDESIGNS

18. MATERIALAND DETAIL
• EMBROIDERED IN GOLD, BRONZE,PEARLS
,FUR,PASTEL,SILK.
• ARABIC MOTIFS & MANDARINE MOTIFS
• EMBROIDERED FABRICS
• SHARP TAILORING

19. SWOT ANALYSIS

20. STRENGHTS
• Heritage
• Strong representation of Brand through design
• High recognition
• Exclusivityand luxury
• Established in ‘Paris’ therefore high impression
• Fitting
• Consistent design
• International Brand
WEAKNESSES
• Very trend forward, not many willingtowear exaggerated ‘shoulder pads’
• Big focus on sexy and very ‘showy’ garments, therefore diminishing the target

21. OPPORTUNITIES
• Creating amore ‘affordable’ line
• Creating aline or collection which has a more basic look, although still keeping to the Balmain consistency
THREATS
• Competition withinthe luxury industry
• Financial Crisis
• Consumers seeking more conservative looks
• Christoper Decarnin (the designer) leaving the brand , therefore undergoing a big change for the label
• Many mainstream brands copying the Balmain looks

22. CONCLUSION
BALMAIN promises to woo the youth with it’s new age idea of heritage and nationality
based clothing as causality might still be in trend, but elegance is always a classic. It
experiments with bold silhouettes
and design,helping a woman to celebrate and cherish her womanhood and dressher
rightly for the right moment.

23. THANKYOU