The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0Guy Kawasaki
The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0 by Guy Kawasaki created by Visually http://visual.ly/
More about The Art of the Start 2.0 here: http://guykawasaki.com/books/the-art-of-the-start/
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0Guy Kawasaki
The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0 by Guy Kawasaki created by Visually http://visual.ly/
More about The Art of the Start 2.0 here: http://guykawasaki.com/books/the-art-of-the-start/
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit SummitHabit Summit
Presented at the 2016 Habit Summit at Stanford (see: www.HabitSummit.com)
Merci Victoria Grace leads the Growth team at Slack.
Prior to joining Slack, she started a venture-backed game company, designed The Sims Social at Electronic Arts, and worked at a range of consumer, mobile and enterprise startups.
Here she shares insights on putting "Habits to Work at Work".
Every startup begins with an idea. This is a talk on how to come up with startup ideas and how to use validation to pick the ones worth working on. It's based on the book "Hello, Startup" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=GkmiE8d_5Pw
My contribution to this world of startups, to all people like me and my friends. "The Designer's Guide to Startup Weekend".
Soon also on Behance, Dribble and Visual.ly.
Enjoy it and, please, let me know if it was helpful for you :)
10 Engagement Lessons Learned From 1 Million Survey AnswersD B
Officevibe released a research report called The State of Employee Engagement based on 1,200,000 survey answers from employees in 157 countries. After analyzing the data, we discovered some truly shocking statistics about the state of engagement across the world.
This actionable webinar will show you how you can keep your employees happy and productive.
See the recording of the webinar:
http://bit.ly/2gjJg3o
Get all the free bonuses and extra tips:
http://bit.ly/2g7Q3xM
Content by Officevibe, the simplest tool for a greater workplace.
Design Thinking & Agile Innovation Workshop combining elements from Design Thinking, Customer Development, Christensen's Jobs to be Done, Osterwalder's Value Proposition Canvas, Javelin Experiment Board, Lean Startup and Paper Prototyping.
A presentation on The Art of Pitching by Kashyap Pandya - Founder & Director of Syncoro Ventures Pvt Ltd. The presentation covers the key points to be included in your pitch deck while presenting it to the prospective investors.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
Launching a startup isn't easy. At each stage of scaling - from founding to product-market fit, from product-market fit to hyper growth, and from hyper growth to maturity - entrepreneurs face unique challenges. Greylock Partners hosted an event, called Greyscale, focused on these challenges at each stage. In the opening keynote, Jerry Chen of Greylock Partners discusses the state of enterprise software after the first quarter of 2016. He summarizes the private and public markets, M&A activity, and explains how this climate affects the startup environment.
https://www.wrike.com/blog/how-to-build-the-perfect-team-nancy-butler/ - Having the right people in place is essential to accomplishing your goals and building your business. Follow these tips from Nancy Butler, business coach and award-winning author of Above All Else, to assemble the perfect high-performing team.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
To Bore No More: Designing & Delivering Presentations That Engage Your AudienceSarah Halstead
This slide show supports a workshop presented in March 2010 at the Fulfilling the Promise Conference in Oconomowoc, WI. While this was a 75 minute workshop, it can easily be expanded to 2 hours, half day or full day presentations.
PLEASE NOTE: This presentation was originally titled "Bore No More." Five months AFTER this presentation was delivered and uploaded, the phrase "Bore No More" was trademarked by Jonathan Petz of Powell, OH. The title has been changed in order to comply with federal trademark rules.
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
Habits at Work - Merci Victoria Grace, Growth, Slack - 2016 Habit SummitHabit Summit
Presented at the 2016 Habit Summit at Stanford (see: www.HabitSummit.com)
Merci Victoria Grace leads the Growth team at Slack.
Prior to joining Slack, she started a venture-backed game company, designed The Sims Social at Electronic Arts, and worked at a range of consumer, mobile and enterprise startups.
Here she shares insights on putting "Habits to Work at Work".
Every startup begins with an idea. This is a talk on how to come up with startup ideas and how to use validation to pick the ones worth working on. It's based on the book "Hello, Startup" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=GkmiE8d_5Pw
My contribution to this world of startups, to all people like me and my friends. "The Designer's Guide to Startup Weekend".
Soon also on Behance, Dribble and Visual.ly.
Enjoy it and, please, let me know if it was helpful for you :)
10 Engagement Lessons Learned From 1 Million Survey AnswersD B
Officevibe released a research report called The State of Employee Engagement based on 1,200,000 survey answers from employees in 157 countries. After analyzing the data, we discovered some truly shocking statistics about the state of engagement across the world.
This actionable webinar will show you how you can keep your employees happy and productive.
See the recording of the webinar:
http://bit.ly/2gjJg3o
Get all the free bonuses and extra tips:
http://bit.ly/2g7Q3xM
Content by Officevibe, the simplest tool for a greater workplace.
Design Thinking & Agile Innovation Workshop combining elements from Design Thinking, Customer Development, Christensen's Jobs to be Done, Osterwalder's Value Proposition Canvas, Javelin Experiment Board, Lean Startup and Paper Prototyping.
A presentation on The Art of Pitching by Kashyap Pandya - Founder & Director of Syncoro Ventures Pvt Ltd. The presentation covers the key points to be included in your pitch deck while presenting it to the prospective investors.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
Launching a startup isn't easy. At each stage of scaling - from founding to product-market fit, from product-market fit to hyper growth, and from hyper growth to maturity - entrepreneurs face unique challenges. Greylock Partners hosted an event, called Greyscale, focused on these challenges at each stage. In the opening keynote, Jerry Chen of Greylock Partners discusses the state of enterprise software after the first quarter of 2016. He summarizes the private and public markets, M&A activity, and explains how this climate affects the startup environment.
https://www.wrike.com/blog/how-to-build-the-perfect-team-nancy-butler/ - Having the right people in place is essential to accomplishing your goals and building your business. Follow these tips from Nancy Butler, business coach and award-winning author of Above All Else, to assemble the perfect high-performing team.
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
To Bore No More: Designing & Delivering Presentations That Engage Your AudienceSarah Halstead
This slide show supports a workshop presented in March 2010 at the Fulfilling the Promise Conference in Oconomowoc, WI. While this was a 75 minute workshop, it can easily be expanded to 2 hours, half day or full day presentations.
PLEASE NOTE: This presentation was originally titled "Bore No More." Five months AFTER this presentation was delivered and uploaded, the phrase "Bore No More" was trademarked by Jonathan Petz of Powell, OH. The title has been changed in order to comply with federal trademark rules.
From Looking to Making: An Introduction to Graphic DesignOjus Doshi
I delivered a guest lecture to a Public Health class at Brown University. The lecture was an introduction to graphic design as a way of making meaningful form from observations, and some examples and analysis of existing design campaigns that could be applicable to public health students interested in ways to make their messages come to life.
Immerse, Imagine, Invent, Articulate: A framework for disruptive innovationPaulJervisHeath
What new product or service could you invent that would completely change your customers’ lives? How could you disrupt your entire sector?
This practical workshop takes you through an innovation process, helping you to identify the clichés that exist in your sector and giving you the tools and time to redefine them. The workshop provides techniques to disrupt those clichés, generate genuine customer insights, turn opportunities into ideas through proven ideation methods, create a coherent concept and then articulate that concept.
The workshop shows you how to realise a new product or service through a lean process of prototyping and iteration and we discuss case studies each step of the way.
Find out why focus groups are not design research. Find out why the average brainstorm gives ideation a bad name and find out how to make your own innovation processes have tangible business outcomes.
This workshop was ran at UX Cambridge in September 2013 and will be running again at the J. Boye conference in Århus, Denmark in November 2013.
The road to innovation requires special behaviors and skills, we will explore both of them in this presentation. We will also follow a few innovative bread crumbs on the way.
This is an abbreviated version of a presentation given as part of a Residency program for graduate education students earning their Superintendent's letter.
This is the group presentation (MIC - Made in China) for the client Headway UK, which is a national and local charity looking after people with head injuries.
Why Design Thinking is Important for Innovation? - Favarin Vitillo - ViewConf...Simone Favarin
Design is a way of thinking, of determining people's true, underlying needs, and then delivering products and services that help them. This is the starting about Design. The meaning of the concept.
VR is a new technology that is entering in many industrial and creative processes: nowadays many company and people are experimenting with VR, because it opens new possibilities and it allows costs and time reduction. It is important to understand what is the current status of the technology, the future projections and especially its applications.
Fan Engagement: The Why and the How.
When working across multiple digital platforms, especially with creative endeavors, branding is becoming increasingly important amid a sea of media.
Next-Level Collaboration: the Future of Content and Design | GIANT CONF 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
Building Authentic Connections with Visitors through Design ThinkingDana Mitroff Silvers
Slides from the 2015 Museum Computer Network (MCN) Annual Conference. This workshop combined tools and methods from the design thinking process with theories and strategies from game design.
Chance and fate in making the connections that ignite the creative spark. At one time or other we all will call on inspiration, support and/or ‘reality checks’ from others with a different perspective, or perhaps wish we had done in hindsight! Some thoughts on how this can happen and how we might help develop an environment to increase the chances of it happening.
Design Thinking for Startups - Are You Design Driven?Amir Khella
This presentation provides some best practices and tools to help small business entrepreneurs and startup founders in creating a culture of innovation.
Whether you're working on a web 2.0, iPhone or a physical gadget, these simple practices are universally applicable.
***Note****
I will be running a webinar in October 2009 to expand on the points mentioned in this presentation, study design thinking use cases and stories and answer questions. Please leave a comment and follow the discussion, or follow @amirkhella on twitter to get notified about the webinar.
Similar to Ideate! Create and Develop World-Changing Ideas (20)
The web is a great place to find information. But, how do you filter out what is worthwhile and what is questionable? Use the 3As to help you ensure you are using the best possible information.
Liberal Studies: Curriculum InnovationsChiara Ojeda
This presentation is a brief showcase of what the Liberal Studies department at my institution has done to focus on academics and curriculum over the past year.
As part of my visual resume reboot, I created a brief "infographic" inspired visualization of my teaching philosophy, teaching methods, and leadership style.
March's Slideshare offering is all about visual design. Learn why simplicity takes work, why it's best to pair one idea with one slide, why unity matters, why pictures are superior, how losing signal can lose your audience, and a simple method for eliminating slide fluff
Presentation delivery is often the most important yet the least tended to leg of the Presentation Ecosystem (Duarte 2008). In this presentation, I share with you my tips for presentation delivery success: REAL (Readiness, Engagement, Authenticity, and Lasting Impression). Note: This deck blends the delivery ideas of Nancy Duarte and Garr Reynolds.
Studying Simon Sinek: Start With the Golden CircleChiara Ojeda
Most of us communicate from the outside in, but author Simon Sinek believes true inspiration comes when we start with why. This brief introduction to The Golden Circle is a teaching tool used in class.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
2. you’ve been given the opportunity
to present your idea to the world.
So...
http://www.flickr.com/photos/cristian_roberti/5643676602/sizes/o/in/photostream/
3. --your idea will either live or die.
This is your chance
http://www.flickr.com/photos/mrzeon/4457645467/sizes/o/in/photostream/
4. create content that propels your idea into the
hearts and minds of your audience...
How do you?
http://www.flickr.com/photos/98377785@N07/9506623548/sizes/k/in/photostream/
11. Visual Design
storyboard visuals design visuals
Idea Idea Idea
execution
revision
execution
revision
execution
revision
evidence evidence evidence
Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun ProjectType Design designed by Andrew J. Young from The Noun Project
12. Delivery & Execution
Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project
determine
delivery mode
rehearse &
practice
deliver &
engage
14. Diagram based on one found in the HBR Guide to Persuasive Presentations by Nancy Duarte
generatevia divergent and convergent thinking
15. Idea Collection Idea Creation
Convergent thinking; collect information
from every source possible.
Divergent thinking; invent new
ideas, take risks, be gutsy.
Daydreaming designed by Lorie Shaull from The Noun ProjectEducation designed by Pete Fecteau from The Noun Project
16. “When panning for gold, prospectors scoop up a pan full
of dirt...never knowing which pan full of dirt will yield a
great nugget.”
Gold designed by Benjamin Orlovski from The Noun Project
Nancy Duarte, Resonate
21. superfluous or tangential elements.
Chip and Dan Heath, Made to Stick
http://commons.wikimedia.org/wiki/File:Jordens_inre.svg
To get to the core, we must weed out
27. “In making a speech one must study three
points: first, the means of producing persuasion;
second, the language; third the proper
arrangement of the various parts of the speech.
Aristotle
28. Analytical (head)
Logic and analysis
Reasoning and rationality
Emotional (heart)
Passion and feelings
Sentimentality and sincerity
Emotional (gut)
Humor and instinct
Impulse and spontaneity
Emotional (groin)
Passion and sexuality
Power and universality
Man designed by trasnik from The Noun Project
Source: Nancy Duarte, Resonate
30. qKirk
emotional effect of speaker’s words
z
aspeaker’s credibility,
ethical speaking
BonesSpock
arrangement,
evidence, and logic
w
Head, heart, and gut all work
together
35. “In tough times, we'll see problems everywhere, and
"analysis paralysis" will often kick in....to make
progress on a change, we need to provide crystal-
clear direction--show people where to go, how to
act, what destination to pursue.
chip and Dan heath
On analysis paralysis
36. Keep your big idea simple
http://www.flickr.com/photos/pinksherbet/2775866800/sizes/l/in/photostream/
37. SIMPLIFY logic and arrangement to clarify your idea
(Heath, C. and Heath, D.)Make it stick
39. What is
What could be New Bliss
Call to
Adventure
Call to ActionThe gap between
what is and what
could be shows the
audience how
different the world
can be with your
idea in place.
Clearly define what
you want your
audience to do and
how they should do it.
The world without your idea
The world with your idea The world with your idea
actualized
Source | Resonate: Present Visual Stories That Transform Audiences, Nancy Duarte, John Wiley & Sons, Inc.
To motivate, use Nancy Duarte’s
SPARKLINE
40. “All good presentations...convey and resolve
some kind of conflict or imbalance. The sense
of discord is what makes audiences care
enough to get on board.
Nancy Duarte
On conflict & contrast
41. Open with
PUNCH
Personal, Unexpected,
Novel, Challenging.
Humorous
(Reynolds 2011)
Establish
NEED
Highlight a problem
for the audience.
Provide a
SOLUTION
Present your big
idea as the solution.
Help them
VISUALIZE
What will happen with this
idea in action? What will
happen without it?
Move them
to ACTION
Motivate the
audience to act.
yes
To motivate, use Monroe’s
motivated sequence
44. 75%
25%
Users with no privacy settings
Users with privacy settings
point the audience to the conclusion
Privacy on Facebook
Source: Brian Honigman, Huffington Post
46. 25%of Facebook users
have no privacy settings.
http://www.flickr.com/photos/striatic/244608912/sizes/l/in/photostream/
use data in the right way
47. “...you don't need to embrace simplicity just so
your people can comprehend your message.
The point of simplicity is more fundamental:
Simplicity allows people to act.
chip and Dan heath
On Simplicity
49. “a mental codification of experience that
includes a particular organized way of
perceiving cognitively and responding to a
complex situation or set of stimuli.
Schema
51. “Our schemas are like guessing machines.
Schemas help us predict what will happen and,
consequently, how we should make decisions.
chip and Dan heath
On schemas
53. “Surprise jolts us to attention. Surprise is
triggered when our schemas fail, and it prepares
us to understand why the failure occurred.
chip and Dan heath
On surprise
55. Velcro theory of memory
http://www.flickr.com/photos/yuichirock/7156560374/sizes/l/in/photostream/ http://www.flickr.com/photos/megyarsh/2578492912/sizes/l/in/photostream/
59. CREDIBILITY is what prepares one to be persuaded
(Heath, C. and Heath, D.)Make it stick
60. Huzzah Vintage
"Since rhetoric is concerned with making a judgment, it is
necessary... [for the speaker] to construct a view of
himself as a certain kind of person and to prepare the
judge."--Aristotle
70. “Great stories make a promise. They promise fun,
safety or a shortcut. The promise needs to be
bold and audacious. It’s either exceptional or it’s
not worth listening to.
Seth Godin
On great stories
72. Learn visual design
storyboard visuals design visuals
Idea Idea Idea
execution
revision
execution
revision
execution
revision
evidence evidence evidence
Color Picker designed by Kenneth Appiah from The Noun ProjectCollage designed by Jill Allyn Peterson from The Noun Project Type Design designed by Andrew J. Young from The Noun Project
Read Watch Click-throughClick-through
}
}
73. learn delivery
Portrait designed by Joris Hoogendoorn from The Noun Project Spotlight designed by Olyn LeRoy from The Noun Project
determine
delivery mode
rehearse &
practice
deliver &
engage
Read Click-through Click-through
}
}
}
75. References
Barnett, T., & Watt, S. S. (n.d.). Persuasive Speaking. The Public Speaking Project. Retrieved March 11, 2014, from http://
publicspeakingproject.org/PDF%20Files/persuasion%20web%201.pdf
Duarte, N. (2012). HBR guide to persuasive presentations. Boston, Mass.: Harvard Business Review Press.
Duarte, N. (2010). Resonate: present visual stories that transform audiences. Hoboken, N.J.: Wiley.
Duarte, N. (2008). Slide:ology: the art and science of creating great presentations. Beijing: O'Reilly Media.
Godin, S. (2006, April 27). Ode: How to tell a great story. Seth's Blog. Retrieved March 12, 2014, from http://
sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html
Heath, C., & Heath, D. (n.d.). Analysis of Paralysis . Fast Company. Retrieved March 11, 2014, from http://
www.fastcompany.com/60934/analysis-paralysis
Heath, C., & Heath, D. (n.d.). Dan and Chip Heath Say Nix Ambiguity and Focus for Lasting Change . Fast Company. Retrieved
March 11, 2014, from http://www.fastcompany.com/1676957/dan-and-chip-heath-say-nix-ambiguity-and-focus-
lasting-change
Heath, C., & Heath, D. (n.d.). Made to Stick:The Birth of a Sticky Idea . Fast Company. Retrieved March 11, 2014, from http://
www.fastcompany.com/1589725/made-stick-birth-sticky-idea
Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die. New York: Random House.
Reynolds, G. (2011). The naked presenter: delivering powerful presentations with, or without, slides. Berkeley, CA: New Riders.