This document summarizes a presentation given by Ron Casalotti to the Pennsylvania Institute of Certified Public Accountants on October 24, 2013 about using social media, particularly LinkedIn, for career advancement and brand building. The presentation covers why professionals should get involved in social media, best practices for optimizing LinkedIn profiles, how to use other networks like Twitter, and includes a question and answer section and a workshop on leveraging LinkedIn for job searching.
Entrepreneurs participating in Gvahim's 2nd Incubator program: How can entrepreneurs leverage LinkedIn? Presented by Daniel Alfon in September 2012 [aka "A monkey in a suit is still a monkey"]ץ
To learn more about TheHive's accelerator program, led by Cynthia Phytoussi and Audrey Chocron, check the video after the last slide
Increase Visibility and Personal Branding On LinkedIn VINCE FERRARO
Here are some tips for using LinkedIn appropriately:
- Do not use it solely to ask strangers for jobs, money, or favors. Build genuine connections first.
- Do not spam your connections with constant sales pitches or irrelevant updates. Provide value without expecting anything in return.
- Do not post unprofessional content like rants, jokes, or personal details. LinkedIn is for professional networking.
- Do not ignore connection requests or messages. Respond respectfully even if you're not interested.
- Do not have an empty or sparse profile. Take the time to fill it out thoroughly and keep it updated.
- Do not use a fake name or information. Represent yourself authentically.
Using social media, especially LinkedIn, Twitter and Facebook, can help you stand out in your job search by allowing you to network with potential employers, research companies, and build your personal brand; the document provides tips for optimizing your profile, searching for connections, asking and answering questions, and joining relevant groups on these platforms to enhance your online presence and find job opportunities. The case studies highlight examples of individuals obtaining jobs or making sales through their social media engagement and networking.
This will be an interactive class so come prepared with questions and your LinkedIn profile open and ready to learn. This is for all age groups and is a free webinar.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
This document provides tips on how to maximize one's LinkedIn profile and use LinkedIn effectively. It begins by outlining the benefits of LinkedIn as the world's largest professional network for making connections, learning about other professionals, and showcasing yourself. It then provides advice on standing out by optimizing one's profile, headline, and features. The document addresses overcoming fears of posting by engaging audiences and tagging popular members. It also offers strategies for building followers through consistent posting, hashtags, endorsements, and achievements. Finally, it discusses using LinkedIn for referrals and jobs but notes that LinkedIn alone is not enough and provides some tools to supplement one's profile.
How to build a strong brand on LinkedInRuth Kusemiju
Everyone needs a personal Brand! More than a resume or Bio
A Complete LinkedIn Profile Brand to
1) Optimize Your career change opportunity
2) Build a Network that Will Power Your Future
3) Build your personal web site to communicate your expertise
4) Get you job offers even when you’re not looking
5) Provide a positive first impression for people searching your name
6) Open up doors and opportunities you didn’t even know were there
7) Help build a network to take you where you want to go
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
The document provides tips and strategies for effectively using LinkedIn for professional networking. It outlines how to use LinkedIn to find clients, jobs, and make professional connections. Key recommendations include building a robust profile, developing a strong network through groups and invitations, engaging with questions and answers, and using LinkedIn search tools to find opportunities and make connections inside target companies. The presenter emphasizes growing and nurturing your LinkedIn network for both current and future professional needs.
Entrepreneurs participating in Gvahim's 2nd Incubator program: How can entrepreneurs leverage LinkedIn? Presented by Daniel Alfon in September 2012 [aka "A monkey in a suit is still a monkey"]ץ
To learn more about TheHive's accelerator program, led by Cynthia Phytoussi and Audrey Chocron, check the video after the last slide
Increase Visibility and Personal Branding On LinkedIn VINCE FERRARO
Here are some tips for using LinkedIn appropriately:
- Do not use it solely to ask strangers for jobs, money, or favors. Build genuine connections first.
- Do not spam your connections with constant sales pitches or irrelevant updates. Provide value without expecting anything in return.
- Do not post unprofessional content like rants, jokes, or personal details. LinkedIn is for professional networking.
- Do not ignore connection requests or messages. Respond respectfully even if you're not interested.
- Do not have an empty or sparse profile. Take the time to fill it out thoroughly and keep it updated.
- Do not use a fake name or information. Represent yourself authentically.
Using social media, especially LinkedIn, Twitter and Facebook, can help you stand out in your job search by allowing you to network with potential employers, research companies, and build your personal brand; the document provides tips for optimizing your profile, searching for connections, asking and answering questions, and joining relevant groups on these platforms to enhance your online presence and find job opportunities. The case studies highlight examples of individuals obtaining jobs or making sales through their social media engagement and networking.
This will be an interactive class so come prepared with questions and your LinkedIn profile open and ready to learn. This is for all age groups and is a free webinar.
Learn how to leverage LinkedIn to enhance your visibility as an individual or for your company in this interactive online webinar. We will discuss different tools and how to utilize each of them during this time best. Additionally, we will talk about the importance of messaging during a time of COVID-19.
This document provides tips on how to maximize one's LinkedIn profile and use LinkedIn effectively. It begins by outlining the benefits of LinkedIn as the world's largest professional network for making connections, learning about other professionals, and showcasing yourself. It then provides advice on standing out by optimizing one's profile, headline, and features. The document addresses overcoming fears of posting by engaging audiences and tagging popular members. It also offers strategies for building followers through consistent posting, hashtags, endorsements, and achievements. Finally, it discusses using LinkedIn for referrals and jobs but notes that LinkedIn alone is not enough and provides some tools to supplement one's profile.
How to build a strong brand on LinkedInRuth Kusemiju
Everyone needs a personal Brand! More than a resume or Bio
A Complete LinkedIn Profile Brand to
1) Optimize Your career change opportunity
2) Build a Network that Will Power Your Future
3) Build your personal web site to communicate your expertise
4) Get you job offers even when you’re not looking
5) Provide a positive first impression for people searching your name
6) Open up doors and opportunities you didn’t even know were there
7) Help build a network to take you where you want to go
Learn how to make the most of your LinkedIn personal profile and company page. Maximize your social media marketing efforts and learn trends for 2018!
Join the Falls Church Chamber of Commerce for Chamber Networking Luncheon for a presentation on a timely topic of interest to the local business community and the Falls Church area. Bring anyone who you think might be interested in learning more!
The document provides tips and strategies for effectively using LinkedIn for professional networking. It outlines how to use LinkedIn to find clients, jobs, and make professional connections. Key recommendations include building a robust profile, developing a strong network through groups and invitations, engaging with questions and answers, and using LinkedIn search tools to find opportunities and make connections inside target companies. The presenter emphasizes growing and nurturing your LinkedIn network for both current and future professional needs.
The LinkedIn profile checklist provides guidance on optimizing a LinkedIn profile in key areas such as the headline, photo, contact info, summary, work experience, skills, and making the profile public. It recommends using a memorable headline that conveys your role and keywords, adding a professional headshot and background image, including all relevant contact info and social profiles, and customizing the profile URL. The checklist also provides tips for writing an engaging summary that highlights experience and skills, including strong descriptions and accomplishments for each work experience, and optimizing other sections like education, skills, and recommendations.
The document provides tips on effectively using LinkedIn for professional networking. It notes that LinkedIn has over 150,000 recruiters and 37+ million users, mostly professionals in North America, Europe, and Asia. The document outlines top ways to use LinkedIn such as finding clients, partners, jobs, and making connections. It emphasizes growing one's network through groups, recommendations, answering questions, and customizing communications and profiles.
Growing Your Business With LinkedIn | Commercial Brokers GroupWendy Soucie
Wendy Soucie presents to the Madison Commercial Brokers Group at the American Center in Madison WI. Commercial Brokers and Developers can easily use a business networking tool like LinkedIn to develop better referral connections and drive more opportunity.
In this presentation, you will learn:
- How to provoke confidence and credibility while showcasing yourself as a professional
- How to position you as a thought-leader in your industry for massive career growth
- How to position you and your brand above your competition
- How to align your business goals and target audience so you can reach your true potential
This is part two of the presentation to learners about how to make one's resume a POWER resume based on how it's written and presented to future employers.
LinkedIn is one the greatest tools available for professionals today. This webinar focused on how to maximize LinkedIn so that you move it from being a static resume repository to a career management tool – whether seeking advancement inside an organization or outside through a new job. This slide share illustrates some key features so you know more about how to successfully use LinkedIn.
Managing Your Digital Profile: For Students and Professionals by Mark WiedornMark Wiedorn
This document discusses managing your professional digital profile. It emphasizes building your profile around LinkedIn by including your education, projects, skills and interests to showcase yourself even as a student. Visual elements like photos and SlideShare presentations can add personality. Maintaining an up-to-date LinkedIn profile, engaging in groups, and having your profile link in your email signature helps expand your network. Planning and ongoing effort is needed to influence how others perceive you online through your curated digital presence.
Heidi Pollard provides tips on optimizing your LinkedIn profile including adding a photo, at least 3 skills, joining relevant groups and interacting, recommending others, publishing articles, and creating a business page. She emphasizes positioning yourself as a thought leader, standing out from competitors, and engaging actively on LinkedIn to build your professional brand and network.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Transferable Skills: Identifying and Marketing Your Unique Value to Non-LIS E...Scott Brown
This document summarizes a presentation about identifying skills that are transferable to different careers and industries. It discusses finding opportunities that match those skills, including "invisible jobs." It provides tips for translating library and information science skills into non-library language for resumes and profiles. The presentation emphasizes that information professionals' skills are broadly applicable and can be leveraged across roles both within and outside the library field.
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
Ofelia Frechette is exploring her personal brand as she works to establish a full-fledged entertainment business. She aims to provide affordable recording studio space and media services while also sponsoring and exposing local talent. Her goals are to add more recording booths by late 2022, become a non-profit organization by 2024, and have enough volunteers to meet demand by 2027. She intends to leverage her experience in music and community outreach to benefit artists and creators.
Slides for a talk on "Managing Your Digital Profile" given by Brian Kelly, UKOLN at the University of Bath on 11 December 2012.
See http://www.ukoln.ac.uk/web-focus/events/meetings/ukoln-managing-digital-profile-2012/
This document summarizes a presentation about sourcing strategies and techniques for recruiting using Web 2.0 and social media. The presenter, Steve Rath, has experience as a developer, in staffing agencies, and corporate recruiting. He discusses defining requirements, finding prospects through active and passive channels, and engaging candidates. Key topics include intake meetings, building candidate profiles, sourcing channels, outreach tips, and vetting.
Mastering LinkedIn: Professional identity, insights, everywhereBarrie Byron
LinkedIn is a professional social network with over 229 million members that connects professionals to make them more productive and successful. It focuses exclusively on professional identities and insights and allows members to connect, find opportunities, and promote themselves everywhere. The document provides tips for using LinkedIn to build a professional identity and network, enhance one's profile, search for opportunities, and engage with other professionals.
This document summarizes a presentation about using social media for job searching. It discusses popular platforms like LinkedIn, Facebook, and Twitter and provides tips for using each to engage with professionals, find jobs, and build a personal brand. Companies are also increasingly using social media to screen candidates, so the presentation outlines what will attract and alienate employers during this process. Lastly, it recommends additional resources and websites to help job seekers explore careers and find opportunities.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
What Do I Do Now? How to prepare for - and take advantage of - possible job c...Scott Brown
This document outlines a presentation about managing career transitions and changes. It provides a five-step process for professionals facing job changes: 1) Getting ready administratively, 2) Inventorying skills and experience, 3) Assessing potential options, 4) Researching options, and 5) Pursuing opportunities. The presentation emphasizes self-care during transitions and controlling what you can through preparation, research, networking and pursuing new opportunities.
This document provides guidance on optimizing profiles on the professional networking platform LinkedIn. It discusses why LinkedIn is a useful business tool, how to create a complete profile including sections like experience, education and skills. It also covers how to build connections, engage with your profile over time through updates, and common mistakes to avoid. The document recommends setting up a company page to represent your organization. It distinguishes LinkedIn profiles from resumes or CVs and provides etiquette tips. Finally it briefly introduces the LinkedIn Recruiter tool for recruiting passive candidates.
In this hands-on workshop, I identify why LinkedIn is essential for building your online reputation; go through each of the profile sections so you have the knowledge to complete yours 100%; and talk about ways to professionally engage with others in your network and arm yourself with information when making sales calls.
If you're interested in having a workshop done for your organization, contact me at lisa@lisakhorn.com.
Thanks for viewing the presentation. Let me know what you think...leave a comment below!
The LinkedIn profile checklist provides guidance on optimizing a LinkedIn profile in key areas such as the headline, photo, contact info, summary, work experience, skills, and making the profile public. It recommends using a memorable headline that conveys your role and keywords, adding a professional headshot and background image, including all relevant contact info and social profiles, and customizing the profile URL. The checklist also provides tips for writing an engaging summary that highlights experience and skills, including strong descriptions and accomplishments for each work experience, and optimizing other sections like education, skills, and recommendations.
The document provides tips on effectively using LinkedIn for professional networking. It notes that LinkedIn has over 150,000 recruiters and 37+ million users, mostly professionals in North America, Europe, and Asia. The document outlines top ways to use LinkedIn such as finding clients, partners, jobs, and making connections. It emphasizes growing one's network through groups, recommendations, answering questions, and customizing communications and profiles.
Growing Your Business With LinkedIn | Commercial Brokers GroupWendy Soucie
Wendy Soucie presents to the Madison Commercial Brokers Group at the American Center in Madison WI. Commercial Brokers and Developers can easily use a business networking tool like LinkedIn to develop better referral connections and drive more opportunity.
In this presentation, you will learn:
- How to provoke confidence and credibility while showcasing yourself as a professional
- How to position you as a thought-leader in your industry for massive career growth
- How to position you and your brand above your competition
- How to align your business goals and target audience so you can reach your true potential
This is part two of the presentation to learners about how to make one's resume a POWER resume based on how it's written and presented to future employers.
LinkedIn is one the greatest tools available for professionals today. This webinar focused on how to maximize LinkedIn so that you move it from being a static resume repository to a career management tool – whether seeking advancement inside an organization or outside through a new job. This slide share illustrates some key features so you know more about how to successfully use LinkedIn.
Managing Your Digital Profile: For Students and Professionals by Mark WiedornMark Wiedorn
This document discusses managing your professional digital profile. It emphasizes building your profile around LinkedIn by including your education, projects, skills and interests to showcase yourself even as a student. Visual elements like photos and SlideShare presentations can add personality. Maintaining an up-to-date LinkedIn profile, engaging in groups, and having your profile link in your email signature helps expand your network. Planning and ongoing effort is needed to influence how others perceive you online through your curated digital presence.
Heidi Pollard provides tips on optimizing your LinkedIn profile including adding a photo, at least 3 skills, joining relevant groups and interacting, recommending others, publishing articles, and creating a business page. She emphasizes positioning yourself as a thought leader, standing out from competitors, and engaging actively on LinkedIn to build your professional brand and network.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
Transferable Skills: Identifying and Marketing Your Unique Value to Non-LIS E...Scott Brown
This document summarizes a presentation about identifying skills that are transferable to different careers and industries. It discusses finding opportunities that match those skills, including "invisible jobs." It provides tips for translating library and information science skills into non-library language for resumes and profiles. The presentation emphasizes that information professionals' skills are broadly applicable and can be leveraged across roles both within and outside the library field.
Are you going to make the most of LinkedIn in 2020?
Hosted in partnership with Arch Street Communications and presented by Rachel Anna Adler, WTS Greater New York Chapter would like to invite you to a workshop on LinkedIn - where you will learn practical skills and strategies that you can put to use in your digital communications.
#wtsgny #linkedintips #workshop
Ofelia Frechette is exploring her personal brand as she works to establish a full-fledged entertainment business. She aims to provide affordable recording studio space and media services while also sponsoring and exposing local talent. Her goals are to add more recording booths by late 2022, become a non-profit organization by 2024, and have enough volunteers to meet demand by 2027. She intends to leverage her experience in music and community outreach to benefit artists and creators.
Slides for a talk on "Managing Your Digital Profile" given by Brian Kelly, UKOLN at the University of Bath on 11 December 2012.
See http://www.ukoln.ac.uk/web-focus/events/meetings/ukoln-managing-digital-profile-2012/
This document summarizes a presentation about sourcing strategies and techniques for recruiting using Web 2.0 and social media. The presenter, Steve Rath, has experience as a developer, in staffing agencies, and corporate recruiting. He discusses defining requirements, finding prospects through active and passive channels, and engaging candidates. Key topics include intake meetings, building candidate profiles, sourcing channels, outreach tips, and vetting.
Mastering LinkedIn: Professional identity, insights, everywhereBarrie Byron
LinkedIn is a professional social network with over 229 million members that connects professionals to make them more productive and successful. It focuses exclusively on professional identities and insights and allows members to connect, find opportunities, and promote themselves everywhere. The document provides tips for using LinkedIn to build a professional identity and network, enhance one's profile, search for opportunities, and engage with other professionals.
This document summarizes a presentation about using social media for job searching. It discusses popular platforms like LinkedIn, Facebook, and Twitter and provides tips for using each to engage with professionals, find jobs, and build a personal brand. Companies are also increasingly using social media to screen candidates, so the presentation outlines what will attract and alienate employers during this process. Lastly, it recommends additional resources and websites to help job seekers explore careers and find opportunities.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
What Do I Do Now? How to prepare for - and take advantage of - possible job c...Scott Brown
This document outlines a presentation about managing career transitions and changes. It provides a five-step process for professionals facing job changes: 1) Getting ready administratively, 2) Inventorying skills and experience, 3) Assessing potential options, 4) Researching options, and 5) Pursuing opportunities. The presentation emphasizes self-care during transitions and controlling what you can through preparation, research, networking and pursuing new opportunities.
This document provides guidance on optimizing profiles on the professional networking platform LinkedIn. It discusses why LinkedIn is a useful business tool, how to create a complete profile including sections like experience, education and skills. It also covers how to build connections, engage with your profile over time through updates, and common mistakes to avoid. The document recommends setting up a company page to represent your organization. It distinguishes LinkedIn profiles from resumes or CVs and provides etiquette tips. Finally it briefly introduces the LinkedIn Recruiter tool for recruiting passive candidates.
In this hands-on workshop, I identify why LinkedIn is essential for building your online reputation; go through each of the profile sections so you have the knowledge to complete yours 100%; and talk about ways to professionally engage with others in your network and arm yourself with information when making sales calls.
If you're interested in having a workshop done for your organization, contact me at lisa@lisakhorn.com.
Thanks for viewing the presentation. Let me know what you think...leave a comment below!
The document provides tips for using LinkedIn effectively, including building your profile, networking, and building your personal brand. It recommends customizing your profile with a professional photo and headline, detailing your experience, education and skills. It also suggests interacting on LinkedIn by following topics, joining groups, and engaging in discussions. Finally, it outlines how to build your brand by crafting a clear identity and message, and being consistent, relevant and interesting in your interactions.
This document provides tips for building an effective LinkedIn profile and networking on LinkedIn. It recommends including a compelling headline, customizing the profile URL, emphasizing work history and education, adding skills and recommendations, and interacting with groups and posts to build connections. The key aspects of building a brand are identified as crafting an identity through clear values and purpose and choosing the right channels to connect these aspects and cultivate expertise.
This document provides a 3-part guide for real estate professionals on using LinkedIn effectively in 2012. It recommends integrating LinkedIn with other tools like Nutshell and Google Alerts to stay updated on your profile and industry news. It stresses demonstrating your industry knowledge and leadership on LinkedIn through updates on deals and approach. It also provides tips for optimizing the different sections of a LinkedIn profile, such as using keywords that frame your business and expertise.
Using LinkedIn, Facebook, and Twitter can help you land that dream job. This presentation gives you tips and techniques to broaden your job search using social media and social selling.
Use social selling techniques to supercharge your job search. Find out how to use social media to establish a personal brand and market yourself to find that next job.
The document provides tips for using LinkedIn for recruiting and networking purposes. It discusses growing and managing connections on LinkedIn strategically, researching candidates through advanced search techniques, engaging with candidates through different LinkedIn outreach methods, and optimizing one's LinkedIn profile for recruiting purposes. The goal is to build a robust professional network and target the right candidates efficiently through LinkedIn.
This document provides tips for using LinkedIn effectively for recruitment and networking purposes. It emphasizes developing relationships with candidates, connecting strategically with relevant professionals, and customizing communications to find both active and passive job seekers. The key is treating LinkedIn like a long-term professional network and establishing credibility and trust.
This document discusses how to leverage your LinkedIn profile to generate contacts, leads, and increased sales. It provides tips for optimizing your profile, such as using a professional photo, engaging headline, and status updates. It also recommends getting recommendations, importing your contacts, and using LinkedIn features like Answers and Groups to showcase your expertise. Case studies show how others have used LinkedIn to land clients and gather industry intelligence.
This document provides an 18-step guide to creating a powerful LinkedIn profile and using LinkedIn to get a job. It discusses the importance of having a complete profile with a professional photo, compelling headline and summary, detailed experience section with keywords, recommendations, joining relevant groups, and networking on LinkedIn. The guide emphasizes optimizing the profile for search engines and recruiters by including keywords that potential employers are searching for. It also stresses connecting with others and engaging with contacts that could potentially hire you in order to use LinkedIn effectively for job searching.
This document provides tips and strategies for using LinkedIn effectively. It begins by explaining why LinkedIn is important for professional networking and visibility. It then offers seven strategies to improve individual profiles: 1) add compelling positions and accomplishments, 2) include a professional photo, 3) list relevant skills, 4) join and engage with groups, 5) recommend connections, 6) create content like articles and posts, and 7) build a business page to promote brands and companies. The document emphasizes positioning oneself as a thought leader, engaging with others, and using LinkedIn to both give and receive endorsements, recommendations and new opportunities.
Maximizing Your Presence On LinkedIn, Munish SudanThe HR Observer
The document provides tips for maximizing your LinkedIn profile and personal brand. It discusses the importance of a complete profile that includes a professional photo, relevant headline, compelling summary, detailed experience section, listed skills, and recommendations. It also recommends engaging with LinkedIn through groups and following companies to expand your network and learn about new opportunities.
Branding through social media - In Personal, Professional and Business Profiles
AGENDA
- What is Branding
- Why Social Media
- Branding Through Social Media
- Which Social Media Platforms – by the numbers
- Reputation Management
- Building the Profile
--- LinkedIn
--- Facebook
--- Twitter
* Monitor
--- YouTube
--- Pinterest
- Finding Content to Post
Employer branding staffing event lauren de boerDane Adams
This document outlines a 5-step process for crafting a highly social talent brand: 1) Get buy-in from leadership and cross-functional teams, 2) Listen to current/former employees and candidates to understand perceptions, 3) Craft an authentic talent brand approach based on insights, 4) Promote the talent brand through social media, jobs, and company pages, and 5) Measure success through key metrics and adjust the approach based on results. The goal is to attract and retain top talent through an engaging employer brand.
The document provides tips for using LinkedIn for recruiting and networking purposes. It discusses growing and optimizing one's LinkedIn profile and connections, strategies for searching for and engaging with potential candidates, and ways to stand out from other recruiters. Advanced search techniques like Boolean searches and diversifying search criteria are recommended to access candidates beyond the first search results page.
LinkedIn profiles rank near the top of page one search return. This is one of the primary reasons why your presence on LinkedIn can make or break first impressions today.
The document discusses how companies can create competitive advantage through social media. It provides tips on using LinkedIn and other social media platforms to engage clients, recruit talent, and market services. Case studies show how companies like HOK have successfully used social media for branding, client projects, and employee recruitment and retention. The final section discusses tips for using LinkedIn to build a strong personal profile and online presence in order to connect with potential clients and opportunities.
5 essential steps to a social talent brand featuring skyLinkedIn Europe
Lauren Fogarty, Media Solutions Consultant at LinkedIn explains the importance of Talent branding and the essential steps to employee and social media engagement to spread the word on your workplace. This presentation features results from Sky’s employment branding activity on LinkedIn – with thanks to Lee Yeap.
The document outlines best practices for creating and maintaining a LinkedIn profile. It recommends focusing the profile on professional networking rather than social media, and updating it weekly. Key aspects to optimize include using a professional photo, a targeted headline and summary highlighting expertise, and joining relevant industry groups to build connections. Maintaining recommendations and using LinkedIn's premium services can further enhance a user's profile and networking opportunities.
Similar to Social media and the financial professional - Build Your Career; Build Your Brand(s) (20)
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
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CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
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its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
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on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
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Social media and the financial professional - Build Your Career; Build Your Brand(s)
1. Building Your Career;
Building Your Brand(s)
Social Media and the
Financial Professional
Presented to the Pennsylvania Institute of Certified Public Accountants by Ron Casalotti October 24, 2013
3. Hi, I‟m Ron
A social media professional since 1997,
curated communities for 10 years on AOL in
Community and Social Messaging; led the B2B
user participation effort at BusinessWeek;
spearheaded social media from the
PR/Communications department at
Bloomberg L.P; and currently champion
social media at KPMG LLP from Digital
Marketing for both firm and partner business
development.
All thoughts expressed on social media
sites, and in this presentation, are my own
and not necessarily those of my employer.
Follow Me on Twitter:
@roncasalotti
Ron Casalotti 10/24/2013
Associate Director Social Media
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4. SOCIAL MEDIA AND THE FINANCIAL PROFESSIONAL:
BUILDING YOUR CAREER; BUILDING YOUR BRAND(S)
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Why Get Involved in social media?
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LinkedIn – The Top Social Network for Career Advancement
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What about the other social networks?
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Q&A
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Workshop – Using Social, Let‟s Find a Job!
Tweeting from today‟s event? Use:
#PICPAsocial
Ron Casalotti 10/24/2013
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6. WHY GET INVOLVED IN SOCIAL MEDIA?
BECAUSE THAT’S WHERE COMPANIES
ARE LOOKING FOR (SOMEONE LIKE) YOU
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7. You Are a Brand
(Yes, You Are)
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8. Let‟s Review the Elements of a Brand
• Name
• Coca Cola
• Logo
•
•
•
•
•
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Slogan
Coming Together
Differentiation
#1 Brand in the U.S. (Diet Coke #2)
Consistency
Consistent across all media
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9. The Elements Of A Personal Online
Brand – The Same
• Name
• Ron Casalotti
• Logo = Image
• Slogan = Headline
• Social Media Professional – Providing leadership
and guidance for business organizations
• Differentiation = Summary
• A social media professional since 1997…
• Consistency = The Same
• Consistent across all SOCIAL media
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10. Reality, What a Concept
-- Robin Williams
Like it or not, there‟s one social media
formula you must always keep in mind:
Perception = Reality = Reputation
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11. Be Your Own Social Media Auditor
How you are perceived online is how you
will be judged.
• “Google” Yourself (quarterly)
• Review Your Social Media Activity
– Use a Third Party Social Network Monitor
• Ex. Reppler
• Leverage Social Media To Build Your
Brand
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12. Why LinkedIn?
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LinkedIn is just a place for résumés •
right?
Well, yes and no. Over the past ten
years, LinkedIn has morphed from a
job-search tool – an electronic
repository of résumés and CVs – to a
fully realized business networking, lead
generation, brand building, thought
leadership promoting, personal online
reputation enhancing professional
network. But it‟s still essential for job
search.
Why should I care?
LinkedIn is the recognized
“professional network” online and it‟s
where people find out about – you.
Simply put, LinkedIn has so much
Google page-rank value, that if you
do a Google search on the first and
last name of anyone who has a
LinkedIn profile, no matter how
minimal, it will be the in top 1-2
results returned by a Google search.
Try it yourself.
•
So, it’s a business intelligence tool? •
Yes. While still an effective way of
connecting talent with opportunities,
professionals from all ranks involved in
B2C and B2B, SMB and large and
mid-capitalized companies, and sole
proprietors and entrepreneurs have
found value in the cumulative
knowledge and networked resources
and search features LinkedIn provides.
What does that mean?
It means that if someone gets your
name and they look you up on
Google their first impression of you
will (likely) be your LinkedIn profile.
Reason enough for it to be
optimized.
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13. LinkedIn Profile Best Practices
Headline section
Outdated
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14. LinkedIn Profile Best Practices
Headline section
Optimized
Outdated
Professional
Headshot
Full Descriptive
Title
Contact
Info
Which would you rather do business with?
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15. LinkedIn Profile Best Practices
Summary section – your „elevator pitch‟‟
Outdated
•
For Many Professionals this section
does not yet exist.
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Added to LinkedIn in early 2012, existing
profiles lack the Summary section -100-200 words describing you as a
professional, with experience and skills
indicating your subject matter expertise –
regardless of employer.
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16. LinkedIn Profile Best Practices
Summary section – your „elevator pitch‟
Outdated
•
•
For Many
Professionals this
section does not yet
exist.
Added to LinkedIn
in early 2012,
existing profiles lack
the Summary
section -- 100-200
words describing
you as a
professional, with
experience and
skills indicating your
subject matter
expertise –
regardless of
employer.
Optimized
Here is an effective Summary section. Note the
listing of skills in the last sentence. This is
critical for Search Engine Optimization
Skills and expertise earned
throughout your career
Specialties listed
as key words
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17. LinkedIn Profile Best Practices
Work experience section
Outdated
The example below lacks
detail that would display what
this partner has accomplished
and is currently responsible
for at his current employer.
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18. LinkedIn Profile Best Practices
Work experience section
Outdated
Optimized
The example below lacks
detail that would display what
this partner has accomplished
and is currently responsible
for at his current employer.
This optimized experience
section allows the reader to
see at a glance the role the you
play (or played) within your
company.
Full, Descriptive Title
Detailed Job Description
Which is better for potential employers to see if you are the
right candidate to contact for their opening?
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19. LinkedIn Profile Best Practices
LinkedIn Skills & Expertise Module
Outdated
This new section, added by
LinkedIn in August of 2012, is
often missing from older
LinkedIn profiles. These
“endorsements” of your skills
– some self-identified, others
added by your connections – do
not carry much weight, but they
are an indication how others
view your professional skills
and appeal to the quid-pro-quo
nature of social netowrking.
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20. LinkedIn Profile Best Practices
LinkedIn Skills & Expertise Module
Outdated
Optimized
This new section, added by
LinkedIn in August of 2012, is
often missing from older
LinkedIn profiles. These
“endorsements” of your skills
– some self-identified, others
added by your connections – do
not carry much weight, but they
are an indication how others
view your professional skills
and appeal to the quid-pro-quo
nature of social netowrking.
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21. LinkedIn Profile Best Practices
Missing LinkedIn sections
Outdated
• Many LinkedIn Profiles lack
the optional sections that help
describe you as both a
professional, and a human
being.
• People like to do business
with people they like, and
these extra sections humanize
you and elevate points of
common interest that may
register with potential clients
• Sections to add (if
appropriate)
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22. LinkedIn Profile Best Practices
Missing LinkedIn sections
Outdated
• Many LinkedIn Profiles lack
the optional sections that help
describe you as both a
professional, and a human
being.
•
•
Optimized
• Publications: You can add
links to items you authored –
or co-authored – and link to
the web page where they can
be found
• Certifications: Are you a
Certified or Chartered
Accountant or other official
People like to do business with
appellation? Add it to this
people they like, and these
section
extra sections humanize you
• Associations: A member of
and elevate points of common
the AICPA, PICPA, CIMA or other
interest that may register with
professional associations?
potential clients
Add to this section
• Organizations: Do you
contribute your time to nonSections to add (if appropriate)
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profit organizations or
belong to other appropriate
23. The Big 4 (No, not THAT Big 4)
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Ron Casalotti 10/24/2013
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1. Adjust your Privacy Settings.
2. Optimize your profile. - Must Haves:
1.
2.
3.
4.
5.
Picture (Professional headshot)
Headline: Descriptive Title (Not just your job title)
Add a Summary (your emp;oyer agnostic elevator pitch)
Current Position job details in Experience section
Add 10 Skills/Expertise items to Summary and Skills module
3. Become comfortable with the website (or free app).
1. Visit once a week, minimum.
2. Scroll the Home feed. Look/listen. Click around.
3. Add content as an update (promote your interests/subject
matter expertise)
4. Communicate when you connect.
1. Personalize every invitation, they‟re accepted more often.
More on how to leverage in the Workshop
25. LinkedIn 101: Everything On One Slide
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LinkedIn = Social Media Social Business.
LinkedIn connects you to people, industries,
topics relevant to your career goals.
Fact: Employers are looking at you.
Own your brand. How do you look to them?
Are you hurting your chances by not being
where they are or looking out of touch or out
of date?
A.B.C. - Always Be Connecting.
It’s business, not a best friends club.
You never know who‟ll have a lead or for you.
Share Your Story: You’re not a bullet list.
Profile “Must Have‟s”:
- Picture
- Summary
- Relevant/Current Experience
- Skills / Expertise
(List 10+ things, areas, service
facets, keywords you know and do)
This moment is your “why”
Ok.. Go! (10 minutes / week...)
Step One: Take a deep breath.
Step Two: Go to Settings > Privacy Controls >
Click “Turn Activity Broadcast Off”
Top right of screen under your name and first option
in middle.
Why? Now no one will see your edits or updates.
Feel free to click around and get comfortable
updating.
Turn “Activity Broadcast On” when done
Step
Then: - Add Orgs / Boards / Certifications
- Join relevant groups/connect to companies‟ HR.
Three: Add the “Must Have‟s”
Step Four+: Be social. Connect. Listen. Share!
27. o Google+
What About Other Social Networks?
• Twitter
• Slideshare
• Google+
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28. Twitter: A “one to many” broadcast system
• Your microphone to the world…
• Announce news
• Share others‟ updates on your
subject matters of interest
• Share your thought leadership
• Solicit opinion
• Show appreciation
• Short form communication – 140
characters TOTAL (we suggest
less)
29. Twitter: Follow Key Influencers via
Twitter‟s one-way connection
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Identify people that matter
• Find HR/Talent Acquisition
professionals at target employers
Follow their Twitter handle
React to their postings with your POV
Respond via @Messaging (i.e.
@roncasalotti)
Retweet (relay to your followers) their
postings
See who they follow and follow key
users
Do not automatically follow those who
follow you
30. Twitter: Best Practices
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Tweet things of interest -- a mix of professional and
personal
If you have one, include a link for others to click to
“find out more”
Use a link shortener rather than posting the full link
to save space for your message (ex. goo.gl)
Forget 140 characters – aim for 120 (including link)
to allow others to retweet with comment
Always follow social media good conduct
standards (self-edit)
Include a personal disclaimer
Keep current – 2-3 times/week
31. Slideshare & Google+
Slideshare (www.slideshare.net)
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Typically used to publish PowerPoint
and PDF presentations
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But, can also be used to post a copy
of your CV/resume
Google+ (https://plus.google.com/)
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If you have a Google account (i.e.,
gMail) you have a Google+ page
•
So, fill out your profile there and post
the same updates you put on Twitter
and LinkedIn
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32. Why Go Through All of This, Is It
Really Worth It?
Yes. One of the intrinsic “hooks” of social media is that people bond
with others who possess similar interests – the “people like me”
principle.
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Exposure: Going to where “people like me” already are online
allows you to expose your thought leadership and subject matter
knowledge to a new audience of potential connections
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Engagement: Your participation, adding new content, sharing
and commenting on content posted by others, often leads to an
online discussion or, on LinkedIn, a request to “connect”
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Connection: A LinkedIn connection forms a bond (albeit
classified as “weak”) that also shares contact info between the
connected parties.
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Conversion: Making that online connection, establishing an
initial relationship based upon similar interests in a business
oriented topic and sharing contact info is also known as…
… A Business (or Job) Lead
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33. Why Use Social Media for Job
Search?
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34. Q&A
Q&A
Ron Casalotti
Up Next:
WORKSHOP:
Leveraging LinkedIn to Get a Job
Associate Director Social Media for
KPMG LLP. All thoughts expressed
in this presentation or in person are
my own and not necessarily those
of my employer.
Let’s Connect!
LinkedIn: http://www.linkedin.com/in/roncasalotti/
Twitter: @roncasalotti or http://twitter.com/roncasalotti
Ron Casalotti 10/24/2013
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37. Which External Social Networks
Should We Use:
Personal
Topic Sharing
Discussions
Subject Matter Expertise
Broadcast
Immediate
Alerts
Subject Matter Expertise
38. LinkedIn - Check Out Your Profile -- If
You Don‟t.. Well, They Already Did
Fact: Before they meet you,
call you,
consider you,
open up to you –
they check *you* out (online)
How? Via Google or LinkedIn it’s the same!
So, your profile must be optimized
41. Leveraging LinkedIn: Building
Subject Matter Expertise
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Share Items of Interest You
Find Online As a Status
Update
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Join Relevant LinkedIn
Groups and Share the Same
Items There
Comment and Share Items
Posted By Others
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43. Quick Guide: Updating Your LinkedIn
Groups With a TL Item:
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44. Job Opportunity Sources
LinkedIn Job Search
Q&A
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Bonus benefit: Your (now optimized ) LinkedIn
profile is sent along with your application
Target Company Career Pages
Indeed.com or SimplyHired.com
The Ladders.com
PICPA and AICPA
Everyone You Know!
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45. Finding a Job: Getting Noticed
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46. You‟ve Got To Understand The Game
You THINK Your Application Is
Reviewed by a Sentient Being…
Not so much.. At Least at First
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47. Approach The Process As a Series
of Individual Challenges –
Customized For Each Job
Beat the Machine – Give the ATS (Taleo, Kenexa, etc.)
What It‟s Looking For In Terms of Keywords. Goal: Get
passed along to the Talent Acquirer
Q&A
Give Good Phone – Practice Impressing the Talent
Acquirer To Acquire the Target. Goal: Get passed along
to the Hiring Manager
Wow the Decision Maker(s) – Everything matters in
face-to-face interviews. Be prepared! Goal: Get a job
offer
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48. Do I Still Need a Résumé?
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Yes, you do, for uploading
to the company‟s ATS to
accompany your
application and to have
available at interviews
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Customize the top two
sections (circled) to match
each job
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MS-Word doc format best
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IMPORTANT: Use a
neutral, job appropriate email address (Gmail works)
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49. Head Games: A Decent Foreigner
Song – a Dangerous Job Search Pitfall
Bouncing Back from Job Loss: The 7 Habits
of Highly Effective Job Hunters
Q&A
By Margie Warrell
1. Stay future-focused
2. Don’t let your job status define you
3. Prioritize self-care
4. Surround yourself with positive people
5. Tap your network
6. Treat finding a job as a job
7. Extend kindness
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51. Q&A
Q&A
Ron Casalotti
Next Up: Happy Hour!
Associate Director Social Media for
KPMG LLP. All thoughts expressed
in this presentation or in person are
my own and not necessarily those
of my employer.
Let’s Connect!
LinkedIn: http://www.linkedin.com/in/roncasalotti/
Twitter: @roncasalotti or http://twitter.com/roncasalotti
Ron Casalotti 10/24/2013
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Editor's Notes
Pull up Sue’s Twitter Page for live demoSue discusses who she follows, what she postsDemo live tweet