Social media is great. Being in contact with people from all over the world and being able to help your community from everywhere is nothing short but amazing. Yet, there are a few things to keep in mind to use these tools to their full extend without failing. This session introduces you to some very basic communication skills and walks you through the 10 golden rules in social media.
This is a preview of the workshop sponsored by the DePaul Career Center that can help students and alumni understand the basics of good networking applied, and pick up a few things even the pros might have missed.
This is a preview of the workshop sponsored by the DePaul Career Center that can help students and alumni understand the basics of good networking applied, and pick up a few things even the pros might have missed.
Check out these 10 tips for effective networking at events and conferences. You'll learn how to present yourself, approach other people, lead a meaningful conversation and create connections.
To learn more about events, go to http://blog.sli.do/ or https://www.sli.do
BLISS - Better Linking Is Super Simple. The power point presentation for EAHIL 2012 on networking for librarians. Information to help make the most out of the conference.
Breakfast of Champions: Social Media & Personal BrandingHannah Morgan
This presentation dives into the hows and whys of branding. It addresses some of the best practices for using social networking tools like LinkedIn, Facebook, Twitter and Google+ to help disperse brand awareness, attract customers, cultivate a community of supporters and like-minded thinkers.
Not only are you building your company’s brand, you are also building valuable skills- all before you head out the door to work! (In 1 hour or less a day!)
This is a slide deck that I presented at a local business school. The topic I presented to the students was, "The Importance of Networking." The goal was to teach students the importance of networking to find a job as well as to stay abreast of industry trends.
Are you aware of the risks of sharing too much personal information on the Internet? In this presentation, we help you understand:
a. Internet addiction - is it good or bad?
b. Risks of making too much personal information public
c. How can Quick Heal help?
Taking the friction out of microservice frameworks with LagomMarkus Eisele
Lagom is a new framework for Java designed with microservices in mind. It aims to simplify the process of building microservice-based systems that communicate asynchronously, self-heal, scale elastically and remain responsive under load and under failure.
Many of the challenges of microservices are caused by the fact we use tools designed without them in mind. So, how can a framework made to build systems composed of microservices from the start offer us a better solution? Because Lagom is a tool that is highly opinionated and explicitly designed to make development and production with microservices easy, it brings back all the fun and productivity into programming while still enabling you to build a reactive, distributed, highly scalable and rock solid application.
By the end of this presentation, you'll have experienced first hand how creating systems of microservices on the JVM using Lagom is dead-simple, intuitive, frictionless and a lot of fun! And we’ll ask whether reactive microservices are potentially so much better than, for example, Java EE?
DevoxxUK https://cfp.devoxx.co.uk/2016/talk/UZA-8885/Taking_the_friction_out_of_microservice_frameworks_with_Lagom
Stay productive while slicing up the monolith Markus Eisele
DevNexus 2017
Microservices-based architectures are en-vogue. The last couple of
years we have learned how the thought-leaders implement them, and
every other week we have heard about how containers and
Platform-as-a-Service offerings make them ultimately happen.
The problem is that the developers are almost forgotten and left alone
with provisioning and continuous delivery systems, containers and
resource schedulers, and frameworks and patterns to help slice
existing monoliths. How can we get back in control and efficiently
develop them without having to provision complete production-like
environments locally, by hand?
All the new buzzwords, frameworks, and hyped tools have made us forget
ourselves—Java developers–and what it means to be productive and have
fun building systems. The problem that we set out to solve is: how can
we run real-world Microservices-based systems on our local development
machines, managing provisioning, and orchestration of potentially
hundreds of services directly from a single command line tool, without
sacrificing productivity enablers like hot code reloading and instant
turnaround time?
During this talk, you’ll experience first-hand how much fun it can be
to develop large-scale Microservices-based systems. You will learn a
lot about what it takes to fail fast and recover and truly understand
the power of a fully integrated Microservices development environment.
Distributed Real-Time Stream Processing: Why and How 2.0Petr Zapletal
The demand for stream processing is increasing a lot these day. Immense amounts of data has to be processed fast from a rapidly growing set of disparate data sources. This pushes the limits of traditional data processing infrastructures. These stream-based applications include trading, social networks, Internet of things, system monitoring, and many other examples.
In this talk we are going to discuss various state of the art open-source distributed streaming frameworks, their similarities and differences, implementation trade-offs and their intended use-cases. Apart of that, I’m going to speak about Fast Data, theory of streaming, framework evaluation and so on. My goal is to provide comprehensive overview about modern streaming frameworks and to help fellow developers with picking the best possible for their particular use-case.
Nine Neins - where Java EE will never take youMarkus Eisele
Virtual JUG Session: http://www.meetup.com/virtualJUG/events/232052100/
With Microservices taking the software industry by storm, classical Enterprises are forced to re-think what they’ve been doing for almost a decade. It’s not the first time, that technology shocked the well-oiled machine to it’s core. We’ve seen software design paradigms changing over time and also project management methodologies evolving. Old hands might see this as another wave that will gently find it’s way to the shore of daily business. But this time it looks like the influence is bigger than anything we’ve seen before. And the interesting part is, that microservices aren’t new from the core. Talking about compartmentalization and introducing modules belongs to the core skills of architects. Our industry also learned about how to couple services and build them around organizational capabilities.
The really new part in microservices based architectures is the way how truly independent services are distributed and connected back together. Building an individual service is easy with all technologies. Building a system out of many is the real challenge because it introduces us to the problem space of distributed systems. And the difference to classical, centralized infrastructures couldn’t be bigger. There are very little concepts from the old world which still fit into a modern architecture.
And there are more differences between Java EE and distributed and reactive systems. For example, APIs are inherently synchronous, so most Java EE app servers have to scale by adding thread pools as so many things are blocking on I/O (remote JDBC calls, JTA calls, JNDI look ups, even JMS has a lot of synchronous parts). As we know adding thread pools doesn't get you too far in terms of scalability.
This talk is going to explore the nine most important differences between classical middleware and distributed, reactive microservices architectures and explains in which cases the distributed approach takes you, where Java EE never would.
Check out these 10 tips for effective networking at events and conferences. You'll learn how to present yourself, approach other people, lead a meaningful conversation and create connections.
To learn more about events, go to http://blog.sli.do/ or https://www.sli.do
BLISS - Better Linking Is Super Simple. The power point presentation for EAHIL 2012 on networking for librarians. Information to help make the most out of the conference.
Breakfast of Champions: Social Media & Personal BrandingHannah Morgan
This presentation dives into the hows and whys of branding. It addresses some of the best practices for using social networking tools like LinkedIn, Facebook, Twitter and Google+ to help disperse brand awareness, attract customers, cultivate a community of supporters and like-minded thinkers.
Not only are you building your company’s brand, you are also building valuable skills- all before you head out the door to work! (In 1 hour or less a day!)
This is a slide deck that I presented at a local business school. The topic I presented to the students was, "The Importance of Networking." The goal was to teach students the importance of networking to find a job as well as to stay abreast of industry trends.
Are you aware of the risks of sharing too much personal information on the Internet? In this presentation, we help you understand:
a. Internet addiction - is it good or bad?
b. Risks of making too much personal information public
c. How can Quick Heal help?
Taking the friction out of microservice frameworks with LagomMarkus Eisele
Lagom is a new framework for Java designed with microservices in mind. It aims to simplify the process of building microservice-based systems that communicate asynchronously, self-heal, scale elastically and remain responsive under load and under failure.
Many of the challenges of microservices are caused by the fact we use tools designed without them in mind. So, how can a framework made to build systems composed of microservices from the start offer us a better solution? Because Lagom is a tool that is highly opinionated and explicitly designed to make development and production with microservices easy, it brings back all the fun and productivity into programming while still enabling you to build a reactive, distributed, highly scalable and rock solid application.
By the end of this presentation, you'll have experienced first hand how creating systems of microservices on the JVM using Lagom is dead-simple, intuitive, frictionless and a lot of fun! And we’ll ask whether reactive microservices are potentially so much better than, for example, Java EE?
DevoxxUK https://cfp.devoxx.co.uk/2016/talk/UZA-8885/Taking_the_friction_out_of_microservice_frameworks_with_Lagom
Stay productive while slicing up the monolith Markus Eisele
DevNexus 2017
Microservices-based architectures are en-vogue. The last couple of
years we have learned how the thought-leaders implement them, and
every other week we have heard about how containers and
Platform-as-a-Service offerings make them ultimately happen.
The problem is that the developers are almost forgotten and left alone
with provisioning and continuous delivery systems, containers and
resource schedulers, and frameworks and patterns to help slice
existing monoliths. How can we get back in control and efficiently
develop them without having to provision complete production-like
environments locally, by hand?
All the new buzzwords, frameworks, and hyped tools have made us forget
ourselves—Java developers–and what it means to be productive and have
fun building systems. The problem that we set out to solve is: how can
we run real-world Microservices-based systems on our local development
machines, managing provisioning, and orchestration of potentially
hundreds of services directly from a single command line tool, without
sacrificing productivity enablers like hot code reloading and instant
turnaround time?
During this talk, you’ll experience first-hand how much fun it can be
to develop large-scale Microservices-based systems. You will learn a
lot about what it takes to fail fast and recover and truly understand
the power of a fully integrated Microservices development environment.
Distributed Real-Time Stream Processing: Why and How 2.0Petr Zapletal
The demand for stream processing is increasing a lot these day. Immense amounts of data has to be processed fast from a rapidly growing set of disparate data sources. This pushes the limits of traditional data processing infrastructures. These stream-based applications include trading, social networks, Internet of things, system monitoring, and many other examples.
In this talk we are going to discuss various state of the art open-source distributed streaming frameworks, their similarities and differences, implementation trade-offs and their intended use-cases. Apart of that, I’m going to speak about Fast Data, theory of streaming, framework evaluation and so on. My goal is to provide comprehensive overview about modern streaming frameworks and to help fellow developers with picking the best possible for their particular use-case.
Nine Neins - where Java EE will never take youMarkus Eisele
Virtual JUG Session: http://www.meetup.com/virtualJUG/events/232052100/
With Microservices taking the software industry by storm, classical Enterprises are forced to re-think what they’ve been doing for almost a decade. It’s not the first time, that technology shocked the well-oiled machine to it’s core. We’ve seen software design paradigms changing over time and also project management methodologies evolving. Old hands might see this as another wave that will gently find it’s way to the shore of daily business. But this time it looks like the influence is bigger than anything we’ve seen before. And the interesting part is, that microservices aren’t new from the core. Talking about compartmentalization and introducing modules belongs to the core skills of architects. Our industry also learned about how to couple services and build them around organizational capabilities.
The really new part in microservices based architectures is the way how truly independent services are distributed and connected back together. Building an individual service is easy with all technologies. Building a system out of many is the real challenge because it introduces us to the problem space of distributed systems. And the difference to classical, centralized infrastructures couldn’t be bigger. There are very little concepts from the old world which still fit into a modern architecture.
And there are more differences between Java EE and distributed and reactive systems. For example, APIs are inherently synchronous, so most Java EE app servers have to scale by adding thread pools as so many things are blocking on I/O (remote JDBC calls, JTA calls, JNDI look ups, even JMS has a lot of synchronous parts). As we know adding thread pools doesn't get you too far in terms of scalability.
This talk is going to explore the nine most important differences between classical middleware and distributed, reactive microservices architectures and explains in which cases the distributed approach takes you, where Java EE never would.
Architecting for failure - Why are distributed systems hard?Markus Eisele
Devnexus 2017
As we architect our systems for greater demands, scale, uptime, and performance, the hardest thing to control becomes the environment in which we deploy and the subtle but crucial interactions between complicated systems. And microservices obviously are the way to go forward with those complicated systems. But what makes it so hard to build them? And why should you embrace failure instead of doing what we can do best: Preventing failure. This talk introduces you to the problem domain of a distributed system which consists of a couple of microservices. It shows how to build, deploy and orchestrate the chaos and introduces you to a couple of patterns to prevent and compensate failure.
CQRS and Event Sourcing for Java DevelopersMarkus Eisele
As presented at CJUG. Recording will be up here: http://www.meetup.com/ChicagoJUG/events/231837105/
As soon as an application becomes even moderately complex, CQRS and an Event Sourced architecture start making a lot of sense. The talk is focused on: - the challenges and tactics of separating the write model from the query model in a complex domain - how commands naturally lead to events and to an event based system, and - how events get projected into useful, eventually consistent views. Event Sourcing is one of those things that you really need to push through at the beginning (much like TDD) and that - once understood and internalized, will change the way you architect a system. This talk introduces you to the basic concepts and problem spaces to solve.
Costão da Ilha, sua Pousada na Praia do Santinho, é formada por 14 apartamentos mobiliados completos, para você que gosta de ter sua privacidade totalmente respeitada, para desfrutar de suas férias com sua família, de forma independente e segura.
Acesse: www.pousadacostaodailha.com.br
Consulte a disponibilidade de reservas ou aproveite um de nossos pacotes exclusivos!
Aguardamos o seu contato!
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Have you been struggling with ambitious crowd-funding, mobilizing your community, or how to sustain your venture in the long-term? The LearnServe Social Action Summit presented topics about how to integrate social media into venture plans.
Hackbright Career Services - talk on how to ask for what you want and need. Includes networking tips, encouragement to give a tech talk, how to maintain a growth mindset ...
How you show up online is more important today than ever. This presentation shows you how to integrate your website, social media and content to create a power online presence.
“Your brand is a story unfolding across all customer touch points.”
– Jonah Sachs
Succeeding in today’s job market requires a compelling personal story and a strategy behind it. Blue Ocean Strategy is about creating and capturing uncontested market space, thereby making the competition irrelevant.
In the workshop, Mo Moubarak presents ways to actively cultivate a sales mindset and utilize personal branding as a tool for creating your own Blue Ocean.
What makes some companies stand out when others blend with the crowd?
What is a brand vision and how does it work for individuals?
Who is your target audience?
How to remain authentic while creating a personal portrait?
6 steps to triple your social confidence and meet new peopleAdrian Nqld Cahill
6 Steps to triple your social confidence and meet new people. Do we need to say any more? Learn a simple 6 step process to dramatically and naturally become a more sociable person.
This is like, how to win friends and influence people in 2015.
Meet men, meet women, make friends everywhere and enjoy the process. You can do this.
Talk prepared for regional public librarians, trustees, college librarians and school librarians. Their familiarity with social media is varied. The goals are to encourage those that do not utilize it to consider it, encourage those just starting to continue and point to some resources and techniques for improvement for everyone including the more proficient users.
Sometimes we hear or believe things about accomplishing great work that are simply not true. Here are a few of those myths and the corresponding realities that lead to becoming a true difference-maker.
A Guide to the Social Media Cocktail Party by Erica Ehm.Social Media Camp
Erica Ehm is the Founder and Editor-in-chief of YummyMummyClub.ca – the online destination for modern moms looking for adult stimulation.
Erica is one of Canada’s most recognized personalities, having started her career in the mid-80’s as the voice of her generation on MuchMusic. Her multimedia resume includes acting, award winning songwriter, playwright, author, journalist and most importantly, YummyMummyClub.ca.
2 of our directors share 12 things to avoid on social media. From neglecting social media all together to making sure your double check your choice of words, avoiding these pitfalls will improve your social media marketing.
Craig Gilman, our Digital Youth Adviser
presents a practical training session with a range of examples of how to use social media and online technologies in your youthwork practice. With digital skills and techniques participants can use immediately to engage and support young people’s online engagement.
Sustainable Software Architecture - Open Tour DACH '22Markus Eisele
Rolling into summer in Europe, still recovering from the last two years another global thread pops back into people's minds. Extreme heat waves followed by severe weather phenomena remind all of us that climate change is a reality. As a father of two wonderful children that hopefully live beyond 2090, I was wondering what impact software architecture has on global warming and climate change and how I can build better and more sustainable solutions. This presentation and demo will provide you with tools, best practices and metrics (executives love numbers and dashboards) to prove the investment in Containers, OpenShift and a DevOps approach has a tangible return.
As presented at https://www.redhat.com/en/events/open-tour-geneva-2022
Quarkus is the new and shiny Kubernetes native framework that promises to solve everything you ever wanted. But what is the truth out there? How do some real-world scenarios look like and what is it really used for?
What happens when unicorns drink coffeeMarkus Eisele
Your ultimate guide to modern applications. What happened to our lovely three-tier systems and why is enterprise software development becoming increasingly complicated? Walk away with new inspirations on what to focus on in the next months and how to stay happy in all this madness.
Keynote: jlove Conference 2020
Stateful on Stateless - The Future of Applications in the CloudMarkus Eisele
Most developers building applications on top of Kubernetes are still mainly relying on stateless protocols and design. The problem is that focusing exclusively on a stateless design ignores the hardest part in distributed systems: managing state—your data.
The challenge is not designing and implementing the services themselves, but managing the space in between the services: data consistency guarantees, reliable communication, data replication and failover, component failure detection and recovery, sharding, routing, consensus algorithms and so on.
Kubernetes and Akka work well together since each being responsible for a different layer and function in the application stack. Kubernetes allows for coarse-grained container-level management of resilience and scalability. Akka allows for fine-grained entity-level management of resilience and scalability. This talk demonstrates how the two play together to deliver the future of stateful applications in the cloud.
Java in the age of containers - JUG Frankfurt/MMarkus Eisele
31.07.2019 Java in the Age of Containers and Serverless
https://sites.google.com/site/jugffm/home/31-07-2019-java-in-the-age-of-containers-and-serverless
Java in the Age of Containers and ServerlessMarkus Eisele
Java in 2019 was predicted to be business as usual by many. We have seen new Java releases coming out as planned, AdoptOpenJDK became the main trustful source of binaries and Oracle fighting for the trademark again by preventing the use of javax as namespace.
Everything looks like it would be a silent year for Java. But one thing seems also obvious. Java's popularity is not gaining any more traction. New language features keep it up to date but people are getting more selective when it comes to implementation choices. Especially in the age of containers and cloud infrastructures. How will Java continue to fit in? What are the advantages and what needs to be done?
As given 6/20/19 https://skillsmatter.com/meetups/12248-keynote-by-markus-eisele-on-java-in-the-age-of-containers-and-serverless#overview
Migrating from Java EE to cloud-native Reactive systemsMarkus Eisele
A lot of businesses that never before considered themselves as “technology companies” are now faced with digital modernization imperatives that force them to rethink their application and infrastructure architecture. On the path to becoming a digital, on-demand provider, development speed is the ultimate competitive advantage.
https://info.lightbend.com/webinar-java-ee-to-cloud-modernization-register.html
The world is moving from a model where data sits at rest, waiting for people to make requests of it, to where data is constantly moving and streams of data flow to and from devices with or without human interaction. Decisions need to be made based on these streams of data in real-time, models need to be updated, and intelligence needs to be gathered. In this context, our old-fashioned approach of CRUD REST APIs serving CRUD database calls just doesn't cut it. It's time we moved to a stream-centric view of the world.
https://jonthebeach.com/speakers/71/Markus+Eisele
Cloud wars - A LavaOne discussion in seven slidesMarkus Eisele
We had a great session titled "Cloud Wars" proposed and lead by Melissa McKay (@melissajmckay). I've introduced the pizza cloud model and some other thoughts around clouds that I found the time to put into some very few slides.
We talked about a lot more which did not make it into this. But it's a start :)
The world is moving from a model where data sits at rest, waiting for people to make requests of it, to where data is constantly moving, streams of data flow to and from devices with or without human interaction. Decisions need to be made based on these streams of data in real time, models need to be updated, intelligence needs to be learned. And our old-fashioned approach of CRUD REST APIs serving CRUD database calls just doesn't cut it, it's trying to fit a square peg into a round hole. It's time we moved to a stream-centric view of the world.
This talk will look at how Reactive Streams is shaping the future of Jakarta EE. I'll talk about some Reactive Streams based specifications that we're currently working on in the JDK, MicroProfile and Jakarta EE communities, as well as some potential big ideas to transform the way developers write their applications, such as event sourcing and CQRS, that Jakarta EE will likely adopt in future. We'll take a look at a hypothetical future Jakarta EE, at what a typical service will look like when streaming is embraced, and get a glimpse of how Jakarta EE can lead the world in standards for Reactive systems.
Reactive Integrations - Caveats and bumps in the road explained Markus Eisele
Understand the different approaches to integrate fast data and streams based frameworks into your legacy applications and learn about the advantages, disadvantages, caveats, and bumps in the road.
Stay productive while slicing up the monolithMarkus Eisele
Microservices-based architectures are in vogue. Over the last couple of years, we have learned how thought leaders implement them, and it seems like every other week we hear about how containers and platform-as-a-service offerings make them ultimately happen.
Tech Talent Night Copenhagen 11/22/17
https://greenticket.dk/techtalentnightcph
Java EE microservices architecture - evolving the monolithMarkus Eisele
With the ascent of DevOps, microservices, containers, and cloud-based development platforms, the gap between state-of-the-art solutions and the technology that enterprises typically support has greatly increased. But some enterprises are now looking to bridge that gap by building microservices-based architectures on top of Java EE.
In this webcast, Red Hat Developer Advocate Markus Eisele explores the possibilities for enterprises that want to move ahead with this architecture. However, the issue is complex: Java EE wasn't built with the distributed application approach in mind, but rather as one monolithic server runtime or cluster hosting many different applications. If you're part of an enterprise development team investigating the use of microservices with Java EE, this webcast will guide you to answers for getting started.
THEFT-PROOF JAVA EE - SECURING YOUR JAVA EE APPLICATIONSMarkus Eisele
Security in applications is a never-ending story. Most of the knowledge about how to build secure applications is derived from knowledge and experience. And we've all done the same mistakes every Java EE developer does over and over again. But how to solve the real business requirements behind access and authorization with Java EE? Can I have a 15k rights matrix? Does that perform? How to secure the transport layer? How does session binding works? Can I implement 2-Factor-Authentication? And what about social integrations? This talk outlines the key capabilities of the Java EE platform and introduces the audience to additional frameworks and concepts which do help by implementing all kinds of security requirements in Java EE based applications.
How would ESBs look like, if they were done today.Markus Eisele
Looking past former hype topics such as enterprise application integration, ESBs, and SOA, the fact is that the need for reliable integration solutions that are manageable and scalable is growing. More devices and datasources, combined with new and upcoming use cases and exciting wearables in a cloudified and heterogeneous infrastructure, require more bits and pieces than just a central ESB with some rules and point-to-point connections. What would that look like? And how can we keep the resultant solutions manageable? Attend this session to find out.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
4. Why do most people use social media?
4 To keep track of friends and family.
4 To keep up with news, pop culture, be part of
cultural conversations.
4 To share funny stuff, cute cat photos, “viral”content,
recipes.
5. Why do most people use social media?
4 To document their lives (“microblogging”, Instagram,
“selfies,” etc.)
4 To meet & connect with others around shared
interests, hobbies & fandoms.
4 To network & promote their professional work.
6. Why do Developer Relations People use it?
4 Promotion & Publicity
4 Collaboration
4 Solving Problems
4 ALL THE SAME REASONS OTHER PEOPLE DO
7. Signal To Noise
4 People are inundated with stuff to read and watch.
4 Social media is ephemeral, no way to ever keep up.
4 Stand out by having great content that you believe
in, expressing yourself authentically, and developing
relationships with people.
9. "Act like a person before
you try to
promote a product."
1
@CAwkward
10. Manners.
4 Online interactions are “real” interactions.
4 Be kind.
4 Share.
4 Say “please” and “thank you.”
4 Show a genuine interest in others.
4 People who only talk about themselves are
insufferable in any medium!
11. Your Feed.
4 Your feed is a collection of things you’re interested
in.
4 Share useful & interesting content.
4 Share (retweet, etc.) when they share great stuff
with you.
4 Share your thoughts, insights, struggles, opinions.
4 Vulnerability is ok, no one loves PROFESSION-BOT,
12. Be approachable.
4 Post interesting stuff with descriptive log lines (not
just a URL).
4 Use an image to make yourself recognizable.
4 Add buttons & links to your social media profiles to
your website.
4 Follow others and engage with them.
13. Use questions.
4 Are targeted and show that you’ve paid attention to
people, to their lives & their work.
4 Are about stuff you couldn’t just Google for
yourself.
4 Draw people out and offer them a chance to show
their knowledge.
14. Have a Sounding Board.
4 People from your field who consistently interact with
you online might be a good sounding board or virtual
mentors.
4 They probably don’t want to read your content
calendar.
4 But they might look at a post or idea, give you
insights, or make an introduction to someone you
want to meet.
16. “You have [...] two ears,
but only one mouth. This is
so because you are supposed
to [...] listen more than
you talk.”
1
Lucca Kaldahl
17. When and with whom
4 Watch, listen, and get a sense of people & culture
before you participate.
4 “Am I really adding something to the discussion?”
4 Just because you can see it/read it doesn’t mean it’s
directed at you.
4 Give credit, always.
4 Creative culture + curator culture = the art of the
32. “I'd rather make a show
100 people need to see,
than a show that 1000
people want to see.”
1
Joss Whedon
33. 4 Deliver relevant content
4 Post unique content
4 Help your audience
4 Solve Problems
4 Share tips and best practices
4 War stories
4 Success stories
39. 4 Know your analytics tools
4 Find the right tools to help with metrics
4 Talk about metrics to your boss
4 Have a target
4 Learn from your mistakes
44. “To become a true global
citizen, one must abandon
all notions of 'otherness'
and instead embrace
'togetherness'.
1
Suzy Kassem
45. 4 Increasing Your Knowledge Base
4 Practice self-awareness.
4 Read books / articles about other cultures.
4 Study another religion.
4 Talk to a person from another culture.
4 Keep an open mind.
4 Teach your children to be respectful.
4 Experience new cultures.
46.
47. “There is no such thing as a
weird human being, It's just
that some people require
more understanding than
others.”
1
Tom Robbins