Presentation for Searchmetrics London Summit 2018.
You can read more about it on my website: http://victoriaolsina.com/managing-website-migration-the-complexity-of-implementing-change-within-a-big-organisation
Presentation for Search London (https://searchldn.com/), about Managing website migration in a big organisation and how to survive in that attemp. It's funnier when you see it live, I make lots of jokes and people laugh.
You can read more about it on my website: http://victoriaolsina.com/managing-website-migration-the-complexity-of-implementing-change-within-a-big-organisation
1st place on google or die trying: SEO in 15 minutesVictoria Olsina
Brief explanation of how does Google work and the different between paid and organic traffic (SEO). This talk is part one of a series of talks and it's main focus is Search Engine Optimisation.
I gave this talk on the 14th of March 2015 at an event called TechTalks, organised by Touchcast NZ.
Content, featured snippets and cannibalisation. How to outrank yourself and IBMVictoria Olsina
1) The document discusses basic SEO techniques used by Consensys to outrank IBM in the enterprise blockchain vertical, including developing topical authority on their site, optimizing content length, and targeting featured snippets.
2) It provides details on how Consensys grew topical authority by publishing 27 long-form articles on blockchain use cases, and how optimizing for featured snippets through question/answer formatting led to an exponential increase in organic traffic.
3) The techniques helped Consensys double their click-through rate and impressions for relevant pages, and increase their organic visibility in the enterprise blockchain space from zero to 24% in under a year, outranking their main competitor IBM.
Developments by Google from the Panda update in 2011 to the rollout of RankBrain and recent changes in the Adwords Keyword Planner...the writing's on the wall - it’s time SEOs have a new strategy for content.
Going after single keywords based on search volume is a strategy only the big brands can achieve, and even they are having difficulties with that approach nowadays. Whether you work for a big brand or a local startup, SEOs need strategies and tools to handle the advancements of Google and create great content.
In this presentation, Nicole Hess shares the tools and processes that she and the team at her agency, Greenlane Search Marketing, use to research topics, search intent and semantics.
Covered are the main steps to their processes, examples, and a Greenlane custom tool that has cut our research time by 375% (no joke, you’ll see!).
Specifically included are:
1. Intro and status check on SEO research: What are you really trying to find?
2. Think Outside the Keyword Box: Creative brainstorming.
3. Topics: Getting data behind topics and the keywords that fuel them.
4. Know your competition: Defining the topics your competitors are strong at.
5. Search intent discovery: From purchases to research and comparison, identify what content the searcher wants to find.
The document discusses the relationship between technical SEO and search engine rankings. It covers various technical SEO best practices that can help improve rankings, such as optimizing page speed, fixing broken links, using appropriate image alt text, avoiding duplicate meta tags, and focusing internal linking and content optimization on the most important pages. Takeaways include deleting unused pages, conducting an SEO audit to identify issues, optimizing titles and descriptions for click-through rate, reducing bounce rate, boosting site speed, and introducing accelerated mobile pages.
Revisiting Google's Panda Algorithm: How It Applies Todaysemrush_webinars
The impact felt each time a google algorithm hits can be severe. However, most companies can recover if shown the little steps they can add to their daily activities which drastically improve their visitor experience as well as traffic and rank.
It all comes down to surviving Google Panda. For those that still have sites, an update on how Panda continues to affect us can prove crucial.
The King of SEO Geekdom, William Rock, is going to take you deep inside the Google Panda algorithm to find ways you can both survive a hit, as well as use google panda to rise through the SERPS.
Comment utiliser le SEO en B2B pour générer des leads ? - Nahid Ouhelli - SEO...SEO CAMP
Comment utiliser le SEO en B2B pour générer des leads.
1 – Targeter des clusters sémantiques (à travers les « challenges » de Dassault Systèmes)
2 – Créer du contenu optimisé (du hub (considération) au spokes (décision)). Du contenu frais est mis en ligne régulièrement afin de pousser à la prise de décision (spokes).
3 – Synergies entre le SEO, les campagnes média (SEA inclu) ou l’ABM pour toucher l’audience qui n’est pas encore prête à convertir.
This document discusses checking Google indexing status at scale using Node.js. It begins by explaining why it is important to know a website's indexing status, as unindexed pages will not appear in search results and Google evaluates site quality based on indexed pages. However, extracting this data is challenging as Googlebot's crawling does not determine indexing. The document then demonstrates a live demo of a Node.js script that can check indexing status for thousands of URLs at once, overcoming limitations of other methods. Finally, potential uses of the data are presented, such as sitemap health checks and log file analysis to identify non-canonical or erroneously indexed pages and inform SEO strategy.
Presentation for Search London (https://searchldn.com/), about Managing website migration in a big organisation and how to survive in that attemp. It's funnier when you see it live, I make lots of jokes and people laugh.
You can read more about it on my website: http://victoriaolsina.com/managing-website-migration-the-complexity-of-implementing-change-within-a-big-organisation
1st place on google or die trying: SEO in 15 minutesVictoria Olsina
Brief explanation of how does Google work and the different between paid and organic traffic (SEO). This talk is part one of a series of talks and it's main focus is Search Engine Optimisation.
I gave this talk on the 14th of March 2015 at an event called TechTalks, organised by Touchcast NZ.
Content, featured snippets and cannibalisation. How to outrank yourself and IBMVictoria Olsina
1) The document discusses basic SEO techniques used by Consensys to outrank IBM in the enterprise blockchain vertical, including developing topical authority on their site, optimizing content length, and targeting featured snippets.
2) It provides details on how Consensys grew topical authority by publishing 27 long-form articles on blockchain use cases, and how optimizing for featured snippets through question/answer formatting led to an exponential increase in organic traffic.
3) The techniques helped Consensys double their click-through rate and impressions for relevant pages, and increase their organic visibility in the enterprise blockchain space from zero to 24% in under a year, outranking their main competitor IBM.
Developments by Google from the Panda update in 2011 to the rollout of RankBrain and recent changes in the Adwords Keyword Planner...the writing's on the wall - it’s time SEOs have a new strategy for content.
Going after single keywords based on search volume is a strategy only the big brands can achieve, and even they are having difficulties with that approach nowadays. Whether you work for a big brand or a local startup, SEOs need strategies and tools to handle the advancements of Google and create great content.
In this presentation, Nicole Hess shares the tools and processes that she and the team at her agency, Greenlane Search Marketing, use to research topics, search intent and semantics.
Covered are the main steps to their processes, examples, and a Greenlane custom tool that has cut our research time by 375% (no joke, you’ll see!).
Specifically included are:
1. Intro and status check on SEO research: What are you really trying to find?
2. Think Outside the Keyword Box: Creative brainstorming.
3. Topics: Getting data behind topics and the keywords that fuel them.
4. Know your competition: Defining the topics your competitors are strong at.
5. Search intent discovery: From purchases to research and comparison, identify what content the searcher wants to find.
The document discusses the relationship between technical SEO and search engine rankings. It covers various technical SEO best practices that can help improve rankings, such as optimizing page speed, fixing broken links, using appropriate image alt text, avoiding duplicate meta tags, and focusing internal linking and content optimization on the most important pages. Takeaways include deleting unused pages, conducting an SEO audit to identify issues, optimizing titles and descriptions for click-through rate, reducing bounce rate, boosting site speed, and introducing accelerated mobile pages.
Revisiting Google's Panda Algorithm: How It Applies Todaysemrush_webinars
The impact felt each time a google algorithm hits can be severe. However, most companies can recover if shown the little steps they can add to their daily activities which drastically improve their visitor experience as well as traffic and rank.
It all comes down to surviving Google Panda. For those that still have sites, an update on how Panda continues to affect us can prove crucial.
The King of SEO Geekdom, William Rock, is going to take you deep inside the Google Panda algorithm to find ways you can both survive a hit, as well as use google panda to rise through the SERPS.
Comment utiliser le SEO en B2B pour générer des leads ? - Nahid Ouhelli - SEO...SEO CAMP
Comment utiliser le SEO en B2B pour générer des leads.
1 – Targeter des clusters sémantiques (à travers les « challenges » de Dassault Systèmes)
2 – Créer du contenu optimisé (du hub (considération) au spokes (décision)). Du contenu frais est mis en ligne régulièrement afin de pousser à la prise de décision (spokes).
3 – Synergies entre le SEO, les campagnes média (SEA inclu) ou l’ABM pour toucher l’audience qui n’est pas encore prête à convertir.
This document discusses checking Google indexing status at scale using Node.js. It begins by explaining why it is important to know a website's indexing status, as unindexed pages will not appear in search results and Google evaluates site quality based on indexed pages. However, extracting this data is challenging as Googlebot's crawling does not determine indexing. The document then demonstrates a live demo of a Node.js script that can check indexing status for thousands of URLs at once, overcoming limitations of other methods. Finally, potential uses of the data are presented, such as sitemap health checks and log file analysis to identify non-canonical or erroneously indexed pages and inform SEO strategy.
The document discusses how SEO has changed with Google's focus shifting from search to discovery. It notes Google's use of neural matching for 30% of queries, topics layers and knowledge graphs. It argues brand, entities and structured data are now important ranking factors. The document recommends moving beyond keywords, simplifying content, using structured data, and prioritizing users to succeed at the new SEO landscape focused on discovery over search.
The document outlines an SEO 101 workshop, discussing key on-site and off-site optimization strategies such as defining objectives, keyword research, on-page technical elements, and acquiring high-quality backlinks through methods like improving existing content, reaching out to site owners, and responding to reporters on HARO. The workshop also emphasizes the importance of SEO in driving business and outlines tools for analyzing site and keyword performance.
Google PageSpeed: 5 Steps to 100% (Mobile) SuccessJoe Williams
This document outlines 5 steps to achieve a 100% mobile PageSpeed score according to Google guidelines:
1. Ensure clean code by selecting lightweight page builders, plugins, and themes to reduce page bloat.
2. Install a page speed plugin like WP Rocket to optimize JavaScript loading and defer scripts.
3. Upgrade the web host to improve server response time (TTFB) which impacts all page speed metrics.
4. Improve the Largest Contentful Paint score by preloading images, enabling compression, and disabling lazy loading for critical elements.
5. Improve the Time to Interactive score by removing unnecessary sections of the page using the isolation technique to diagnose bottlenecks. Optimizing script
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016semrush_webinars
Testing the wrong elements or pages is just as bad as not testing at all...in fact it could be worse. In this presentation Justin will share the things you need to test on your campaigns and websites this year.
You'll learn:
The top elements that will move the needle on your pages
How to set up personalization campaigns to give your page the edge
An on-site retargeting strategy that boosted sales
Why you need to silo your tests based on device
and much more...
Beginner's Guide to Keyword Research - How to Find Keywords in a NicheZosap
The document provides steps to find keywords for a website about dog training, evaluate their search volumes, and assess competition for the most promising keywords. It recommends using the Google AdWords Keyword Tool to find a huge list of related keywords, sorting by search volume, and shortlisting keywords getting over 100/500 monthly searches. It then details how to evaluate the top 20 search results for each keyword based on page rank, number of incoming links, domain age, and link sources, to identify keywords with less competitive pages easier to outrank.
Technical SEO for large eCommerce websitesSerenaPearson2
How do you approach auditing large websites where you just can’t crawl everything? This talk covers where to start, how to prioritise your efforts, and convince stakeholders to implement your recommendations so your emails don’t die in the spam folder.
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
This document provides an overview of SEO best practices. It covers:
1. Setting up important SEO accounts like Google Search Console and Google My Business.
2. Conducting keyword research to identify target keywords and search volumes.
3. On-site optimization factors like optimizing content for relevance and user engagement, as well as technical elements like titles, descriptions and linking.
4. Off-site optimization techniques to build backlinks, like getting listed on directories, guest blogging and creative projects.
The goal is to help readers understand key elements of SEO and provide strategies to improve search engine rankings.
SearchLeeds 2019 - Jen Hoffman - DeepCrawl - The business value of technical SEOSearchLeeds
Jen Hoffman's SearchLeeds talk ran through the business value of SEO. Jen explains how SEOs tend to have trouble showing the value of their work internally to stakeholders & decision makers. To overcome this we must explain we need to become customer obsessed, report on business impact metrics and make friends with your Devs.
Garry Grant and Sergio Stephano of SEO Inc. provide an in-depth look at the top 10 factors that affect your site’s rankings in 2016. With factors ranging from old stand-bys like content optimization to the latest unveiled secrets of social engagement, some of the information may surprise you!
Some of the topics SEO Inc. will cover include:
*Link Quality & Metrics - The backbone of search engine optimization
*Website Content: Quantity or Quality?
*Social Presence - Impacts of social engagement on SEO
*EAT Principle – The importance of authoritative sites
*Advanced SEO tips and tricks
*Tools - Important tools to stay relevant in today's SEO landscape
*Hands-on SEO Audit using SEMrush
SEO involves optimizing website code, content, and connections to improve a site's ranking in search engines. Code optimization includes ensuring descriptive title tags and meta descriptions, as well as using H1-H6 tags. High-quality content that is keyword optimized and organized is important. Building relevant external links through directories, social media, and other sites helps pass "link juice." Google features like maps, knowledge graphs, and featured snippets can drive traffic, so optimizing for these through semantic markup is valuable. Maintaining white hat SEO tactics and staying up-to-date on Google algorithm changes are keys to success.
If you’re missing out on clicks, you’re most likely missing out on sales! Discover how to audit your e-commerce site to identify new opportunities.
In the first part of this beginner’s guide to auditing your e-commerce site, we’ll specifically look at:
The most common problems encountered with e-commerce sites
How to check for these problems using both free and paid tools
What you or your developer can do to rectify the problems
Some SEO quick wins that your e-commerce site may be missing
Save the date! Tim Capper will share his exclusive knowledge and help you out with your e-commerce SEO struggles!
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
Everyone hears they should be doing SEO, but what does that really mean? I will cover the core basics of SEO and provide insights and strategies that are actionable for attendee's that day.
The presentation will include:
- SEO as A.R.T.
- Topics vs. Keywords
- Title, Meta, and Content Optimization
- Importance of backlinks and citations
- Intro to technical considerations
Paige Hobart - How to do GOOD Keyword Research - Search Advertising Show 2021Paige Hobart
This document provides guidance on conducting keyword research. It discusses the importance of keywords for tracking search engine performance and outlines a 4-stage process: 1) Extract keywords from Google Search Console, website content and competitors; 2) Add metrics like source, category, search volume and rank; 3) Expand the keyword list using tools and by researching competitors; 4) Optimize the list by removing irrelevant keywords, sorting by metrics, and filtering out uncompetitive or unrealistic keywords. The key lessons are to focus on relevancy, tag keywords as research is done, avoid bulk importing keywords, and have realistic expectations.
In our Bad SEO Habits Meetup, seasoned digital marketing experts discuss a variety of SEO mistakes, dangerous habits to avoid, as well as give many helpful tips and tricks on improving your SEO strategy!
Peter Mead covers the most important ins and outs of Wordpress SEO.
Sha Menz continues with a super informative review on How To Beat Bad SEO Habits Before They Appear.
Tim Capper closes with a great presentation on developing a successful Local SEO strategy.
This document provides a guide to optimizing websites for Google search rankings. It discusses testing various keywords to see which convert visitors into buyers using paid search ads. It then gives a step-by-step example of optimizing a page for the keyword phrase "meta expires" which ranked #8 in 2008. The steps include verifying the keyword's profitability, on-page optimization of title, description and content, getting links and monitoring rankings over time.
PPC for the Manager who Manages EverythingBrightEdge
This document contains information from various websites about random facts and statistics related to the internet and digital marketing. It discusses PPC advertising and how marketers are responsible for the overall marketing strategy of their business or organization. Some key points mentioned include the year-over-year growth of PPC between 2013 and 2014, how ads can coincide with real-time trends, and that visibility can be achieved even with poor quality scores for the right price.
Cannibal Content – Stop Your Website From Eating Itselfsemrush_webinars
In this presentation, we explore how a strong site structure, decent keyword targeting and efficient internal linking are your best weapons to fend off cannibalization within SERPs. From the definition of cannibalization, what it’s effects can be, to the tools to identify and solve the problem, speaker Chris Green arms you to fight off the content cannibals. If your site is suffering in ranking as it expands, this may help you!
Specifically, he explores:
*What Cannibalization is
*What are the types of cannibalization
*How to Spot the cannibals
*How to diagnose cannibalization
*How to fix it
*But most importantly, how to avoid it altogether!
This document introduces a team of 6 students from the Department of Management Studies at the University of Barishal. It provides each student's name, roll number, and proposed research topic. The topics covered include optimization of e-business services, content management systems, web development, testing, database migration, and web analytics.
Digitech Solution is the top most leading best digital marketing agency in Pune. We offer the SEO, SEM, Email Marketing, Content Marketing & SMO, etc
https://thedigitechsolutions.com/
#Best digital marketing company in pune #Digital marketing company in pune #Bestdigitalmarketingcompanyinpune #digitalmarketingcompanyinpune
A website migration can be one of the most stressful situations that an SEO will encounter. There are so many things to consider and so many potential issues that it can be daunting.
These slides are from a webinar hosted by SiteVisibility in which Marcos Alvarez (Senior SEO Analyst at SiteVisibility & BrightonSEO trainer) and Rachel Pearson (Digital Marketing Manager at SiteVisibility and Founder of Brighton Digital Women) run through each of the aspects that you'll need to consider from an SEO perspective when working on a web migration.
They discuss the different types of migrations and provide a road map of all the activities that should take place before, during and after the launch, from redirect maps to setting up the new platform.
You'll learn:
- What a website migration is
- The different types of web migrations
- The pre-migration activities you'd need to undertake (Staging site, benchmark, URL mapping...)
- The activity you need to undertake during the Migration (Redirect implementation, speed up indexation, initial tests...)
- The post migration activities you'll need to check off (Compare benchmark, regular checks...)
The document discusses how SEO has changed with Google's focus shifting from search to discovery. It notes Google's use of neural matching for 30% of queries, topics layers and knowledge graphs. It argues brand, entities and structured data are now important ranking factors. The document recommends moving beyond keywords, simplifying content, using structured data, and prioritizing users to succeed at the new SEO landscape focused on discovery over search.
The document outlines an SEO 101 workshop, discussing key on-site and off-site optimization strategies such as defining objectives, keyword research, on-page technical elements, and acquiring high-quality backlinks through methods like improving existing content, reaching out to site owners, and responding to reporters on HARO. The workshop also emphasizes the importance of SEO in driving business and outlines tools for analyzing site and keyword performance.
Google PageSpeed: 5 Steps to 100% (Mobile) SuccessJoe Williams
This document outlines 5 steps to achieve a 100% mobile PageSpeed score according to Google guidelines:
1. Ensure clean code by selecting lightweight page builders, plugins, and themes to reduce page bloat.
2. Install a page speed plugin like WP Rocket to optimize JavaScript loading and defer scripts.
3. Upgrade the web host to improve server response time (TTFB) which impacts all page speed metrics.
4. Improve the Largest Contentful Paint score by preloading images, enabling compression, and disabling lazy loading for critical elements.
5. Improve the Time to Interactive score by removing unnecessary sections of the page using the isolation technique to diagnose bottlenecks. Optimizing script
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016semrush_webinars
Testing the wrong elements or pages is just as bad as not testing at all...in fact it could be worse. In this presentation Justin will share the things you need to test on your campaigns and websites this year.
You'll learn:
The top elements that will move the needle on your pages
How to set up personalization campaigns to give your page the edge
An on-site retargeting strategy that boosted sales
Why you need to silo your tests based on device
and much more...
Beginner's Guide to Keyword Research - How to Find Keywords in a NicheZosap
The document provides steps to find keywords for a website about dog training, evaluate their search volumes, and assess competition for the most promising keywords. It recommends using the Google AdWords Keyword Tool to find a huge list of related keywords, sorting by search volume, and shortlisting keywords getting over 100/500 monthly searches. It then details how to evaluate the top 20 search results for each keyword based on page rank, number of incoming links, domain age, and link sources, to identify keywords with less competitive pages easier to outrank.
Technical SEO for large eCommerce websitesSerenaPearson2
How do you approach auditing large websites where you just can’t crawl everything? This talk covers where to start, how to prioritise your efforts, and convince stakeholders to implement your recommendations so your emails don’t die in the spam folder.
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
This document provides an overview of SEO best practices. It covers:
1. Setting up important SEO accounts like Google Search Console and Google My Business.
2. Conducting keyword research to identify target keywords and search volumes.
3. On-site optimization factors like optimizing content for relevance and user engagement, as well as technical elements like titles, descriptions and linking.
4. Off-site optimization techniques to build backlinks, like getting listed on directories, guest blogging and creative projects.
The goal is to help readers understand key elements of SEO and provide strategies to improve search engine rankings.
SearchLeeds 2019 - Jen Hoffman - DeepCrawl - The business value of technical SEOSearchLeeds
Jen Hoffman's SearchLeeds talk ran through the business value of SEO. Jen explains how SEOs tend to have trouble showing the value of their work internally to stakeholders & decision makers. To overcome this we must explain we need to become customer obsessed, report on business impact metrics and make friends with your Devs.
Garry Grant and Sergio Stephano of SEO Inc. provide an in-depth look at the top 10 factors that affect your site’s rankings in 2016. With factors ranging from old stand-bys like content optimization to the latest unveiled secrets of social engagement, some of the information may surprise you!
Some of the topics SEO Inc. will cover include:
*Link Quality & Metrics - The backbone of search engine optimization
*Website Content: Quantity or Quality?
*Social Presence - Impacts of social engagement on SEO
*EAT Principle – The importance of authoritative sites
*Advanced SEO tips and tricks
*Tools - Important tools to stay relevant in today's SEO landscape
*Hands-on SEO Audit using SEMrush
SEO involves optimizing website code, content, and connections to improve a site's ranking in search engines. Code optimization includes ensuring descriptive title tags and meta descriptions, as well as using H1-H6 tags. High-quality content that is keyword optimized and organized is important. Building relevant external links through directories, social media, and other sites helps pass "link juice." Google features like maps, knowledge graphs, and featured snippets can drive traffic, so optimizing for these through semantic markup is valuable. Maintaining white hat SEO tactics and staying up-to-date on Google algorithm changes are keys to success.
If you’re missing out on clicks, you’re most likely missing out on sales! Discover how to audit your e-commerce site to identify new opportunities.
In the first part of this beginner’s guide to auditing your e-commerce site, we’ll specifically look at:
The most common problems encountered with e-commerce sites
How to check for these problems using both free and paid tools
What you or your developer can do to rectify the problems
Some SEO quick wins that your e-commerce site may be missing
Save the date! Tim Capper will share his exclusive knowledge and help you out with your e-commerce SEO struggles!
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
Everyone hears they should be doing SEO, but what does that really mean? I will cover the core basics of SEO and provide insights and strategies that are actionable for attendee's that day.
The presentation will include:
- SEO as A.R.T.
- Topics vs. Keywords
- Title, Meta, and Content Optimization
- Importance of backlinks and citations
- Intro to technical considerations
Paige Hobart - How to do GOOD Keyword Research - Search Advertising Show 2021Paige Hobart
This document provides guidance on conducting keyword research. It discusses the importance of keywords for tracking search engine performance and outlines a 4-stage process: 1) Extract keywords from Google Search Console, website content and competitors; 2) Add metrics like source, category, search volume and rank; 3) Expand the keyword list using tools and by researching competitors; 4) Optimize the list by removing irrelevant keywords, sorting by metrics, and filtering out uncompetitive or unrealistic keywords. The key lessons are to focus on relevancy, tag keywords as research is done, avoid bulk importing keywords, and have realistic expectations.
In our Bad SEO Habits Meetup, seasoned digital marketing experts discuss a variety of SEO mistakes, dangerous habits to avoid, as well as give many helpful tips and tricks on improving your SEO strategy!
Peter Mead covers the most important ins and outs of Wordpress SEO.
Sha Menz continues with a super informative review on How To Beat Bad SEO Habits Before They Appear.
Tim Capper closes with a great presentation on developing a successful Local SEO strategy.
This document provides a guide to optimizing websites for Google search rankings. It discusses testing various keywords to see which convert visitors into buyers using paid search ads. It then gives a step-by-step example of optimizing a page for the keyword phrase "meta expires" which ranked #8 in 2008. The steps include verifying the keyword's profitability, on-page optimization of title, description and content, getting links and monitoring rankings over time.
PPC for the Manager who Manages EverythingBrightEdge
This document contains information from various websites about random facts and statistics related to the internet and digital marketing. It discusses PPC advertising and how marketers are responsible for the overall marketing strategy of their business or organization. Some key points mentioned include the year-over-year growth of PPC between 2013 and 2014, how ads can coincide with real-time trends, and that visibility can be achieved even with poor quality scores for the right price.
Cannibal Content – Stop Your Website From Eating Itselfsemrush_webinars
In this presentation, we explore how a strong site structure, decent keyword targeting and efficient internal linking are your best weapons to fend off cannibalization within SERPs. From the definition of cannibalization, what it’s effects can be, to the tools to identify and solve the problem, speaker Chris Green arms you to fight off the content cannibals. If your site is suffering in ranking as it expands, this may help you!
Specifically, he explores:
*What Cannibalization is
*What are the types of cannibalization
*How to Spot the cannibals
*How to diagnose cannibalization
*How to fix it
*But most importantly, how to avoid it altogether!
This document introduces a team of 6 students from the Department of Management Studies at the University of Barishal. It provides each student's name, roll number, and proposed research topic. The topics covered include optimization of e-business services, content management systems, web development, testing, database migration, and web analytics.
Digitech Solution is the top most leading best digital marketing agency in Pune. We offer the SEO, SEM, Email Marketing, Content Marketing & SMO, etc
https://thedigitechsolutions.com/
#Best digital marketing company in pune #Digital marketing company in pune #Bestdigitalmarketingcompanyinpune #digitalmarketingcompanyinpune
A website migration can be one of the most stressful situations that an SEO will encounter. There are so many things to consider and so many potential issues that it can be daunting.
These slides are from a webinar hosted by SiteVisibility in which Marcos Alvarez (Senior SEO Analyst at SiteVisibility & BrightonSEO trainer) and Rachel Pearson (Digital Marketing Manager at SiteVisibility and Founder of Brighton Digital Women) run through each of the aspects that you'll need to consider from an SEO perspective when working on a web migration.
They discuss the different types of migrations and provide a road map of all the activities that should take place before, during and after the launch, from redirect maps to setting up the new platform.
You'll learn:
- What a website migration is
- The different types of web migrations
- The pre-migration activities you'd need to undertake (Staging site, benchmark, URL mapping...)
- The activity you need to undertake during the Migration (Redirect implementation, speed up indexation, initial tests...)
- The post migration activities you'll need to check off (Compare benchmark, regular checks...)
Using Web Data to Drive Revenue and Reduce CostsConnotate
This presentation is designed to help companies strengthen their competitive advantage by leveraging publicly available Web sources.
Entrepreneurs, global industry leaders and enterprises of all sizes are turning Web data into lucrative opportunities – creating new revenue-generating products, reducing costs and re-engineering workflows to optimize pricing, streamline reporting, ensure compliance, engage interactively with clients and more.
This presentation uses a variety of success stories to illustrate ways in which businesses can use Web data to drive revenue and streamline operations.
The Science of Website Performance What You Need to KnowPixlogix Infotech
Explore the intricacies of website performance with Pixlogix's insightful blog. Uncover the science behind optimizing your website for speed, user experience, and search engine rankings. Gain valuable insights into the latest techniques and tools that can elevate your website's performance, ensuring a seamless and engaging online experience for your audience. Stay ahead in the digital landscape with Pixlogix's expertise in the science of website performance.
MKEsearch 2018 | CSI: Forensic SEO AuditsRenee Girard
This document discusses conducting a forensic SEO audit using a 4-stage investigation model. Stage 1 involves preparation including interviews and initial assessments. Stage 2 is evidence acquisition through audits, logs, and tools. Stage 3 is analyzing the evidence to prioritize issues. Stage 4 disseminates results through a report, action items, and accountability measures. The document provides examples of evidence collection on technical issues like structured data, rendering, and geolocation. It emphasizes connecting clues to identify root causes and aligning stakeholders on next steps.
Evolve Digital Labs helped Siteman Cancer Center before, during and after a website migration. When migrations are done incorrectly, visibility & traffic can easily slow to a halt. Siteman was able to increase leads and conversions, session levels, and the number of pages ranked Top 3 in search results!
Things to remember:
You are never in the ‘wrong spot’ – even if you’ve recently updated or think that there are too many obstacles, you can still get things on the right track.
Establish a Digital Governance Policy – you aren’t just creating a new site; when done correctly, this affects your brand and business goals.
Audit your site to discover problem areas, inefficiencies, and missed opportunities.
Find opportunities to highlight your strengths and to eliminate unnecessary information.
Understand the pitfalls that accompany site migration regarding content, domain authority, and search engine optimization. If needed, seek help from those who can help.
If you need help, reach out to Evolve Digital Labs today.
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...In Marketing We Trust
For our last Data-Driven Digital community webinar, we spoke about AI-powered SEO with Botify and automation in prevention, execution and implementation at scale with Agata Adamczak, SEO Specialist and client partner director at Botify.
Learn how to automate common and complex SEO tasks to free up your time and headspace.
Historically, SEOs have had to operate extensive spreadsheets to build reports and analyse data and conduct manual checks to stay on top of their website’s technical health. With most time spent on reporting and audits that left little time for action and strategy.
You’ll learn:
*How to crawl (including JavaScript) at scale
*How to use Botify to determine what tasks will drive the biggest impact
*How to automate technical recommendations
*How to protect your website and resolve issues before you’re impacted in rankings, useability or performance
*How to automate keyword performance reporting at scale
*And much more
Kia Motors Australia implemented a new digital attribution strategy using Google's DoubleClick platform to gain better insights into how their digital channels were working together. They consolidated tagging and reporting, developed a single view of the customer, and used attribution modeling to move beyond last-click attribution. This revealed that over half of conversions came from 1-2 interactions, search delivered most unassisted conversions, and display played a key role in assisted conversions. Results varied significantly by attribution model and publisher. The new strategy provided a holistic view of performance and more reliable decision making. Next steps include custom modeling and deeper analytics.
How to Optimize Your Business Website for the Holiday SeasonKabbage
During the holidays, consumer spending is at an all-time high, and you want your business to be prepared as your customers start swiping their credit cards.
Your business website is often the first calling card that potential customers look to when deciding to spend. Even if you don’t have an eCommerce website with a shopping cart, potential customers are online researching where to shop, who has the products they’re looking for, and what discounts are available.
Whether you sell online or at a brick and mortar business, you need to optimize your business website for the holidays (and beyond). This webinar will help you with the tools to do just that. Our guest speakers, Josh Steimle, CEO of MWI and Hassan Bawab, CEO & Founder of Magic Logix, will cover:
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-How to optimize your website for increased holiday traffic
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-Website design tips – home page design, shopping carts
How do you weigh SEO priorities if you don't know what those priorities are? Whether you're looking for improved rankings, more organic traffic, or a stronger DA, a thorough SEO project plan is instrumental in driving results. It's your tool for setting and measuring against objectives, effectively prioritizing new initiatives, and most importantly, reaching your SEO goals.
During this Web Clinic, our Senior SEO Strategist, Rebecca Berin, covers:
How to audit and analyze your site for opportunity.
Prioritizing SEO opportunities.
Building out an attainable and productive SEO project plan.
Differentiating Digital Banking with API MonitoringSmartBear
We'll walk through some key problems in the industry and how to tackle digital transformation. Monitoring can differentiate your user experience, this session will help guide you through how you can get started with API monitoring.
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Is the landing page the most important part of the Intranet? The answer may surprise you. In this presentation we discuss how Intranet have traditionally been designed and developed and propose a new method that starts with the value at the bottom of the pyramid of SharePoint.
This document discusses the importance of websites and online presences for businesses. It notes that 89% of customers expect businesses to have websites and 73% expect social media presences. It then discusses the types of websites that a company can have including static websites, dynamic and responsive websites using content management systems, and e-commerce websites. The document promotes the services of Eyecatch, a web design company, and details their workflow process including planning, design, development, launch, and post-launch support. It provides examples of websites designed by Eyecatch.
Software architecture for developers by Simon BrownCodemotion
The document describes a situation where an existing internet banking system for a bank is in need of replacement. It outlines problems with the current system such as only providing read-only access, slightly outdated information, and limited features. It presents a vision for a new system that provides real-time access, ability to perform transactions online, a rich user experience, and meets accessibility standards. Functional and non-functional requirements, principles, and constraints for the new system are to be explored to guide the design options.
Similar to Managing website migration searchmetrics summit 2018 - victoria olsina (20)
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀Victoria Olsina
Are you struggling to effectively showcase your Web3 project's value proposition on your website? You're not alone. After speaking with dozens of Web3 founders and marketing teams, it's clear that one of the biggest pain points is creating compelling product-related content for their websites.
Your pitch may say incredible things about your product, but if your website says nothing, you're missing out on valuable opportunities to convert visitors into users. Product pages are often the most critical bottom-of-the-funnel content, attracting users who are ready to convert.
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In this webinar, we'll explore how the Content Generator can transform your Web3 content strategy and supercharge your growth. Originally from Argentina, Victoria is a seasoned growth consultant and bilingual conference speaker with over 15 years of experience across 3 continents. She has worked for leading Web3 brands such as Bankless, Aztec Protocol, Polkadot, ConsenSys, Near Protocol, Ethereum Foundation, etc. She is also a mentor at Outlier Ventures, and has been featured in the book “SEO in 2024”.
Don't miss out on this opportunity to unlock the full potential of your Web3 website and propel your project towards success in the bull market.
You can opt-in to receive a copy of the Product-led Website Content Generator for Web3 [basic version] here:
https://victoriaolsina.com/generator/
Top 5 SEO mistakes by Web3 websites (and how to fix them).pdfVictoria Olsina
Is your Web3 project struggling to get organic traffic?
Are you spending too much money on paid ads and social?
Looking for low-hanging & cost effective marketing gems to grow in the bear market?
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"Victoria, thanks so much for an amazingly informative and entertaining webinar today - so much value delivered in just 1 hour. You smashed it and I'm excited to attend the next session! Cheers!" - Gina
"Well done Victoria! Amazing initiative, very clear presentation and you are the BEST SEO resource!" - Victoria
SEO for Web3 Projects: Grow your traffic 5x this year
Learn:
💪 Actionable #SEO Tips
🚀 How SEO became a game changer for three web3 startups
❌ The top 5 SEO mistakes #Web3 websites make & to solve them
📚 The basics of SEO
Victoria is an experienced SEO strategist, specializing in helping web3 + fintech startups grow organically. She's been in crypto for over 5 years, working with clients like Near Protocol, Consensys, Polkadot, and more.
🚀 Read the full article:
https://victoriaolsina.com/blog/seo-for-web3-5x-your-traffic/
📢 Hire me an SEO speaker or host for your event:
https://victoriaolsina.com/seo-speaker/
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Crear contenido que responda a la intención del usuario y deje feliz a Google también.
Optimizar contenido para Fragmentos Estructurados.
Implementar datos estructurados para preguntas frecuentes (FAQ Schema).
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Descarga la presentación y prueba SEMrush gratis:
https://victoriaolsina.com/seo-on-page/
In this presentation, Victoria Olsina: SEO expert specialized in blockhain, explore how this groundbreaking tech will affect search engines in the upcoming years.
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https://www.silesiasem.pl/festiwal-seo-2019-katowice
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Los temas tratados fueron:
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2. Del MultiChannel al OmniChannel
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4. Mobile commerce
5. In-store Marketing
6. Nuevos Medios de Pago
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8. Marketplaces
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This presentation was uploaded with the author’s consent.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
XP 2024 presentation: A New Look to Leadershipsamililja
Presentation slides from XP2024 conference, Bolzano IT. The slides describe a new view to leadership and combines it with anthro-complexity (aka cynefin).
• For a full set of 530+ questions. Go to
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• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
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This presentation was uploaded with the author’s consent.
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This presentation was uploaded with the author’s consent.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
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This presentation was uploaded with the author’s consent.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
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In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
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This presentation was uploaded with the author’s consent.
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Managing website migration searchmetrics summit 2018 - victoria olsina
1. Managing Website Migration:
The complexity of implementing change
within a big organisation
9th May 2018
Victoria Olsina, Search & Acquisition Manager
#SearchmetricsSummit
2. #SearchmetricsSummit
2
If I hear another another website migration
presentation at an SEO conference…
I know what you are thinking:
3. #SearchmetricsSummit
3
What I have learned from migrating one the biggest
websites in the UK?
1. SEO is easy, working with other teams is not.
2. A website migration is more about business cases,
stakeholders management, processes, risk mitigation
procedures and presenting results, than SEO.
3. Is not about WHAT we implement in terms of SEO but
HOW we manage to get buy-in to do it.
6. #SearchmetricsSummit
6
Hello, I’m Victoria
• Search & Acquisition Manager at Barclays.
• 9 years experience in Search & Online Marketing .
• Google Adwords, Analytics Certified, Magento Solutions
Specialist
• Markets: UK, Australia, New Zealand and Argentina.
• Convinced parents to get an internet connection in 1997.
8. #SearchmetricsSummit
8
About Barclays:
1. Founded in 1690, Barclays is a major global
financial services provider.
2. 2nd largest bank in UK and 15th largest in the
world in terms of total assets.
3. 22 million retail customers, and almost one
million business banking clients.
4. 140,000 employees worldwide.
9. #SearchmetricsSummit
9
Reasons why the website migration was vital to Barclays:
• Cost savings from platform consolidation – from
many websites to one.
• Consistency of content and design - all sites will use
Barclays Design Language.
• Use of cloud computing to allow us to execute at
scale.
• Market-leading CMS software - making it quicker and
easier to author content.
10. #SearchmetricsSummit
HTTPS
10
Reasons why the website migration was vital to Barclays:
• Integration with other marketing products: analytics
and targeting .
• Responsive/adaptive websites by default with
standard patterns for cookies/accessibility/etc.
• Https by default - Google was going to soon start
disliking http sites.
It means our customers can quickly and easily find what they
want online
11. #SearchmetricsSummit
11
The SEO team’s role in the website migration:
1. To transfer SEO equity from the legacy site to the
new site (avoiding a drop in rankings & traffic).
2. We also used it as an opportunity to better
optimise the website.
13. #SearchmetricsSummit
13
Challenge: A complex type of migration
• Redesign
• New architecture
• New domain (moving subdomains to subfolders)
• HTTP >> HTTPS
Also, combinations of the above, for example:
1. Redesign only
2. Redesign & new architecture
3. Redesign, new architecture & new domain
4. HTTP >> HTTPS only
Barclays
Migration
14. #SearchmetricsSummit
14
Site Migration: Risks
• Site Migrations can have a massive negative impact on commercial performance.
• Success is predominantly determined by the transfer of SEO equity (301
redirects)
• Applianceonline.co.uk rebranded as AO in Q3 2013 migrating to a new domain. It
took them more than 2 years (Oct-16) to recover.
15. #SearchmetricsSummit
15
Multiple opportunities:
Taxonomy &
Structure:
Technical
Optimisation:
Content
Optimisation
• Keyword targeting
in URLs (clean
URLs)
• Indexation issues • Often when a new site is
being developed,
content is rewritten.
• Grouping related
topics (as this will
influence URL path)
• Page speed • Pages should target
specific keywords and
themes.
• Navigation links • Mobile optimisation • Keyword cannibalisation
• Breadcrumbs • Identify which pages
shouldn’t be migrated
• Content duplication
20. #SearchmetricsSummit
20
Do we need a pitch when working in house?
1. Business case detailing risks and
opportunities in terms on revenue.
2. Internal stakeholders: How can we help
you reach your target (what’s in for you)?
21. #SearchmetricsSummit
21
The sad truth:
So let’s talk to the stakeholders about metrics they care about:
• Traffic
• Conversions
• Revenue
And build a business case around them to get the other teams on board.
For example: SEO optimisation for website migration, a £XM opportunity.
Nobody cares about Google but you.
28. #SearchmetricsSummit
28
Process considerations: Managing fails
• CTRL + Z: when to roll back.
• Reviews: crawls of each section and previous sections.
A. Remove redirects
B. Prevent new domain
from being indexed
C. Repoint domain to
legacy server
D. Resubmit old sitemap
to Webmaster Tools
E. Crawl legacy site
Plan B
New section
Old section
Old section
Old section
29. #SearchmetricsSummit
29
Process considerations: Documentation
• One source of truth: use a central system such as
Confluence for version control and date releases.
• Document everything and save it on the central system
which has to be accessible to everyone involved.
Project Owners
Supreme
leader
Stakeholder
31. #SearchmetricsSummit
31
Risk Management: Training
• Have an internal training session to explain basic SEO to other
teams:
• Keywords
• Metadata
• Redirects
• Canonicals
• Sitemaps
• What happens if the wrong pages are indexed over the
weekend?
`
33. #SearchmetricsSummit
33
Risk Management: Fixes
• What didn’t break in the staging website could break on live. Re-
test extensively with automated testing.
• Define a correction window that leaves time enough for testing
and amendments. BAU shouldn’t be used for this.
• Consider a post migration window for mop-ups and assign
resources accordingly.
+48hr
34. #SearchmetricsSummit
34
Risk Management: Timings
• Launch when traffic is lower. Plan resources accordingly.
• Don’t launch of Thursday nor Friday. If there are errors, pages
will get indexed over the weekend.
• If a release gets delayed, update documents.
37. #SearchmetricsSummit
37
Presenting results:
• Organise meeting with stakeholders, product owners
and Supreme Leader to show results from migration.
• Distribute presentation, highlighting summary of results
for each stakeholder/business unit.
• Good results are useful to embed SEO practices across
the organisation.
• If other teams weren’t trying to engage with SEO
before, they will now.
38. #SearchmetricsSummit
38
Website migration - Organic Search Performance Summary:
• Commercial traffic increase: 20.7% in spite of a -1.53%
decrease in demand.
• Conversions increase: 11.3% in spite of a -1.53% decrease in
demand.
• Help section (sub domain to folder) traffic increase: 47.3%
• HTTP to HTTPS increase: 11.5% in spite of only a 1%
increase in demand.
We turned the threat posed by the migration into an
opportunity, achieving significant growth.
39. #SearchmetricsSummit
39
Results: Website migration: Commercial traffic increase 20.7%
20.7% Traffic increase, in spite of a -1.53% decrease in demand.
Traffic before and after Website migration
0
25,000
50,000
75,000
100,000
Current accounts Mortgages Loans Home Insurance Credit Cards Savings Business
Traffic 2 weeks pre migration Traffic 2 weeks post migration
40. #SearchmetricsSummit
40
Results: Website migration: Conversions increase 11.3%
Average 11.3% increase in Conversions, in spite of a -1.53% decrease in
demand.
Conversions before and after Website migration
0
400
800
1,200
1,600
Current accounts Mortgages Loans Home Insurance Credit Cards Savings
Conversions 2 weeks pre migration Conversions 2 weeks post migration
42. #SearchmetricsSummit
42
HTTP to HTTPS +11.5% traffic
11.5% Traffic increase 2 weeks after HTTPS migration, in spite only 1% increase demand.
Traffic before and after HTTPS migration
0
35,000
70,000
105,000
140,000
Current accounts Mortgages Loans Home Insurance Credit Cards Savings Business
Traffic 2 weeks pre HTTPS Traffic 2 weeks post HTTPS
43. #SearchmetricsSummit
43
Case Study: Current Accounts – Massive increase in
Organic Traffic & Conversions
• Current accounts visibility and
clicks increased significantly since
migration (+100% YoY on a
weekly basis)
• 100% increase in current account
conversions driven by organic
search.
• Driven by top positions for generic
terms such as “bank accounts”
and “overdrafts”.
46. #SearchmetricsSummit
46
Take-aways
1.Plan ahead and define as many variables (and have the
approvals) as possible beforehand.
2.Build a business case that talks about the metrics
stakeholders care about.
3.You know about already know SEO best practices, so
focus on the process and risk mitigation.
4.Have a roll back plan if things don’t go as expected.
5.Present results back to the organisation.
47. #SearchmetricsSummit
47
Thank you.
Im not on Twitter, but I’m on:
• linkedin.com/in/victoriaolsina/
• victoriaolsina.com
You can download my presentation here:
http://bit.ly/managing-migration