Evolve Digital Labs helped Siteman Cancer Center before, during and after a website migration. When migrations are done incorrectly, visibility & traffic can easily slow to a halt. Siteman was able to increase leads and conversions, session levels, and the number of pages ranked Top 3 in search results!
Things to remember:
You are never in the ‘wrong spot’ – even if you’ve recently updated or think that there are too many obstacles, you can still get things on the right track.
Establish a Digital Governance Policy – you aren’t just creating a new site; when done correctly, this affects your brand and business goals.
Audit your site to discover problem areas, inefficiencies, and missed opportunities.
Find opportunities to highlight your strengths and to eliminate unnecessary information.
Understand the pitfalls that accompany site migration regarding content, domain authority, and search engine optimization. If needed, seek help from those who can help.
If you need help, reach out to Evolve Digital Labs today.
Create Your End User Adoption StrategyErica Toelle
We all know that End User Adoption is an important area of focus in your SharePoint project. In this session we will take a closer look at the End User Adoption work stream on a SharePoint project, and the associated roles, responsibilities and tasks for the project plan.
What Your Customers Really Do Online: 5 Ways to Remove the GuessworkOptimizely
As digital marketers and experience leaders, we have increasingly reduced our customers to merely data points, line graphs, and bar charts.
The problem is that we are losing the necessary insight and experimentation to understand human behavior across digital channels. To uncover our customers’ true intent, and ultimately understand the behavioral impact on the bottom line, we need to start asking WHY.
In this webinar, hear from experts from Clicktale and Optimizely as they share experiences from working with brands like Samsung, Missguided, and RBS to uncover:
- What data and insights can uncover about customers’ digital behavior
- How to align metrics that look at measuring the experience, not just conversion
- How brands are scaling an approach to data, insights, and analytics across their organizations
- Best practices in ideation, A/B testing, and experimentation
Putting the Person into Personalization: Identifying audiences and their reac...Optimizely
Before you personalize any given digital experience, you obviously need to know who you’re personalizing it for. Effective personalization means defining, creating and developing the right kinds of audience groups. The ultimate goal? Providing the feel of a genuine one-to-one experience.
Join our webinar to discover the ingredients of a good audience. How to identify and reach them with relevant experiences. And why experimentation is the key to optimizing every different experience for each separate group.
What you’ll learn:
- Why you should only focus on ‘actionable’ audiences with high reach - and what that actually means.
- Key personalization use cases to target audiences across verticals.
- How experimentation helps to provide the best possible personalized experiences.
Learn more about creating impactful digital experiences in the Power of Personalization: https://www.optimizely.com/optimindset-personalization
Getting your voice of the customer program up and running can be challenging. But, successful implementation will determine whether yours is a high performing program with actionable insights, or a data collection system that drowns in information overload.
Join Kyle Goff, former JetBlue VoC Analyst, and Innes Vanderniepen of Brussels Airlines, as they share their experiences implementing successful VoC programs that increased brand ROI and transformed customer interactions. You’ll learn how to create a high-level VoC implementation plan, and build a powerful program to increase your return on investment.
How to Use Experimentation to Optimize Your Product and BusinessOptimizely
One thing that separates great product teams from the rest is how well they use analytics and experimentation to make decisions. Product teams live in a data-driven world and the bar is rising.
Analytics increasingly offer greater transparency into understanding how your customers are using your product, what’s working, and what isn't. A strong experimentation mindset enables you to systematically drive improvement.
In this webinar, product management expert Dan Olsen shares his Lean Product Analytics Process: a methodical, step-by-step approach to improving your product with analytics and experimentation. Dan also shares advice from his book The Lean Product Playbook, illustrating the concepts with real-world examples and case studies.
Watch the recording to learn how to harness the power of analytics and experimentation to improve your product.
Create Your End User Adoption StrategyErica Toelle
We all know that End User Adoption is an important area of focus in your SharePoint project. In this session we will take a closer look at the End User Adoption work stream on a SharePoint project, and the associated roles, responsibilities and tasks for the project plan.
What Your Customers Really Do Online: 5 Ways to Remove the GuessworkOptimizely
As digital marketers and experience leaders, we have increasingly reduced our customers to merely data points, line graphs, and bar charts.
The problem is that we are losing the necessary insight and experimentation to understand human behavior across digital channels. To uncover our customers’ true intent, and ultimately understand the behavioral impact on the bottom line, we need to start asking WHY.
In this webinar, hear from experts from Clicktale and Optimizely as they share experiences from working with brands like Samsung, Missguided, and RBS to uncover:
- What data and insights can uncover about customers’ digital behavior
- How to align metrics that look at measuring the experience, not just conversion
- How brands are scaling an approach to data, insights, and analytics across their organizations
- Best practices in ideation, A/B testing, and experimentation
Putting the Person into Personalization: Identifying audiences and their reac...Optimizely
Before you personalize any given digital experience, you obviously need to know who you’re personalizing it for. Effective personalization means defining, creating and developing the right kinds of audience groups. The ultimate goal? Providing the feel of a genuine one-to-one experience.
Join our webinar to discover the ingredients of a good audience. How to identify and reach them with relevant experiences. And why experimentation is the key to optimizing every different experience for each separate group.
What you’ll learn:
- Why you should only focus on ‘actionable’ audiences with high reach - and what that actually means.
- Key personalization use cases to target audiences across verticals.
- How experimentation helps to provide the best possible personalized experiences.
Learn more about creating impactful digital experiences in the Power of Personalization: https://www.optimizely.com/optimindset-personalization
Getting your voice of the customer program up and running can be challenging. But, successful implementation will determine whether yours is a high performing program with actionable insights, or a data collection system that drowns in information overload.
Join Kyle Goff, former JetBlue VoC Analyst, and Innes Vanderniepen of Brussels Airlines, as they share their experiences implementing successful VoC programs that increased brand ROI and transformed customer interactions. You’ll learn how to create a high-level VoC implementation plan, and build a powerful program to increase your return on investment.
How to Use Experimentation to Optimize Your Product and BusinessOptimizely
One thing that separates great product teams from the rest is how well they use analytics and experimentation to make decisions. Product teams live in a data-driven world and the bar is rising.
Analytics increasingly offer greater transparency into understanding how your customers are using your product, what’s working, and what isn't. A strong experimentation mindset enables you to systematically drive improvement.
In this webinar, product management expert Dan Olsen shares his Lean Product Analytics Process: a methodical, step-by-step approach to improving your product with analytics and experimentation. Dan also shares advice from his book The Lean Product Playbook, illustrating the concepts with real-world examples and case studies.
Watch the recording to learn how to harness the power of analytics and experimentation to improve your product.
Mastering the Customer Experience: VoC Techniques that Keep JetBlue SoaringQualtrics
Join us as Kyle Groff, Customer Insights Manager at JetBlue Airways, shares how the company lives up to its slogan: "You above all." You'll leave this webinar with key takeaways that will help you collect, analyze and act on customer insights in a smart, new way.
As you know, the difference is often in the details. Learn what ones are often overlooked and the ones that make the biggest difference of all.
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
Scale customer success, support & product with the help of your customer com...inSided
Did you miss #Pulse19? Never fear! We’re here on the inSided blog with a snapshot of our CEO Robin van Lieshout’s take on how your customer community can help you scale your customer support and success efforts.
Becoming a Data Informed Nonprofit - Beth Kanter WebinarSalesforce.org
Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts.
How does one know where to begin? Beth Kanter, co-author of Measuring the Networked Nonprofit, will discuss how to measure the return on social-media investments with a FREE WEBINAR.
During this free webinar, you’ll learn how to:
• Do more than just count friends and followers.
• Explore how to identify what data is available.
• Collect and analyze these numbers so that you can make smart decisions about your social-media strategies.
Beth Kanter, co-author of Measuring the Networked Nonprofit, will teach this webinar.
In this presentation Jive's Chief Strategy Officer, Chris Morace, discussed how Jive customers are driving real top-line revenue growth and bottom-line cost savings via Jive's collaboration platform.
We are helping our customers:
- Increase workforce productivity by 15%
- Reduce turnover by 24% and improve employee satisfaction
- Increase revenues 2-4%
Learn more about Jive Software: www.jivesoftware.com
Deploying a Voice of the Customer (VoC) ProgramAvtex
Do you gather, analyze and respond to your customer’s feedback with a disciplined approach? Learn about Voice of Customer best practices, see practical examples of how technology can support a VoC program, and hear success stories from the field with guest speaker Peter Leppik, President and CEO of Vocalabs.
Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer these days is labeled as "Voice of the Customer" and just viewed as a "check box" item. In this discussion we will describe how there are different approaches to collecting the Voice of the Customer and how the wrong approach will unintentionally bias the results that are obtained. We will relate different Voice of the Customer approaches with project portfolio classifications for product development. Recommendations for how to apply them in different segments of the value chain will also be provided.
About the Speaker:
Dr. Jose A. Briones is a Sr. Consultant with C-Level Advisors a team of senior level experts and analysts that work with companies in developing business strategy, acquiring and integrating companies, creating alliances, creating go-to-market strategies, and designing product portfolios. He has 20 years of commercial and technical experience in the manufacturing and technology industries, holding positions in the areas of marketing, innovation, sales, engineering and R&D.
Dr. Briones has been the leader in the commercialization of over 40 products in the fields of chemicals, materials, apps and cloud software in the U.S., Europe and Latin America. He has been named as inventor in 7 patents.
Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
What can you achieve by socializing your corporate intranet?
In this presentation, social business experts Gia Lyons and Kathryn Everest will examine how a social intranet enables more employees to find and engage in corporate communications and strategic messages, thus driving greater alignment and buy-in.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
CX Strategy & Design in the domain of Participatory Energy for RMIT Online course
As customers, how do we overcome disinformation and infoxication to invest in distributed energy resources (DER) or solar energy as an example?
As vendors, how do we build trust, transparency, and independence in relevant information that empower potential customers to engage in renewable energy supply, storage and sharing?
During this exclusive webinar, Bluespire, Greystone.Net and Kentico experts cover what it takes to make healthcare website projects a complete success.
Main themes of the webinar included:
• Laying the appropriate groundwork in order to develop a world-class healthcare website
• How to use unified approaches to support scalable, multi-facility operations
• How to complete a large Web project while limiting timeline and budgeting risk
• Other helpful website tips, tricks and recommendations
Retail Forum 18 June 2013 Perth retailers share their online lessons for s...Richard Keeves
This is part of the presentation from Richard Keeves to the Retail Forum held at the Chamber of Commerce & Industry of Western Australia on 18 June 2013 as part of the Smarter Digital RoadMaps for Retailers pilot program. More information on this is at the www.DigitalRoadMaps.org website.
Mastering the Customer Experience: VoC Techniques that Keep JetBlue SoaringQualtrics
Join us as Kyle Groff, Customer Insights Manager at JetBlue Airways, shares how the company lives up to its slogan: "You above all." You'll leave this webinar with key takeaways that will help you collect, analyze and act on customer insights in a smart, new way.
As you know, the difference is often in the details. Learn what ones are often overlooked and the ones that make the biggest difference of all.
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
Scale customer success, support & product with the help of your customer com...inSided
Did you miss #Pulse19? Never fear! We’re here on the inSided blog with a snapshot of our CEO Robin van Lieshout’s take on how your customer community can help you scale your customer support and success efforts.
Becoming a Data Informed Nonprofit - Beth Kanter WebinarSalesforce.org
Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts.
How does one know where to begin? Beth Kanter, co-author of Measuring the Networked Nonprofit, will discuss how to measure the return on social-media investments with a FREE WEBINAR.
During this free webinar, you’ll learn how to:
• Do more than just count friends and followers.
• Explore how to identify what data is available.
• Collect and analyze these numbers so that you can make smart decisions about your social-media strategies.
Beth Kanter, co-author of Measuring the Networked Nonprofit, will teach this webinar.
In this presentation Jive's Chief Strategy Officer, Chris Morace, discussed how Jive customers are driving real top-line revenue growth and bottom-line cost savings via Jive's collaboration platform.
We are helping our customers:
- Increase workforce productivity by 15%
- Reduce turnover by 24% and improve employee satisfaction
- Increase revenues 2-4%
Learn more about Jive Software: www.jivesoftware.com
Deploying a Voice of the Customer (VoC) ProgramAvtex
Do you gather, analyze and respond to your customer’s feedback with a disciplined approach? Learn about Voice of Customer best practices, see practical examples of how technology can support a VoC program, and hear success stories from the field with guest speaker Peter Leppik, President and CEO of Vocalabs.
Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer these days is labeled as "Voice of the Customer" and just viewed as a "check box" item. In this discussion we will describe how there are different approaches to collecting the Voice of the Customer and how the wrong approach will unintentionally bias the results that are obtained. We will relate different Voice of the Customer approaches with project portfolio classifications for product development. Recommendations for how to apply them in different segments of the value chain will also be provided.
About the Speaker:
Dr. Jose A. Briones is a Sr. Consultant with C-Level Advisors a team of senior level experts and analysts that work with companies in developing business strategy, acquiring and integrating companies, creating alliances, creating go-to-market strategies, and designing product portfolios. He has 20 years of commercial and technical experience in the manufacturing and technology industries, holding positions in the areas of marketing, innovation, sales, engineering and R&D.
Dr. Briones has been the leader in the commercialization of over 40 products in the fields of chemicals, materials, apps and cloud software in the U.S., Europe and Latin America. He has been named as inventor in 7 patents.
Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit http://www.aipmm.com.
Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
What can you achieve by socializing your corporate intranet?
In this presentation, social business experts Gia Lyons and Kathryn Everest will examine how a social intranet enables more employees to find and engage in corporate communications and strategic messages, thus driving greater alignment and buy-in.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
CX Strategy & Design in the domain of Participatory Energy for RMIT Online course
As customers, how do we overcome disinformation and infoxication to invest in distributed energy resources (DER) or solar energy as an example?
As vendors, how do we build trust, transparency, and independence in relevant information that empower potential customers to engage in renewable energy supply, storage and sharing?
During this exclusive webinar, Bluespire, Greystone.Net and Kentico experts cover what it takes to make healthcare website projects a complete success.
Main themes of the webinar included:
• Laying the appropriate groundwork in order to develop a world-class healthcare website
• How to use unified approaches to support scalable, multi-facility operations
• How to complete a large Web project while limiting timeline and budgeting risk
• Other helpful website tips, tricks and recommendations
Retail Forum 18 June 2013 Perth retailers share their online lessons for s...Richard Keeves
This is part of the presentation from Richard Keeves to the Retail Forum held at the Chamber of Commerce & Industry of Western Australia on 18 June 2013 as part of the Smarter Digital RoadMaps for Retailers pilot program. More information on this is at the www.DigitalRoadMaps.org website.
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
Iron Mountain: Fueling Big Testing with Big Data - SiriusDecisions 2013ion interactive
Let’s face it: marketing is in a big data bubble. Everyone is talking about data: big data, data analytics, and big data analytics. At the root of all this data mania in marketing is the very real revolution that’s shaping more data-driven organizations. Big data is finally opening the door to the executive suite for a more hybrid creative-analytical method.
The key question data raises is how do we use it to not only know more about our customers, but to directly grow our business in significant ways? Iron Mountain has the answer: broadly embrace testing and controlled experimentation as the new “operating system” of marketing. The answer to big data’s potential is big testing.
A briefing on new marketing techniques and digital technologies that businesses should consider in 2018. Introduced with the Gartner Marketing Hype Cycle.
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
In this webinar, Joe DiGiovanni and Kyle Barkins, Co-Founders of Tapp Network shared some insights on the strategic process of creating a website that captures attention and drives meaningful impact.
Web Audit Strategy Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Web Audit Strategy Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/35pfKnu
An Introduction to TechSoup's Website Services and Success StoriesTechSoup
In this informative session you will discover the full range of TechSoup's website services: From free assessments and cost-effective consultations to customized website design and development, learn how this expert team can tailor solutions to your unique needs and budget.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Top tips for driving leads and optimising conversions in 2020Smart Insights
Do you struggle to get customers to your site? Are you unsure where you should focus your time and resource when people actually start engaging with your content? Confused about where you should be collecting data and how to showcase success to your stakeholders?
Join Phil McGuin, Demand Generation Director and Will Garbutt, CRO and UX Manager from digital agency Stickyeyes as they show you how to maximise your end-to-end customer journey to create an amazing user experience that converts prospects and drives commercial success.
With experience in both B2B and B2C markets across a range of industries, they’ll draw on real-world case studies to show you:
- How you can engage customers with your website and proposition;
- The importance of acquisition mapping and capturing the right customer information;
- How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and
- Examples of the tools you can use and the data you should be collecting to measure and optimise success.
What are the 4 most important things for a successful digital marketing caree...Onlinegoalandstrategy
Today's technology-driven economy demands marketers and entrepreneurs to learn about digital marketing. Digital marketing is a career that combines traditional marketing, web design, SEO, social media marketing, content writing, and much more, so the traits required to succeed are many and varied.
With many corporations implementing digital marketing practices and hiring digital marketing professionals, how would you as a Digital Marketer set yourself apart from your competitors?
If you are passionate about making a career in digital marketing, there are oodles of courses on digital marketing which are tendered as online courses and workshops.
Start With The Basics.
Select a Career Path.
Gain Practical Exposure.
Learn Digital Marketing Tools.
Keep Upskilling Yourself.
https://bit.ly/3Cm9sat
Taking The Guesswork Out Of Website OptimisationNathan Raward
A practical approach to evaluating website performance, focusing on:
1. How to isolate usability issues and identify conversion rate improvements
2. Website testing methodologies (A/B & MVT) and how to start an in-house testing program
3. Some Conversion Rate Optimisation tips
Presentation summarizes our thoughts about digital transformation and details the 5 main actions every large organization should consider in 2018. These are - Digitize the organization, Create a long term plan, Understand experience, Move the focus to fulfilment and create new services and products that enable direct contact with customers. Have a great digital 2018!
Similar to Digital Redevelopment EDL_SitemanCancerCenter (20)
Digital innovation is creating antiquated business practices across a dramatic number of industries. It's not uncommon for competent business to fall behind in digital strategy. It's critical to work with a framework that's sound and one which provides, market intelligence, strategy and a platform for growth. This slideshare highlights Evolve Digital Labs approach.
After this session you will be able to better understand your patients' digital demands, unlock the value of your online market potential, more effectively communicate the need for change in your online offerings, increase your digital IQ within your organization and evaluate digital statistics for leading healthcare organizations and compare them to your own numbers.
Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...Evolve Digital Labs
The need to scale solutions that are cost-effective and personal continues to strain healthcare organizations – even those known for innovation. As costs rise, the patient searches for answers – often online. But what does a patient want from a healthcare provider online? Your Web site should be your most valuable asset for patient acquisition and retention, but many organizations simply aren’t leveraging their Web site as a business tool. Gain a core understanding of what patients want online, and how to facilitate those tasks and tie these actions into business and revenue goals.
Digital Marketing for Hospitals: A Patient Centric ApproachEvolve Digital Labs
An exclusive webinar presented by Google AdWords and Evolve Digital Labs covering:
Valuable Patient Insights: Discover what your most valuable patients do online.
ROI: Learn how to turn paid search into your most profitable marketing channel.
Case Study: See how a world-leading practice generates elective procedure leads online.
This is an overview of the report "Aligning Patient Needs with Online Capabilities," which analyzes the websites of the nation's best hospitals, as chosen by U.S. News & World Report.
Derek Mabie, State of Search 2013 - "What a Difference a Year Makes: Search S...Evolve Digital Labs
Competition and costs are on the rise in the Search Engines, with little signs of change. Search experts are asked to deliver more value and take on a larger percentage of customer acquisition and influence. These request are not easy for a young and inexperienced industry.
Website: evolvedigitallabs.com
Facebook: facebook.com/EvolveDigitalLabs
Twitter: twitter.com/evolvedigitally
LinkedIn: linkedin.com/company/evolve-digital-labs
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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LEARNING OBJECTIVES
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2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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Sustainability: Balancing the Environment, Equity & Economy
Digital Redevelopment EDL_SitemanCancerCenter
1. Digital Redevelopment:
Overcoming Challenges to Improve Your Patients’ Online Experience
October 24, 2017
HCIC Annual Conference
Derek Mabie of Evolve Digital
Labs
Dustin Horn of Siteman Cancer
Center
2. 2
Dustin Horn
Senior Manager of Digital
Marketing and Communications,
Siteman Cancer Center
Derek Mabie
President and Founder,
Evolve Digital Labs
3. 3
Does your current website best serve
your patients?
and
Does it satisfy all of your executives,
clinicians, and stakeholders?
4. 4
o Why would we need to upgrade our site?
o How do I get buy-in from our decision makers?
o What digital platform(s) are best for our situation?
o How should we design our site and content to highlight our
strengths and eliminate unnecessary information?
o How do we launch the new website with a smooth transition?
8. Marketing
IT
Execs, Clinicians,
Stakeholders
Balancing Act Noise of “Why we can’t do this.”
“…it’s just the slow
pace of health
care…”
“Process won’t
work.”
“We need to fix X, Y, Z
first.”
“limited
budget”
“Who will be the
lead for
maintenance?”
“par for the course”
“it is what it
is.”
“We need IT buy-in”
“We just can’t.”
“…it’s a paradigm
shift”
“let’s circle back.”
“think outside of the box”
“don’t have the
resources”
9. Lesson Learned: Pay Your (Technology) Debt
9
• To remain relevant to the end user,
IT/marketing teams must ensure
they are following best practices.
• Everyone gets off track, but when
you do must pay your debt to
regain your reputation with the end
user.
10. 10
Siteman Cancer Center’s Website was
Holding the Organization Back
Search visibility in search engines was
poor, along with on-site search.
Page structure was convoluted, and did
not make sense to the end user.
Navigating was laborious and
unintuitive.
Site Structure Inhibited Patient’s Ability To
Get the Patients’ “Jobs” Done
June 2015
2%
80%
Only
of the Pages
were getting
of the Entries Structure was Difficult to Work In and
Update
Result was Not Reflective of Us as a Brand
11. 11
Timeline
2013
Q1 Q2 Q3 Q4
Leadership agrees a re-
design is needed
Case is made for a major
overhaul
(not just a Band-Aid)
Keep in Mind: Ultimately, this project took 2 Years to complete
12. 12
2014
Q1 Q2 Q3 Q4
Decision to Use Wordpress Platform. To
satisfy the greatest number of users, Wordpress
made the most sense from a business
perspective
Develop project charter. Engage
work groups around cancer center
2015
Q1
13. 13
Build New Site: How Did We Choose Our
Platform?
Thought about support first.
IT support had been a long standing issue internally and we needed a way to
streamline web development and projects.
Chose WordPress CMS:
• Open-source
• Washington University already had a stable WordPress environment
• Hosting would be cheap or free
• Offered flexibility to meet needs quickly through plug-ins
1
2
14. Select Developer.
Sign Statement of Work with
Integrity STL
Information architecture
14
2014
Q1 Q2 Q3 Q4
Decision to Use Wordpress Platform. To
satisfy the greatest number of users, Wordpress
made the most sense from a business
perspective
Develop project charter. Engage
work groups around cancer center
2015
Q1
15. The Content Problem
15
Poor site maintenance and
low governance caused the
site to be filled with too
many pages and conflicting
one-off problems.
Regular content
maintenance, policies, and
cleaning are essential for a
positive user experience.
This starts with excellent
information architecture,
laying ground rules and
common sense navigation.
16. Everything Must Go
16
• The hosting change meant we
had to (needed to) clean our
content before we moved.
• There was no content migration
– no pages, no files. We were
starting from the ground up.
• This meant the migration plan
had to be flawless to reduce
negative effects.
Do you have a yard sale at your old house or your new one?
17. 17
014
Q3 Q4
Platform. To
rs, Wordpress
business
roject charter. Engage
s around cancer center
2015
Q1
Select Developer.
Sign Statement of Work with
Integrity STL
Information architecture
Q2 Q3
Begin Building
Functional Requirements
Content
•Wireframes & Design.
•Engage Evolve in
Migration &
Optimization.
18. Better User Experience
Actionable & Trackable Calls to
Action (CTA)
Intuitive Navigation
Gain Ground
Help Users Complete Jobs Steps
Benefits of Thoughtful Wireframing
19. Consumer Job Steps
19
To meet a patient in their jobs to be done journey pages on the
website should answer these questions:
DEFINE LOCATE PREP CONFIRM EXECUTE MONITOR MODIFY
“How can I gain
knowledge for
my need?”
“What are the
treatment
options?”
“Why is this
treatment
option best? “
“Who is the
right
physician?”
“When can I
meet
physician?”
“Where can I find pre- and post-
appointment information?”
Outcome Solution Brand
20. Consumer Job Steps in Action
20
Outcome Solution Brand
“signs of colon
cancer”
“metastatic colon
cancer treatment”
“directions to Siteman
Cancer Center”
21. 21
2015
Q1
er.
ork with
ation architecture
Q2 Q3
Begin Building
Functional Requirements
Content
•Wireframes & Design.
•Engage Evolve in
Migration &
Optimization.
Q4 Q1
2016
•Finalize Design.
•Finalize Content.
•Begin Migration Work.
•Launch Site.
22. Source: Google Analytics
22
Without proper planning, a steep drop in
SEO traffic after a site re-design is all too
common.
With CMS migrations, SEO traffic can even
see multiple drops!
Dangers of a Poorly Managed Site Migration
23. Migration Overview
23
Create inbound link document for Siteman.wustl.edu and ensure
links are properly redirected to the most appropriate page.
Create legacy page documentation and ensure content downloads
are redirected to their new locations.
Provide canonicalization tagging for Siteman Cancer Center
Content
Assess use of temporary redirects (302 and 303) 404 Errors
Phase 1:
Migration Mapping & IT Support
24. Provide optimizations for Title Tags and Meta Descriptions
Provide URLs improvements based on targeted keywords
Eliminate potential duplicate content and outline corrective actions
Provide improvements to the onsite linking strategy
Phase 2:
Site Migration & Marketing Implementation
Migration Overview
24
Phase 1:
Migration Mapping & IT Support
25. Ensure that Google Search Console is properly setup and
sitemaps are submitted
Ensure tracking and reporting set up with Google Tag Manager
Post launch server/technical analysis to address SEO factors
Phase 3:
Post Migration & Quality Assurance
Migration Overview
25
Phase 2:
Site Migration & Marketing Implementation
Phase 1:
Migration Mapping & IT Support
26. Critical SEO Considerations
Follow URL naming best practices for visitors to easily
navigate your site
Creating title tags that accurately and concisely describe
page contents
Creating enticing and relevant Meta Descriptions
Redirect strategy in place to for for help alleviate SEO
loss
Migration Overview
26
!
!
!
!
28. 28
Marketing Leaders Pushed for Change
Online under-
performance hindered
growth potential
Opportunity existed to
convert site visitors to
patients at low cost
per acquisition rates
Competitors better
positioned online
Segmentation was
needed for
strategic growth
29. 29
Tackling New Site Challenges Head On
In order to make the
move to WordPress,
Siteman had to migrate
the site to a new
internal hosting team.
When switching
content management
systems, the entire
URL structure
changed.
There were major
concerns about the
effects of these changes,
so Siteman asked
Evolve to assist.
Siteman Cancer Center
could not afford to lose
domain authority or
organic search visibility
30. 30
Requirements of New Site
Satisfy stakeholders at:
• Siteman Cancer Center
• Barnes Jewish Hospital
• Washington University
School of Medicine
Create conversion
funnels for patients by
treatments &
procedures.
Rebuild content in
cancer specific sections
with customer centric
messaging.
Focus on people,
treatments and
procedures
31. Results: The New Siteman Website in Now a
Tool
31
Today, the site is used to move patients from:
• Outcome – search on “signs of colon cancer” to…
• Solution – search on “metastatic colon cancer treatment”
to…
• The capable hands of Siteman Cancer Center.
Outcome Solution Brand
“signs of colon
cancer”
“metastatic colon
cancer treatment”
“directions to Siteman
Cancer Center”
32. Results Overview
32
Tremendous increases in:
Traffic
Percent of visitors to leads
Increased use of “Click to Call” & “Schedule
Appt.”
Visibility increased dramatically
Session Levels
Only weeks after launch, traffic and daily session
level were higher than the entire previous quarter!
Ranking Changes:
Went from 19 pages ranked on top 1-3 to 49
33. Key Takeaways
33
o You are never in the ‘wrong spot’ – even if you’ve recently updated or think that there
are too many obstacles, you can still get things on the right track.
o Establish a Digital Governance Policy – you aren’t just creating a new site; when done
correctly, this affects your brand and business goals.
o Audit your site to discover problem areas, inefficiencies, and missed opportunities.
o Find opportunities to highlight your strengths and to eliminate unnecessary
information.
o Understand the pitfalls that accompany site migration regarding content, domain
authority, and search engine optimization. If needed, seek help from those who can help.
34. Q & A Session
For questions after the conference:
Dustin Horn: hornd@wustl.edu
Derek Mabie: derekm@evolvedigitallabs.com
Digital Redevelopment:
Overcoming Challenges to Improve Your Patients’ Online Experience
Editor's Notes
DM/DH
DM/DH
DM/DH
DH/DM
DM/DH
DH
DM We see this all the time
Dustin
Derek
DUSTIN
DUSTIN
DH DM
DUSTIN
DEREK
DUSTIN
PDFs pages - 3500-4000 down to 500.
nearly 80% of the pages were left behind
DUSTIN
Add slide to connect OSB with screenshot of existing pages