Local SEO and Google Places presentation.

1. Local SEO & Google
Places
Your Name @YourTwitterID
http://yourwebsite.com

2. Organic SEO Basics
• Finding the right keywords (Traffic,
Relevance, Competition)
• Tools to finding keywords
• 75% of SEO is Off Page Optimization (25%
on page)
• Building Links is everything

3. What is Local SEO?
Organic SEO vs Local SEO
DEMO

4. Organic = Links
Local = Citations (local
links)

5. Local Listing Set Up

6. Google Places
http://google.com/local/add

7. 1. Click on Add
Business

8. 2. Enter your business
& fill out everything

9. Choose relevant
Categories (one’s you
want to rank for)

10. Add Photos,Videos, &
Coupon (fill out
completely)

11. Verify Business
So important to do this
Can verify via Phone or Postcard (Phone is instant)

12. OptimizeYour Local
Listing = On Page

13. 5 Things to OptimizeYour
Website for Local
• Physical Address on EVERY page (in footer)
• Local phone # of your listing on every page
• Include your target keywords & location when you see fit.
(about page, blog posts, etc)
• Somewhere have all the cities in the vicinity of your listing
on about or contact page
• Localize your content
Modify old content so it caters to location you want to
target

14. OptimizeYour Local
Listing = Off Page
• Location, Location, Location (center of the
city)
• Citations are the backlinks of local. The
more the merrier
• Reviews - More = Better. Best if it comes
from a localized review site

15. Search Engines need to
get information from
trusted sources

16. Here are places to get Free Local
Listings
• http://local.yahoo.com
• http://ssl.bing.com/listings/BusinessSearch.aspx
• Localeze.com
• Superpages.com
• Yellowpages.com
• biz.yelp.com
• infousa.com
• http://citysearch.com
• http://insiderpages.com
• http://merchantcircle.com

17. Things to remember

18. Citations!! The more
you have the more you
will DOMINATE

19. Make sure you target
the right categories

20. Get customer reviews
(do it right)

21. Make sure you have
FULL address

22. Address at the center
of the city

23. Keyword Domain
Name

24. What has a Negative
impact on Local
Listings?

25. Negative Ranking
Factors
• Multiple local business listings (duplicates)
• Use of a PO Box
• Use of 800 #

26. Yelp.com

27. Foursquare.com/busine
sses

28. Action Steps
• Set up & Claim Local listing
• Get Citations = Local Business Directories
• Ask for Reviews (on Google &Yelp) - Make
sure they’re honest reviews

29. Q & A