Falcon.io Opening Keynote - State of Digital Marketing & PR
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CEO & Founder of Falcon.io, Ulrik Bo Larsen focusses on how marketers across the globe think about digital marketing and PR, what’s working, how the industry is changing, and more.
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*Enhanced with new content and optimized for SlideShare*
Original recorded presentation at Dreamforce 2013: http://youtu.be/Pw_mTsKB1R4?t=1s
SEMPO CITIES KANSAS CITY | The KC Search Conference
Check out over 260 slides of content from the recent SEMPO Cities Kansas City event!
LINKEDIN CONTENT MARKETING Source: LinkedIn
A daily playbook for successful
content marketing on LinkedIn
Source: LinkedIn
How To Create A Billion $ Category: Mark Organ's Dreamforce '13 Keynote
Why just a build a company when you can create a whole new category instead? That’s the question that Influitive founder and CEO Mark Organ explored in his packed Founders Forum session at Dreamforce 2013.
Here’s one really good reason: category creators tend to grow revenue 4x faster and grow market cap 6x faster than those companies that enter a category later on.
Based on Mark’s experience building marketing automation category creator Eloqua, what he’s learned so far as Influitive (http://influitive.com) carves out a brand new category – advocate marketing – a little over a decade later, and his observations on why other powerful category creators, including Salesforce.com, Tesla and Keurig, have been so successful, his presentation proposes a whole new framework for category creation.
*Enhanced with new content and optimized for SlideShare*
Original recorded presentation: http://youtu.be/Pw_mTsKB1R4?t=1s
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When it comes to personalization, marketers are often paralyzed in delivering because they don’t know how to start. Whether it’s trying to figure out how to segment audiences for personalization, figuring out whether to start with straight-forward rules or patterns, gathering content for scenarios - answering these questions can be tough and cause efforts to stall. Developing a Personalization POC is a proven way to help jumpstart personalization efforts, allowing teams to start small and learn how to scale personalization within their organization overtime.
During this session we will share Ecolab’s story and process of developing a POC for their business units to demonstrate the impact personalization can have across the organization.
If You Create Great Content and No One Sees It, Does It Really Exist?
Over $118 Billion was spent on content creation alone last year. Whether as individuals or on behalf of the companies we work for, we are all a part of this massive industry, be it writing white papers, publishing international research, releasing quarterly earnings or retweeting on Twitter.
Because of social media and technologies like tablets, mobile phones and smart watches, we are all content producers AND content consumers, with the challenge of content distribution as the bottleneck between the two.
Content Strategy Master Class - Tom Shapiro, Stratabeat
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WEBINAR: Content is the Car, Social Media is the Gas
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
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Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
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#LLCSeries
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Matt Cooper, GM at Visually, and Angela Lee Bostick, CMO at Emory University, Goizueta School of Business discuss how content marketing has become increasingly important in attracting successful higher education candidates, and how Emory University successfully strategized and executed an effective content marketing campaign, leveraging existing assets & resources.
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Your reputation as an employer can make or break your ability to hire top talent. To better understand what makes a great employer brand, we analyzed billions of interactions between our 433M+ members and thousands of companies on LinkedIn to determine the inaugural list of Top Attractors. In this presentation from LinkedIn and Cisco, you will learn more about the list and employer branding best practices inspired by the companies that made the list.
To learn more about our solutions, visit us at: http://bit.ly/2a7sH7ENewsCred #ThinkContent Tour SF: Liz Bedor, Content Marketing Strategist, News...
How to Plan and Build a Content Marketing Strategy
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Customer Obsession and the Rise of Advocate Marketing
Event: How to be Customer Obsessed in B2B
Presentation by Mark Organ, CEO of Influitive
Presented at 1871 Chicago, August 6, 2014
Similar to Falcon.io Opening Keynote - State of Digital Marketing & PR (20)
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
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How to Build a Billion Dollar SaaS Category - Achievers Tech Talks Feb 2014
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SEMPO CITIES KANSAS CITY | The KC Search Conference
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A Look at LookBookHQ for Twin Cities Eloqua User Group - 082614
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How To Create A Billion $ Category: Mark Organ's Dreamforce '13 Keynote
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If You Create Great Content and No One Sees It, Does It Really Exist?
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Content Strategy Master Class - Tom Shapiro, Stratabeat
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WEBINAR: Content is the Car, Social Media is the Gas
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NewsCred #ThinkContent Tour SF: Liz Bedor, Content Marketing Strategist, News...
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A Roadmap for Success: How to Plan and Build a Content Marketing Strategy
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If you’re wondering if influencer marketing will continue to grow in 2022 and beyond, the answer is resounding yes. One of the most important things for a marketer to know is which type of influencer to target. With influencers ranging from nano, to macro, all the way to celebrities, it’s not an easy task figuring out which influencer would resonate best with individual brand audiences. Not to mention, just like most things in marketing, there are certain rules to abide by while searching for influencers and a specific etiquette they need, and deserve once sought out.
Von Mensch zu Mensch: Wie man heute Brand Communities schafft!
Hand auf’s Herz, wir sitzen heutzutage doch viel zu viel am Bildschirm und sehen Menschen häufiger zweidimensional als IRL (“in real life”). Trotzdem vertrauen heutzutage immer weniger Konsumenten Unternehmen und Marken, sondern viel eher anderen Menschen und den Erfahrungen und Empfehlungen, die sie machen. Durch Soziale Medien haben wir die einmalige Chance, für die Menschen, die wir erreichen wollen, Orte und Möglichkeiten zu schaffen sich untereinander auszutauschen, hinter die Fassaden zu blicken und Gemeinschaftsgefühl zu spüren.
Wir möchten im Webinar mit euch ergründen wie Brand Communities im Jahr 2022 funktionieren und euch Anregungen geben, die euch inspirieren und eure Communities wachsen lassen.
Was wir diskutiert haben:
- Warum ihr Gemeinschaften aus Fans braucht
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- Welche Paradebeispiele es gibt
Aufnahme des Webinars: https://www.falcon.io/webinars/brand-communities-ger/
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Businesses need social media in order to stay relevant and visible to prospects and customers. But, just how much is too much when it comes to their social media presence? The truth is, more isn’t always better for effective marketing. Being selective about which social media networks a brand is on, is far better than over-saturating them all. Join us live as we discuss how to selectively choose social media networks for brands, and how this results in a more efficient marketing strategy.
In this webinar we'll dive into:
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Film ab! 7 Videoformate für mehr Engagement
Ohne das Engagement von Nutzer:innen ist Social Media und Content Marketing eine Einbahnstraße und selten erfolgreich! Denn wenn Inhalte nicht fesseln oder eine Reaktion hervorrufen, ist der interessantere Content nur einen Swipe entfernt und der Algorithmus straft dich ab.
Als Haupt-Treiber von mehr Shares, Reaktionen und Kommentaren gilt heutzutage immer noch Video Content! Videos generieren 12 Mal so viele Shares wie Text- und Bildinhalte zusammen. Dabei scheint die Produktion von Videomaterial aber weiterhin so etwas wie die Königsdisziplin zu sein, an die sich viele nicht herantrauen. Viel Aufwand, viel Equipment, hohe Kosten… geht das vielleicht auch anders? Und was ist bei einer Video-Marketing-Strategie sonst noch wichtig?
Diese Fragen werden wir euch im Webinar beantworten, sodass ihr bereit seid euer Social Media Engagement auf ein neues Level zu heben.
Während des Webinars diskutieren wir:
- Welche Videoformate heute dazugehören
- Warum es sich lohnt Videos zu produzieren
- Wie auch du zum Scorsese wirst!
Must Know Social Media Trends For 2022
Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing.
In this webinar we'll dive into:
- Social media trends for an exciting 2022
- New popular social media and digital marketing strategies
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Spark Digital: Audio Activity
Mic’d up and ready to be heard. Starved of social interaction, live audio quickly became an avenue for consumers to be entertained and informed, and for marketers to connect with those consumers in 2021. It all started with the social audio app Clubhouse, which immediately led to several clones cropping up as new apps or additional features in existing social networks. In this session, we'll discuss why audio needs to be part of the marketer playbook.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Snackable Content
Satiate the snackable content appetite. The shift to mobile has also created the need for pithy content that captures your audience’s attention quickly. Visual storytelling, in particular, sticks around in people’s minds more than text. This is where your images, videos, infographics, and memes stand out in your audience’s eyes. 2022 will see more brands embracing micro-content to reach large audiences. In this session, we'll generate ideas for bite-sized content and how you can create it without a major budget.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: User-Generated Content
User-generated content is king. More and more brands are realizing the value of user-generated content and putting in measures to scale it. The need for UGC is also evident in the data: Gen Z and Millennials are less trusting of the average brand. Consumers today are belief-driven and increasingly look for authenticity from brands. We did just tell you that nostalgia marketing is in, but the glossy perfection of the ‘90s is definitely not. So this session will cover practical tips brands can adopt instantly in order to ignite and improve their UGC strategy.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Improved Inclusivity
First things first: Inclusivity is not a marketing ploy to increase profits. Your products and services are not targeted towards just one type of customer. If your audience includes people from all walks of life, your marketing should also go beyond social labels and represent everyone irrespective of race, sexuality, gender, religion, and more. This indicates that inclusivity is something every brand should be working towards bettering and improving over time (it’s not a one-time-only task). This session will highlight marketing that reflects your user base.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Audio Activity
Mic’d up and ready to be heard. Starved of social interaction, live audio quickly became an avenue for consumers to be entertained and informed, and for marketers to connect with those consumers in 2021. It all started with the social audio app Clubhouse, which immediately led to several clones cropping up as new apps or additional features in existing social networks. In this session, we'll debate discuss why audio needs to be part of the marketer playbook.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Social Support
Customer service at the speed of social. Consumer crankiness is apparently at an all-time high right now, with adults throwing tantrums while dining, flying, and shopping left and right. If there’s one thing you need to know about irate customers, it is that they talk. And usually on social media. Times are changing, and it’s no longer enough just to list a customer support email on your social media and call it a day. Customers expect help and answers in a blink, and your support team needs to respond just as fast. In this session, we'll cover what personalized social support at scale looks like and how you can be prepared with chatbots.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Cross-Generational Marketing
It’s not all “OK boomer” and cheugy. Gen Z seems to be the one generation every marketer is trying to get the attention of. In 2022, however, it is imperative to look beyond the fads of just one generation and understand them all to market better. In this session, we'll go over each generation, provide you with an updated demographic overview and why their representation matters.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Snackable Content
Satiate the snackable content appetite. The shift to mobile has also created the need for pithy content that captures your audience’s attention quickly. Visual storytelling, in particular, sticks around in people’s minds more than text. This is where your images, videos, infographics, and memes stand out in your audience’s eyes. 2022 will see more brands embracing micro-content to reach large audiences. In this session, we'll generate ideas for bite-sized content and how you can create it without a major budget.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Niche Communities
Social media is noisy, and some users are moving away to create niche communities where they can communicate with like-minded individuals about shared interests. These communities give users a sense of belonging, especially in a time of immense upheaval where human connection is lacking. This is a larger sign of the importance not just of short-form entertainment like TikToks but also of subcultures and communities. This session will highlight how (your) small communities are winning big.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Influencer Commerce
Social commerce sales will increase by 35.8% to $36.62 billion in 2021. The meteoric rise in popularity of apps like TikTok and Twitch also shows the potential for activating influencer partnerships. 2022 will see the impact of influencers reaching the bottom of the funnel, and helping with quantifiable conversions. In this session, we'll spill the tea on how you can get in on the growth.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Mixed Reality
The future is hybrid. Augmented reality is a trend thrown around a lot at the end of every year as a prediction for the future. But at no time has the impact of the virtual on the physical shown more signs of growth than during the pandemic. One could even say that the pandemic has accelerated the trend, with brands having to go full digital in a blink. In fact, both businesses and customers experienced five years’ worth of digital adoption progress in just eight weeks at the beginning of the pandemic. This session will dive into the corner of online & offline to better equip your marketing efforts of 2022.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Bonus Trends
In this case, there is more. While these 10 trends covered during the summit should definitely be top of mind for all marketers, in this session we will have an open discussion about a few more that almost made the list and still deserve to be mentioned. Come prepared and let's discuss ones you are passionate about too!
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: Retro Revolution
Nostalgia pays. The COVID-19 pandemic — a time of immense global upheaval — has made us long for simpler times when words like masks and vaccines were not a part of our daily lingo. This collective longing for the years gone by has made nostalgia marketing a big part of every marketer’s playbook. This session will showcase recent examples and suggest what you should do if you could turn back time.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Spark Digital: 2021 Trends Review
We kick off the summit with a look back on the 10 digital marketing trends of 2021. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – nothing stayed the same. In this session, we'll reflect on 2021 to see how many of our past predictions came to fruition!
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
Keeping Up With Social Media Algorithms 2022
♂️ Raise your hand if at one point or another, you’ve wanted to throw in the towel when it comes to understanding social media algorithms? If you’ve felt this way before, we don’t blame you. Just when marketers feel like they’ve got an algorithm down pat and it’s finally doing its job, boom -- social media networks switch it up and we’re all back at square one. And does organic even stand a chance without paying to play. Let’s go over everything marketers need to know about social media algorithms to ensure they’re working with your brand, and not against it for 2022.
In this webinar we are diving into:
- The latest in social media algorithms across all networks
- How to ensure algorithms work in favor of your brand
- Utilizing social media algorithms to their full potential
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Falcon.io Opening Keynote - State of Digital Marketing & PR
- 1. #spark19 Ulrik Bo Larsen Founder & CEO @silentcrooner www.falcon.io
- 2. Ulrik Bo Larsen Founder & CEO Welcome to #Spark19
- 3. WE’VE BEEN LOOKING FORWARD TO THIS!
- 8. Three themes worth paying attention to..
- 11. ..and in Job Roles
- 12. • Where skating towards where the puck is going to be from a product development standpoint. • We see a strong interplay between the Falcon and Cision customer base. We intend to gradually leverage this uniqueness in the market both in terms of product and go-to-market strategy. • We will use the financial strength of our Cision mothership to continue to pursue acquisitions that are meaningful to our customers. What’s next? What goes up…. #2
- 13. If Content is King, why is the Tool Stack still so crap? #3#3
- 14. If Content is King, why is the Tool Stack still so crap? #3
- 15. MEASURE. Track your performance across channels. PUBLISH. Manage all your content in one calendar. AUDIENCE. See all your audience data in one place. ENGAGE. Use one inbox for all your interactions. LISTEN. Monitor the social web for insights. ADVERTISE. Manage all your paid activities. Current product family
- 16. Discover. Discover creative, get inspired and find whitespace for your brand’s content • Creative Inspiration • Identify the visual elements of images from the most engaging branded content • See if your idea has already been done by a competitor? • Publish unique content that fills content gaps in your industry’s crowded content landscape.
- 17. Benchmark. Truly see how your performance stack up • See how you stack up your competition or industry • Find out how much your engagement is worth • See which Posts your competitors are putting money behind • Reach and impressions data that help you look brilliant • Dataset of +100k brands since 2012
- 18. PUBLISH. Manage all your content in one calendar. Expanded support for the social Content Lifecycle BENCHMARK. Compare yourself to your competition. DISCOVER. Creative inspiration, and whitespace for your brand.
- 19. •Content is still king - but the industry tool stack isn’t •Consolidation - of Software and Roles • Industry impact of an economic downturn Three themes - Recap
- 20. Ulrik Bo Larsen Founder & CEO Thank you!