Companies that work blind typically struggle with key issues: decision making is slow due to lack of information; leaders are unsure of the company's direction; and management reports are too late to be useful. A company in this situation usually reacts to market changes rather than leading the market. Developing a management reporting system with regular reports on key financial and non-financial indicators can help a company address these problems by providing the timely information and insights needed for effective strategic decision making and monitoring of business performance.