An A-Z management investigation of a successful German indigenous Maritime company. The Schulte Group of Companies.

1. Names: Chinazor Henry Mmeje
Matric No: 5311721
Course: Management
Session: WS23/24.
Management Investigation of the Schulte Group of Companies, Germany.

2. Contents
 Introducing the Schulte Group of Companies
 Key relevant business decisions
 Application of SWOT tool on the Schulte
 UN SDG 15 – How Schulte gets involved
 Going International – The Concept of JV, Alliances etc.
 Innovative Technology
 Schulte’s Human Resources Management
(HRM)
 Diversity Management at Schulte
 Schulte’s Leadership Excellence
 Planning and Controlling at Schulte
NOTE: Please ask questions at anytime. Active discussions is
more important than finalizing a presentation.

3. Schulte Group Business Portfolio

4. Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 4
Introducing the Schulte Group
Schulte Group: Pioneers in Global Maritime Services
Brief History & Operations
 Family-owned company, over 135 years in
maritime services.
 Operates globally, managing diverse ships, offices
in major maritime locations.
Mission & Vision
 Mission: Reliable and safe shipping services, on-
time global trade facilitator.
 Vision: Leading the maritime industry with a focus
on sustainability, safety, and quality.
Related Companies
 Bernhard Schulte Ship management
(BSM) – Global ship management.
 PRONAV – Specializes in managing LNG
ships.

5. Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 5
Excellence in Management & Safety
Team Management
Over 20,000 seafarers globally.
Strategies
 Effective recruitment.
 Comprehensive training.
 Strong support and care for staff.
Safety Culture
 Priority on safety for all operations.
 Practices:
 Regular safety training.
 Strict adherence to safety protocols.
 Continuous improvement in safety measures.
Impact of Management & Safety
 Ensures smooth and safe operations.
 Builds trust in global trade partnerships.
 Key to long-term success in a competitive industry.

6. Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 6
How Schulte Makes Decisions
Looking at Options
 Other Places: Considered Panama, Dubai,
Netherlands, Malaysia.
 Comparing: Looked at benefits and challenges
of each location.
Analyzing Benefits
 Why Not Others? Panama and Dubai are great
but more focused on Americas/Middle East.
Netherlands is more about Europe. Malaysia is
good but Sri Lanka has more advantages.
Measuring Success
 Money Matters: Is the center making a profit?
 Happy Clients: Are the customers satisfied?
 Market Presence: Is our company becoming
well-known in Sri Lanka?
 Working Well: Are our operations smooth and
efficient?
Implementing the Decision
 Research: Learn more about Sri Lanka's maritime scene.
 Setup: Get an office, follow local laws, hire staff.
 Budget: Plan the finances carefully.
 Risk Plans: Be ready for any challenges.

7. Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 7
Schulte Group SWOT Analysis - Strengths & Weaknesses
Strengths
 Worldwide Reach: Offices all over the globe, helping to connect with more markets.
 Varied Ships: Manages different types of ships (like container ships, tankers), which means
more ways to earn.
 Years of Know-How: Been around since 1883, so they know the shipping world really well.
 Tech-Savvy: Uses modern tech to make shipping smarter and safer.
Weaknesses
 Ups and Downs: Shipping business can be unpredictable, affecting profits.
 Eco-Rules: Needs to spend on green tech to meet new environmental rules.
 Debt Load: Like many shipping companies, has to manage significant debts.

8. Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 8
Schulte Group SWOT Analysis - Opportunities & Threats
Opportunities
 More Trade: Can grow with the increase in global trading.
 Eco-Friendly Ships: Chance to lead in using ships that are better for the environment.
 Digital Edge: Improving their tech can make them stand out.
 Team-Ups: Working with others in the industry can open new doors.
Threats
 Economic Dips: Global money troubles can reduce the need for shipping.
 Tough Competition: Many companies fighting for the same business.
 World Politics: Issues like conflicts or piracy can disrupt shipping.
 Crew Shortages: Finding skilled people for ships can be tough.

9. Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 9
Schulte and UN SDG 15

10. Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 10
SDG 15: LIFE ON LAND

11. Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 11
Schulte Going International

12. Concept of Joint Venture and Alliance
Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 12

13. Technological Innovation at Schulte
Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 13

14. Innovative Technology at Schulte
Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 14

15. Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB
15
Schulte’s Human Resources Management (HRM)
 Schulte’s Human Resources Management (HRM)
 graduate-level focus
 Unconventional assessment methods, instead of traditional interviews such as puzzles and
creative assessment.
 Nuanced candidate evaluation: probes candidates' problem-solving abilities and creativity.
 Investment in programs: enhance skills, knowledge, exemplifying a forward-thinking approach in
the shipping and chartering industry.
 Talent retention: flexible work options, freedom to dictate their work schedules and locations.
 Wellbeing outside office walls
 Awards and recognitions: inspire employee motivation and loyalty

16. Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 16
Diversity Management at Schulte
 Mixed hiring process
 People from different backgrounds: diverse opinions and skills
 Intercultural environment: breeds creativity and new ideas
 Fairness programs and policies: everyone gets same chances
 Meritocracy instead of nepotism, prejudice, partisanship, bias etc.
 Culture sharing programs
 Mentoring scheme opportunities: people share their experiences, no
matter how little.

17. Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 17
Schulte’s Leadership Excellence
Team leadership strategies and practices employed by the distinguished maritime services provider, The Schulte Group.
 Innovative strategies: team work, open dialogue, idea sharing, regular meetings etc.
 Leadership training programs: novel skills
 Approachability and affability.
 Amicable leadership,: team support, swift problem solving
 Employee satisfaction testament
 Promoting novel ideas and emerging technologies
 Transparent decision-making: instils trust, clarity, openness & understanding among all parties.

18. Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 18
Planning and Controlling at Schulte
:
 Settings goals: definite and quantifiable targets
 Goal clearness: particular endpoints and profit levels
 Ship collection strategies: best paths for ships, cargo fit, smart use of fuel
 Use of technology: real time trackers helps in control/planning
 Performance: ship follows planned path, cargo properly loaded, maintains set
objectives
 Efficiency measurements: Use of KPIs data – how fuel and other resources are
used.
 Intelligent smart system with good team work: optimal way of packing goods,
right transport path, optimal resources use.

19. Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 19
Sources
History – Bernhard Schulte (2020). https://schultegroup.com/bs/company/history/.
Who we are – Bernhard Schulte (2020). https://schultegroup.com/bs/company/who-we-are/.
Our management - Bernhard Schulte Ship-management (BSM) (2020). https://www.bs-
shipmanagement.com/about-us/management/.
https://www.worldwildlife.org/initiatives/forests
What is full ship management - Ask Bernhard Schulte Ship management (BSM) (2020).
https://www.wri.org/
https://ula-shipmanagement.com/#:~:text=About%20Us,.
https://www.amonmaritime.com/about-us/our-history/

20. Management WS23/24. chinazor henry mmeje. schulte group of companies, germany ©HSB 20
Sources
https://www.bs-shipmanagement.com/media-centre/bsm-highlights/ulaship-management-the-expert-for-ammonia-
powered-ships/
https://bsm-highlights.com/issue1_2021/livefleet-new-tools-deliver-another-digital-leap-forward/
https://zohodesk.bs-shipmanagement.com/portal/en/kb/articles/livefleet-release-notes-version-4-1-23
https://www.bs-shipmanagement.com/media-centre/press-releases/bsm-releases-new-livefleet-mobile-app-to-
offer-customers-greater-transparency/
BSM opens new Crew Service Centre in Sri Lanka (2020). https://www.bs-shipmanagement.com/media-centre/bsm-
highlights/bsm-opens-new-crew-service-centre-in-sri-lanka/.
https://www.bs-shipmanagement.com/ship-management/full-ship-management/.

21. Thank you for your attention.
Questions?